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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Publisia: Jurnal Ilmu Administrasi Publik Gadjah Mada International Journal of Business Jurnal Manajemen dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Pendidikan DeReMa (Development Research of Management) Jurnal Manajemen Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) KACANEGARA Jurnal Pengabdian pada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung International Journal of Marketing and Human Resource Research International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Global Operations Research Jurnal Abdimas Kartika Wijayakusuma International Journal of Ethno-Sciences and Education Research
Zulganef Zulganef
Universitas Widyatama Bandung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing Mulyadi, Trully; Zulganef, Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6330

Abstract

This study aims to examine the effect of Social Media Marketing (SMM) on Purchase Intention through Brand Image and Brand Trust as mediating variables for the clothing brand “Take A Chill Pill” (TACP). Although the level of interaction on TACP's Instagram is high, sales conversion is not yet optimal. Using quantitative methods and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis on 247 Instagram followers of @take___chillpill, the results show that SMM has a significant positive effect on Brand Image (β=0.544) and Brand Trust (β=0.599). Brand Trust has the strongest influence on Purchase Intention (β=0.425), followed by Brand Image (β=0.146), while the direct influence of SMM on Purchase Intention is also significant (β=0.270). The model explains 54.5% of the variance in Purchase Intention with a Goodness of Fit of 0.534. These findings emphasize the importance of building trust and brand image through effective social media marketing strategies to increase consumer purchase intention. This study provides practical guidance for fashion businesses in maximizing the potential of Instagram as a digital marketing platform in Indonesia.
Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung Dora, Yenny maya; zulganef, Zulganef; Febrianti, Adjeng Mariana; Suganda, Uce Karna
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 1 (2025): Februari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i1.2580

Abstract

Platform media sosial memiliki miliaran pengguna aktif di seluruh dunia, sehingga memungkinkan bisnis untuk menjangkau orang-orang di seluruh dunia dengan pesan mereka. Jangkauan global ini membuat iklan media sosial menjadi pilihan yang menarik bagi bisnis yang ingin memperluas basis pelanggan mereka. Tetapi ada beberapa tantangan dalam menciptakan kampanye pemasaran dan periklanan media sosial yang efektif khususnya di TikTok. Oleh karena itu tujuan kegiatan PkM ini dilaksanakan untuk membantu para UMKM Binaan Kadin Kota Bandung untuk mengerti dan dapat menggunakan TikTok sebagai media untuk kampanye dan promosi usahanya. Adapun peserta kegiatan ini adalah 30 UMKM Binaan KADIN Kota Bandung. Metode pelaksanaan kegiatan PkM yaitu, Ceramah untuk  menyampaikan materi dan praktek cara menggunakan TikTok dan membuat konten di TikTok. Hasil kegiatan ini peserta bisa membuat akun TikTok, bisa menggunakan fitur-fitur yang ada di TikTok, membuat konten dan mengupload konten di TikTok. Dari kegiatan ini peserta memahami kegunaan dan manfaat serta cara menggunakan TikTok. Peserta juga semakin paham cara membuat konten yang menarik dan dapat meningkatkan penjualan produknya. Pelatihan dan praktek penggunaan TikTok sangat bermanfaat kemajuan usaha semua peserta pelatihan.
Designing Enterprise Architecture Using TOGAF Architecture Development Model (Case Study: BLC Course Institutions) Sukiman, Sukiman; Zulganef, Zulganef
International Journal of Ethno-Sciences and Education Research Vol. 3 No. 1 (2023): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i1.385

Abstract

Business development must be in line with the development of information and communication technologies to accomplish organizational goals effectively and efficiently. For the educational sector, stakeholders must create and construct information systems that are quick, exact, and accurate regarding business operations in achieving organizational objectives. Information system development must be created in accordance with the organization's strategy to fulfill the organization's information system requirements. BLC Course Institutions recognizes the need of developing an information system that can fulfill the requirements of the organization. The institutions planned to develop enterprise architecture to harmonize the current business strategy in BLC. As the course institute does not have a thorough enterprise architectural design, information system management and business practices are not aligned and lack maturity. So, it has an impact on the service that will be provided to customers. The Open Group Architecture Framework (TOGAF) Architecture Development Method was utilized to create this Enterprise Architecture. Data architecture, application architecture, technology architecture, and creating an implementation plan roadmap are included in enterprise architectural planning in BLC. The process of information architecture determining that was constructed refers to the procedures that had taken place in the educational system administration. The definition process covered in this study includes infrastructure, marketing, academic funding, learning planning, and learning execution. This research produced a blueprint that was utilized to enable integrated business processes. The enterprise architecture created during this stage will be used to assist business operations and accomplish their strategic objectives. The research conclusions indicated that the TOGAF method can be utilized as a tool to design the enterprise architecture of this information system and resulted in a general design architecture model in line with the vision and mission of the BLC and can be used to apply to other tutoring institutions that employ comparable business practices.
The Influence of School-Based Management on the Quality of Education in Private Vocational High Schools and Its Impact on employment Competitiveness Yulfizar, Sendy; Zulganef, Zulganef
International Journal of Ethno-Sciences and Education Research Vol. 3 No. 1 (2023): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i1.392

Abstract

Empirical studies and literature studies on school-based management have indeed been carried out by many researchers and academics before. However, most have not discussed the implementation of SBM specifically in terms of curriculum and learning processes. Based on this, this study intends to deepen knowledge about SBM, especially regarding influence on the quality of education in private vocational high schools and its impact on employment competitiveness. According to the findings of several previous research, the impact of implementing SBM has demonstrated positive results in several aspects of the school, including student attendance, academic achievement, and school management specifically in terms of curriculum and learning processes. as well as the effect of SBM on employment competitiveness show that there are six elements that help students become more competitive, including strong school-community ties, curriculum that adheres to industry standards, qualified teachers, modern facilities, and infrastructure that meet industry standards, availability of adequate funding for the SMK program, and motivated and enthusiastic students. Additionally, there are five factors that prevent students from becoming more competitive at the vocational high school level. These factors include teachers' subpar abilities, a lack of government and industry collaboration, subpar facilities and infrastructure, minimal and restricted sources of funding for schools, and graduates who lack the skills and motivation to find employment. so that it can be concluded that SBM greatly influences the quality of educators and employment competitiveness.
The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya R. Adjeng Mariana Febrianti; Mariana Rachmawati; Zulganef Zulganef; Sri Astuti Pratminingsih
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3085

Abstract

This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an explanatory survey design using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the analysis method. Data collection was carried out through questionnaires distributed to 200 customers. The findings reveal that product quality and innovation significantly influence prices and impact customer relationship management—higher product quality results in greater customer satisfaction and emotional attachment to the price. Additionally, innovation has a positive impact on customer engagement and strengthens the relationship with price. Moreover, price significantly influences customer relationship management, since price reduces resistance to changes in product quality and innovation in customer relationship management. Furthermore, this research shows that the impact of product quality and innovation influences customer relationship management indirectly through price.
Consumer Behaviour in Online Travel: How Does Continuous Purchase Behaviour Formed in Digital Age? Pratminingsih, Sri Astuti; Zulganef, Zulganef; Purwaningdyah, Sri Wiludjeng Sunu; Syafie, Nur Aima
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19755

Abstract

Research aims: This study aims to understand the role of perceived ease of use, information service function, consumer expectation, and user satisfaction in determining continuous purchase behavior in online travel application users, while considers consumer experience as a moderating variable.Design/Methodology/Approach: This study is carried out using quantitative approach. The data is collected by distributing online questionnaire to users of e-travel application in West Java, Indonesia chosen using purposive sampling. The data is processed using Structural Equation Modeling with Partial Least Square (SEM PLS).Research findings: The results indicate that perceived ease of use, information service function, consumer expectation, and user satisfaction can explain customers’ continuous purchase behavior. In addition, consumer experience can moderate the relationship between user satisfaction and continuous purchase behavior, by which higher experience strengthens the relationship. Theoretical Contribution/Originality: This study contributes to enrich the understanding of how user satisfaction affects continuous purchase behavior by looking at the variables of perceived ease of use, information service function, and user expectation.Practitioners/Policy Implications: This study can be of interest to service providers, especially e-travel application, to provide a good, easy to understand services, as well as information and comfort for its users to remain loyal in using the application.Research Limitations/Implications: This study is only limited to one object, namely users of e-travel application. Future research can use different objects and consider additional variables such as review credibility and perceived enjoyment in determining continuous purchase behavior.
The Strategic Role Of Job Satisfaction In Improving Employee Performance Through Strengthening Motivation (A Study Of Private Banking In Bandung City Abdul Azis; Zulganef Zulganef
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.9479

Abstract

This study aims to analyze the influence of work motivation on employee performance with job satisfaction as a mediating variable among frontliners at Bank OCBC NISP in Bandung. The background of this study is based on the fluctuations in frontliner performance in achieving monthly targets, which indicates the importance of internal factors such as motivation and job satisfaction in supporting the achievement of optimal performance. This study uses a quantitative method with an explanatory research approach. A sample of 141 respondents was selected proportionally from a population of 218 frontliners. The data analysis technique used is path analysis with the help of SPSS software. The results show that work motivation has a positive and significant effect on employee job satisfaction and performance. Job satisfaction also has a significant effect on performance. The Sobel test shows that job satisfaction significantly mediates the relationship between motivation and employee performance. These findings indicate that increasing work motivation, both through financial and non-financial incentives, must be accompanied by the creation of a supportive work environment to achieve optimal levels of satisfaction and performance. This study provides practical implications for banking management in designing strategies to increase employee productivity through motivational approaches and job satisfaction.
Work-Life Balance Sebagai Strategi Retensi Dengan Analisis Mediasi Kepuasan Kerja Dalam Konteks Industri Jasa Muhammad Faisal Anwar; Zulganef Zulganef
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.9483

Abstract

This study aims to analyze the effect of work-life balance on employee retention with job satisfaction as a mediating variable at PT Trans Dana Profitri. The background of this study is the phenomenon of increasing employee turnover in recent years, indicating a serious challenge in retaining the workforce. Work-life balance is considered an important factor that can increase employee loyalty, however, the results of previous studies still show different findings, so job satisfaction is included as a mediating variable to explain the relationship more comprehensively. The study used a quantitative approach with a survey method and an explanatory design. The research sample of 125 respondents was determined using the Slovin formula from a total population of 182 employees. The data collection instrument was a questionnaire with a five-point Likert scale, which covered the dimensions of work-life balance, job satisfaction, and employee retention. Data were analyzed using path analysis with partial and simultaneous tests, as well as the Sobel test to examine the mediating role. The results showed that work-life balance had a positive and significant effect on job satisfaction and retention. Job satisfaction also had a significant effect on retention and was proven to partially mediate the relationship between work-life balance and retention. This research confirms that effective retention strategies need to combine work-life balance policies with efforts to increase job satisfaction through career development, task variety, and organizational support.
Satisfaction As A Mediator In The Relationship Between Service Quality And Facilities To Student Loyalty Danil Pratama Putra; Zulganef Zulganef
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7953

Abstract

The purpose of this study was to determine the role of satisfaction in mediating the relationship between services and facilities with student loyalty at the National University of the Republic of Indonesia. The research method uses a quantitative approach and the analysis techniques used are descriptive analysis and SEM-PLS analysis. The source of this study uses primary data. Data collection in this study used a questionnaire. The sample of this study was 100 people. Based on the results of the descriptive analysis, it can be seen that product quality, product price, consumer satisfaction and repeat purchase interest according to respondents are still in the sufficient category. Based on the test results, it shows that student satisfaction functions as a significant mediator between services and facilities and student loyalty. This means that good services and facilities will increase student satisfaction, which will ultimately strengthen their loyalty to the university.
Pengaruh Citra Merek dan Kualitas Produk terhadap Niat Beli Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame): Survey pada Konsumen Sepeda Motor Honda Beat Berangka eSAF di Kota Bandung) Meidiana Putri Febriyanti; Zulganef Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5624

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana sekaligus mengetahui tanggapan responden mengenai Citra Merek dan Kualitas Produk pada Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame) serta mencari seberapa besar pengaruh antara Citra Merek dan Kualitas Produk terhadap Niat beli pada Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame) di Kota Bandung. Jenis penelitian ini menggunakan metode deskriptif dan verifikatif, dengan menggunakan pendekatan kuantitatif serta mengoperasikan perhitungannya menggunakan IBM SPSS V25 dan teknik penarikan sampel menggunakan probability sampling tepatnya menggunakan simple random sampling. Kemudian di dapat sampel sebanyak 100 orang dari populasi yang ada. Populasi dalam penelitian ini adalah konsumen yang mau melakukan pembelian sepeda motor honda beat berangka eSAF (Enhanced Smart Architecture Frame). Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel Citra Merek (X1) dan variabel Kualitas Produk (X2) dengan variabel Niat Beli (Y). Dengan demikian didapat hasil bahwa Citra Merek secara parsial berpengaruh signifikan terhadap Niat Beli. Kemudian Kualitas Produk secara parsial berpengaruh signifikan terhadap Niat Beli. Serta Citra Merek dan Kualitas Produk secara simultan berpengaruh signifikan terhadap Niat Beli sepeda motor honda beat berangka eSAF (Enhanced Smart Architecture Frame) di Kota Bandung.
Co-Authors Abdul Azis Adek Taufik Ahmad Syauki Alifita Azmi Andhi Sukma Andri Rianawati Anne Setiyani Arifin, Fathony Bahrul Asfia Murni Ayuningtyas Yuli Hapsari Azhar, Rio Adrian Bangbang Purnawan Cucu Hodijah Danil Pratama Putra Desy Oktaviani Dora, Yenny Maya Fathonah, Inna Halimatul Febrianti, Adjeng Mariana Haryanti Haryanti Irma Nilasari Irma Nilasari Johan, Ahmad Mariana Rachmawati Meidiana Putri Febriyanti Meidiana Putri Febriyanti Melly Lyan Octaviani Muhammad Faisal Anwar Mulyadi, Trully Nana Supriatna Pratminingsih, Sri Astuti Purwaningdyah, Sri Wiludjeng Sunu R. Adjeng Mariana Febrianti Raden Eros Rostini Rini Handayani Rini Tresnasari Rio Sukmawan Sendy Yulfizar Silmi Nabilah Sri Astuti Pratminingsih Suganda, Uce Karna Sukiman Sukiman Sukiman Sukiman Syafie, Nur Aima Taruna, Dicky Gustafianto Trully Mulyadi Usin Susanto Yulfizar, Sendy Yuri Fathia Zumara Zaman, Rifki Aliansyah