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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Investasi Jurnal Manajemen dan Bisnis Journal of Research on Business and Tourism eCo-Fin Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Central Publisher Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Event, Travel and Tour Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Jurnal Dinamika Sosial dan Sains Journal Management and Hospitality Jurnal Kemitraan dan Pengabdian Hasina: Jurnal Akuntansi dan Bisnis Syariah
Aditiya Pratama Daryana
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Development of the Concept the Sinabung Art Festival Event in Improving the Economy of the People of Kuta Gugung Village, Karo Regency. daryana, Aditiya pratama; Damanik, M. A. Jaya
Journal of Event, Travel and Tour Management Vol. 5 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i1.1967

Abstract

This study aims to examine the development of the Sinabung Art Festival as an instrument for improving the community's economy and strengthening community capacity in Kuta Gugung Village, Karo Regency, an area affected by the eruption of Mount Sinabung. This festival was initiated as a response to the socio-economic recovery needs of the community after the disaster, by integrating elements of culture, local creativity, and disaster education. The research approach used is qualitative descriptive with a case study method. Data was obtained through in-depth interviews, participatory observations, documentation, and focus group discussions (FGDs), with key informants including MSME actors, festival committees, traditional leaders, visitors, and village officials. The results of the study show that the Sinabung Art Festival significantly contributes to an increase in the income of MSME actors by 200-300% during the festival. In addition, the level of participation of the local community is very high, both in the form of committees, art performances, and educational activities. The festival has also succeeded in becoming a medium for promoting authentic Karo culture and a means of disaster education through documentary exhibitions, lava tours, and evacuation simulations. This study concludes that the Sinabung Art Festival is not just an entertainment event, but a means of sustainable community development that is multidimensional—economic, social, cultural, and educational. The strategic recommendations produced include strengthening the capacity of MSMEs, digitizing promotions, planning annual event calendars, integrating disaster education in tourism, and establishing village-based committee institutions. This research contributes to the development of a post-disaster community-based event model that can be replicated in other areas with similar characteristics. Follow-up studies are recommended to develop socio-cultural and economic sustainability indicators in the context of local festivals.
Implementasi Konsep Research by Customer untuk Desain Produk UMKM pada Mahasiswa Pendidikan Tata Boga Universitas Negeri Medan Aditiya Pratama Daryana; Prima Yudhistira; Nirmalasari; Vina Gabriella Saragih; Karl Frizts Pasaribu; Deddy Ray Girsang
Jurnal Kemitraan dan Pengabdian Vol. 1 No. 2 (2025): DESEMBER
Publisher : PT Arfa Digital Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/jurnamitra.v1i2.30

Abstract

UMKM kuliner di Indonesia, khususnya di Medan, menghadapi tantangan besar dalam hal inovasi produk dan pemasaran yang relevan dengan kebutuhan pasar. Banyak pelaku UMKM yang masih bergantung pada produk tradisional dan metode pemasaran konvensional, yang menyebabkan keterbatasan dalam daya saing produk mereka. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan kompetensi mahasiswa Pendidikan Tata Boga Universitas Negeri Medan dalam menerapkan konsep Research by Customer (RbC) dan membantu UMKM dalam mengembangkan produk kuliner yang sesuai dengan preferensi konsumen serta memanfaatkan pemasaran digital. Metode yang digunakan meliputi pelatihan riset pasar, pengembangan produk berbasis data konsumen, dan penerapan strategi pemasaran digital melalui media sosial dan platform e-commerce. Hasil dari kegiatan ini menunjukkan bahwa mahasiswa berhasil meningkatkan pemahaman mereka tentang riset konsumen dan desain produk, sementara UMKM berhasil mengembangkan produk yang lebih inovatif dan sesuai dengan kebutuhan pasar. Pemasaran digital yang diterapkan juga memberikan dampak signifikan terhadap peningkatan penjualan UMKM sebesar 30% dan peningkatan jangkauan pasar melalui media sosial dan e-commerce. Kegiatan ini memberikan kontribusi positif bagi UMKM dengan meningkatkan daya saing produk mereka dan membantu mahasiswa dalam mengaplikasikan pengetahuan mereka secara praktis. Secara keseluruhan, program ini berhasil mencapai tujuan yang diharapkan dan memberikan manfaat berkelanjutan bagi mitra UMKM serta mahasiswa yang terlibat.
Studi Kelayakan Bisnis Kuliner Berbasis Budaya Batak Toba di Wilayah Balige Chairiza Azmi; Chitra Annisa Ramadhaningtyas; Aditiya Pratama Daryana
Jurnal Akuntansi dan Bisnis Syariah Vol 2 No 2 (2025): Edisi 3
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/hasina.v2i2.2039

Abstract

This research aims to assess the feasibility of establishing and developing a Batak Toba culture-based culinary business in the Balige region, Toba Regency, as a form of strengthening local creative economy initiatives in synergy with regional cultural assets. The study is grounded in the underutilization of traditional cuisine as a symbol of local economic identity, despite the Danau Toba region being designated as a National Super Priority Tourism Destination by the central government. A descriptive qualitative approach was employed, incorporating field observations, in-depth interviews with five traditional culinary business owners, and consumer surveys distributed to 50 respondents. Data analysis was structured around five key aspects of business feasibility: market potential, technical and operational capacity, management and human resources, legal and licensing status, and financial viability. This was further complemented by a SWOT analysis. The results reveal high consumer interest in Batak Toba traditional food, particularly for authentic and culturally significant dishes. Technically, raw material availability is abundant, yet production facilities and hygiene infrastructure remain limited. Most business owners do not keep financial records and lack formal operational structures. Legal compliance is also low, with many lacking Business Identification Numbers (NIB) or hygiene certifications. Nevertheless, financial simulations indicate that the business is economically feasible, with a projected payback period of approximately four months and a promising level of net profit. In conclusion, the Batak Toba culinary business in Balige is considered viable for development, provided it is supported by continuous assistance in business management, quality standardization, and legal facilitation. Integrating cultural heritage with modern business strategies is key to positioning traditional cuisine as a central component of the region’s cultural tourism ecosystem.
Human Capital as Experience Designers: Reframing Service Management in the F&B Industry: Lake Toba Tourism Ecosystem Pratama Daryana, Aditiya; Angriani, Fenni
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220256

Abstract

This study explores the transformation of human capital in the food and beverage (F&B) sector within Lake Toba's cultural tourism ecosystem. The research addresses a core issue: the limited role of F&B workers who are still viewed as mere service executors rather than experience designers. The study aims to reposition human resources as integral actors in delivering emotional and cultural value through tourism services. A qualitative approach was applied using thematic analysis, involving interviews, field observations, and document reviews across key destinations. Findings reveal five dominant themes: technical rigidity, lack of storytelling ability, absence of emotional labor, weak strategic awareness, and institutional training gaps. These insights led to the development of a six-stage conceptual model titled "Journey of Experience Design by F&B Human Capital," outlining the path from role awareness to reflective service delivery. The study concludes that transforming service roles in cultural destinations requires more than skill development; it necessitates cultural narrative training and emotional intelligence. Recommendations include localized training frameworks, stakeholder collaboration, and storytelling integration into F&B operations. This study contributes both theoretically and practically to the advancement of human-centered service innovation in heritage-based tourism.
Penerapan sistem irigasi cerdas berbasis IoT dan tenaga surya untuk meningkatkan produktivitas pertanian di Desa Sidomulyo Kabupaten Langkat Muchsin Harahap; Dian Putra Saragi; Bakti Dwi Waluyo; Aditiya Pratama Daryana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.31392

Abstract

AbstrakDesa Sidomulyo Kecamatan Binjai Kabupaten Langkat Provinsi Sumatera Utara menghadapi permasalahan rendahnya efisiensi sistem irigasi akibat dominasi penggunaan metode manual dan pompa berbahan bakar diesel yang menyebabkan tingginya biaya operasional serta menurunnya produktivitas lahan. Kegiatan pengabdian ini bertujuan untuk meningkatkan efisiensi dan produktivitas pertanian melalui penerapan sistem irigasi cerdas berbasis Internet of Things (IoT) dan tenaga surya. Mitra dalam kegiatan ini adalah Kelompok Tani “Gapoktan Mulia Tani” dengan jumlah peserta sebanyak 20 petani aktif. Metode pelaksanaan mencakup sosialisasi teknologi, pelatihan praktikum penggunaan sistem, instalasi perangkat irigasi otomatis, serta pendampingan teknis selama masa implementasi. Evaluasi dilakukan melalui observasi lapangan, kuesioner, dan perbandingan data sebelum dan sesudah pelaksanaan. Hasil kegiatan menunjukkan peningkatan hasil panen sebesar 31% (dari 4,2 menjadi 5,5 ton per hektar), efisiensi biaya operasional sebesar 60% (dari Rp250.000 menjadi Rp100.000 per musim), serta penghapusan total penggunaan BBM. Selain itu, sebanyak 90% petani menyatakan mampu mengoperasikan dan merawat sistem secara mandiri. Program ini terbukti efektif dalam mengintegrasikan teknologi terbarukan ke dalam praktik pertanian desa dan mendukung pencapaian SDGs bidang pangan, energi bersih, dan iklim. Kata kunci: irigasi cerdas; IoT; energi surya; petani; efisiensi pertanian. AbstractSidomulyo Village faces low irrigation efficiency due to the widespread use of manual methods and diesel pumps, resulting in high operational costs and reduced land productivity. This community service activity aims to improve agricultural efficiency and productivity through the implementation of an Internet of Things (IoT)-based smart irrigation system powered by solar energy. The partner involved was the “Gapoktan Mulia Tani” farmer group, with 20 active farmers participating. The method included technology socialization, hands-on system operation training, device installation, and technical mentoring during the implementation phase. Evaluation was carried out through field observation, questionnaires, and pre-post implementation data comparison. The program resulted in a 31% increase in crop yields (from 4.2 to 5.5 tons/ha), a 60% reduction in irrigation costs (from Rp250,000 to Rp100,000 per season), and total elimination of fossil fuel usage. Additionally, 90% of farmers reported being able to independently operate and maintain the system. This program effectively integrates renewable technology into village farming practices and supports SDGs in food security, clean energy, and climate action. Keywords: smart irrigation; IoT; solar energy; farmers; agricultural.
Adaptive Tourism Management Strategies for Nature-Based Destinations in Ecological Disaster Mitigation: Evidence from Sibolga, Indonesia Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Yudisthira, Prima
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1173

Abstract

This study aims to analyze adaptive tourism management strategies in ecological disaster mitigation for nature-based tourism destinations in Sibolga, Indonesia. A case study approach was applied using qualitative methods supported by descriptive quantitative data collected through interviews, focus group discussions, field observations, and policy document analysis. The findings indicate that policy flexibility, stakeholder collaboration, and institutional learning have been partially implemented as adaptive practices, although the integration of ecological risk into destination planning remains weak. Adaptive tourism management plays a critical role in risk reduction and destination preparedness. The study concludes that embedding adaptive management within everyday destination governance can significantly enhance destination resilience to ecological pressures and support the long-term sustainability of coastal tourism.
Co-Authors ., Herkules Amalia Akita Anggriani, Feni Anggriani, Peni Angriani, Fenni Bakti Dwi Waluyo Chairiza Azmi Chairiza Azmi Chitra Annisa R Chitra Annisa Ramadhaningtyas Damanik, M. A. Jaya Deddy Ray Girsang Dwi Budi Santoso Karl Frizts Pasaribu Khoiruna, Salsabilla Muchsin Harahap Nirmalasari Nirmalasari Nirmalasari Prima Yudhistira Saragi, Dian Putra Vina Gabriella Saragih Wijayanti, Via Violeta Kintan Yudhistira, Prima Yudisthira, Prima