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All Journal JURNAL SAINS PERTANIAN EQUATOR Journal of Nutrition College Jurnal Ilmiah Administrasi Publik Bioeksperimen: Jurnal Penelitian Biologi Food Science and Culinary Education Journal PRofesi Humas PRoMEDIA Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Silva Tropika JATI (Jurnal Mahasiswa Teknik Informatika) Science Midwifery MAHESA : Malahayati Health Student Journal Abdi Masya Borneo Journal of Biology Education (BJBE) Journal of Education Research Jurnal Teologi & Pelayanan Kerusso Proceeding of International Conference Health, Science And Technology (ICOHETECH) Bengawan :Jurnal Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities Jurnal Keperawatan GSH Jurnal Berita Ilmu Keperawatan
Eni Lestari
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : PRofesi Humas

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Hospital public relations and internal communication barriers during the Covid-19 pandemic Lestari, Eni; Rahmanto, Andre Noevi; Satyawan, Ignatius Agung
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41935

Abstract

Background: Covid-19 hit almost all sectors of life, including the economy, tourism, and hospitals. Long queues of patients in the waiting rooms, mandatory use of personal protective equipment, layered masks, maintaining distance in interaction, and use of medical terms in requesting messages to patients are the barriers for medical personnel, especially nurses, in communication with patients. Purpose: The current study examined how hospital public relation helps overcome communication barriers between nurses and patients. The study was conducted at PKU Muhamadiyah Hospital Surakarta, accredited with 6-star KARS as a provincial referral hospital for COVID-19 patients and has the highest patient occupancy in Surakarta. Methods: It is a descriptive qualitative study. Conclusion: By using Dozier and Broom’s theory regarding the role of PR, this study proved that PR successfully helps overcome internal communication barriers experienced by nurses and patients. It plays as an expert advisor by providing input to hospital management and bridging the communication between nurses and patients. PR also acts as a problem solver by providing training on communicating correctly. Implications: Communication barriers can be overcome if nurses have good communication skills and understanding. As a support for the hospital system, PR provides regular communication training for nurses struggling to serve patients during the covid-19 pandemic.
Public relations mitigation: Using local wisdom to secure trust in private hospitals Lestari, Eni; Rahmanto, Andre Noevi; Susanti, Ratna
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.69007

Abstract

Background: Public trust is a fundamental determinant of the reputation of private hospitals in a competitive healthcare environment. In this context, vulnerability to miscommunication can potentially lead to reputational crises. Previous research related to hospital public relations (PR) has focused on forms of crisis communication and media management. Meanwhile, research related to PR mitigation rooted in the local cultural context is still limited. This gap explores mitigation practices in private hospital PR by integrating local wisdom as a strategic communication method. Purpose: To analyze PR mitigation strategies based on local wisdom in building public trust in private hospital. Method: This research used a descriptive qualitative method to obtain data through in-depth interviews, including PR personnel, hospital management, and healthcare professionals in four private hospitals in Central Java. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, with the application of source triangulation to ensure validity. Results: Local wisdom values such as family-based communication, courtesy (unggah-ungguh), empathy (tepa slira), and mutual respect (nguwongne) inherent in Javanese culture served as the basis for the PR mitigation strategies. These values were applied when conveying information, handling complaints, and problem prevention practices, mitigating potential communication risks, reducing conflict escalation, and building emotional closeness between the hospital and the community. Conclusion: PR mitigation based on local wisdom played an important role in increasing public trust by strengthening relational communication and social legitimacy. Implication: Practically, this research emphasized the importance of integrating local cultural values into PR and health communication strategies to increase public trust. Theoretically, this research contributed to the analysis of PR and health communication by positioning local wisdom as a contextual mitigation framework in institutional communication within the health sector.
Co-Authors Ahmad Mulyadi Sirojul Ahyauddin, Ahyauddin Andhita Sari, A Andre Noevi Rahmanto Asih Kuswardinah Asniwita Asniwita Bambang Sudono Dwi Saputro, Bambang Triatma, Bambang Basukiyatno, Basukiyatno Dedy Darnaedi Fazriyas Fazriyas Fillah Fithra Dieny Hayati, Dini Ashfi Herbasuki Herbasuki, Herbasuki Huda, Ersyafaat Hurriyani, Yeni Jamaluddin Jamaluddin Jenny Rumondang Karima, Dina Ashfa marwoto marwoto Meddiati Fajri Putri Muryunika, Rince Purwandari, Suci Purwanto, Diyan Sakti Ragamustari, Safendrri Komara Rahayu, Woro Isti Rasyidah Rasyidah Ratna Susanti Rita Dewi Sunarno Rizki Pratama, Muhammad Sakti Purwanto, Diyan Saputra RB, Wahyu Satyawan, Ignatius Agung SUDARMAJI SUDARMAJI Suriswo Syaifulloh, Jahid Titik Anggraeni Tridiyawati, Feva