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RANCANG BANGUN ANTARMUKA APLIKASI MOBILE “LABAYU” DENGAN DESING THINKING DAN USABILITY TESTING Anak Agung Adi Wiryya Putra; I Kadek Arta; Ni Komang Harumi Wanasita; Ni Made Dhian Rani Yulianti
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 10 No. 2 (2026): JATI Vol. 10 No. 2
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v10i2.17739

Abstract

Laba Ayu merupakan usaha penjualan daging segar yang masih menjalankan proses pemesanan, pencatatan transaksi, dan pengelolaan stok secara manual, sehingga menimbulkan berbagai kendala seperti keterlambatan pelayanan, ketidaksesuaian data stok, serta kurang optimalnya pengelolaan laporan penjualan. Penelitian ini bertujuan untuk merancang antarmuka aplikasi mobile “Laba Ayu” yang dapat mendukung proses pemesanan, manajemen stok, dan pengelolaan laporan secara terintegrasi serta mudah digunakan. Metode yang digunakan adalah Design Thinking yang meliputi tahapan empathize, define, ideate, prototype, dan test, dengan pendekatan penelitian kualitatif deskriptif melalui observasi, wawancara, dan kuesioner. Evaluasi usability dilakukan menggunakan metode System Usability Scale (SUS) untuk mengukur tingkat kemudahan dan kenyamanan penggunaan aplikasi. Hasil penelitian menunjukkan bahwa rancangan antarmuka aplikasi mampu menjawab kebutuhan pengguna berdasarkan user persona dan user flow yang telah disusun. Pengujian usability menghasilkan skor SUS sebesar 78,25 yang termasuk dalam kategori baik (good) dan dapat diterima oleh pengguna. Dengan demikian, aplikasi Laba Ayu dinilai layak digunakan sebagai solusi digital untuk meningkatkan efisiensi operasional dan kualitas pelayanan usaha.
The influence of discount and bonus pack on impulse buying and hedonic shopping motivation Ni Made Dhian Rani Yulianti; Ni Kadek Puteri Ari Darmayanti
Review of Management, Accounting, and Business Studies Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i1.2662

Abstract

This study aimed to analyze the influence of discount and bonus pack towards impulse buying through hedonic shopping motivation at Indomaret Denpasar. The variables used were discount, bonus pack, hedonic shopping motivation, and impulse buying. The type of research used was a quantitative approach with the collecting data method using a questionnaire and sampling amounted to 99 respondents. The research location was conducted in Denpasar by using Indomaret consumers as the research object. The data analysis used in this study was partial least square. The test results showed that the discount had a significant positive effect on hedonic shopping motivation; the discount had no significant effect on impulse buying; the bonus pack had no significant effect on hedonic shopping motivation, bonus pack had a significant positive effect on impulse buying, and hedonic shopping motivation had a significant positive effect on impulse buying. In accordance with the form of sales promotion, bonus packs can affect consumers in making impulsive purchases. In this regard, the Indomaret minimarket must continue to focus and maintain sales promotions in increase sales promotions in the form of bonus packs. As well as other factors that will influence hedonists to shop for bonus pack.