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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Perkebunan dan Lahan Tropika Jurnal Social Economic of Agriculture Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI AGRITROPICA : Journal of Agricultural Sciences Jurnal Pertanian Agros Journal of Agribusiness and Community Empowerment (JACE) Media Agribisnis Jurnal Agristan JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Riset Multidisiplin Edukasi
Anita Suharyani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Jurnal Social Economic of Agriculture

 1 
Customer Decision to Visit Agrotourism Farms in Kalimantan Barat Dolorosa, Eva; Suharyani, Anita; Sawerah, Siti; Kurniati, Dewi
Jurnal Social Economic of Agriculture Vol 14, No 1 (2025): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v14i1.89440

Abstract

The agriculture and tourism sectors are the country's major economic contributors. The growing intersection between agriculture and tourism presents a unique opportunity to enhance rural development and sustainability. Traditional farming is facing numerous challenges. These include fluctuating market prices, climate change and the pressures of urbanization. In this context, it is clear that agrotourism offers farmers a way to diversify their income stream and increase their resilience. This study provides a comprehensive analysis of the consumer decision-making and the factors that influence consumers to visit agrotourism. This study aims to describe the characteristics of agrotourism consumers and analyze the factors that influence customers' decisions to visit agrotourism farms. We surveyed 182 respondents in Kubu Raya, Sintang, and Singkawang City. The results showed a number of factors formed from several variables that influence consumer decisions to visit agritourism, namely Social, internal, psychological and motivation factors.    
Co-Authors Adi Suyatno Adi Suyatno ADITYA NUGRAHA Altina, Nanda Andriani Andriani Apriadi, Apriadi Arista, Dita Arpandi, Julian Arviana, Sagita Ayuni, Ayuni Cahyadi, Amos Denut, Yupita Dewi Kurniati Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Gita Rahayu Hadinata, Mirza Hapzi Ali Hartanto, Prakas Dwi I Gusti Bagus Wiksuana Irfan Risyadi Jajat sudrajat Jessyka, Jessyka Josua Parulian Hutajulu Jun, Bakram Karina Karina Kumala Sari Maliano Maliano Marisi Aritonang Marisi Aritonang Maswadi - Maswadi Maswadi maya tiara anggreini Mochammad Imron Awalludin Mochammad Muslich Mustadjab Monica Swantika Muliadi Muliadi Naffisa, Annisa Nerium, Rinda Sherin Nurliza Nurliza Nursaufi, Randy Panggabean, Leonardi Permasi, Defi Pranoto, Desmi Purwanto, Deden Rogan, Hendro Rosari, Mira Shenny Oktoriana Syarif Muhammad Faqih Levi Taufik Taufik Veronika, Yohana Viero, Agustinus Wahyu Ajie Setiawan Wanti Fitrianti Yohana Yohana Yuhnes Ave Kana Yunarni, Latifah Yunita, Selvia Yustanto, Erik