Reni Shinta Dewi
Jurusan Ilmu Administrasi Bisnis

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PENGARUH PELATIHAN DAN INSENTIF TERHADAP KINERJA KARYAWAN BAGIAN MARKETING PT. NASMOCO GOMBEL SEMARANG Amanda Bounita Rizki; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (63.575 KB) | DOI: 10.14710/jiab.2013.3055

Abstract

Human resources becomesone of the factors that encourages the creationo the company’s competitive advantages over competitors. The purpose of this research is to find out the influence of training and incentive toward employee’s performance of marketing divison PT. Nasmoco Gombel Semarang. Type of this research is explanatory research. Number of samples taken are 30 respondents with census method or examine the whole population. Collecting data using questionnaires. Hypothesis testing using statistical analysis includes correlation coefficient, coefficient of determination, t-test and F test. Result of this study showed that the training had an influence on the employee’s  performance by 58,3% and incentive had an influence on the employee’s performance by 58,4%. Then training and incentive together have a significant influence on the employee’s performance by 64,4%.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Produksi Cokelat PT. Pusan Manis Mulia Tangerang) Teguh Syah Putra; Agus Hermani; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.832 KB) | DOI: 10.14710/jiab.2013.1646

Abstract

The aim of this study was to determine the effect of leadership style variable and employee environment on the performance of the chocolate production of PT. Pusan Manis Mulia Tangerang. The population of this study were 400 employees of chocolate production division of PT. Pusan Manis Mulia Tangerang, slovin samples formula was used resulted 80 people for sample and  the spreading using the method of Nonprobability Sampling (Purposive Sampling).  Likert scale was used as measurement scale. Simple linear regression test and regression test with SPSS 15.0 program were used in the data analysis. From the results of data analysis known that in the category of Leadership Style 62.5 percent of the respondence said that it was good. Employee Environment categories 72.5 percent of the respondence said it was good.  Category of employee performance most of of the respondence about 68.75 percent said it was good. Leadership Style variables affect the performance of employees by 73.2 percent. Employee Environment variable effect on employee performance by 75.3 percent. Taken together Leadership Style and Employee Environment of Employee Performance by 75.9 percent. This means the better the Leadership Style and Employee Environment is expected that the better the performance. Based on these results the management of PT. Pusan Manis Mulia Tangerang needs to consider the application of Leadership Style by head division of chocolate production. Companies need to increase the quality of employee environment given to employee.
Pengaruh Gaya Hidup (Life Style), Harga (Price), dan Kelompok Referensi (Reference Group) terhadap Keputusan Pembelian Telepon Seluler Blackberry (Studi Pada Mahasiswa Program S1 Angkatan 2009 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Afrida Fatharani; Nawazirul Lubis; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.788 KB) | DOI: 10.14710/jiab.2013.2857

Abstract

High of competition motivated costumer to selective measures in purchase decision. Consumers purchase decision affected by many factors, between life style, price, and reference group. Based on that, problem in this research is decline of Blackberry user amount at 2010 in over midst rise of user amount in every year during 6 latest years. This research purpose to find out whether have influences between life style, price, and reference group on purchase decisions.This research used explanatory research. From 239 research population taked 71 respondents as sample with Simple Random Sampling method. Collecting data used questionnaire. Analysis data used correlation coefficient, determination coefficient, regression analysis, t test, and F test.The Result this research show that life style, price, and reference group have positive influence and significant on purchase decisions in partial (with result as bis as 40,6%, 41,7%, and 50,8% for each variable) as well as in simultaneous as big as 70,6% with reference group gave biggest influence.For Research in Motion (RIM) proposed to create with catchy design and establish price fits specification and product quality cause many competitors offering telephone cellular product with more excellent specification along with attractive features with affordable price like telephone cellular with Android operating system.  For next research need to research about factors be sides life style, price, and reference group influences on purchase decisions