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All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum Ziswaf : Jurnal Zakat dan Wakaf ESOTERIK Syifa al-Qulub : Jurnal Studi Psikoterapi Sufistik Jurnal Ilmiah Ekonomi Islam Publik (Jurnal Ilmu Administrasi) Syntax Literate: Jurnal Ilmiah Indonesia JPPI | Jurnal Penelitian Pendidikan Islam JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Jurnal ICMES: The Journal of Middle East Studies Nizham Journal of Islamic Studies Dinasti International Journal of Education Management and Social Science Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Khalifa: Journal of Islamic Education International Journal of Social Service and Research J-ESA (Jurnal Ekonomi Syariah) Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Applied Sciences (FJAS) Journal of Finance and Business Digital (JFBD) Al Hurriyah : Jurnal Hukum Islam Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mamangan Social Science Journal Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Social Science Mu'amalah : Jurnal Hukum Ekonomi Syariah Journal Middle East and Islamic Studies Al-Mabsut: Jurnal Studi Islam dan Sosial
Nurwahidin Nurwahidin
Dosen Agama Islam, MKU - UI Jakarta
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Journal : Journal of Finance and Business Digital (JFBD)

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The Influence of Celebrity Endorsement, Green Brand Image and Green Product Quality on Decisions to use Sharia Banking Product Putro, Dimas Handoyo; Nurwahidin, Nurwahidin; Saratian, Eko Tama Putra
Journal of Finance and Business Digital Vol. 3 No. 1 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i1.8602

Abstract

This research aims to analyze the influence of Celebrity Endorsement, Green Brand Image, and Green Product Quality on Decisions to Use Sharia Banking Products. The population in this study who had used sharia banking products. Sampling used Non-Probability sampling with Purposive Sampling technique, with a sample size of 120 respondents. The data analysis method in this research uses the Partial Least Square (Smart-PLS) program version 3.0. The research results prove that (1) Celebrity Endorsement has a positive and significant effect on Using Decisions, (2) Green Brand Image has a positive and significant effect on Using Decisions, and (3) Green Product Quality has a positive and significant effect on Using Decisions.
Co-Authors Adriana, Nia Agnia, Tubagus Alfian, Annisa Maulidia Alharomain Lubis, Hafizd Alkhonsa, Fitria Amalia, Rika Yulita Anggara, Jefry Annisa Fitri, Annisa Arif, Abid Faturrahman astanto, ahmad indri Asyhar, Thobib Al Ayu Citra, Ken Bustamil, Bustamil Chailis, Irwan Chotib, Chotib Citra, Ken Ayu Djunaid, Jamaluddin EKA RAHAYU Eko Tama Putra Saratian Elfando, Mario Excel Fathinisthofa, Ais Fauzi Majid, Nurazmi Fitriansyah, Rahmat Hadi, Herwan Hamdi, Zainal Hannase, Mulawarman Haris, Muhamad Hasan, In'amul Imam Abdul Aziz Islami, Dodik Gilang Izdiyan Mutaqqin, Mohammad Izdiyan, Mohammad Lubis, Amany Burhanuddin Umar Lubis, Hafizd Alharomain Mahruza, Nurul Qina Makarim, Dina Fornia Mohammad Izdiyan Muttaqin Muhammad Miqdad Munawaroh, Ananda Alisya Qotrunnada Nur Fatwa, Nur Nurindra, Miura Sekar Nurul Huda Putra, Yudha Pratama Putro, Dimas Handoyo Rizkitama, Gebie Yoga Efrizal Rozi, Ahmad Fahrur Salma, Ria Fauziah Saprudin, Muhamad Sembiring, Rinawati Shinta Ilahi, Nurul Anggraeni Siti Humairoh, Siti Sobiyanto, Ahmad Suyurno, S. Salahudin Syifa Fauziah Ulil Albab, Muhammad Veithzal Rivai Zainal Wati, Maulida