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GERAKAN 1.000 MASKER UNTUK PENCEGAHAN VIRUS COVID 19 DI PASAR YADNYA DESA ADAT KESIMAN DENPASAR TIMUR Putu Astri Lestari; Made Arini Hanindharputri; Ni Putu Emilika Budi Lestari
Jurnal Lentera Widya Vol 1 No 2 (2020): Jurnal Lentera Widya Juni 2020
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v1i2.105

This community service activity is a collaboration of a team of lecturers and students from the Bali School of Design (STD Bali) and the Academy of Information and Computer Management (AMIK) New Media with the Student Association held in mid-April precisely on April 18, 2020, at the Yadnya Market, Kesiman Traditional Village Kesiman Village, East Denpasar District. This activity received a very good reception from the Yadnya Market and also the Traditional Village of Kesiman. Distribution of 1000 Masks in the Yadnya Kesiman Market environment is a form of community service in STD Bali and AMIK New Media in participating in preventing and breaking the chain of the spread of Covid Virus 10. Some of the factors supporting this activity include: STD Bali Institute Support and AMIK New Media especially the Putra Indonesia Education Foundation in funding activities, STD Bali Campus has a Fashion Design major so it is very helpful in the preparation of 1000 masks to be distributed. In addition, this activity also received full support from Yadnya Market Management and Kesiman Customary Village Management. Some of the obstacles encountered during this activity include: (1) There are limitations in the number of sewing machines used to sew masks on campus so that students sew at home. (2) The existence of the Covid 19 outbreak that caused the sewing process on campus to be slightly hampered because it had to implement Social Distancing. (3) The mask distribution activities cannot be handed over directly to traders in the Yadnya Market to avoid the crowds of the community, so the surrender is carried out symbolically to the Head of the Yadnya Market

PERAN ILUSTRASI BERTEMA INDONESIA PADA PRODUK MINUMAN TERHADAP RESPON EMOSI KONSUMEN DALAM MEMBELI DAN MEMAHAMI PRODUK Lestari, Ni Putu Emilika Budi; Ngurah Adhi Santosa; Suharno, Annisa Rohimah
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.972

This study aims to determine the effect of visual elements in the form of illustrations with Indonesian themes and Indonesian local wisdom on the packaging of popular beverage products in the eyes of consumers, both in terms of sales and their impact on the emotional response of consumers as Indonesians. Through the use of illustrations on packaging, producers also want to convey certain messages to their consumers. Because in fact, the appearance of an attractive packaging will give a distinct impression and emotional closeness for consumers in determining their decision to buy or not to buy a product. The research method was carried out qualitatively through literature and questionnaires. The theory used in this research is packaging design theory, concerning the visual effect of packaging on consumer buying interest. In addition, the author also uses illustration theory to identify illustration techniques and Roland Barthes 'semiotic theory to find out how illustration affects consumers' emotional responses and how consumers perceive related illustrations. The result of this research is that the use of Indonesian themed illustrations on beverage product packaging can be said to increase consumer emotionality to buy products, based on eye-catching illustration factors in terms of style, selection of illustration objects, colors and themes. In addition, the packaging design with illustrations on the Indonesian theme is interesting to collect as memorabilia.

Perancangan Identitas Visual Serta Media Promosi Dapur Yura Wiguna, I Putu Agus Jaya; Dinata, Ramanda Dimas Surya; Rimbawan, Ari; Lestari, Ni Putu Emilika Budi; Setyawan, Agus Budi
DIVAGATRA - Jurnal Penelitian Mahasiswa Desain Vol 5 No 1 (2025): DIVAGATRA #09
Publisher : Fakultas Desain Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/divagatra.v5i1.15760

Dapur Yura is a Micro, Small, and Medium Enterprise (MSME) engaged in the Indonesian culinary sector. This MSME serves various typical Indonesian menus, such as yellow rice, geprek chicken, fresh vegetables, and tumpeng rice, which are made with quality ingredients and authentic flavors. Founded by Pipin Swandewi in 2023, Dapur Yura is located at Jalan Raya Baturiti No. 99, Batunya, Baturiti District, Tabanan Regency, Bali. Currently, Dapur Yura does not have a strong visual identity to reflect the characteristics of its products. In addition, the available promotional media is still limited, so it has not been able to reach a wider market. This design aims to create a visual identity, such as a logo and Graphic Standard Manual (GSM), which can increase brand awareness. In addition, a marketing strategy is also designed through offline promotional media, such as signboards, banners, and business cards, as well as online media in the form of Instagram content. This study uses observation methods and direct interviews with MSME owners, as well as a SWOT analysis to identify business strengths, weaknesses, opportunities, and threats. With this design, Dapur Yura is expected to increase sales, expand market segmentation, and become better known to the public.

Pengembangan UMKM Pesona Plastic melalui Produk Desain dari Limbah Plastik dengan Pemanfaatan Teknologi dan Strategi Manajemen Bisnis Berkelanjutan Suryani, Ni Kadek; Prasiani, Ni Komang; Dewi, Ni Made Emmi Nutrisia; Lestari, Ni Putu Emilika Budi; Utami, Sri; Artana, I Wayan Bimaskaran; Utama, Giovanni Rachmat
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2023): Volume 3 Nomor 4 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i4.3336

The development of Micro, Small, and Medium Enterprises in Pesona Plastic, Batubulan Village, Gianyar Regency, Bali, focuses on the development of design products that use plastic waste as raw material. This effort involves the utilization of technology and sustainable business management strategies. The methods used include training and mentoring. This article outlines concrete steps in the development of Pesona Plastic UMKM, including the plastic waste processing process, the development of innovative design products, and the implementation of sustainable business management strategies. Activities conducted include the procurement of equipment and various training sessions, such as product design training for accessories and fashion, website integration training, interior product design training, digital marketing training, packaging design training, entrepreneurship and financial management training for UMKM and youth, social media marketing training, layout design, and space organization training, as well as equipment usage workshops. The results are successful efforts to reduce the impact of plastic waste, create high-quality products, and improve the well-being of the Pesona Plastic UMKM community in Batubulan Village. The follow-up plan for this program involves collaboration between IDB Bali and Pesona Plastic UMKM, with future involvement of students for practical training and the realization of designed products that serve a useful purpose.

PERAN ILUSTRASI BERTEMA INDONESIA PADA PRODUK MINUMAN TERHADAP RESPON EMOSI KONSUMEN DALAM MEMBELI DAN MEMAHAMI PRODUK Lestari, Ni Putu Emilika Budi; Ngurah Adhi Santosa; Suharno, Annisa Rohimah
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.972

This study aims to determine the effect of visual elements in the form of illustrations with Indonesian themes and Indonesian local wisdom on the packaging of popular beverage products in the eyes of consumers, both in terms of sales and their impact on the emotional response of consumers as Indonesians. Through the use of illustrations on packaging, producers also want to convey certain messages to their consumers. Because in fact, the appearance of an attractive packaging will give a distinct impression and emotional closeness for consumers in determining their decision to buy or not to buy a product. The research method was carried out qualitatively through literature and questionnaires. The theory used in this research is packaging design theory, concerning the visual effect of packaging on consumer buying interest. In addition, the author also uses illustration theory to identify illustration techniques and Roland Barthes 'semiotic theory to find out how illustration affects consumers' emotional responses and how consumers perceive related illustrations. The result of this research is that the use of Indonesian themed illustrations on beverage product packaging can be said to increase consumer emotionality to buy products, based on eye-catching illustration factors in terms of style, selection of illustration objects, colors and themes. In addition, the packaging design with illustrations on the Indonesian theme is interesting to collect as memorabilia.

Empowering Wana Kriya MSMEs Through Utilizing Local Wood Into Decoration and Accessory Products LESTARI, Ni Putu Emilika Budi; PRANAJAYA, I Kadek; PUTRI, Putu Yudha Asteria; DEWI, Ni Made Emmi Nutrisia; PRASIANI, Ni Komang; MANDALA, I Gusti Ngurah Agung Kepakisan; MAHADIPTA, Ngurah Gede Dwi; PARAMITA, Ni Kadek Ayu Pradnya; WICAKSANA, Gede Dharma Arya; CAHYONO, Irfan; WIRATAMA, Dhanendra; WIBAWA, Ida Bagus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1635

This community service program aims to empower the Wana Kriya MSME in Pering Village, Gianyar, Bali through the sustainable use of local wood to create economically valuable decorative and accessory products. The activities are carried out through several stages, including socialization, training in creativity and product design innovation, branding training, photography, product identity, and visual content. In addition, training is provided on digital marketing and social media utilization, MSME management, production, and entrepreneurship. The counseling and community empowerment program is carried out with the theme "Building MSMEs Based on Local Resources: Developing a Creative Economy and Sustainability Towards Creative and Competitive Villages." Appropriate technology support is realized through the provision of tools for cutting and finishing funded by a grant from the Directorate of Research, Technology, and Community Service, Directorate General of Research and Development, Ministry of Higher Education, Science, and Technology for Fiscal Year 2025. The application of digital information technology is carried out through the creation of promotional media on Facebook, Instagram, and marketplace integration. The results of the activities show an increase in the ability of partners to produce local wooden decorative and accessory products that are more creative, high-quality, and have a stronger visual identity and digital marketing strategy. This program encourages the development of the creative economy, sustainability, and competitiveness of Pering Village towards a creative village based on local resources.

Analisis Pemaknaan Desain Karakter Emari Dan Polarisasasi Pemain Pada Game Concord I Kadek Pradnya Saputra; Ni Putu Emilika Budi Lestari; I Gede Yudha Pratama
DeKaVe Vol 19, No 1 (2026): DeKaVe Vol. 19 No. 1 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v19i1.19020

Fenomena penutupan layanan game AAA Concord pasca peluncuran menyoroti krusialnya penerimaan pasar terhadap aspek visual karakter. Penelitian ini menganalisis kegagalan desain karakter Emari dalam mengomunikasikan peran mekaniknya dan dampaknya terhadap polarisasi pemain. Menggunakan metode kualitatif deskriptif dengan pendekatan teori shape language dan netnografi, penelitian ini mendekonstruksi elemen visual Emari serta membandingkannya dengan standar industri melalui karakter The Heavy (Team Fortress 2). Temuan menunjukkan bahwa dominasi bentuk lingkaran pada Emari menciptakan kontradiksi psikologis dengan peran Tank yang seharusnya merepresentasikan kekokohan, diperburuk oleh tingginya visual noise yang menghambat keterbacaan siluet. Ketidakefektifan visual ini memicu kegagalan avatar identification, yang berujung pada penolakan komunitas dan hilangnya nilai produk. Penelitian menyimpulkan bahwa keselarasan antara bentuk visual dan fungsi karakter merupakan fondasi vital bagi keberlanjutan game model Live Service.

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