Article Per Year (5 Year)
p-Index From 2021 - 2026
4.064
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Publisia: Jurnal Ilmu Administrasi Publik Gadjah Mada International Journal of Business Jurnal Manajemen dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Pendidikan DeReMa (Development Research of Management) Jurnal Manajemen Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) KACANEGARA Jurnal Pengabdian pada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Darma Agung International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Global Operations Research Jurnal Abdimas Kartika Wijayakusuma International Journal of Ethno-Sciences and Education Research
Zulganef Zulganef
Universitas Widyatama Bandung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
The Effect of Leadership and Remuneration on Employee Turnover Intention with Work Culture as a Moderating Variable Fathonah, Inna Halimatul; Zulganef, Zulganef
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2842

Abstract

Transformational leadership has a significant impact on organizations, particularly in motivating employees to drive innovation. In addition, effective leadership greatly influences employee performance. Apart from leadership, remuneration also plays a critical role in employee retention and performance. This research aims to analyze the influence of leadership and remuneration on employee turnover intention with work culture as a moderating variable. The study focuses on employees in the development division of PT TKG Taekwang Indonesia, a multinational footwear manufacturing company located in Subang, West Java. Using a quantitative research method, this study employs a descriptive and verification approach. Data was collected through questionnaires distributed to 87 employees using a saturated sampling technique. The results show that both leadership and remuneration significantly affect turnover intention, while work culture acts as a moderating factor that can either strengthen or weaken these relationships. The findings emphasize the importance of strategic leadership, fair remuneration, and strong work culture in minimizing employee turnover intention and fostering organizational sustainability.
The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing Mulyadi, Trully; Zulganef, Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6330

Abstract

This study aims to examine the effect of Social Media Marketing (SMM) on Purchase Intention through Brand Image and Brand Trust as mediating variables for the clothing brand “Take A Chill Pill” (TACP). Although the level of interaction on TACP's Instagram is high, sales conversion is not yet optimal. Using quantitative methods and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis on 247 Instagram followers of @take___chillpill, the results show that SMM has a significant positive effect on Brand Image (β=0.544) and Brand Trust (β=0.599). Brand Trust has the strongest influence on Purchase Intention (β=0.425), followed by Brand Image (β=0.146), while the direct influence of SMM on Purchase Intention is also significant (β=0.270). The model explains 54.5% of the variance in Purchase Intention with a Goodness of Fit of 0.534. These findings emphasize the importance of building trust and brand image through effective social media marketing strategies to increase consumer purchase intention. This study provides practical guidance for fashion businesses in maximizing the potential of Instagram as a digital marketing platform in Indonesia.
Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung Dora, Yenny maya; zulganef, Zulganef; Febrianti, Adjeng Mariana; Suganda, Uce Karna
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 1 (2025): Februari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i1.2580

Abstract

Platform media sosial memiliki miliaran pengguna aktif di seluruh dunia, sehingga memungkinkan bisnis untuk menjangkau orang-orang di seluruh dunia dengan pesan mereka. Jangkauan global ini membuat iklan media sosial menjadi pilihan yang menarik bagi bisnis yang ingin memperluas basis pelanggan mereka. Tetapi ada beberapa tantangan dalam menciptakan kampanye pemasaran dan periklanan media sosial yang efektif khususnya di TikTok. Oleh karena itu tujuan kegiatan PkM ini dilaksanakan untuk membantu para UMKM Binaan Kadin Kota Bandung untuk mengerti dan dapat menggunakan TikTok sebagai media untuk kampanye dan promosi usahanya. Adapun peserta kegiatan ini adalah 30 UMKM Binaan KADIN Kota Bandung. Metode pelaksanaan kegiatan PkM yaitu, Ceramah untuk  menyampaikan materi dan praktek cara menggunakan TikTok dan membuat konten di TikTok. Hasil kegiatan ini peserta bisa membuat akun TikTok, bisa menggunakan fitur-fitur yang ada di TikTok, membuat konten dan mengupload konten di TikTok. Dari kegiatan ini peserta memahami kegunaan dan manfaat serta cara menggunakan TikTok. Peserta juga semakin paham cara membuat konten yang menarik dan dapat meningkatkan penjualan produknya. Pelatihan dan praktek penggunaan TikTok sangat bermanfaat kemajuan usaha semua peserta pelatihan.
Designing Enterprise Architecture Using TOGAF Architecture Development Model (Case Study: BLC Course Institutions) Sukiman, Sukiman; Zulganef, Zulganef
International Journal of Ethno-Sciences and Education Research Vol. 3 No. 1 (2023): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i1.385

Abstract

Business development must be in line with the development of information and communication technologies to accomplish organizational goals effectively and efficiently. For the educational sector, stakeholders must create and construct information systems that are quick, exact, and accurate regarding business operations in achieving organizational objectives. Information system development must be created in accordance with the organization's strategy to fulfill the organization's information system requirements. BLC Course Institutions recognizes the need of developing an information system that can fulfill the requirements of the organization. The institutions planned to develop enterprise architecture to harmonize the current business strategy in BLC. As the course institute does not have a thorough enterprise architectural design, information system management and business practices are not aligned and lack maturity. So, it has an impact on the service that will be provided to customers. The Open Group Architecture Framework (TOGAF) Architecture Development Method was utilized to create this Enterprise Architecture. Data architecture, application architecture, technology architecture, and creating an implementation plan roadmap are included in enterprise architectural planning in BLC. The process of information architecture determining that was constructed refers to the procedures that had taken place in the educational system administration. The definition process covered in this study includes infrastructure, marketing, academic funding, learning planning, and learning execution. This research produced a blueprint that was utilized to enable integrated business processes. The enterprise architecture created during this stage will be used to assist business operations and accomplish their strategic objectives. The research conclusions indicated that the TOGAF method can be utilized as a tool to design the enterprise architecture of this information system and resulted in a general design architecture model in line with the vision and mission of the BLC and can be used to apply to other tutoring institutions that employ comparable business practices.
The Influence of School-Based Management on the Quality of Education in Private Vocational High Schools and Its Impact on employment Competitiveness Yulfizar, Sendy; Zulganef, Zulganef
International Journal of Ethno-Sciences and Education Research Vol. 3 No. 1 (2023): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v3i1.392

Abstract

Empirical studies and literature studies on school-based management have indeed been carried out by many researchers and academics before. However, most have not discussed the implementation of SBM specifically in terms of curriculum and learning processes. Based on this, this study intends to deepen knowledge about SBM, especially regarding influence on the quality of education in private vocational high schools and its impact on employment competitiveness. According to the findings of several previous research, the impact of implementing SBM has demonstrated positive results in several aspects of the school, including student attendance, academic achievement, and school management specifically in terms of curriculum and learning processes. as well as the effect of SBM on employment competitiveness show that there are six elements that help students become more competitive, including strong school-community ties, curriculum that adheres to industry standards, qualified teachers, modern facilities, and infrastructure that meet industry standards, availability of adequate funding for the SMK program, and motivated and enthusiastic students. Additionally, there are five factors that prevent students from becoming more competitive at the vocational high school level. These factors include teachers' subpar abilities, a lack of government and industry collaboration, subpar facilities and infrastructure, minimal and restricted sources of funding for schools, and graduates who lack the skills and motivation to find employment. so that it can be concluded that SBM greatly influences the quality of educators and employment competitiveness.
Co-Authors Adek Taufik Alifita Azmi Andhi Sukma Andri Rianawati Arifin, Fathony Bahrul Asfia Murni Ayuningtyas Yuli Hapsari Azhar, Rio Adrian Bangbang Purnawan Cucu Hodijah Desy Oktaviani Dora, Yenny Maya Fathonah, Inna Halimatul Febrianti, Adjeng Mariana Haryanti Haryanti Irma Nilasari Irma Nilasari Johan, Ahmad Meidiana Putri Febriyanti Mulyadi, Trully Nana Supriatna Pratminingsih, Sri Astuti Purwaningdyah, Sri Wiludjeng Sunu Putra, Danil Pratama Rini Handayani Rini Tresnasari Rio Sukmawan Sendy Yulfizar Sri Astuti Pratminingsih Suganda, Uce Karna Sukiman Sukiman Sukiman Sukiman Syafie, Nur Aima Taruna, Dicky Gustafianto Usin Susanto Yulfizar, Sendy Yuri Fathia Zumara Zaman, Rifki Aliansyah