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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) JAQ Benefit : Journal of Bussiness, Economics, and Finance Edumaspul: Jurnal Pendidikan
Rahman Yakub
Universitas Muhammadiyah Sidenreng Rappang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI DALAM PENINGKATAN KUALITAS PELAYANAN DESA Muh Tamrin; Kamaruddin Sellang; Rahman Yakub; Mutmaina Mutmaina
Al Qisthi Jurnal Sosial dan Politik VOLUME 12 NOMOR 2, 2022
Publisher : Program Studi Ilmu Pemerintahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.098 KB) | DOI: 10.47030/aq.v12i2.127

Abstract

Tujuan Penelitian ini untuk mengetahui strategi peningkatan kualitas pelayanan dan faktor- faktor yang mempengaruhinya di desa Bulo Wattang, kecamatan Panca Rijang, kabupaten Sidenreng Rappang. Jumlah sampel yang diambil sebanyak 78 KK dari total populasi desa sebanyak 365 KK. Teknik pengumpulan data yang digunakan dalam penulisan ini adalah observasi, wawancara, studi pustaka dan kuesioner. Data yang terkumpul kemudian dianalisis dengan menggunakan tabel frekuensi dan persentase. Hasil penelitian ini menunjukkan bahwa strategi peningkatan kualitas pelayanan di desa Bulo Wattang, kecamatan Panca Rijang, kabupaten Sidenreng Rappang, termasuk dalam kategori baik dengan persentase peningkatan kualitas pelayanan 70% termasuk dalam kategori baik menjadi 71.4% . Sedangkan faktor-faktor yang memengaruhi strategi dalam peningkatan kualitas pelayanan di Desa Bulo Wattang Kecamatan Panca Rijang Kabupaten Sidenreng Rappang terdiri dari faktor kesadaran 73 %, faktor aturan 75 %, faktor organisasi 71 %, faktor pendapatan 70 %, faktor kemampuan keterampilan 72 %, dan faktor sarana pelayanan 68 % dengan capaian 71,5 % termasuk dalam kategori baik.
Penggunaan Model Blended Learning terhadap Hasil Belajar di masa Pandemi Covid-19 Handy Ferdiansyah; Zulkifli N; Rahman Yakub; Agussalim H
Edumaspul: Jurnal Pendidikan Vol 5 No 2 (2021): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v5i2.2075

Abstract

This study aims to determine the level of need for the use of the Blended learning model on learning outcomes during the Covid 19 pandemic. This type of research is a quantitative study. Data collection techniques used are observation techniques and questionnaires. The results of this study indicate that the use of the Blended learning model on learning outcomes during the Covid 19 pandemic: (i) illustrates the need for the use of Blended learning models on learning outcomes during the Covid 19 pandemic starting from the government's call for the implementation of Work From Home (ii) the use of Blended learning models for learning outcomes during the Covid 19 pandemic seen from the results of the questionnaires that have been distributed are then processed and analyzed into the Very Practical category.
Development of Online Teaching Materials for Accounting Subjects in the Covid 19 Era Muhammad Ichsan Siregar; Pandu Adi Cakranegara; Muhammad Abduh Anwar; Karnawi Kamar; Rahman Yakub
Edumaspul: Jurnal Pendidikan Vol 6 No 1 (2022): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v6i1.3080

Abstract

This research is a development research (R&D) with the aim of knowing the level of need and the level of feasibility and practicality of online teaching materials on accounting subjects with the subject of recording expenses and income. The population of this research is class X majoring in Institutional Financial Accounting as many as 120 students with a sample of 40 students of SMK Negeri 2 Sidenreng Rappang with non-probability sampling technique by purposive sampling. Online teaching materials were developed with the validation process of media and material experts, then teacher and student responses with questionnaire instruments, and limited trials. The expert validity instrument was used to measure the validity test, while the questionnaire was used to test the practicality of product assessment using a Likert scale. The data obtained from the validators and respondents were then analyzed using a descriptive percentage technique. The results of the assessment by the validator with an average value of 94.25% illustrates that the online teaching materials developed are declared very feasible. The percentage of practicality by the subject teacher is 96% and the response from students is 96.25%. Based on these results, a conclusion was drawn that online teaching materials on accounting subjects with the subject of recording expenses and income used by class X students of SMK Negeri 2 Pancarijang with the 4D development model met the criteria, namely very feasible and very practical to use in the process of teaching and learning activities systematically on line.
STRATEGI PERSONAL BRANDING MELALUI MEDIASOSIAL DALAM MENINGKATKAN PENJUALAN (STUDI KASUS SABLON GELASPLASTIK, RUMAH SABLON KREATIF SIDRAP, DI KABUPATEN SIDENRENG RAPPANG) Raihan Shiddiq Wahab; Sofyan B; Rahman Yakub; Pratiwi Ramlan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/73faa741

Abstract

Seseorang dapat membentuk citra positif melalui personal branding, sehingga mendorong dukungan atau simpati dari orang lain. Saat ini, personal branding sering digunakan sebagai strategi komunikasi dalam bisnis untuk menunjang pertumbuhan perusahaan, baik secara langsung maupun melalui media. Menurut Desy Tri Anggraini dalam jurnal “Faktor-Faktor yang Mempengaruhi Personal Branding dalam Membangun Citra dan Popularitas dalam Media Sosial,” terdapat tiga prinsip penting (3C): Credibility, berdasar integritas; Consistency, selalu menghadirkan nilai nyata; dan Clarity, memastikan tujuan dan makna jelas. Penelitian ini menggunakan metode kualitatif deskriptif. Data dikumpulkan melalui Field Research (observasi, wawancara, dokumentasi) dan Library Research (studi pustaka). Data primer berasal dari pemilik dan karyawan, sedangkan data sekunder dari literatur dan dokumen terkait. Analisis dilakukan secara deskriptif analitik, menggambarkan data dalam kata, gambar, atau visual, bukan angka. Penelitian bertujuan menambah ilmu tentang usaha sablon dan wawasan masyarakat terhadap profesionalisme kerja. Hasilnya diharapkan memberi kontribusi pada kajian akademis rumah sablon dan menjadi sumber pengetahuan bagi pelaku usaha dalam menghadapi persaingan melalui strategi personal branding.
PENGARUH KUALITAS PELAYANAN DAN MUTU PRODUK TERHADAP KEPUASAN KONSUMEN PADA WELLTEA  DI BELAWA KABUPATEN WAJO Ahmad Jayadi; Andi Riska Andreani Syafaruddin; Rahman Yakub; Inna Mutmainna Cahyani Thahir
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nks63x79

Abstract

The growth of the contemporary beverage industry in Indonesia has shown rapid development, marked by the increasing number of modern beverage businesses that have become a trend among society, especially young consumers. The increasingly competitive business environment makes service quality and product quality important factors in creating customer satisfaction. This study aims to analyze the effect of service quality and product quality on customer satisfaction at WellTea in Belawa, Wajo Regency. This research employed a quantitative approach using descriptive and verificative methods. The research sample consisted of 96 respondents determined using the Lemeshow formula with a non-probability sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS version 27. The results showed that partially, service quality had a positive and significant effect on customer satisfaction with a significance value of 0.005 < 0.05. Product quality also had a positive and significant effect on customer satisfaction with a significance value of 0.000 < 0.05. Simultaneously, service quality and product quality significantly affected customer satisfaction, as indicated by the F-test significance value of 0.000 < 0.05. The R Square value of 0.860 indicates that 86.0% of the variation in customer satisfaction can be explained by service quality and product quality, while the remaining 14.0% is influenced by other variables outside this study.
BUSINESS BUSINESS DEVELOPMENT STRATEGY THROUGH THE IMPLEMENTATION OF BUSINESS MODEL CANVAS AT DINDA PRINTING, LALEBATA VILLAGE, SIDENRENG RAPPANG REGENCY Rizky Noor Mohammad; Muhammad Rusdi; Andi Riska Andreani Syafaruddin; Rahman Yakub
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gkrss033

Abstract

Penelitian ini membahas tentang strategi pengembangan usaha Dinda Printing di Kabupaten Sidenreng Rappang melalui penerapan Business Model Canvas (BMC). Tujuan dari penelitian ini adalah untuk mengidentifikasi dan mengeksplorasi peran sembilan elemen kunci BMC dalam mendukung pengembangan usaha percetakan. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan observasi langsung untuk mengumpulkan data dari pemilik usaha, karyawan, dan pelanggan Dinda Printing. Dalam pengolahan data, peneliti memanfaatkan perangkat lunak NVivo 12 untuk membantu pengkodean, kategorisasi, dan analisis mendalam data wawancara. Penerapan BMC yang terdiri dari sembilan komponen segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, mitra utama, dan struktur biaya dianggap efektif dalam mendukung pengembangan usaha. Model ini memberikan gambaran yang komprehensif tentang pola bisnis Dinda Printing, sehingga memudahkan pengambilan keputusan strategis, inovasi layanan, dan meningkatkan daya saing bisnis di tengah industri percetakan yang kompetitif. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pelaku UMKM dalam merancang strategi bisnis berbasis model kanvas secara lebih terstruktur dan aplikatif.
IMPLEMENTATION OF A WORDPRESS-BASED COMPANY PROFILE WEBSITE TO IMPROVE BRAND AWARENESS AT AMELIA FARM IN MAIWA DISTRICT, ENREKANG REGENCYKata Kunci: Brand Awarenesswordpress, Website Company Profile M. Yusuf Firmansyah; Adam Latif; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5m58s804

Abstract

This study aims to design and implement a WordPress-based company profile website to enhance brand awareness at Amelia Farm, a micro, small, and medium enterprise (MSME) engaged in layer chicken farming located in Maiwa District, Enrekang Regency. The research employs a descriptive qualitative approach using a case study method. The data consist of primary data collected through interviews with 10 informants, observations, and documentation of the implementation stages, as well as secondary data obtained from books, journals, scientific articles, and preliminary analysis using Google Analytics to measure user interactions with the website. The website design process follows the Agile method, which includes the stages of planning, design, development, and testing. Data analysis was conducted using descriptive qualitative methods to interpret the results of interviews, observations, and documentation, along with a simple analysis of Google Analytics data to measure the level of brand awareness. The results of the study show that the developed website was able to improve brand recognition and serve as an effective digital promotional medium. Data from Google Analytics recorded significant organic traffic and an increase in visits to the product pages, indicating prospective customers’ interest in Amelia Farm. Although user engagement still needs to be improved, the website has proven to provide an initial positive impact on brand visibility and recognition, and it has great potential to expand the market reach digitally.
Implementasi Business Model Canvas Terhadap Pengembangan Usaha Pada Deodoran Tadeo Kecamatan Maiwa Kabupaten Enrekang Andi Ariani; Muhammad Rusdi; Andi Riska Andreani Syafaruddin; Rahman Yakub
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1217

Abstract

Penelitian ini berfokus pada implementasi Business Model Canvas (BMC) sebagai alat untuk mengembangkan usaha Deodoran Tadeo, sebuah produk perawatan diri di Kecamatan Maiwa, Kabupaten Enrekang. Dengan menganalisis sembilan elemen BMC, penelitian ini bertujuan untuk memahami model bisnis ini dan dapat membantu mengatasi tantangan yang dihadapi oleh usaha tersebut, seperti penetrasi pasar yang terbatas dan pengenalan merek yang masih rendah. Adanya pendekatan metode kualitatif, akan mengumpulkan data melalui observasi, wawancara, dan dokumentasi untuk kemudian dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa kekuatan utama Deodoran Tadeo terletak pada nilai unik produk berbahan dasar alami dan dukungan komunitas lokal, namun masih terdapat kelemahan dalam hal saluran distribusi dan strategi promosi. Segmentasi pelanggan belum dimanfaatkan secara optimal, dan aktivitas kunci seperti pemasaran digital masih minim. Berdasarkan temuan ini, penelitian ini merekomendasikan penguatan strategi promosi melalui media sosial, peningkatan hubungan pelanggan, serta diversifikasi saluran distribusi. Penelitian ini juga diharapkan dapat memberikan rekomendasi strategis bagi Deodoran Tadeo untuk meningkatkan kinerja bisnisnya, serta memberikan kontribusi bagi pengembangan UMKM di wilayah tersebut.
ANALISIS PENGGUNAAN MACHINE LEARNING TERHADAP PREDIKSI JUMLAH NASABAH PADA PRODUK AMANAH DI PT. PEGADAIAN CPS PANGKAJENE Randy Arya Renaldi; Muhammad Rais Rahmat Razak; Haslindah Haslindah; Rahman Yakub
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3638

Abstract

Introduction: This study aims to analyze the use of machine learning in predicting the number of customers for Amanah products at PT. Pegadaian CPS Pangkajene. The issues examined include the application of machine learning, the selection of the most effective algorithm, and factors affecting prediction accuracy. Methods: The study uses a quantitative approach, drawing on historical customer data over five years. The three machine learning models compared are SARIMA, Random Forest, and Linear Regression. Results: The SARIMA model achieved the best performance, with a Mean Absolute Error (MAE) of 2.61%, a Root Mean Square Error (RMSE) of 2.94%, and a Mean Absolute Percentage Error (MAPE) of 8.58%. This model is the most accurate in predicting trends and seasonal patterns in customer numbers. The Linear Regression model showed less accurate results, while Random Forest excelled in reliability but was still less accurate than SARIMA.Conclusion and suggestion: The application of machine learning, especially SARIMA, can be a strategic tool for business planning and decision-making in the Islamic finance sector, providing data-based recommendations to improve the performance of Amanah products. Keywords: Amanah Product, Customer Prediction, Machine learning, Marketing Strategy, PT. Pegadaian,  SARIMA
Co-Authors Adam Latif Agussalim H Ahmad Jayadi Andi Ariani Andi Riska Andreani Syafaruddin Cakranegara, Pandu Adi Handy Ferdiansyah Inna Mutmainna Cahyani Thahir Karnawi Kamar M. Yusuf Firmansyah Muh Tamrin Muh. Abduh Anwar Muhammad Rais Rahmat Muhammad Rusdi Mutmaina Mutmaina Raihan Shiddiq Wahab Ramlan, Pratiwi Randy Arya Renaldi Rizky Noor Mohammad Sellang, Kamaruddin Sofyan B Zulkifli N