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Sari Listyorini

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415046

Economics, Econometrics & Finance

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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE ON PURCHASE DECISION OF NIKE SPORTS SHOES (Case Study On S1 FISIP UNDIP Students) Denny Saputra; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.Complex consumer needs all critical and followed increasingly competitive market competition lead to Nike Sports Shoes must to compete and also maintain their market consumer seized from its competitors. Consumers who take the decision to choose Nike Sports Shoes will consider various things before buying it. Consideration to make a decision consist of influenced the quality of the product, promotion, and brand image of Nike Sport Shoes. The problem in this research is Sports Shoes Nike fluctuation data during 2011 until 2013 seen from Top Brand Index. The research used explanatory research approach by collect data using questionnaire with a sample of 97 respondents in the S1 FISIP UNDIP students. Collection data used purposive sampling technique based on certain assumptions. Analysis techniques using validity test, reliability test, simple linear regression, multiple linear regression, t test, F test by SPSS 20.0 programs.Based on the results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 4.261 + 0.073 X1 - X2 0.031 + 0.815 X3, from the regression equation is known that the quality of the product, promotion, and brand image has a positive influence on purchasing decisions. The results of the calculation of the determination coefficient is 0.429. It shows that the quality of product, promotion and brand image explain about purchase decision in 42.9% and 57.1% explained by other variables that are not observed.Suggestions for the company consist of to keep innovate and create better product quality, increase the frequency of advertising and sales promotion, and select great and appropriate brand ambassador.

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL KIA PICANTO (STUDI PADA KONSUMEN KIA PICANTO DI DEALER KIA MOBIL DINAMIKA SEMARANG) Yuniar Silvia Silaen; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Brand equity elements such as brand awareness, perceived quality, brand associations and brand loyalty is believed to influence purchasing decisions Kia Picanto car. The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations and brand loyalty on purchasing decisions. This type of research is the explanation (explanatory research). The sampling technique used is purposive sampling of the 75 respondents who are consumers Kia Picanto The Kia Car Dealer Dynamics Semarang. Data was collected through questionnaires and interviews. Then performed a quantitative analysis of the data obtained as: validity and reliability, simple regression test, multiple regression analysis, hypothesis testing via t test and F-test, correlation coefficients and coefficients of determination (R2). The result of this study is that all the independent variables, namely brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4) together (simultaneously) or individually affect the dependent variable purchase decisions . Suggestions in this research that the company is able to increase the number of cars Kia Picanto sales with sales promotion and improvement of the service is good service, especially in the procurement of spare parts that do not take a long time. In addition, technological improvements in order to make products more fuel efficient Kia Picanto and establish the relationship with customers to increase sales of Kia Picanto car.

PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN FAKTOR PSIKOGRAFIS TERHADAP KEPUTUSAN PEMBELIAN ETUDE HOUSE DI SEMARANG Sandy Salsabila Khaerunissa; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both face and body) has become a top priority and regarded as a necessity that must also be met, especially women. This is why cosmetics and skin care products are sought after by women to beautify the appearance.Value turnover cosmetic industry in Indonesia has increased. One of the countries that are aggressively marketing in cosmetics is South Korea, which launched the brand named Etude House. Etude House increase Brand Awareness by expanding the store and entered into malls in major cities, therefore it can arised Brand Associations that can create an impression of the product. Besides Brand Awareness and Brand Association, Psychographic Factors also include in process of purchasing products Etude House. Psychographic Factors refers to the lifestyle of make up that was transmitted through the Korea through Etude House In this final assignment, the effect of Brand Awareness, Brand Association and Psychographic Factors in decision to buy Etude House is determined. Data collection technique used is purposive sampling with 100 sample. The data is analyzed through validity test, reliability test, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t-test and F-test. The data is analyzed quantitatively using the SPSS program version 15.The results showed that Brand Awareness have not a significant influence in decision to buy Etude House in Semarang partially. However, Brand Association and Psychographic Factors have a significant influence in desicion to buy Etude House in Semarang partially. Brand Awareness, Brand Association and Psychographic Factorsalso have a significant influence in decision to buy Etude House in Semarang simultaneously.Etude House Brand Awareness should be increased through the identical color, logo, brand ambassador and the packaging, so consumers can be aware of the existence of Etude House. Improvement can be done with the addition of the logo on any product, promotion through print or electronic media with brand ambassador of the famous Korean artists. Moreover, imrpoved a good quality, although the price is quite expensive, if the brand gave a good quality will encourage consumers to buy products Etude House .

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO 125 FI ( Studi Kasus Pada Pengguna Honda Vario 125 FI Di Kec. Juwana ) Fevri Setya Nugroho; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, price, and promotion of the product purchase decisions. Researchers conducted a study on the sale of Motorcycle Honda Vario 125 FI in Juwana Subdistrict.This research was conducted with survey methods (interviews and questionnaires) to 50 ( Fifty) of the respondents, the sampling selection technique using purposive sampling. The data obtained were analyzed quantitatively by using tools such as cross-table analysis, validity, reliability, simple linear regression, multiple linear regression, coefficient of determination and testing with T test and test F. The independent variable is the quality of the product, price and promotion, while the dependent variable is the purchase decision.The results showed no effect of product quality on purchasing decisions by 46.7%. The effect of price to quality is 61.7% of purchase decisions and influence on purchasing decisions promotion 59.9%. Taken together the quality of the product, price and promotion has the effect of 72.4%, which means that consumer perceptions of product, price and promisi proportional or positive, which if consumers assess the quality of the product, price, promotion of good will increase the sales of this product.Suggestions for the company is to continue to maintain the quality of products by regularly monitoring the quality of the basic ingredients of products, giving a discount on the purchase of products and continues to promote the increase of the personal selling product knowledge in order to provide solutions

PENGARUH WORD OF MOUTH COMMUNICATION, BRAND TRUST, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PENGGUNA PERAWATAN KECANTIKAN (Studi Kasus Pada Konsumen Perempuan di Larissa Aesthetic Center Semarang) Eka Trinia Widiyanti; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Nowadays, many emerging beauty clinics that offer a wide variety of beauty care services and products to meet the needs of care, especially for women. There are several factors that influence the choice of consumers to buy a product, among others, the word of mouth communication, brand trust, and service quality. The purpose of this research was to determine the influence of word of mouth communication, brand trust, and service quality on user’s decision of beauty treatments in Larissa Aesthetic Center Semarang. This type of research is explanatory research. The population in this research is consumers of Larissa Aesthetic Center Semarang and the number of samples taken was 100 respondents. The sampling technique used in this research is purposive sampling. The technique of collecting data using questionnaires, interview, and a study of literature. The analytical method used is the correlation test, determination, cross tabulations, simple linear regression, multiple, t test and F test with SPSS. The results of this research show that based on the results of multiple linear regression, word of mouth communication, brand trust, and service quality has positive influence on user’s decision of beauty treatments.

PENGARUH KERAGAMAN MENU, KUALITAS PRODUK, CITRA MEREK, DAN IKLAN TERHADAP KEPUTUSAN PEMEBELIAN Muhammad Wahyu Ali; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

In the restaurant business, which is the key to success is the diversity of menu and the quality of products offered. Consumers will compare the suitability of the sacrifices made by the quality of products and the diversity of the menu offered by the restaurant, other attributes inherent in a product such as brand image and advertising needs to be developed to influence customer purchase. This study aims to determine effect of the diversity of menu, product quality, brand image, and advertising on consumer purchasing decisions McDonald's Java Mall Semarang. Variable diversity of menu influence the purchase decision of 48.6 percent. Variables quality of the product influence purchase decisions at 54.2 percent. Variables of brand image influence purchase decisions for 47.3 percent. Variable advertising influence purchase decisions of 37.2 percent. Variable menu variety, product quality, brand image, and advertising on purchase decisions for 66.4 percent. This means that the increasing diversity of the menu, product quality, brand image, and advertising is expected to increase consumer purchasing decisions.Based on this research, the McDonald’s Java Mall innovation cause diversity menu, improving the ability of officers in the service, consistency in the application of Quality, Service, Cleanliness, and Value and create the image of a good, proper advertising as well as unique and interesting will positively impact to consumer purchasing decisions

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMBELI PRODUK PEMBALUT WANITA SOFTEX HELLO KITTY Bunga Bintang Maharani; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Softex Hello Kitty was entering the market with the target market teenagers, doing promotions such as advertisement and promotion programs with prizes. Product design and catchy packaging are the advantages of the product. Nevertheless, brand Softex are still behind competitors. Therefore, it is necessary to know what factors influence consumers to buy Softex Hello Kitty. The type of this research is exploratory research. The samples are 100 respondents using non probability sampling technique with purposive sampling approach. The analysis method is quantitative analysis, consist of exploratory factor analysis and regression test using SPSS 15.0 for windows. The research concluded factors that influence consumers to buy Softex Hello Kitty are price, product attribute, promotions, demography, and social. That factors have positive and significant effect to purchase decision. Suggestions can be submitted are product innovation that suitable with the consumers conditions, increase the promotion programs with gift and bonus, also more active to informing the product.

ANALISIS PEMILIHAN LOKASI PEMASANGAN REKLAME DI WILAYAH DKI JAKARTA. (Studi Kasus pada PT Prisma Harapan) Pritta Aprilia Hapsari; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Outdoor advertising media or commonly called billboards is one that widely used in the media to promote a product or service updates. In the process of selecting the location of the billboard there are several factors that affect, the internal factors relating to advertising agencies and external factors that have a connection with consumers and the local government. Based on the existing problems are suspected factors influence internal and external factors on site selection and installation of billboards in Jakarta.Type of this research is exploratory, the data collection method is study of literature, observation, and in-depth interviews with qualitative data analysis techniques. The results showed that internal factors are derived from advertising agencies do not have a significant influence on the selection of the location of the installation of billboards. However, external factors relating to consumers and the local government have a significant influence on the process of selecting the location of installation of billboards in Jakarta. Recommended for advertising agencies as the organizers of advertisement should be more sensitive to the changes that occur, because advertising activities fluctuated, advertising agencies should also increase the professionalism of the performance so that advertising agencies do not apply be stakeholders, but also a partner for the local government and the public, advertising agencies are should not only thought of profitable by always displaying commercial advertisements. However, it should undertake the installation of non-commercial billboard advertising as a form of social responsibility provided by advertising agencies to the people of Jakarta.

PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PERMEN TOLAK ANGIN DI SEMARANG Krestiawan Wibowo Santoso; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Developmental needs of consumers who increasingly complex and competitive market led to a sharp decline Tolak Angin candy should be able to compete to demonstrate its product superiority and seize the attention of consumers. consumers who will make a decision in choosing to consider various things before buying. Consideration, among others, influenced by the quality of the product, pricing, and promotions are determined by the company. Formulation of the problem in this paper is the sales during 2007 to 2012 has fluctuated. The type of research uses explanatory research approach with the method of data collection using interview and data collections devices using a questionnaire with a sample of 100 respondents in village Tembalang Semarang using purposive sampling method (sampling technique is based on certain conditions). Analysis technique used validity, reliability testing, simple linear regression, multiple linear resgression, t test, and F test with the aid of SPSS 20.0. Based on a statistical calculation with linear regression analysis can be shown by the regression equation Y = 10,521 + 0,169 X1 + 0,072 X2 + 0,193 X3 from the regression equation is known that the product quality, pricing, and promotion have a positive impact on purchasing decisions. Results of calculation of the coefficient of determination 0,276 magnitude. This suggests that product quality, pricing, and promotion can explain purchasing decision by 27,6%. While the remaining 72,4% is explained by other variable that are not observed. Based on the data analysis we can conclude the existence of a positive effect of product quality, pricing, and promotion on purchasing decisions have a strong level of closeness of relationship this means that if the product quality, pricing, and promotion will lead to higher purchasing decisions.

PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMFLEXI (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus) Nela Evelina; Handoyo Djoko Waloejo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Consumer purchasing behavior of a product is influenced by many factors. Each individual has different wish and desires. Product quality is a most factor to the purchasing decision, besides that there are many factors that influence to the purchasing behavior. The purpose at this research is to determine how much the influence of the grand image, product quality, price and promotion of the product TelkomFlexi card to the purchasing decision and also knowing variables that the most dominant influence to the purchasing decision of TelkomFlexi card product at Kudus area. The type of research that used is the type of explanatory research. A sample of 100 respondent was taken that consumers who use TelkomFlexi starter pack. Sampling with purposive techniques. Data analysis techniques using linear regression analysis and SPSS 16.0. Based on the results of the research, it can be concluded that (a) brand image has positive and significant impact on purchasing decision of TelkomFlexi starter pack, (b) there are positive impact and significant on quality variable of product, (c) there are positive impact and significant on price variable, (d) there are positive impact and significant on promotion variable to the purchasing decision of TelkomFlexi starter pack. The most impact variable is promotion variable. Hipotesis test show that there are impact of grand image, product quality, price and promotion to the purchasing decision of TelkomFlexi starter pack. Determination coefisien for variable grand image (X1), product quality (X2), price (X3), and promotion (X4) give 79,2% for purchasing decision at PT. TelkomFlexi and 20,8% influenced by another factors. The suggestion of this research is PT. TelkomFlexi better to increase grand image so that the consumer more knowing the product, low price, keep good quality and defend of product so that the consumers always interest to the products.

Co-Authors Adi Prakosa Agus Hermani Agus Hermani Seno Agus Hidayat Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Aris Setiawan Djody Bobby Setyawan Bulan Prabawani Bunga Maharani Deddy Setiawan Denny Saputra Dessy Amelia Fristiana Eka Safitri Fajria Eka Trinia Widiyanti Eustolia Ratih Novriana Fevri Setya Nugroho Firman Aji Sasongko Handoyo Djoko Waloejo Handoyo Djoko Waluyo Hari Susanta Nugraha Harry Christian Barus Krestiawan Wibowo Santoso Maria Dewi Ratnasari Maya Anggaeni Muhammad Fadhli Dzil Akbar Muhammad Wahyu Ali Naili Farida Nawazirul Lubis Nela Evelina Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Nurul Ayuningtyas Padma Triscahyaning Wibawa Pritta Aprilia Hapsari Raden Rara Ayu Widaningsih Rendha Novenda Rika Estika Putri Rizky Priyanto Sandy Salsabila Khaerunissa Sarah Basbeth Setyaji Herlambang Shandra Kusuma Dewi Sofa Marwati Sri Suryoko Wahyu Hidayat Widiartanto Widiartanto Yuniar Silvia Silaen Yusuf Atstsaqifi

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