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THE EFFECT OF DESTINATION ATTRACTIVENESS ON VISITORS SATISFACTION: THE MEDIATING ROLE OF PLACE ATTACHMENT (Survey on Visitors of Ecotourism: Kampung Wisata Kungkuk, Batu-East Java) Shoimah, Siti; Nimran, Umar; Al Musadieq, Mochammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.057 KB)

Abstract

Abstract This study examines the causal relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction of Kampung Wisata Kungkuk, Batu-East Java using PLS (Partial Least Square) analysis. Data were collected from 75 respondents by questionnaire. It was found that Destination Attractiveness has a significant influence on Place Attachment, Destination Attractiveness has a significant influence on Visitors Satisfaction, and Place Attachment has a significant influence on Visitors Satisfaction. Similarly there is relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction. Equally, the higher attractiveness of destination, the higher are attachment and satisfaction levels. These results will provide potential guidelines for Kampung Wisata Kungkuk to attract and create visitors satisfaction. This study also seeks to contribute to conceptual and strategies by understanding the determinants of environmental destination or ecotourism.   Keywords: Destination Attractiveness; Place Attachment; Satisfaction; Ecotourism; Tourism Village; Batu-East Java.
Penguatan Kualitas Produk, Pengelolaan, dan Pemasaran Sirup Sapodilla 'Putri' Shoimah, Siti; Afril Efan Pajri; Fatichatur Rochmaniyah; Eka Fadlilatus Saadah; Muhammad Sholihin
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8124

Abstract

This community service program was carried out to empower the Home Industry (IRT) of “Putri” Sapodilla Syrup in Pangkatrejo Village, Sugio Subdistrict, Lamongan. The partner faced challenges in three main aspects: inconsistent product quality and a short shelf life due to limited production technology, weak business management systems and financial record-keeping, and a marketing strategy limited to conventional promotional methods. The implementation method consisted of five stages: socialization, training, application of appropriate technology, mentoring, and evaluation. Interventions included the use of pasteurization machines, heavy-duty blenders, pH meters, refractometers, and vacuum sealers to improve product hygiene and shelf life. In terms of management, training was provided on digital financial recording, brand identity development, and simple business archiving. In marketing, redesigned packaging was introduced through Canva Pro, the activation of social media accounts (Instagram and TikTok), and distribution via e-commerce platforms (Shopee). The results showed significant improvements: the syrup product can now last up to three months without preservatives, sales increased by up to 30% within six months, and the partner’s managerial skills improved through digital record-keeping. Specifically, the partner’s average monthly revenue increased from IDR 3,000,000 before the program to approximately IDR 4,000,000 - 4,200,000 after the interventions. This program contributes to the achievement of SDGs 8, 9, and 12, and supports the strengthening of a green economy based on local potential.