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<![CDATA[STRATEGI PENINGKATAN KETAHANAN EKONOMI UNTUK PERIKANAN BERKELANJUTAN BERBASIS KONSEP BLUE ECONOMY ]]>
<![CDATA[Diana Puspitasari]]>;
<![CDATA[Amalia Nur Chasanah]]>;
<![CDATA[Masitha Fahmi Wardhani]]>
<![CDATA[ Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023 ]]>
Publisher : <![CDATA[Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jv.v18i2.3836
<![CDATA[The difficulties and fisheries industry in Indonesia continues to grow in accordance with the 2013–2025 Marine and Fisheries Sector Medium Term Development Plan which refers to the concept of the Blue Economy. The purpose of this research is to find out the implementation of business models and strategies for sustainable sustainability that adopt the Blue Economy concept. This research is a qualitative research using a narrative approach to obtain data related to sustainable strategies in accordance with the Blue Economy concept that can be developed on research objects. The results of the study explain that the success of blue economy-based industries must be supported by a strong commitment between various parties in real action as a form of overall development support, so the direction of program policies must be innovative and creative through a touch of technology. Utilization of digital technology can help fishery businesses based on the concept of a sustainable blue economy, processing all fishery resources owned to be utilized for the welfare of the community without destroying the existing ecosystem. Digital transformation can be a bridge for business owners with markets as consumers, they interact efficiently with each other in meeting the production chain of market needs. Innovation in digital transformation must continue to be carried out and supported by the skills of its human resources to increase attractiveness and expand market access. Keywords: Blue Economy, sustainability, digital transformation.]]>
<![CDATA[What Leads to Counterproductive Work Behavior? Predicting The Effect of Resistance to Change ]]>
<![CDATA[Miftachul Mujib]]>;
<![CDATA[Masitha Fahmi Wardhani]]>;
<![CDATA[Rudi Kurniawan]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 13 No. 2 (2023) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v13i2.6574
<![CDATA[There is still limited literature on organizational change management that focuses on examining the impact of resistance to change on deviant work behavior. This study examines the effect of resistance on changes in counterproductive work behavior. Change information is proposed as a moderating variable in the effect of resistance on changes to counterproductive work behavior. This study took a population of lecturers in the context of organizational change in higher education institutions with the establishment of the MBKM Curriculum as a substitute for the previous curriculum. Data were obtained from a sample of 156 using a random sampling technique. Data analysis used the SEM-PLS technique with the Warp-PLS application. The study results prove that resistance to change has a positive effect on counterproductive work behavior. However, the study results contradict the second hypothesis, where the moderating effect of change information is positive. These results contribute to developing organizational change management literature that has not been studied before by providing evidence that resistance to change can lead to counterproductive work behavior. The results of this study also explain the need for organizations to deal with resistance to organizational change shown by employees so that it does not lead to behavior that is detrimental to the organization, such as counterproductive work behavior]]>
<![CDATA[Pemberdayaan Ibu Rumah Tangga Melalui Pelatihan Shibori dan Pemasaran dalam Upaya Meningkatkan Kesejahteraan Ekonomi Keluarga di Kampung Ringintelu Ngaliyan Semarang ]]>
<![CDATA[Masitha Fahmi Wardhani]]>;
<![CDATA[Diana Puspitasari]]>;
<![CDATA[Amalia Nur Chasanah]]>
<![CDATA[ Journal of Social Responsibility Projects by Higher Education Forum Vol 4 No 1 (2023): Juli 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/jrespro.v4i1.4028
<![CDATA[Ringintelu Village, which is located in Kalipancur Village, Ngaliyan District, Semarang City, has a strategic and potential location. Located near the tourist area of the River Tubing Mayangsari and the historical monument Tugu Suharto with easy road access and busy road activity from the Sam Poo Kong tourist road and Kreo Cave to the Gajahmungkur-Gunung Pati area, which is a hilly area of many public and private universities in Semarang City. In the field, it can be seen that the productivity of the surrounding community has not seen the potential of this area to be used as an attraction to come. One of the solutions starts with mobilizing housewives by providing knowledge and skills through shibori and marketing training, as well as solutions for dealing with the effects of post-pandemic conditions by increasing productivity to advance the welfare and economy of local regional families. Increasing business competition is currently being addressed by developing creative business ideas by providing business insights to housewives to remain productive and have additional income. This Community Partnership Program activity uses counseling and training methods related to the importance of having the skills to make creative products, namely shibori bags that are ready to sell, as well as knowledge of marketing in the]]>
<![CDATA[Meningkatkan Keputusan Pembelian Skincare Korea Dengan Pengetahuan Produk Halal ]]>
<![CDATA[Anisa Aulia Fitri]]>;
<![CDATA[Awanis Linati Haziroh]]>;
<![CDATA[Mila Sartika]]>;
<![CDATA[Masitha Fahmi Wardhani]]>
<![CDATA[ Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January ]]>
Publisher : <![CDATA[STIE Amkop Makassar ]]>
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DOI: 10.37531/ecotal.v5i1.985
<![CDATA[Penelitian ini bertujuan untuk mengetahui apakah keputusan untuk membeli produk perawatan kulit adalah legal. Penelitian ini akan menyelidiki pengaruh negara asal, citra merek, dan pengetahuan tentang produk halal pada faktor-faktor ini. Metode penelitian yang digunakan adalah metode kuantitatif untuk mengumpulkan data statistik dari 147 responden Generasi Z di Semarang yang telah menggunakan perawatan kulit Korea. Data yang dikumpulkan dianalisis menggunakan analisis regresi moderat (MRA) menggunakan perangkat lunak SPSS. Kesimpulan dari studi ini menemukan bahwa citra merek dan negara asal memiliki pengaruh positif pada keputusan konsumen untuk membeli produk perawatan kulit Korea, tetapi pengetahuan tentang produk halal tidak secara moderat mempengaruhi negara atau citra brand pilihan konsumen untuk membelinya.]]>
<![CDATA[Pengaruh Kualitas Produk, Brand Image, dan Harga terhadap Kepuasan Konsumen pada Brand Uniqlo di Kota Semarang ]]>
<![CDATA[Azmi Hanif]]>;
<![CDATA[Masitha Fahmi Wardhani]]>
<![CDATA[ Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press) ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/alkharaj.v6i6.1522
<![CDATA[This research aims to determine the influence of Goods Quality, Brand Image and Cost on Buyer Fulfillment with the Uniqlo brand in Semarang. A Purposive Examination Strategy was used to select 100 Uniqlo buyer respondents in the city as a test. This examination adheres to a quantitative methodology by distributing a poll containing 15 markers to respondents. Research information is split between Microsoft Success and the Factual Bundle for the Sociology (SPSS) adaptation 25 for Windows. Based on the exploratory findings, it can be assumed that Item Quality, Brand Image, and Cost exclusively impact Buyer Fulfillment. In general, the test shows that these three elements have a very big influence on Customer Fulfillment, with an importance value (sig) of 0.000 < 0.05.]]>
<![CDATA[Pengaruh Kualitas Layanan Aplikasi Terhadap Kepuasan Konsumen dalam Membentuk Niat Beli Ulang Tiket Kereta Api Pada KAI Acces ]]>
<![CDATA[Ruslani Ruslani]]>;
<![CDATA[Mahmud Mahmud]]>;
<![CDATA[Piji Pakarti]]>;
<![CDATA[Masitha Fahmi Wardhani]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v4i3.11186
<![CDATA[Dengan berkembangnya teknologi menciptakan berbagai inovasi baru dari para pelaku bisnis, yang termasuk di dalamnya yaitu kualitas layanan untuk pemesanan tiket dengan cara online. Pada terjadinya era digital, pelanggan memfokuskan pada nilai kepraktisan melalui memanfaatkan teknologi. Tujuan atas dilaksanakannya penelitian ini yaitu agar dapat melakukan pengembangan tipe penelitian mutu pelayanan. Penelitian ini juga mengkaji pengaruh mediasi kepuasan konsumen terhadap niat beli ulang. Metode yang digunakan adalah kuantitatif. Dengan Kriteria responden berusia 20-30 tahun, yang menggunakan aplikasi yang berupa KAI Access dimana paling sedikitnya sebanyak 1 kali pernah melakukan transaksi. Proses analisis data menggunakan SEM-PLS. Hasil analisis menyatakan bahwasanya kualitas layanan aplikasi mempengaruhi dengan positif signifikan kepada aspek kepuasan konsumen serta adanya niat membeli kembali. Kepuasan konsumen mempengaruhi dengan positif dan signifikan kepada niat yang berupa membeli ulang. Kepuasan pelanggan berhasil memberikan mediasi pada kualitas layanan aplikasi kepada niat beli ulangnya.Kata Kunci: kualitas layanan aplikasi, kepuasan konsumen, niat beli ulang, kemudahan penggunaan, kemudahan pemesanan, kegunaan informasi, keamanan & privasi, desain website.]]>
<![CDATA[Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences ]]>
<![CDATA[Suryawijaya, Tito Wira Eka]]>;
<![CDATA[Wardhani, Masitha Fahmi]]>
<![CDATA[ Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL) ]]>
Publisher : <![CDATA[Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra ]]>
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DOI: 10.38156/imka.v3i1.163
<![CDATA[MSMEs play an important role in the global economy, employing nearly 90% of the workforce and contributing nearly 50% of the world's gross domestic product. However, many MSMEs have difficulty finding and retaining repeat customers, which is one of the main challenges for small businesses. This study aims to find out how customer data can be used to improve marketing strategies and meet customer needs and preferences more effectively. This research also aims to provide solutions and recommendations for MSMEs to improve their marketing through personalizing the experience for their customers. This study uses the SEM-PLS method with a quantitative approach. The population is taken from SMEs operating in the city of Semarang. 100 Samples are determined through Quota Sampling. Personalized marketing involves using customer data to customize the customer experience, which can create a closer relationship between customers and MSMEs. This research is still limited to the effectiveness of Personalized Marketing on customer loyalty in MSMEs. There have been many studies that discuss MSME customer loyalty with the marketing communication method. However, there are not many studies that specifically discuss personalized marketing for MSMEs.]]>
<![CDATA[Pengaruh Gaya Hidup, Brand Ambassador Dan Harga Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific : (Studi Pada Konsumen Produk Skintific Semarang) ]]>
<![CDATA[Pamungkas, Angga Riyan]]>;
<![CDATA[Wardhani, Masitha Fahmi]]>
<![CDATA[ Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI ]]>
Publisher : <![CDATA[Politeknik Negeri Ambon ]]>
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DOI: 10.31959/jm.v13i2.2162
<![CDATA[Using quantitative methods, this study aims to explain how lifestyle, brand ambassadors, and product prices influence the purchasing decisions of skincare consumers. This research is a type of associative research. Consumers who have purchased scientific skincare in Semarang are the subjects of this study. In this study, 96 samples were taken from skincare skincare users in Semarang. This study used random sampling using the Lemeshow formula. The results of the T test show that the price of the product and the lifestyle of the Brand Ambassador have a significant influence on purchasing decisions, while the Brand Ambassador does not. Lifestyle variables and product prices influenced purchasing decisions by 47.5%, while other variables influenced 52.5]]>
<![CDATA[Pengaruh Kualitas Produk, Brand Image, dan Harga terhadap Kepuasan Konsumen pada Brand Uniqlo di Kota Semarang ]]>
<![CDATA[Hanif, Azmi]]>;
<![CDATA[Wardhani, Masitha Fahmi]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i3.6075
<![CDATA[This research aims to determine the influence of Goods Quality, Brand Image and Cost on Buyer Fulfillment with the Uniqlo brand in Semarang. A Purposive Examination Strategy was used to select 100 Uniqlo buyer respondents in the city as a test. This examination adheres to a quantitative methodology by distributing a poll containing 15 markers to respondents. Research information is split between Microsoft Success and the Factual Bundle for the Sociology (SPSS) adaptation 25 for Windows. Based on the exploratory findings, it can be assumed that Item Quality, Brand Image, and Cost exclusively impact Buyer Fulfillment. In general, the test shows that these three elements have a very big influence on Customer Fulfillment, with an importance value (sig) of 0.000 < 0.05]]>
<![CDATA[Pengaruh Kepemimpinan, Fasilitas Kerja, Dan Motivasi Kerja Terhadap Kinerja Pegawai Kelurahan Di Kecamatan Kaliwungu Kabupaten Kendal ]]>
<![CDATA[Ulhaq, Rahael Zadda]]>;
<![CDATA[Wardhani, Masitha Fahmi]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v5i1.3478
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas kerja, motivasi kerja dan kepemimpinan kepala desa terhadap kinerja perangkat desa. Penelitian ini menggunakan metode kuantitatif dan pengumpulan data dengan cara menyebarkan kuesioner secara langsung dengan skala pengukuran yang digunakan yaitu Likert. Populasi penelitian adalah pegawai kecamatan di Kecamatan Kaliwungu. Sampel dipilih dengan menggunakan metode random sampling dan sampel ditentukan dengan menggunakan teknik sampling jenuh. Dalam penelitian ini teknik analisis data menggunakan metode analisis inferensial. Hasil penelitian terhadap variabel kepemimpinan, fasilitas kerja dan motivasi kerja diperoleh nilai signifikansi. Hal ini berarti ketiga variabel tersebut berpengaruh positif karena memiliki nilai signifikansi lebih kecil dari 0,05. Dari ketiga variabel X tersebut, yang paling mendominasi adalah kepemimpinan dan fasilitas kerja, kemudian disusul dengan motivasi kerja. Jadi, dengan kinerja yang baik, suatu organisasi dapat mencapai keberhasilan yang telah direncanakan, dengan cara menciptakan evaluasi terhadap faktor-faktor yang dapat mempengaruhi kinerja pegawai di kecamatan tersebut.]]>
