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All Journal Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal EMPATI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SINERGI: Jurnal Ilmiah Ilmu Manajemen Surya Abdimas SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi BISECER (Business Economic Entrepreneurship) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Economics and Digital Business Review Journal of Social Responsibility Projects by Higher Education Forum Implementasi Manajemen & Kewirausahaan Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asthadarma: Jurnal Pengabdian Kepada Masyarakat J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Masitha Fahmi Wardhani
Universitas Dian Nuswantoro
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Menumbuhkan Jiwa Kewirausahaan Melalui Kreativitas Buket Snack Pada Karangtaruna RW 5 Kelurahan Salamanmloyo Semarang Chasanah, Amalia Nur; Puspitasari, Diana; Wardhani, Masitha Fahmi; Ulfa, Adilla Kustya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5429

Abstract

Entrepreneurship is an option for the younger generation in creating a better economy. However, knowledge about entrepreneurship is still limited, especially among the younger generation, especially in the Karang Taruna RW 5, Salaman Mloyo, Semarang. Activities currently carried out by Karangtaruna include social activities such as sorting rubbish, holding certain activities such as commemorating August 17 and other activities. In order to develop an entrepreneurial spirit in members, various activities and training are needed to increase members' skills. Based on this, the service activity carried out is to foster an entrepreneurial spirit through the creativity of snack bouquets for teenagers from Karangtaruna RW 5, Salaman Mloyo, Semarang. The aim of this activity is to improve the entrepreneurial spirit and develop innovation in youth organizations. The expected results of this activity are the growth of the entrepreneurial spirit, increased insight into entrepreneurship and the growth of innovation for members of Karang Taruna RW 5, Salaman Mloyo, Semarang.
Meningkatkan Keputusan Pembelian Skincare Korea Dengan Pengetahuan Produk Halal Fitri, Anisa Aulia; Haziroh, Awanis Linati; Sartika, Mila; Wardhani, Masitha Fahmi
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.985

Abstract

Penelitian ini bertujuan untuk mengetahui apakah keputusan untuk membeli produk perawatan kulit adalah legal. Penelitian ini akan menyelidiki pengaruh negara asal, citra merek, dan pengetahuan tentang produk halal pada faktor-faktor ini. Metode penelitian yang digunakan adalah metode kuantitatif untuk mengumpulkan data statistik dari 147 responden Generasi Z di Semarang yang telah menggunakan perawatan kulit Korea. Data yang dikumpulkan dianalisis menggunakan analisis regresi moderat (MRA) menggunakan perangkat lunak SPSS. Kesimpulan dari studi ini menemukan bahwa citra merek dan negara asal memiliki pengaruh positif pada keputusan konsumen untuk membeli produk perawatan kulit Korea, tetapi pengetahuan tentang produk halal tidak secara moderat mempengaruhi negara atau citra brand pilihan konsumen untuk membelinya.
Pengaruh Gaya Hidup, Brand Ambassador Dan Harga Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific : (Studi Pada Konsumen Produk Skintific Semarang) Pamungkas, Angga Riyan; Wardhani, Masitha Fahmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2162

Abstract

Using quantitative methods, this study aims to explain how lifestyle, brand ambassadors, and product prices influence the purchasing decisions of skincare consumers. This research is a type of associative research. Consumers who have purchased scientific skincare in Semarang are the subjects of this study. In this study, 96 samples were taken from skincare skincare users in Semarang. This study used random sampling using the Lemeshow formula. The results of the T test show that the price of the product and the lifestyle of the Brand Ambassador have a significant influence on purchasing decisions, while the Brand Ambassador does not. Lifestyle variables and product prices influenced purchasing decisions by 47.5%, while other variables influenced 52.5
Pengaruh Kualitas Layanan Aplikasi Terhadap Kepuasan Konsumen dalam Membentuk Niat Beli Ulang Tiket Kereta Api Pada KAI Acces Ruslani, Ruslani; Mahmud, Mahmud; Pakarti, Piji; Wardhani, Masitha Fahmi
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11186

Abstract

Dengan berkembangnya teknologi menciptakan berbagai inovasi baru dari para pelaku bisnis, yang termasuk di dalamnya yaitu kualitas layanan untuk pemesanan tiket dengan cara online. Pada terjadinya era digital, pelanggan memfokuskan pada nilai kepraktisan melalui memanfaatkan teknologi. Tujuan atas dilaksanakannya penelitian ini yaitu agar dapat melakukan pengembangan tipe penelitian mutu pelayanan. Penelitian ini juga mengkaji pengaruh mediasi kepuasan konsumen terhadap niat beli ulang. Metode yang digunakan adalah kuantitatif. Dengan Kriteria responden berusia 20-30 tahun, yang menggunakan aplikasi yang berupa KAI Access dimana paling sedikitnya sebanyak 1 kali pernah melakukan transaksi. Proses analisis data menggunakan SEM-PLS. Hasil analisis menyatakan bahwasanya kualitas layanan aplikasi mempengaruhi dengan positif signifikan kepada aspek kepuasan konsumen serta adanya niat membeli kembali. Kepuasan konsumen mempengaruhi dengan positif dan signifikan kepada niat yang berupa membeli ulang. Kepuasan pelanggan berhasil memberikan mediasi pada kualitas layanan aplikasi kepada niat beli ulangnya.Kata Kunci: kualitas layanan aplikasi, kepuasan konsumen, niat beli ulang, kemudahan penggunaan, kemudahan pemesanan, kegunaan informasi, keamanan & privasi, desain website.
Pengaruh Harga, Inovasi Produk, dan Pemasaran Digital Terhadap Kepuasan Konsumen Fore Coffee di Kota Semarang Widya, Aanisah; Wardhani, Masitha Fahmi; Sedayu, Agung; Sartika, Mila
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11598

Abstract

Tujuan utama dari peneliti adalah untuk melihat pengaruh harga, inovasi produk maupunpemasaran digital terhadap kepuasan konsumen fore coffee di kota Semarang. Dengan menggunakan strategi penelitian purosif, dipilih 100 responden pembeli produk Fore Coffee di Kota Semarang. Dalam penelitian ini, metodologi kuantitatif diikuti saat menyebarkan kuesioner terdapat 15 indikator yang ditujukan kepada para responden. Microsoft Excel maupun SPSS 25 untuk Windows telah merilis data penelitian. Berdasarkan temuan penelitian dapat disimpulkan. Variabel harga mempunyai pengaruh positif terhadap kepuasan konsumen, namun inovasi produk juga mempunyai pengaruh positif dan besar terhadap kepuasan konsumen. Sebaliknya Digital Marketing tidak berpengaruh terhadap kepuasan pelanggan. Penelitian memperlihatkan pada variabel harga berpengaruh paling signifikan terhadap kepuasan konsumen kopi di kota semarang
Pengaruh Kualitas Produk, Brand Image, dan Harga terhadap Kepuasan Konsumen pada Brand Uniqlo di Kota Semarang Azmi Hanif; Masitha Fahmi Wardhani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1522

Abstract

This research aims to determine the influence of Goods Quality, Brand Image and Cost on Buyer Fulfillment with the Uniqlo brand in Semarang. A Purposive Examination Strategy was used to select 100 Uniqlo buyer respondents in the city as a test. This examination adheres to a quantitative methodology by distributing a poll containing 15 markers to respondents. Research information is split between Microsoft Success and the Factual Bundle for the Sociology (SPSS) adaptation 25 for Windows. Based on the exploratory findings, it can be assumed that Item Quality, Brand Image, and Cost exclusively impact Buyer Fulfillment. In general, the test shows that these three elements have a very big influence on Customer Fulfillment, with an importance value (sig) of 0.000 < 0.05.
The Role of Product Quality, Brand Image and Consumer Trust in Purchasing Decisions at Pocong Pancong Pleburan Semarang Rahadian, Risnaldi; Wardhani, Masitha Fahmi
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1692

Abstract

The culinary industry in Indonesia continues to grow, including in the city of Semarang, which faces intense competition between business actors. Understanding the factors that influence consumer purchasing decisions is important for the sustainability of the culinary business. This study aims to analyze the effect of product quality, brand image, and consumer confidence on purchasing decisions at Pocong Pancong Pleburan Semarang. This study uses a quantitative method with an exploratory approach. Respondents in this study were consumers who had made purchases at Pocong Pancong, which were selected using purposive sampling method. Data were collected through a questionnaire that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression with partial, simultaneous, and coefficient of determination tests through statistical software. The results showed that product quality, brand image, and consumer confidence have a significant effect on purchasing decisions, both individually and as a whole. Of the three factors, consumer confidence has the most dominant influence on purchasing decisions, followed by product quality and brand image. The coefficient of determination shows that the three variables explain most of the variation in purchasing decisions, while other factors still need further research.
When Brand, Quality, and Social Media Align: Insight into Wardah Face Cream Purchase Decisions Afia Zahra Afzalurrizqi; Muhammad Abid Humam Abyan; Masitha Fahmi Wardhani
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.251

Abstract

This study investigates the influence of Brand Image, Product Quality, and the use of Social Media on consumers’ purchasing decisions to Wardah facial cream. Using a quantitative method with purposive sampling technique, this study involved 120 Wardah product users in the West Semarang area. Data were collected through an online questionnaire and processed using SmartPLS 4.0. The results indicate that product quality and social media usage have a positive and significant effect on purchasing decisions, whereas brand image shows a positive but insignificant effect. This suggests that consumers tend to prioritize tangible attributes such as product quality and active engagement through social media over brand perception The model explains 75.2% of the variance in purchasing decisions (Adjusted R² = 0.752), highlighting the strong explanatory power of the variables examined. Practically, the findings suggest that marketers should prioritize product quality and optimize social media campaigns to boost customer engagement and loyalty, while reassessing brand perception strategies.
Implementasi Platform Crowdfunding Digital dan Optimalisasi Peran Majelis Taklim Sebagai Upaya Peningkatan Kesejahteraan Masyarakat Puji Purwatiningsih, Aris; Setyahuni, Suhita Whini; Salam, Abdus; Wardhani, Masitha Fahmi
DHARMA RAFLESIA Vol 23 No 2 (2025): DESEMBER (ACCREDITED SINTA 5)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v23i2.45111

Abstract

Unit Pengumpul Zakat (UPZ) Roja’ul Khoir menghadapi tantangan dalam efisiensi penghimpunan ZISWAF (Zakat, Infaq, Sedekah, Wakaf) karena masih mengandalkan metode tradisional (kotak amal dan door-to-door) serta belum optimalnya peran Majelis Taklim sebagai motor penggerak filantropi. Kegiatan pengabdian masyarakat ini bertujuan untuk mengimplementasikan platform crowdfunding digital dan mengoptimalisasi peran Majelis Taklim sebagai strategi terpadu dalam peningkatan akuntabilitas dan kesejahteraan masyarakat. Metode pelaksanaan menggunakan lima tahapan terstruktur mulai dari sosialisasi dan pelatihan, hingga penerapan teknologi dan pendampingan yang berfokus pada sinergi antara teknologi dan kelembagaan sosial. Hasil program menunjukkan adanya peningkatan signifikan dalam literasi filantropi digital masyarakat, dibuktikan dengan kenaikan rata-rata pemahaman peserta sebesar 34,8% pada hasil post-test. Implementasi platform digital berhasil menciptakan transparansi, efisiensi, dan kemudahan donasi. Sementara itu, optimalisasi peran Majelis Taklim melalui kemitraan formal terbukti efektif dalam memobilisasi jaringan sosial untuk mempromosikan kontribusi ZISWAF yang lebih rutin dan konsisten. Kesimpulannya, integrasi inovasi digital dan penguatan kelembagaan sosial Majelis Taklim berhasil memodernisasi tata kelola ZISWAF, meningkatkan kepercayaan publik, dan membangun model penghimpunan dana yang berkelanjutan untuk pemberdayaan ekonomi masyarakat.
Pelatihan QRIS dan Inovasi Layanan Antar sebagai Upaya Penguatan Kompetitivitas Toko Kelontong Tegar Aji Aimar; Alan Maulana Fatony; Aris Puji Purwatiningsih; Amalia Nur Chasanah; Masitha Fahmi Wardhani
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): Maret
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/asthadarma.v7i1.70

Abstract

Traditional grocery stores play an important role in fulfilling the daily needs of rural communities; however, they currently face significant challenges due to changes in consumer behavior and the increasing penetration of modern retail. This Community Service Program (PKM) aimed to enhance the competitiveness of traditional grocery stores through training on the use of the QRIS digital payment system and the development of an innovative WhatsApp-based delivery service. The training was conducted using socialization, demonstration, and direct mentoring methods involving store owners and employees. The results showed an improvement in the digital literacy of store owners, as evidenced by their ability to independently and efficiently operate cashless payment systems. In addition, the implementation of a simple WhatsApp-based delivery service increased customer convenience, expanded service reach, and strengthened customer loyalty. These findings indicate that the integration of transaction digitalization and service innovation can serve as a practical and effective strategy to reinforce the competitive position of traditional grocery stores amid modern market dynamics. This program provides a tangible contribution to empowering traditional retail MSMEs and can be replicated in other grocery stores in residential and rural areas.
Co-Authors Abdus Salam, Abdus Adilla Kustya Ulfa Afia Zahra Afzalurrizqi AGUNG SEDAYU Alan Maulana Fatony Ana Kadarningsih Anak Agung Istri Sri Wiadnyani Artha Febriana Awanis Linati Haziroh Azmi Hanif Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Aqmala Diana Puspitasari Dini Ratri D. Febrianur Ibnu Fitroh Sukono Putra Fitri, Anisa Aulia Foza Hadyu Hasanatina Hadyu Hasanatina, Foza Hanif, Azmi Heri Saputra, Ian Febryan Ida Farida Mahmud Mahmud Mila Sartika, Mila Muhammad Abid Humam Abyan Mujib, Miftachul Oktoriza, Linda Ayu Pamungkas, Angga Riyan Perdana, Tito Aditya Piji Pakarti Pingkan Ananda Ardiyanto Puji Purwatiningsih, Aris Rahadian, Risnaldi Ramadhan, Ryan Ratna Herawati Ratna Herawati Risanda Alirastra Budiantoro Risnaldi Rahadian Rudi Kurniawan Ruslani, Ruslani Simarmata, Okta Naomilyanika Suhita Whini Setyahuni Sukuno Putra, Febrianur Ibnu Fitroh Suryawijaya, Tito Wira Eka Syamsul Arifin Tegar Aji Aimar Tito Wira Eka Suryawijaya Ulhaq, Rahael Zadda Widya, Aanisah Wijayanti, Yuniarti Wahyu Yohan Wismantoro Zora Calista Susilo