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PERANCANGAN CORPORATE IDENTITY PT 21 EXPRESS SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Primanta, Ake Arif Radhian; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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PT. Globalindo 21 Express is one of the shipping service provider with nationwide scale. As a service provider of parcel and document delivery services, PT. 21 Express has a much larger competitors and first foray in this business. Along with the development of the times, the human need to send goods from one place to another place higher. This express PT.21 a forum for addressing the issue. but lately more and more emerging company engaged in the delivery of services to accommodate those needs. Thus it is necessary to have the strength of the company PT.21 express to be able to compete in this global era. The era where business growth faster delivery services are spread all over the country.
PERANCANGAN CORPORATE IDENTITY S1 DESAIN KOMUNIKASI VISUAL STIKOM SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Pahlevi, Achmad Reza; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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Enthusiast of the public with  Visual Communication Design increase nowadays especially on high schooler students. In Indonesia itself having many of private universiies than nation universitie that the private universites make the same study program visual communication design. With the result now having competition beetwen private universities in each region. DKV STIKOM Surabaya is one of private universities on Surabaya. In Surabaya itself has many private universities and many of them have an identity. DKV STIKOM Surabaya not well known too with high schooler in Surabaya, so it must take action to make awareness on highschooler. The objective of this research is to find out how to create Corporate Identity that can increase brand awareness of DKV Stikom Surabaya.. The research using qualitative method, with technique observation, interviews, exsisting studies and competitor studies to get the data. After the data analysized, result the keyword of the research is “future creativity”.
PERANCANGAN MEDIA PROMOSI KLINIK Dr. DHANY SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Putri, Shella Febryani Cantika; Dewanto, Thomas Hanandry; Yosep, Sigit Prayitno
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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The clinic of Dr. Dhany beauty clinic is one of the new stand in Surabaya. It became the basis of the establishment of the clinic is due to the growing trend of beauty industry in Indonesia. Beauty Clinic Dr. Dhany was founded by Dr. N.A. Kusumawardani and was founded on August 1, 2013 and set on the road No. 18 Supreme Karah Surabaya. The clinic is in excess is the material used in this clinic uses natural ingredients or herbs in addition the clinic also provides a slimming treatment that is safe for the body. But the clinic has not been doing promotional activities and rely solely on word of mouth promotion, this causes yet aware and yet familiar Clinic Dr. Dhany. The problems that have occurred in a beauty clinic Dr. Dhany is a new clinic, do not have a media promotions can provide information to the public in order to increase awereness brand Clinic Dr. Dhany.
PEMBUATAN BUKU REFERENSI SUPERHERO INDONESIA SEBAGAI UPAYA MENGENALKAN PRODUK BUDAYA LOKAL Setiawan, Ryan; Bahruddin, Muhammad; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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The term superhero are familiar by Indonesian people. This is due to the rise of media that contains things related to superhero like movies, comics, animated series, toys, etc. Indonesia has its own original superhero that was popular in the 1960s-1980s. However, in the middle of many superheroes are popping up overseas, Indonesian superhero rarely notable even not known by the Indonesian people themselves. one way to introduce Indonesian superhero is through books. In addition, rarely found there wasnt even a book that discusses indonesias superhero with modern visuals. The purpose of this book is to introduce Indonesian superheroes as one of the local cultural products to the people of indonesia that indonesia ought to be proud of. This study uses qualitative methods, through the interview process, focus group discussion, and observations. After the data is obtained, then the results of the analysis it can be concluded that many of the superheroes have a positive impact and should be known. the superhero himself had a positive impact, such as educating, bringing moral messages, and increase imagination. from the results of the analysis, then obtained a keyword that is “epic”, which means the story of heroism and extraordinary. so the concept of the book is “epic”, with a powerful theme. supporting media books were also made such as leaflets and websites. this book is expected to Indonesian Superhero to be reintroduced in indonesia that was once popular  in his time.
PERANCANGAN MEDIA PROMOSI WISATA ALAM ARUNG JERAM BOSAMBA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Oktarina, Rinda; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso . Bosamba a nature rafting ( rafting ) as well as to enjoy the natural beauty along the river that served New Sampean . Nature tourism rafting Bosamba has a lot of potential to be developed and promoted . But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting , then the public will be more aware and want to come visit Bosamba . The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting . By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems , then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness .
PERANCANGAN MEDIA PROMOSI DIVA SNACK FROZEN FOOD SEBAGAI UPAYA MENINGKATKANBRAND AWARENESS Yunitasari, Fani Ismawati; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Heightened daily routine, requires every person to obtain practical food cooked and ready to eat. Diva product is a product that offers practicality in meeting food needs, backed up with so many variations of products made, good quality products and affordable prices. But not many people know about this Diva products, therefore the purpose of this design is how the Media Campaign Designing Diva Snack Frozen Food In Effort to Improve Brand Awareness. The design is done with a qualitative approach, through interview, observation and documentation to formulate design concepts. From the analysis, it was found that the absence of efforts to promote through the media, becoming one of the obstacles that make the product less recognizable Diva wider community. After going through the process of data analysis, it was found keywords or concepts design "Quick and Easy " which means fast and easy. In this " Quick and Easy" means how reliable Diva products for quick and easy presentation, to overcome hunger anytime. Resulting design is made by having the same unique on any media to become one entity own minds and get points prospective customers. Results are expected to improve the design of the public aware of the Diva product.
PEMBUATAN BUKU KOMIK MONUMEN DI KOTA SURABAYA SEBAGAI UPAYA PENGENALAN SEJARAH KEPADA REMAJA Maulana, Pam Pam Januar; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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The rapid development occurring in large cities such as Surabaya, making people, especially teenagers are getting no matter against the objects surrounding historical heritage such as monuments. In fact, the Monument serves to recall an incident as well as the figure of the hero who fought for independence has become one of the citys tourism icon of Surabaya as a town hero. This is unfortunate, especially when reviewing many tourists domestic and non domestic who visited Surabaya city just to see the existing monuments as silent witnesses of history of war in the city of Surabaya. In addition, yet there is also a media information about the monument to youth in the form of comics. If the above issues are left alone, then the next generation wont be acquainted with the history and purpose of making existing monuments nearby.
PERANCANGAN CORPORATE IDENTITY PERPUSTAKAAN BANK INDONESIA SURABAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Ratna, Anisa Ayu; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Perpustakaan Bank Indonesia Surabaya  is a growing library company in Surabaya. The problem is, a lot of competitors threaten the sales position of Perpustakaan Bank Indonesia Surabaya. During this, media campaign that used by Perpustakaan Bank Indonesia Surabaya does not have concept design. The low awareness of the importance the media campaign, create a high probability of customers moving to another library. Media campaigns are very important to build brand equity. Therefore, it is necessary to increase customer aware by doing branding and maintenance customers through the media campaign to maintain the position of Perpustakaan Bank Indonesia Surabaya from the competitors. The design is done by observation, interviews, depth interviews, and literature studies using qualitative-descriptive analysis and supported by existing analysis, SWOT and STP obtained brilliant concept that is used in overall design. The concept of brilliant implemented using product photo illustration of Perpustakaan Bank Indonesia Surabaya. Unique concept realized by unique form of media, while the brilliant concept realized from the arrangement of layout and color selection. The concept was subsequently applied in corporate identity and promotional media like Graphics Standart Manual  that can be able to increase customer awareness. Keywords: : Design, Corporate Identity, Perpustakaan Bank Indonesia Surabaya, Graphics Standart Manual, Brand Awareness, Brilliant
PENCIPTAAN BUKU ILUSTRASI BERBASIS POP UP TENTANG CERITA RAKYAT DANAU KASTOBA BAWEAN SEBAGAI UPAYA MEMPERKENALKAN PRODUK BUDAYA LOKAL BAGI ANAK-ANAK Ifadhah, Hani Hani Tanzilia; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: Folklore Kastoba Lake is famous for the unique and believable as the stories that educate because were able to build and nurture local cultural values. The problem is, this story is getting increasingly rarely heard people, particularly children. Therefore, this research aims to create a book illustration-based pop up about Kastoba Lake Bawean folklore as an attempt to introduce local cultural products for children. The creation of this book using qualitative research with observation, interviewing, documentation, and existing studies are useful to define the concept of research. From the analysis results obtained the theme concept of creation that is mysterious. In that concept is a big part of the theme of the creation of this book, either from the story, the characters, the used clothing models and others. Need to be held in an attempt to attract interest read the kids against local culture folklore Kastoba Lake e.g. Bawean with different packing one of these with a book-based pop-up illustrations devoted to children and with the expectation of this pop-up book can become a media to popularize and revive Kastoba Lake folklore of Bawean to the General surrounding community as well as the Bawean especially children. Keywords: Mintage, book illustration, pop-ups, Bawean Kastoba Lake, Local Culture, Mysterious
PERANCANGAN BRANDING TROWULAN MELALUI SITUS PURBAKALA SEBAGAI UPAYA PELESTARIAN WARISAN BUDAYA LOKAL Wicaksono, Satrio Arif; Bahruddin, Muh; Dewanto, Thomas Hanandry
Jurnal Art Nouveau Vol 4, No 2 (2015): Peninggalan Sejarah sebagai Potensi Pariwisata
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Abstract: The aim of the design was to Trowulan branding preserve local cultural heritage. Research conducted using qualitative research methods, namely by doing interviews, observation, documentation, library and study to get the data used as the supporter of the creation of the concept design of branding. The data were analyzed by using multiple stages, namely the reduction of the data, the presentation of data, and conclusions. From the analysis of the data found few keyword refers to the communication strategy of branding that will be used to achieve the target the intended audience. After analysis of the data, the found a concept or design branding keywords i.e. "Grandeur". The description of the concept of "Grandeur" is a form of real will be the heritage of Majapahit in Trowulan. In this case the "Grandeur" or oversize evidence of Majapahit in Trowulan existing directed at how to maintain the local cultural heritage in the form of cultural heritage that is packaged by making cultural heritage that exists in Trowulan as a point of interest in the various media used to promote Trowulan. The result of the design of this branding is to preserve local cultural heritage in trowulan formerly is the administrative center of the Majapahit KingdomKeywords: Branding, Trowulan, cultural heritage, Local cultural heritage