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Pemberdayaan Ekonomi Masyarakat Melalui Manajemen Pemasaran Produk Gula Semut Berbasis Kemitraan Di Desa Binangun Kecamatan Pataruman Kota Banjar Deni Kamaludin Yusup; Ayi Yunus Rusyana; Irna Fitrianingsih
Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada masyarakat Vol. 1 No. 1 (2018): Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v1i1.3322

Abstract

Tulisan ini dilatarbelakangi oleh temuan awal dalam kegiatan KKN SISDAMAS UIN Sunan Gunung Djati Bandung pada pertengahan 2016, tepatnya di Desa Binangun Keca-matan Pata¬ruman Kota Banjar. Alasan pemilihan lokasi ini didasarkan kepada alasan bahwa Desa Binangun memiliki karakteristik yang unik, yakni selain menjadi daerah pertanian, sebagian masyarakatnya – terutama kalangan perempuan – juga memiliki profesi sebagai pengrajin dan sekaligus produsen industri rumahan (home industry), seperti: Gula Semut, Dodol, Wajit, Keripik, Kerupuk, Teng Teng, dan sejenisnya. Namun kebanyakan dari mereka belum memiliki perencanaan, pengorganisasian, pelaksanaan, pengawasan, dan evaluasi bisnis yang baik, terutama dalam memasarkan produk-produknya. Implikasinya adalah pemasaran produk gula semut dan pendapatan hasil usaha mereka kurang optimal, sehingga belum mampu meningkatkan kesejahteraan ekonomi. Padahal Desa Binangun ini memiliki potensi yang cukup besar untuk dikembangkan menjadi Desa Wisata di Kota Banjar. Tulisan ini akan menjelaskan bagaimana program pemberdayaan ekonomi masyarakat dapat dikem¬bangkan melalui kemitraan antara lembaga pemerintah, perguruan tinggi, dan lembaga keuangan, yang difokuskan pada manajemen pemasaran produk gula semut di Desa Binangun Kecamatan Pataruman Kota Banjar.
From Profit Maximization to Maslahah Maximization: A Philosophical Reconstruction of Production and Consumption in Islamic Economics Raden Rara Rita Erawati; Ahmad Hasan Ridwan; Ayi Yunus Rusyana
Jurnal Iman dan Spiritualitas Vol. 6 No. 4 (2026): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v6i4.57180

Abstract

The dominance of the conventional economic paradigm—oriented toward profit and utility maximization—has given rise to various global issues, such as income inequality, the exploitation of natural resources, and rising consumerism. These conditions create a need for an alternative economic paradigm capable of balancing economic, ethical, and sustainability dimensions. Islamic economics offers a distinct conceptual framework centered on maximizing maslahah (public interest/well-being), grounded in the principles of tawhid (divine unity), justice, and maqāṣid al-sharī‘ah (the higher objectives of Sharia). This study aims to reconstruct the philosophical foundations of production and consumption in Islamic economics by examining the paradigm shift from a profit-oriented approach to one focused on maslahah. Employing a qualitative approach via a literature review, the study analyzes relevant national and international scholarly publications—particularly reputable works addressing Islamic economics, maqāṣid al-sharī‘ah, ethical consumption, and sustainable development. Data analysis was conducted through content analysis and the conceptual synthesis of various theoretical perspectives. The findings indicate that production in Islamic economics aims not merely to generate economic profit but also to achieve maslahah through the application of principles such as halal (permissibility), tayyib (wholesomeness), justice, social responsibility, and environmental sustainability. Meanwhile, consumption in Islamic economics is understood not solely as a means to satisfy individual desires, but as a pathway to achieving falāḥ (well-being in this world and the Hereafter) through the principles of moderation (wasatiyyah), the prohibition of isrāf (extravagance), and the strengthening of social solidarity. Integrating production and consumption within the maqāṣid al-syarī‘ah framework creates a value-based economic system capable of balancing individual and social interests. This study affirms that the maslahah maximization paradigm is highly relevant to addressing contemporary economic challenges, particularly regarding distributive justice, sustainable development, and holistic societal well-being. Therefore, the sharia economy can be positioned as an alternative paradigm offering a more equitable, inclusive, and sustainable model of economic development.