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All Journal Binus Business Review EQUILIBIRIA BENING Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Global Digital
Tibrani Tibrani
Universitas Riau Kepulauan
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THE INFLUENCE OF PRICE, PROMOTION, LOCATION, AND BRAND IMAGE ON PURCHASE DECISIONS Dini Anggraini; Ridho Saputra; Lukmanul Hakim; Rona Tanjung; Tibrani Tibrani; Arnesih Arnesih
International Conference on Business Management and Accounting Vol 1 No 1 (2022): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v1i1.2852

Abstract

This study aims to test and analyze the influence of price, promotion, location, and brand image on purchase decision and to test and analyze the influence of price, promotion, location, and brand image simultaneously on purchase decision. The applied research type is a correlation study with quantitative methods. The population of this study was consumers of rumah makan “Warung Bude”. The research sample consisted of 50 people, taken with a accidental sampling technique. Data obtained by distributing questionnaires then analyzed using multiple linear regression and hypothesis testing using SPSS version 25. The results of this study are: (1) price partially has an influence on purchase decision, (2) promotion partially has no influence on purchase decision, (3) location partially has an influence on purchase decision, (4) brand image partially has an influence on purchase decision, (5) price, promotion, location, and brand image simultaneously have a influence on purchase decision.
An Analysis of the Relationship between Prices, Shopping Habits, Promotions, and Fashion Involvements in Impulsive Buying Decisions Tibrani Tibrani; Shafie Mohamed Zabri; Lukmanul Hakim
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11001

Abstract

The research aimed to evaluate the direct and mediating association between impulsive buying behavior and the impact of several elements, such as costs, shopping lifestyle, promotion, and fashion engagement. Quantitative research was conducted by questionnaires to 100 participants, encompassing individuals from diverse age groups, jobs, and genders. However, only 88 questions were deemed legitimate and met the criteria for evaluation. In the interim, a total of 12 surveys were deemed unsuccessful due to their failure to fulfill the established criteria or the presence of incomplete responses provided by the participants. Researchers tested the relevance of the effect of each variable indicator that affected impulsive purchase using SmartPLS software. The findings indicate that among the factors examined, only one variable has a positive direction and a significant impact on impulsive buying through the intervening channel, as seen by a p-value of 0.010. Conversely, the remaining variables exhibit a lack of meaningful influence and display a negative direction. The result stipulates that the price is the primary criterion for individuals who make impulsive purchases to satisfy their fashion wants. These findings have the potential to address the idea that impulsive buying behavior is only determined by the intricate interplay of factors such as price, promotion, shopping lifestyle, and fashion engagement. Hence, it is necessary to employ alternative methodologies to benchmark various indicator variables to discover fresh findings on impulsive purchase attitudes on digital platforms in the modern day.
PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN, MANFAAT, DAN KEPERCAYAAN TERHADAP MINAT PELAKU UMKM KULINER PENGGUNA ALAT QUICK RESPONSE INDONESIA STANDARD (QRIS) DI KEC. BATU AJI KOTA BATAM Haji Mustaqim; Rona Tanjung; Zainul Munir; Tibrani Tibrani
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8745

Abstract

Pada era digital saat ini, teknologi berkembang sangat pesat, termasuk dalam sistem pembayaran. Penggunaan uang tunai mulai digantikan oleh pembayaran digital yang lebih praktis dan efisien, salah satunya melalui Quick Response Indonesia Standard (QRIS). Penelitian ini dilakukan di Kecamatan Batu Aji dengan responden pelaku UMKM. Jumlah sampel ditentukan menggunakan rumus Slovin. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang mengukur persepsi keamanan, kemudahan, manfaat, dan kepercayaan terhadap penggunaan QRIS. Analisis data dilakukan menggunakan analisis regresi dan koefisien determinasi (R²). Temuan penelitian menunjukkan bahwa (1) persepsi keamanan secara parsial mempunyai pengaruh yang positif dan signifikan terhadap minat pelaku UMKM pengguna alat QRIS, (2) persepsi kemudahan tidak memiliki pengaruh terhadap minat pelaku UMKM pengguna alat QRIS, (3) persepsi manfaat tidak memiliki pengaruh signifikan terhadap minat pelaku UMKM pengguna alat QRIS, (4) persepsi kepercayaan memiliki pengaruh terhadap minat pelaku UMKM pengguna alat QRIS yang terfokus di kecamatan batu aji (5) keamanan, kemudahan, manfaat dan kepercayaan secara bersama-sama berpengaruh positif dan signifikan terhadap variabel minat pengguna alat QRIS pelaku UMKM kuliner.
IMPROVING VEHICLE TAX COMPLIANCE THROUGH HR COMPETENCE AND PUBLIC SERVICE PROMOTION: EVIDENCE FROM RIAU ISLANDS PROVINCE Ronni Yanto; Tibrani Tibrani; Lukmanul Hakim
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4076

Abstract

Tax compliance remains a critical challenge for local governments, particularly in the domain of vehicle taxation which contributes significantly to regional revenues. This study aims to examine the extent to which human resource (HR) competence and public service promotion influence vehicle tax compliance in the Riau Islands. Employing a quantitative approach with survey, we collected 92 respondents from taxpayers and local revenue office employees, the research utilizes structural equation modeling (SEM) to analyze causal relationships among variables. The findings reveal that HR competence, encompassing professional knowledge, administrative skills, and service orientation, exerts a significant positive effect on taxpayer compliance. Similarly, public service promotion-delivered through information campaigns, digital platforms, and community outreach-enhances taxpayers’ awareness, trust, and willingness to fulfill their obligations. Furthermore, the study highlights the combined effect of HR competence and service promotion strengthens compliance behavior by fostering a sense of procedural fairness and improving the perceived quality of government services. These results underscore the importance of strengthening human resource capacity and implementing innovative service promotion strategies as key policy instruments to improve vehicle tax compliance. The study contributes both theoretically and practically: it enriches the discourse on fiscal policy and public administration, while offering evidence-based recommendations for local governments to optimize tax revenue management.
Pengaruh Kualitas Produk, Harga, Promosi, Pelayanan, dan Brand Image terhadap Loyalitas Pelanggan di PT. Batam Twin Interior Design Samlan Samlan; Lukmanul Hakim; Tibrani Tibrani
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.3863

Abstract

Target dalam penyusunan karya ini guna menganalisis secara mendalam aspek keterkaitan promosi, brand image kulitas produk, harga, dan pelayanan pada loyalitas di Batam Twin Interior Penelitian ini dilakukan dengan metode kuantitatif, jenis Expost Facto, data ordinal, dan pendekatan asosiatif korelatif (sebab-akibat) menggunakan sampel 25 pelanggan di PT Batam Twin Interior Design. Adapun dari hasil karya ini yaitu pertama,  memiliki keterkaitan erat kualiats produk terhadap loyalitas pelanggan di PT Batam Twin Interior Design kedua, memiliki keterkaitan erat Harga terhadap loyalitas pelanggan di PT Batam Twin Interior Design ketiga,  memiliki keterkaitan erat promosi terhadap loyalitas pelanggan di PT Batam Twin Interior Design keempat, memiliki keterkaitan erat pelayanan terhadap loyalitas pelanggan di PT Batam Twin Interior Design kelima,  memiliki keterkaitan erat brand image terhadap loyalitas pelanggan di PT Batam Twin Interior Design keenam memiliki keterkaitan erat semuanya terhadap loyalitas pelanggan di PT Batam Twin Interior Design. Sebagai kesimpulannya menunjukkan bahwa semunya memiliki keterkaitan erat pada loyalitas pelanggan di PT Batam Twin Interior Design.
Integrasi Strategi Pemasaran 7P dan Inovasi Teknologi Cloud Print, Pull Print Sebagai Upaya Meningkatkan Daya Saing PT Prismaco Mitra Sejahtera Mukminun Mukminun; Tibrani Tibrani; Magneta Hisyam; Mira Yona Mira Yona
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9982

Abstract

Pasar Business-to-Business (B2B) telah bertransformasi dari penjualan perangkat keras menuju penyediaan Managed Print Services (MPS) dan solusi manajemen dokumen, menuntut efisiensi operasional dan keamanan data.1 Penelitian ini bertujuan menganalisis pengaruh simultan dan parsial elemen bauran pemasaran 7P terhadap Daya Saing Perusahaan PT Prismaco Mitra Sejahtera, dengan fokus pada integrasi inovasi teknologi digital seperti Cloud Print dan Pull Print.1 Menggunakan desain kuantitatif kausal-deskriptif dan metode sensus pada populasi 73 pelanggan aktif di Batam, data dianalisis menggunakan Regresi Linier Berganda.1 Hasil Uji F menunjukkan bahwa model 7P secara simultan berpengaruh signifikan terhadap Daya Saing (Sig. 0.008).1 Hasil parsial (Uji t) mengidentifikasi empat pilar keunggulan kompetitif yang signifikan: Produk (X1) (Prediktor terkuat, Beta 0.937, Sig. 0.077), Bukti Fisik (X7) (Signifikansi statistik terkuat, Sig. 0.023), Tempat (X3), dan Orang (X5).1 Multikolinearitas tinggi (VIF berkisar $7.277$ hingga $8.686$) pada variabel signifikan ini mengindikasikan sinergi kuat antar elemen layanan yang dipersepsikan pelanggan B2B sebagai satu paket nilai terintegrasi.1 Variabel Harga (X2) dikeluarkan dari model karena multikolinearitas sempurna, menegaskan integrasinya dalam skema Product-as-a-Service.1 Sementara itu, Promosi (X4) dan Proses (X6) tidak berpengaruh signifikan.1 PT Prismaco disarankan memperkuat pilar sinergis X1, X3, X5, dan X7 untuk mempertahankan diferensiasi dan kepercayaan pelanggan korporat. Strategi pemasaran yang komprehensif, khususnya dalam konteks B2B, memerlukan adaptasi terhadap perubahan pasar dan integrasi elemen-elemen bauran pemasaran secara sinergis (Tabelessy et al., 2023).
Co-Authors A.A. Ketut Agung Cahyawan W Ade Parlaungan Nasution ariyati, Yannik Arnesih Arnesih Daryadi D Dendi Prawira Dhenny Asmarazisa Dini Anggraini Fannisa Carlyna Tamrin Ferry Muliadi Manalu Haji Mustaqim hajry arief wahyudi, hajry arief Ida Lora Laely Ma’rufah Lukmanul Hakim Lukmanul Hakim Magneta Hisyam Mira Yona Mira Yona Mirwan M Mukminun Mukminun munir, Zainul Munir Nila Krisnawati Nur Aye Ramon Zamora Ridho Saputra Riduward Siahaan Ronni Yanto Samlan Samlan Shafie Mohamed Zabri Sriwati Sriwati Tanjung, Rona Weki Lido Putra