Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

p-Index From 2021 - 2026

P-Index

This Author published in this journals

All Journal Jurnal Ilmu Administrasi Bisnis

Sari Listyorini

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415046

Economics, Econometrics & Finance

Published : 37 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RAMAI SWALAYAN PETERONGAN SEMARANG Dessy Amelia Fristiana; Apriatni Endang Prihatini; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Beragam faktor dapat mempengaruhi konsumen dalam mempercayakan tempat berbelanja. Citra merek yang baik dapat dijadikan kekuatan oleh perusahaan ritel untuk menarik konsumen. Harga produk yang murah dan terjangkau dengan daya beli konsumen pun akan mempengaruhi keputusan pembelian konsumen tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian pada Ramai Swalayan Peterongan Semarang. Populasi dalam penelitian ini adalah seluruh konsumen Ramai Swalayan Peterongan tetapi tidak diketahui jumlah pastinya. Sampel yang diambil adalah 100 orang sesuai yang disarankan oleh Hair. Penyebarannya menggunakan dengan purposive sampling. Skala pengukurannya menggunakan skala Likert. Pada analisis data menggunakan uji regresi linear sederhana dan uji regresi berganda dengan program aplikasi SPSS 16.0. Dari hasil analisis data diketahui bahwa kategori citra merek sebesar 70 persen menyatakan baik. Kategori harga diketahui sebesar 46 persen menyatakan murah. Kategori keputusan pembelian diketahui sebesar 57 persen adalah tinggi. Variabel citra merek berpengaruh terhadap keputusan pembelian sebesar 15 persen. Variabel harga berpengaruh terhadap keputusan pembelian sebesar 43,2 persen. Variabel citra merek dan harga berpengaruh terhadap keputusan pembelian sebesar 17,4 persen. Hal ini berarti semakin baik citra merek, dan semakin murah harga yang ditawarkan diharapkan dapat meningkatkan keputusan pembelian. Berdasarkan hasil penelitian, untuk meningkatkan keputusan pembelian sebaiknya Ramai Swalayan Peterongan menjaga citra mereknya khususnya dalam kenyamanan dan pelayanan, dan mempertahankan harga yang murah.

PENGARUH PROMOSI, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN INDOSAT IM3 (Studi pada Komunitas IM3 Mahasiswa Perguruan Tinggi Negeri di Semarang) Sarah Basbeth; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

IM3 is a provider that targeting the youth market. With a well-known fare cheap, IM3 should be able to maintain and even increase the benefits of its products. However, the advantages offered by IM3 seem not optimal. Many complaints submitted by customers to the company through social media, are about the signal strength is week, the difficulty of accessing the data, the IM3 employees that are not friendly enough, the active period of the card which is not long, and so forth. So that these things will obviously affect customer satisfaction. The purpose of this study is to determine the promotion effect of product quality and brand image to customer satisfaction in using Indosat IM3. This type of research is explanatory research. The population in this research is IM3 Community in Undip and Unnes in the number of samples taken is 100 respondents. The sampling technique in this study using non probability sampling with with purposive sampling technique. The analysis method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the promotion, quality product and brand image have positive and significant impact to customer satisfaction, either partially or simultaneously. Independent variable that has the greatest influence on customer satisfaction is a variable of brand image.The advice that can be given is to give a briefing to the IM3 employees in order to be friendly towards the customers, make the active period of the card longer, extend the network signal so that the customers can access data quickly and they can recommend IM3 to people around them.

PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PELANGGAN BUS DAMRI KOTA SEMARANG ( Studi pada penumpang bus DAMRI rute Ngaliyan – Pucang Gading Semarang ) Setyaji Herlambang; Agus Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Perum DAMRI UABK Semarang is a company engaged in the field of public transport bus services in the city of Semarang .Competition intensifies city transportation makes perum DAMRI seek to various strategies to retain customers . As a company engaged in the field of services , Perum DAMRI must provide good service to its customers to use your services in order to remain loyal , good service offset by the rates in accordance with what is provided by Perum DAMRI to customers . Type of explanatory research studies using the method of data collection using interviews and data collection devices using a questionnaire with a sample of 100 respondents who waited at bus stops 4 bus routes impassable DAMRI Ngaliyan – Pucang Gading using purposive sampling method . Based on a statistical calculation known that the positive effect of service quality on customer loyalty of 45.5 % if the service quality is increased it will increase customer loyalty , while the rate has a positive effect on customer loyalty at 43.0% , if the rates is increased it will increase customer loyalty but emotion balanced with appropriate facilities . Together - the same quality of service and influence on customer loyalty rates of 50.8 % . While the remaining 49.2 % is explained by other variables that are not observed . Suggestion for the company , the company maintains quality of service that has been given to improve the timeliness of the arrival of the bus is still late sometimes , repair damaged facilities began , and giving clearer information rates for long distance and short distance .

Pengaruh Nilai Pelanggan, Citra Merek (Brand Image) dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Kereta Api Kelas Ekonomi Tawang Jaya Jurusan Semarang-Jakarta (Studi Kasus di Stasiun Poncol DAOP IV, Semarang) Yusuf Atstsaqifi; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

The goal of this study is to determine how customer value, brand image, and service quality affect the customers satisfaction of economic class of the Tawang Jaya Train which serves the Semarang-Jakarta route. Sampling technique used in this study is purposive sampling technique with samples gathered from 100 people. Linear regression analysis and significance test were used to test the hypotheses using SPSS 22.0. Result of data analysis concluded that partially the variables affected the customer satisfaction in a significant manner. Customer value to customer satisfaction in which t-count (6,880) > t-table (1,9845). Brand image to customer satisfaction in which t-count (9,845) > t-table (1,9845). Service quality to customer satisfaction in which t-count (9,744) > t-table (1,9845). Simultanously, all variable significantly affected customer satisfaction with F-count (42,459) > F-table (3,9391). As a suggestion to improve the customer satisfaction, PT KAI (Persero) DAOP IV Semarang and particularly Tawang Jaya Train should increase the cleanliness standard, improve the punctuality of train departure and arrival, balancing the price of food, drinks, and pillows in trains so it could become more affordable, resetting the seat location, and renewal of services SOP for the passengers.

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN ABDUL’S GROUP SEMARANG Adi Prakosa; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

In order to achieve company goals better, Abdul's Group. Attributes can determine which ones are appropriate or not appropriate to the needs and desires konsumen.Tipe used explanatory research study with a sample size of 100 respondents was taken using a non probablity sampling with accidental sampling technique. Measurement scale with Likert scale. Data collection by interview using a questionnaire. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While testing the hypothesis using the t test, f test, correlation coefficient, and the coefficient of determination. The results showed that prices have an influence on purchasing decisions with 0.618 correlation coefficient and the coefficient of determination of 38.2%, the packaging has an influence on purchasing decisions with 0.533 correlation coefficient and the coefficient of determination 28.4%, the service has an influence on purchasing decisions with a correlation coefficient of 0.823 67.7% and the coefficient of determination, the product quality has an influence on purchasing decisions with a correlation coefficient of 0.644 and a coefficient of determination of 41.5%, and the size has an influence on purchasing decisions with a correlation coefficient of 0.755 and a coefficient of determination of 56.9%, price, packaging , service, product quality, and size together have an influence on purchasing decisions by the equation Y = 1.584 + 0.928 + 4.328 X1 + 3.980 X2 + 1.278 X3 + 1.277 X4 X5. This shows that Abdul's Group has a good service, by having good communication between employees and customers, ketramapilan good The results menunujukan Abdul's Group has a good service in terms of employees' communication skills with customers and employees when describing the product, and has klemahan in terms of packaging, particularly on the security package. Conclusion The study is the product attributes affect purchase decisions. But there are still consumers who stated that the application of pricing, packaging, service, product quality, and size is not good. Advice for Abdul's Group is to maintain the value of the service, and the best Abdul's Group uses packing materials that meet the safety standards for food packaging.

PENGARUH EKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA MASKAPAI PENERBANGAN GARUDA INDONESIA Shandra Kusuma Dewi; Apriatni Endang Prihartini; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This research aims to know the brand equity effect which is consists of four brand equity dimension, they are ; brand awareness; brand association; perceived quality and brand loyalty; and promotion to the decision of utilizing the Garuda Indonesia flight company service. The hypothesis is there was brand equity variable effect and promotion to the decision of utilizing the Garuda Indonesia flight company service. The type of this research is the explanatory research,the sample collecting technique is purposing sampling technique by 100 samples as the respondent. Hypotheses tested by correlation coefficient, simple linear regression, multiple linear regression, t test, F test, and determination coefficient which is supported by SPSS for Windows as the analysis method. The result of this research shows that equity brand variable has significant effect to the decision of utilizing the Garuda Indonesia flight company service 37,4 %. The promotion variable has also significant to the decision of utilizing the Garuda Indonesia flight company service 30,3 %. Equity brand variable and promotion have effect to the purchasing decision 45,4 %.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PELANGGAN GRUP 20 DI LOTTEMart WHOLESALE SEMARANG) Eustolia Ratih Novriana; Agus Hermani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Business competition intensifies between companies, especially in the wholesale business or wholesale,requires companies to devise appropriate marketing strategies with corporate goals of maintaining customerloyalty. Developed marketing strategies that include product quality and service quality. Maintaining productquality and service quality with good will give satisfaction to the customer that will ultimately lead to customerloyalty. Wholesale LOTTEMart Semarang trying to maintain product quality and service quality to customers with agood group of 20, but the reality is still a decline in a group of 20 customers. Therefore, we need some research oncustomer loyalty group of 20This study aims to determine how the effect of product quality and service quality on customer loyalty(customer case study at Group 20 in LOTTEMart Wholesale Semarang). This type of research is explanatoryresearch with a sample of 100 respondents with a purposive sampling technique. Data collection techniques usedquestionnaires and interviews. The data obtained were analyzed using a test of validity, reliability, simple linearregression and multiple linear regression. While hypothesis testing using t-test and F testThe results showed that the positive effect of product quality on customer loyalty with t value 5.997. While thepositive impact of service quality on customer loyalty with t value 6.242. Then together, the quality of product andservice quality affects customer loyalty. Of the value of the coefficient of determination (0.328) it can be seen thatthe quality of product and service quality contributed by 32.8% on customer loyalty.Based on this analysis, the advice that can be given is that the LOTTEMart Wholesale Semarang to maintainproduct quality by increasing the range, keeping it neat banded packs, provide product warranty is longer, andimprove product quality by ensuring all SNI. In addition, the LOTTEMart Wholesale Semarang expected to conductregular training to employees that were originally once a year to once every 6 months.

Co-Authors Adi Prakosa Agus Hermani Agus Hermani Seno Agus Hidayat Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Aris Setiawan Djody Bobby Setyawan Bulan Prabawani Bunga Maharani Deddy Setiawan Denny Saputra Dessy Amelia Fristiana Eka Safitri Fajria Eka Trinia Widiyanti Eustolia Ratih Novriana Fevri Setya Nugroho Firman Aji Sasongko Handoyo Djoko Waloejo Handoyo Djoko Waluyo Hari Susanta Nugraha Harry Christian Barus Krestiawan Wibowo Santoso Maria Dewi Ratnasari Maya Anggaeni Muhammad Fadhli Dzil Akbar Muhammad Wahyu Ali Naili Farida Nawazirul Lubis Nela Evelina Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Nurul Ayuningtyas Padma Triscahyaning Wibawa Pritta Aprilia Hapsari Raden Rara Ayu Widaningsih Rendha Novenda Rika Estika Putri Rizky Priyanto Sandy Salsabila Khaerunissa Sarah Basbeth Setyaji Herlambang Shandra Kusuma Dewi Sofa Marwati Sri Suryoko Wahyu Hidayat Widiartanto Widiartanto Yuniar Silvia Silaen Yusuf Atstsaqifi

Title

Found 37 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 37 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 37 Documents
Search