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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Investasi Jurnal Manajemen dan Bisnis eCo-Fin Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Central Publisher Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Event, Travel and Tour Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Jurnal Dinamika Sosial dan Sains Journal Management and Hospitality Jurnal Kemitraan dan Pengabdian Hasina: Jurnal Akuntansi dan Bisnis Syariah
Aditiya Pratama Daryana
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Regenerative Tourism Model in Brastagi District: Integration of Local Wisdom, Agroecotourism, and Nature Conservation DARYANA, Aditya pratama
Journal Management and Hospitality Vol. 1 No. 2 (2024): Journal Management and Hospitality (April - July 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jmh.v1i2.139

Abstract

This research aims to design a regenerative tourism model in Brastagi District by integrating local wisdom values, agroecotourism practices, and community-based conservation approaches. The main problem raised is the lack of a tourism governance model that is able to answer the need to comprehensively improve socio- ecological conditions in mountainous agroecological areas. This research uses an exploratory qualitative method with a participatory case study approach. Data were obtained through in-depth interviews, participatory observations, focus group discussions, and document studies analyzed using grounded theory techniques. The results of the study show that local values such as customary deliberation and mutual cooperation play a role as the foundation of inclusive governance, while agroecological practices and customary forest conservation can be used as educational and ecological tourism attractions. The conceptual model built reflects the integration of social, agricultural, and natural systems that support each other in creating tourist destinations that are not only sustainable but also able to regenerate the environment and improve the welfare of local communities. The conclusion of the study states that regenerative tourism can be a strategic approach in designing a more equitable and resilient tourism future in rural areas. These findings open up space for the replication of the model in other regional contexts with similar characteristics and serve as the basis for policy advocacy and the development of locally-based regenerative tourism success indicators.
Development of the Concept the Sinabung Art Festival Event in Improving the Economy of the People of Kuta Gugung Village, Karo Regency. daryana, Aditiya pratama; Damanik, M. A. Jaya
Journal of Event, Travel and Tour Management Vol. 5 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i1.1967

Abstract

This study aims to examine the development of the Sinabung Art Festival as an instrument for improving the community's economy and strengthening community capacity in Kuta Gugung Village, Karo Regency, an area affected by the eruption of Mount Sinabung. This festival was initiated as a response to the socio-economic recovery needs of the community after the disaster, by integrating elements of culture, local creativity, and disaster education. The research approach used is qualitative descriptive with a case study method. Data was obtained through in-depth interviews, participatory observations, documentation, and focus group discussions (FGDs), with key informants including MSME actors, festival committees, traditional leaders, visitors, and village officials. The results of the study show that the Sinabung Art Festival significantly contributes to an increase in the income of MSME actors by 200-300% during the festival. In addition, the level of participation of the local community is very high, both in the form of committees, art performances, and educational activities. The festival has also succeeded in becoming a medium for promoting authentic Karo culture and a means of disaster education through documentary exhibitions, lava tours, and evacuation simulations. This study concludes that the Sinabung Art Festival is not just an entertainment event, but a means of sustainable community development that is multidimensional—economic, social, cultural, and educational. The strategic recommendations produced include strengthening the capacity of MSMEs, digitizing promotions, planning annual event calendars, integrating disaster education in tourism, and establishing village-based committee institutions. This research contributes to the development of a post-disaster community-based event model that can be replicated in other areas with similar characteristics. Follow-up studies are recommended to develop socio-cultural and economic sustainability indicators in the context of local festivals.
Implementasi Konsep Research by Customer untuk Desain Produk UMKM pada Mahasiswa Pendidikan Tata Boga Universitas Negeri Medan Aditiya Pratama Daryana; Prima Yudhistira; Nirmalasari; Vina Gabriella Saragih; Karl Frizts Pasaribu; Deddy Ray Girsang
Jurnal Kemitraan dan Pengabdian Vol. 1 No. 2 (2025): DESEMBER
Publisher : PT Arfa Digital Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/jurnamitra.v1i2.30

Abstract

UMKM kuliner di Indonesia, khususnya di Medan, menghadapi tantangan besar dalam hal inovasi produk dan pemasaran yang relevan dengan kebutuhan pasar. Banyak pelaku UMKM yang masih bergantung pada produk tradisional dan metode pemasaran konvensional, yang menyebabkan keterbatasan dalam daya saing produk mereka. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan kompetensi mahasiswa Pendidikan Tata Boga Universitas Negeri Medan dalam menerapkan konsep Research by Customer (RbC) dan membantu UMKM dalam mengembangkan produk kuliner yang sesuai dengan preferensi konsumen serta memanfaatkan pemasaran digital. Metode yang digunakan meliputi pelatihan riset pasar, pengembangan produk berbasis data konsumen, dan penerapan strategi pemasaran digital melalui media sosial dan platform e-commerce. Hasil dari kegiatan ini menunjukkan bahwa mahasiswa berhasil meningkatkan pemahaman mereka tentang riset konsumen dan desain produk, sementara UMKM berhasil mengembangkan produk yang lebih inovatif dan sesuai dengan kebutuhan pasar. Pemasaran digital yang diterapkan juga memberikan dampak signifikan terhadap peningkatan penjualan UMKM sebesar 30% dan peningkatan jangkauan pasar melalui media sosial dan e-commerce. Kegiatan ini memberikan kontribusi positif bagi UMKM dengan meningkatkan daya saing produk mereka dan membantu mahasiswa dalam mengaplikasikan pengetahuan mereka secara praktis. Secara keseluruhan, program ini berhasil mencapai tujuan yang diharapkan dan memberikan manfaat berkelanjutan bagi mitra UMKM serta mahasiswa yang terlibat.
Studi Kelayakan Bisnis Kuliner Berbasis Budaya Batak Toba di Wilayah Balige Chairiza Azmi; Chitra Annisa Ramadhaningtyas; Aditiya Pratama Daryana
Jurnal Akuntansi dan Bisnis Syariah Vol 2 No 2 (2025): Edisi 3
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/hasina.v2i2.2039

Abstract

This research aims to assess the feasibility of establishing and developing a Batak Toba culture-based culinary business in the Balige region, Toba Regency, as a form of strengthening local creative economy initiatives in synergy with regional cultural assets. The study is grounded in the underutilization of traditional cuisine as a symbol of local economic identity, despite the Danau Toba region being designated as a National Super Priority Tourism Destination by the central government. A descriptive qualitative approach was employed, incorporating field observations, in-depth interviews with five traditional culinary business owners, and consumer surveys distributed to 50 respondents. Data analysis was structured around five key aspects of business feasibility: market potential, technical and operational capacity, management and human resources, legal and licensing status, and financial viability. This was further complemented by a SWOT analysis. The results reveal high consumer interest in Batak Toba traditional food, particularly for authentic and culturally significant dishes. Technically, raw material availability is abundant, yet production facilities and hygiene infrastructure remain limited. Most business owners do not keep financial records and lack formal operational structures. Legal compliance is also low, with many lacking Business Identification Numbers (NIB) or hygiene certifications. Nevertheless, financial simulations indicate that the business is economically feasible, with a projected payback period of approximately four months and a promising level of net profit. In conclusion, the Batak Toba culinary business in Balige is considered viable for development, provided it is supported by continuous assistance in business management, quality standardization, and legal facilitation. Integrating cultural heritage with modern business strategies is key to positioning traditional cuisine as a central component of the region’s cultural tourism ecosystem.
Co-Authors ., Herkules Amalia Akita Anggriani, Feni Anggriani, Peni Bakti Dwi Waluyo Chairiza Azmi Chairiza Azmi Chitra Annisa R Chitra Annisa Ramadhaningtyas Damanik, M. A. Jaya Deddy Ray Girsang Dwi Budi Santoso Karl Frizts Pasaribu Khoiruna, Salsabilla Muchsin Harahap Nirmalasari Nirmalasari Nirmalasari Prima Yudhistira Saragi, Dian Putra Vina Gabriella Saragih Wijayanti, Via Violeta Kintan Yudhistira, Prima