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Kusnawi Kusnawi
Universitas Amikom Yogyakarta
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Journal : Journal of Computer System and Informatics (JoSYC)

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Analisis Kombinasi Algoritma K-Means Clustering dan TOPSIS Untuk Menentukan Pendekatan Strategi Marketing Berdasarkan Background Target Audiens Nurus Sarifatul Ngaeni; Kusrini Kusrini; Kusnawi Kusnawi
Journal of Computer System and Informatics (JoSYC) Vol 5 No 2 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v5i2.4948

Abstract

The promotion is an annual agenda for STIMIK Tunas Bangsa Banjarnegara. The aim of this promotional activity is to attract more new students every year. On the other hand, campus promotion encounters obstacles in mapping applicant data from previous years so that considerations for new promotion policies are based on data from the school of origin of alumni or students. By using the K-Means Clustering algorithm, applicant data can be grouped according to the background represented through the school origin attribute. , parents' occupation and place of origin. Then the data is processed using DSS with the TOPSIS method to obtain priority references for marketing types for each cluster. The results of calculating the silhouette coefficient value for the five clusters obtained a score of 0.426. Meanwhile, in the ranking process using the TOPSIS method, the first rank was found in cluster 0 with a score of 0.994110. Further stages use the Decision Tree method to obtain output in the form of recommendations for promotion types for each cluster. For example, cluster 0 is recommended to use promotion types with codes P1, P2, P3, P8 and P9.
Co-Authors Abdulloh, Ferian Fauzi Afrig Aminuddin Agung Susanto Agung Susanto Ahmad Fauzi Ahmad Sanusi Mashuri Ahmad Yusuf Ainnur Rafli Ainul Yaqin Ali Mustopa, Ali Alva Hendi Muhammad Andi Sunyoto Andi Sunyoto Anggit Dwi Hartanto, Anggit Dwi Arief Setyanto Arifuddin, Danang Arnila Sandi Aryawijaya Asadulloh, Bima Pramudya Assani, Moh. Yushi Atin Hasanah Atin Hasanah Atmoko, Alfriadi Dwi Aulya, Fiola Utri BAYU SATRIYA, RIYAN Bhahari, Rifqi Hilal Candra Rusmana Cynthia Widodo Cynthia Widodo Dede - Sandi Dede Husen Dede Sandi Dewi Kartika Dimaz Arno Prasetio Elsa Virantika Ema Utami Erna Utami Fachri Ardiansyah Fajar Abdillah, Moh Fajar Aji Prayoga Haris, Ruby Hartatik Haryo, Wasis Hasirun Hasirun Hendrik Hendrik Henri Kurniawan Hidayatunnisa'i Indra Irawanto Joang Ipmawati Kanoena, Melcior Paitin Karisma Septa Kresna Khairullah, Irfan Khalil Khoirunnita, Aulia Khrisna Irham Fadhil Pratama Kusirini Kusrini Kusrini KUSRINI Kusrini Kusrini - - Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini, Kusrini Luthfi Nurul Huda M Andika Fadhil Eka Putra M. Nurul Wathani Maehendrayuga, Arief Majid Rahardi Maringka, Raissa Muh. Syarif Hidayatullah Muhammad Firdaus Abdi Muhammad Firdaus Abdi Muhammad Irvan Shandika Muhammad Reza Riansyah Nadhira Triadha Pitaloka Nayoma, Fisan Syafa Neni Firda Wardani Tan Ni’matur Rohim Nurul Zalza Bilal Jannah Nurus Sarifatul Ngaeni Omar Muhammad Altoumi Alsyaibani Pattimura, Yudha Bagas Pebri Antara Pramono, Aldi Yogie Prastyo, Rahmat Prema Adhitya Dharma Kusumah Puji Prabowo, Dwi Qurniaty, Charlen Alta Raffa Nur Listiawan Dhito Eka Santoso Rahayu, Christa Putri Rifda Faticha Alfa Aziza Rita Wati Ritham Tuntun Rizal Khadarusman Rodney Maringka Sabda Sastra Wangsa Saifulloh Saifulloh Salman Alfaris Salman Alfaris, Salman San Sudirman Sekarsih, Fitria Nuraini Sepriadi - Bumbungan Sepriadi Bumbungan Sri Yanto Qodarbaskoro Sry Faslia Hamka Suyatmi Suyatmi Suyatmi Suyatmi Syaiful Huda Syaiful Ramadhan Tamuntuan, Virginia Taryoko Taryoko Teguh Arlovin Thedjo Sentoso triadin, Yusrinnatul Jinana Van Daarten Pandiangan Virginia Tamuntuan Wahyu Pujiharto, Eka Widyanto, Agung Wirawan, Tegar Yusa, Aldo Yuza, Adela Zaenul Amri