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All Journal Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JAST : Jurnal Aplikasi Sains dan Teknologi International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Jurnal Abdi Panca Marga
Destyana Ellingga Pratiwi
Department of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

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The Effect of Belief, Halal Certification, and Food Safety on the Decision to Purchase Halal Food Products Manurung, Jihan Salwaa Aqiilah; Isaskar, Riyanti; Aprilia, Anisa; Pratiwi, Destyana Ellingga
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.016

Abstract

Objectives: Based on the report of The Royal Islamic Strategic Studies Center (2022), Indonesia is one ofathe countries with the largest Muslim population in the world. The large number of Muslim population must of course be accompanied by guarantees ofasecurity, comfort, protection and legal certainty regarding the halalness of a product consumed.Methodology: The quantitative research approach used proportionate stratified random sampling of 100 research respondents from the population of high school students at Islamic boarding schools in Kisaran. The analysis was conductedausing a structural equation model, with SmartPLS 4.1 software.Finding: The results showed that beliefs cannot have a direct effect on purchase decisions. Purchase intention has a positive effect on purchase decisions. The findings also showed that other factors such as halal certification andafood safety have a positive impact on purchase decisions.Conclusion: It is important to obtain more information related to product halalness and halal certification for products, especially foods that do not yet have it. That halal certification and food safety can increase consumer purchasing interest and purchase decisions. This finding has implications for manufacturers to ensure that their products are halal certified, referring to the regulations set by the Ministry of Cooperatives and Small and Medium Enterprises of the Republic ofaIndonesia, namely the obligation for all MSME products to be halal certified and have guaranteed food safety.
Co-Authors Amilia, Nurdiana Anisa Aprilia Arie Srihardyastutie Arief Andy Soebroto Budi Setiawan Condro Puspo Nugroho Dani, Muhammad Aufaa Deny Meitasari Fitria Dina Riana Hardana, Andrean Eka Imam Cholissodin Khusnaini, Hijriyatul Kumalasari, Reni Dwi Manurung, Jihan Salwaa Aqiilah Nurul Hidayat Paramyta Nila Permanasari, Paramyta Nila Pertiwi, Vi'in Ayu Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Riyanti Isaskar Santoso, Nurudin Sutrisno, Sutrisno Utomo, Medea Rahmadhani Vivien Fathuroya, Vivien Wisynu Ari Gutama Yusri Fajar