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ADAPTASI INOVASI DAN PERFORMA AKUN TIKTOK “KAMPUNG TANI CIBEUREUM” DALAM MEMBANGUN KESADARAN PRODUK PERTANIAN Mandjusri, Alma; Noriko, Nita; Effendi, Yunus
Journal Media Public Relations Vol. 4 No. 2 (2024): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v4i2.1839

Abstract

Penelitian ini menganalisis performa akun TikTok "Kampung Tani Cibeureum" dalam meningkatkan kesadaran terhadap produk pertanian Kampung Cibeureum. Menggunakan pendekatan kuantitatif deskriptif dan eksperimental, penelitian ini melibatkan pelatihan kepada para petani, baik petani senior maupun petani muda (Gen Z), dalam pembuatan konten video di platform TikTok. Data yang digunakan diperoleh dari analisis lima konten unggulan akun TikTok "Kampung Tani Cibeureum" selama periode 24 Juni hingga 22 Agustus, mencakup metrik seperti jumlah penonton, pemirsa baru, sumber lalu lintas, dan insight audiens. Hasil penelitian menunjukkan bahwa dominasi sumber lalu lintas berasal dari pencarian sebesar 79,7%, yang menunjukkan relevansi konten dengan kata kunci yang dicari pengguna. Selain itu, 89% audiens terdiri dari pria, menunjukkan perlunya strategi konten yang lebih inklusif untuk menarik penonton wanita. Penelitian ini menyimpulkan bahwa penggunaan TikTok oleh petani Kampung Tani Cibeureum efektif dalam menarik perhatian audiens baru, namun memerlukan strategi retensi yang lebih baik untuk membangun audiens yang loyal. Penelitian ini juga menekankan pentingnya optimasi kata kunci dan pelatihan berkelanjutan bagi petani untuk memaksimalkan potensi platform media sosial.
Silicon Enhances Banana Resistance to Fusarium oxysporum f.sp. cubense through Ethylene Signaling Modulation and Root Tissue Protection Pambudi, Arief; Effendi, Yunus; Sudirman, Lisdar I; Miftahudin
HAYATI Journal of Biosciences Vol. 33 No. 2 (2026): March 2026
Publisher : Bogor Agricultural University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4308/hjb.33.2.360-370

Abstract

Fusarium oxysporum f.sp. cubense Tropical Race 4 (Foc TR4) is an agent of banana's vascular wilt that severely hampers production. It has been indicated that silicon (Si) might play a role in plant defense, but the banana–Foc pathosystem mechanism needs to be investigated. This study aimed to assess the impact of Si supplementation on banana plant responses to Foc infection, particularly using a completely randomized design arranged in four treatments: Control, Foc, Si, and Si*Foc. The transcript levels of the ethylene-receptor (EIN1, EIN3), ethylene-response factor (ERF1, ERF2), and the defense marker PR4 were quantified using qRT-PCR. Phenotypic observation, corm lesion severity, and root anatomy were also evaluated. Results indicated that early ethylene signaling (EIN1, EIN3) was down-regulated, and ERF2 was up-regulated in the presence of Si during Foc infection. Foc-infected plants treated with Si displayed smaller lesion areas, greater root structural stability, and less aerenchyma formation. Plant growth reduction caused by Foc was also relieved by Si, showing increased root-to-shoot biomass ratios and modified leaf shape. Multivariate analysis validated differences in physiological and transcriptional patterns in Si*Foc plants. These results indicate that Si improves banana resistance to Foc by regulating ethylene-mediated defense, tissue integrity, and stress resistance.