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All Journal Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JAST : Jurnal Aplikasi Sains dan Teknologi International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Jurnal Abdi Panca Marga
Destyana Ellingga Pratiwi
Department of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Journal : Habitat

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Analisis Pengaruh Electronic Word of Mouth (eWOM) Terhadap Keputusan Berkunjung ke Agrowisata Café Sawah Pujon Kidul Kumalasari, Reni Dwi; Gutama, Wisynu Ari; Pratiwi, Destyana Ellingga
HABITAT Vol 29, No 2 (2018)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.844 KB) | DOI: 10.21776/ub.habitat.2018.029.2.8

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (eWOM) terhadap keputusan Berkunjung di Café Sawah, Desa Wisata Pujon Kidul. eWOM dalam penelitian ini dilihat berdasarkan dimensi Concern for Others (CFO), Expressing Positive Feelings (EPF), Helping the Company (HC), dan Economic Incentives (ECI). Penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan sebanyak 65 responden yang merupakan pengunjung Café Sawah dan pengguna media sosial instagram. Teknik penarikan sampel dilakukan dengan non-probability sampling menggunakan metode accidental sampling. Analisis data penelitian menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan pendekatan WarpPLS. Hasil penelitian menunjukkan bahwa Concern for Others, Expressing Positive Feelings, Helping the Company, dan Economic Incentives memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung yang ditunjukkan dengan nilai koefisien jalur bernilai positif (0,213; 0,284; 0,391; dan 0,341) dan nilai p-value masing-masing bernilai ≤0,05. Hasil nilai R-squared yang dihasilkan dalam penelitian juga sebesar 0,670 yang termasuk dalam kriteria model kuat (≤0,70).
The Impact of Trust and Relationship Quality on Agricultural Cooperative Competitiveness Hardana, Andrean Eka; Pratiwi, Destyana Ellingga
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.28

Abstract

In recent years, supply chains have received attention from researchers and business practitioners. Many studies have been conducted to identify what factors affect supply chain competitiveness. The purpose of this study is to determine the effect of trust and relationship quality on the supply chain of agricultural cooperatives. This study used Structural Equation Modeling (SEM) as the analysis method and used primary data collected from dairy producers or farmers, management staff of Agricultural Cooperatives, and retailers involved in the dairy supply chain in Malang District. The conceptual model consisted of four hypotheses. The results show that the hypotheses are proven, which means that the variables of trust, communication quality, and relationship quality have a positive effect on the competitiveness of Agricultural Cooperatives. The results also show that the competitiveness of Agricultural Cooperatives simultaneously affects the trust of producers or farmers in Agricultural Cooperatives. This means that the higher the competitiveness of Agricultural Cooperatives, the higher the trust of producers or farmers towards Agricultural Cooperatives.
Co-Authors Amilia, Nurdiana Anisa Aprilia Arie Srihardyastutie Arief Andy Soebroto Budi Setiawan Condro Puspo Nugroho Dani, Muhammad Aufaa Deny Meitasari Fitria Dina Riana Hardana, Andrean Eka Imam Cholissodin Khusnaini, Hijriyatul Kumalasari, Reni Dwi Manurung, Jihan Salwaa Aqiilah Nurul Hidayat Paramyta Nila Permanasari, Paramyta Nila Pertiwi, Vi'in Ayu Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Riyanti Isaskar Santoso, Nurudin Sutrisno, Sutrisno Utomo, Medea Rahmadhani Vivien Fathuroya, Vivien Wisynu Ari Gutama Yusri Fajar