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Journal : COMMICAST

Political communication strategies of local politicians in the political constellation of legislative elections at the Regency/City level Nurhidayah, Sitti; Fadillah, Dani
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.10746

Abstract

This research aims to determine how local politicians carry out the political communication strategy to win the political constellation of district/city-level legislative elections. This research uses a qualitative approach; in collecting data, researchers chose politicians from the Gerindra party named Muhasbih, who fought in the Polewali Mandar district legislative elections in the 2024 elections, as research subjects. Researchers conducted in-depth interviews with the politician and his success team, who actively participated in winning the 2024 election. The results of this study indicate that effective communication in winning political constellations in legislative elections at the district/city level requires understanding the audience and local political dynamics. Through in-depth interviews with politicians and their success teams, it was found that the success of political communication strategies lies in delivering relevant, measurable, and understandable messages to voters. In addition, it was found that the presence of politicians in the field and direct interaction with voters is very influential in building personal relationships and trust. This suggests that the human side and direct involvement in local politics play a crucial role in creating emotional bonds between politicians and voters, which can influence voters' decisions inside the voting booth. Furthermore, the results of this study also highlight the need for adopting strategies that are dynamic and responsive to political and technological developments. Although local politicians such as Muhasbih do not use social media in their campaigns, it is important to continuously monitor trends and adapt political communication strategies as needed as the political environment changes.
Beyond the signs: A Semiotic Analysis of Bullying in the Korean Drama “The Glory” Dwi Nugraha, Rama; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.12943

Abstract

This study aims to determine the signs that underlie bullying in a Korean drama entitled “The Glory”. “The Glory” is a Korean drama that is quite popular in several countries, especially in Indonesia, this drama raises the issue of bullying committed by a group of students against a student named Moon Dong Eun, where bullying often occurs in the school environment. This research uses a qualitative approach method, using documentation techniques for data collection, and applying Ferdinand De Saussure's theory. In the drama “The Glory”, the drama itself functions as a signifier, with the signifier being all the scenes from episode 1 to 16 depicting acts of bullying, and the signifier being the school, which serves as the place where the bullying incident against Moon Dong-Eun occurred. The conclusion of this study is that “The Glory” functions as a signifier, with the signifier being all the scenes from episodes 1 to 16 that were researched and related to bullying, and the sign is the school where the bullying incident against Moon Dong-Eun occurred. The contribution of this research lies in its ability to provide a semiotic analysis of bullying representation in popular media, particularly in Korean dramas, which can help raise awareness of bullying issues in educational institutions. Additionally, this study can serve as a reference for further research on the impact of media portrayals of bullying on public perception and policy-making related to anti-bullying measures in schools.
Semiotic of teenage love in you are the apple of my eye Maulana, Pandu; Fadillah, Dani
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12944

Abstract

This study employs Roland Barthes semiotic approach to analyze the teenage love story in the film You Are the Apple of My Eye, focusing on the concepts of denotation, connotation, and myth. The aim of this research is to understand how the film constructs the meaning of teenage love through signs that encompass denotation, connotation, and social myths. This topic was chosen due to the important role that film plays in shaping adolescents' perceptions of emotional first love. The method used is qualitative semiotic analysis, which examines the visual elements, dialogue, and situations that portray the teenage love experience. The film employs cultural symbols that not only depict young love but also reinforce the social myth of first love as an unforgettable experience. The findings indicate that the film’s elements effectively combine denotative and connotative meanings, reflecting the emotional dynamics and conflicts of teenage love, while simultaneously reinforcing the myth of first love as a pivotal moment in life. This research contributes to cultural semiotic studies by providing insights into how popular media shapes and reinforces social myths through representations of teenage love.
Interpretation of signs and markers in Whiteboard Journal writing in forming political communication for the 2024 Presidential Election Gita Pertiwi, Indah; Fadillah, Dani
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.13435

Abstract

This research aims to examine how political communication messages are conveyed to the public through social media portals. Utilizing a qualitative approach with content analysis as the method, this study investigates posts from the Instagram account @whiteboardjournal. The analysis process is carried out objectively and systematically using semiotic theory, especially Ferdinand de Saussure's concepts of "sign" and "signifier." Data from @whiteboardjournal's content, supported by relevant communication theories and expert discussions, reveal the strategic use of social media, particularly TikTok, as a powerful tool for image restoration, reputation enhancement, and increasing political electability. The findings show that short, viral videos on TikTok can significantly reshape public perceptions, even of controversial leaders, by packaging light, entertaining content infused with subtle political messaging. This study contributes to the growing discourse on the intersection of digital media and political communication by providing new insights into how emotional appeals, symbolism, and algorithm-driven exposure on social platforms can influence political narratives. It highlights the transformation of TikTok from a mere entertainment medium into a political stage, especially in the context of the 2024 Indonesian presidential election. The research underscores the importance of critical media literacy among voters, especially Gen Z, who dominate social media usage. In conclusion, political communication in the digital era is no longer confined to traditional media but is increasingly shaped by the virality, visual language, and emotional engagement that platforms like TikTok afford.