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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) PRAJA: Jurnal Ilmiah Pemerintahan Golden Ratio of Marketing and Applied Psychology of Business Publicness: Journal of Public Administration Studies
Adam Latif
Universitas Muhammadiyah Sidenreng Rappang
Economics, Econometrics & Finance Social Sciences

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KARAKTERISTIK PEMILIH DI KABUPATEN SIDENRENG RAPPANG PADA PEMILIHAN LEGISLATIF DALAM PERSPEKTIF TEORI PILIHAN PUBLIK Suhardi Junaidi; Muhammad Rais Rahmat; Adam Latif
PRAJA: Jurnal Ilmiah Pemerintahan Vol 10 No 2 (2022): Edisi Juni
Publisher : FISIP Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/prj.v10i2.654

Abstract

The purpose of this study is to determine the characteristics of voters in Sidenreng Rappang regency in the election of the slative legislature. The sample of data sources in this study amounted to 8 people based on purposive samplinf technique. This type of research is descriptive qualitative. Data collection techniques used in this study were observation and interviews. The data analysis technique used in this study is qualitative analysis used by researchs, namely data collection, data reducation, data presentation, and the last step is drawing conclusions.The result of this study are the characteristics of voters in Sidenreng Rappang regency in the legislative election based on the results of interviews from several respondents so that the researchers found the results that the people of Sidenreng Rappang regency, especially in the two electoral districst have several characteristics, including traditional voters, rational voters, and skeptical voters.
Kinerja Aparatur Desa Terhadap Peningkatan Pelayanan Publik Berbasis Digital di Desa Abbokongang Kecamatan Kulo Dian Safitri; Andi Uceng; Sundari Sundari; Adam Latif
PUBLICNESS: Journal of Public Administration Studies Vol. 5 No. 1 (2026): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v5i1.347

Abstract

This study aims to analyze the influence of village apparatus performance on the improvement of digital-based public services in Abbokongang Village, Kulo District. The low quality of digital services, limited technological competence of village officials, and minimal assistance provided to the community constitute the background of this study. This research employs a quantitative method with a descriptive approach. The respondents consisted of 52 residents of Abbokongang Village selected through purposive sampling. Data were collected through observation, questionnaires, and interviews, while data analysis was conducted using simple linear regression with the assistance of IBM SPSS Statistics 26. The results indicate that the performance of village apparatus has a significant effect on digital-based public services, as evidenced by an F-value of 165.275 and a significance level of 0.000. The coefficient of determination of 0.768 indicates that the performance of village apparatus contributes 76.8% to the improvement of digital-based public services.
STRATEGI PEMASARAN PRODUK DALAM MENINGKATKAN PENJUALAN PADA REZEKI UNGGAS DI DESA BULO KABUPATEN SIDENRENG RAPPANG Muhammad Askar; Adam Latif; Andi Riska Andreani Syafaruddin; Pratiwi Ramlan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jrfqkm18

Abstract

Pemasaran merupakan salah satu elemen penting dalam keberhasilan sebuah usaha, terutama dalam menghadapi persaingan bisnis yang semakin kompleks. Strategi pemasaran yang efektif tidak hanya berfungsi untuk meningkatkan penjualan, tetapi juga untuk memperkuat posisi pasar serta membangun hubungan jangka panjang dengan pelanggan. Penelitian ini bertujuan untuk mengkaji strategi pemasaran yang diterapkan oleh Rezeki Unggas, sebuah bisnis yang bergerak di bidang penjualan produk unggas di Desa Bulo, Kabupaten Sidenreng Rappang. Dalam penelitian ini, metode kualitatif digunakan untuk memahami dinamika pemasaran yang dijalankan. Subjek penelitian meliputi pemilik usaha, karyawan, pelanggan setia, masyarakat sekitar, serta pihak-pihak lain yang berhubungan langsung maupun tidak langsung dengan Rezeki Unggas. Adapun teknik pengumpulan datanya yaitu dengan purposive sampling melalui observasi, wawancara mendalam dan dokumentasi. Teknik pengambilan sampel yang digunakan adalah purposive sampling untuk memastikan data yang diperoleh relevan dengan fokus penelitian. Analisis data dilakukan melalui tahapan pengumpulan data (data collection), reduksi data (data reduction) dan penyajian data (data display). Hasil penelitian ini diharapkan dapat memberikan gambaran mengenai strategi pemasaran yang paling efektif bagi Rezeki Unggas. Selain itu, penelitian ini juga diharapkan dapat menjadi panduan bagi pelaku usaha sejenis di wilayah Desa Bulo dan sekitarnya dalam mengembangkan strategi pemasaran mereka. Penelitian ini dilaksanakan di Desa Bulo, Kabupaten Sidenreng Rappang.
IMPLEMENTATION OF A WORDPRESS-BASED COMPANY PROFILE WEBSITE TO IMPROVE BRAND AWARENESS AT AMELIA FARM IN MAIWA DISTRICT, ENREKANG REGENCYKata Kunci: Brand Awarenesswordpress, Website Company Profile M. Yusuf Firmansyah; Adam Latif; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5m58s804

Abstract

This study aims to design and implement a WordPress-based company profile website to enhance brand awareness at Amelia Farm, a micro, small, and medium enterprise (MSME) engaged in layer chicken farming located in Maiwa District, Enrekang Regency. The research employs a descriptive qualitative approach using a case study method. The data consist of primary data collected through interviews with 10 informants, observations, and documentation of the implementation stages, as well as secondary data obtained from books, journals, scientific articles, and preliminary analysis using Google Analytics to measure user interactions with the website. The website design process follows the Agile method, which includes the stages of planning, design, development, and testing. Data analysis was conducted using descriptive qualitative methods to interpret the results of interviews, observations, and documentation, along with a simple analysis of Google Analytics data to measure the level of brand awareness. The results of the study show that the developed website was able to improve brand recognition and serve as an effective digital promotional medium. Data from Google Analytics recorded significant organic traffic and an increase in visits to the product pages, indicating prospective customers’ interest in Amelia Farm. Although user engagement still needs to be improved, the website has proven to provide an initial positive impact on brand visibility and recognition, and it has great potential to expand the market reach digitally.
STRATEGI PEMASARAN DIGITAL MELALUI TIKTOK TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN SUMBER ABADI DI KABUPATEN SIDENRENG RAPPANG Randy Ashari Waris; Adam Latif; Andi Riska Andreani Syafaruddin
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/tq6skc74

Abstract

Rumah Makan Sumber Abadi merupakan salah satu usaha kuliner yang telah lama popular di Kabupaten Sidenreng Rappang. Awalnya usaha rumah makan ini hanya melayani konsumen lokal dan tidak memiliki banyak konsumen. Seiring berjalannya waktu dengan hanya mengandalkan informasi dari satu orang ke orang lain, Rumah Makan Sumber Abadi mulai memperlihatkan perkembangan, dengan mengandalkan pemasaran digital, dimana mulai mengadopsi media sosial Tiktok sebagai sarana untuk memperkenalkan produk dan melakukan promosi pada produk makanan yang di perjualbelikan agar meningkatkan daya tarik pada konsumen. Dengan menggabungkan strategi pemasaran melalui media sosial tiktok, maka bertujuan dapat menarik lebih banyak konsumen untuk melakukan minat beli. Penelitian ini bertujuan dapat membantu dan memberikan panduan lebih praktis bagi pemilik Rumah Makan Sumber Abadi di Kabupaten Sidenreng Rappang dalam memaksimalkan peningkatan minat beli pada konsumen. Metode yang digunakan dalam penelitian ini kuantitatif. Populasi dalam penelitian ini yaitu owner/pemilik, karyawan, dan konsumen. Teknik pengambilan sampel menggunakan Teknik Probility Sampling, dan Teknik pengumpulan data, observasi, kajian pustaka, kuesioner/Angket. Adapun Teknik analisis data yaitu : persiapan, tabulasi, penerapan data sesuai dengan pendekatan penelitian.
PENERAPAN STRATEGI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN DI ZALFA SABLON PLASTIK RAPPANG KABUPATEN SIDENRENG RAPPANG Muhammad Rafli Syukri; Adam Latif; Muhammad Rusdi; Sofyan B
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2964

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi digital marketing terhadap peningkatan penjualan pada UMKM Zalfa Sablon Plastik di Kabupaten Sidenreng Rappang. Strategi digital marketing yang ditinjau meliputi enam indikator utama: accessibility, interactivity, entertainment, credibility, irritation, dan informativeness. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, studi pustaka, dan penyebaran kuesioner kepada 51 responden, yang dipilih menggunakan rumus Slovin. Analisis data dilakukan menggunakan regresi linier sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa indikator accessibility memiliki skor tertinggi, menandakan kemudahan akses digital sudah terpenuhi. Namun, indikator seperti interactivity, credibility, dan informativeness masih tergolong rendah. Uji regresi menghasilkan nilai koefisien determinasi (R²) sebesar 0,026, yang berarti hanya 2,6% peningkatan penjualan dapat dijelaskan oleh strategi digital marketing, sementara sisanya dipengaruhi oleh faktor lain. Meskipun uji t menunjukkan adanya pengaruh signifikan secara statistik, dampak praktis strategi digital marketing masih terbatas. Penelitian ini menegaskan bahwa kehadiran di media sosial seperti Instagram belum cukup untuk mendorong peningkatan penjualan secara signifikan tanpa strategi konten yang konsisten, interaktif, dan terpercaya. Oleh karena itu, UMKM perlu melakukan optimalisasi strategi digital secara kontekstual dan adaptif agar mampu menghasilkan konversi yang lebih maksimal dalam pemasaran digital.
Marketing Mix Strategies and Challenges in Increasing the Income of Palm Sugar Artisans in Lombo Village, Pitu Riase District, Sidenreng Rappang Regency Liska Lina Yanti; Adam Latif; Andi Riska Andreani Syafaruddin; H. Haslindah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.2292

Abstract

This study examines the implementation of the marketing mix strategy (4P: product, price, place, and promotion) as an effort to increase the income of palm sugar artisans in Lombo Village, Pitu Riase District, Sidenreng Rappang Regency, South Sulawesi. Despite the significant potential of the local agribusiness sector, palm sugar artisans continue to face several challenges, including the remote location of plantations, the susceptibility of palm sap to fermentation, dependence on intermediaries, and the use of traditional word-of-mouth marketing practices. Therefore, this study aims to analyze existing market conditions and identify sustainable marketing mix strategies that can support increased sales and income among palm sugar artisans. This research employed a qualitative approach. Data were collected through observations, documentation, literature reviews, and interviews. The study involved 10 informants, consisting of 3 business owners and 7 customers. Data analysis was conducted through data collection, data reduction, data presentation, and conclusion drawing. The data were processed using NVivo 12 Pro software. The findings indicate that product quality is the most influential factor affecting customer satisfaction and repeat purchases, while promotion remains the weakest element due to the limited utilization of digital marketing and the continued reliance on traditional word-of-mouth communication. Based on these findings, the study recommends maximizing the use of social media as a promotional platform, investing in supporting production equipment, and maintaining consistency in the palm sugar production process to enhance competitiveness and increase artisans' income.
Co-Authors Andi Riska Andreani Syafaruddin Andi Uceng Dian Safitri H. Haslindah Liska Lina Yanti M. Yusuf Firmansyah Muhammad Askar Muhammad Rafli Syukri Muhammad Rais Rahmat Muhammad Rusdi Rahman Yakub Ramlan, Pratiwi Randy Ashari Waris Sofyan B Suhardi Junaidi Sundari Kawaru