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All Journal Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora PROFIT J-MACC : Journal of Management and Accounting Patria Artha Management Journal Jurnal Analisa Akuntansi dan Perpajakan Islamika: Jurnal Keislaman dan Ilmu Pendidikan Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Amalee: Indonesian Journal of Community Research & Engagement Journal of Tourism Economics and Policy Khazanah Akademia Indonesian Community Journal Jurnal Pengabdian Kepada Masyarakat Penamas: Journal of Community Service BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Masyarakat: BAKTI KITA J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Artificial Intelligence and Digital Business Diversity Logic Journal Multidisciplinary EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Shof Journal of Social Impact International Journal of Multidisciplinary Reseach
Siti Shoimah
Universitas Islam Darul 'Ulum
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Penguatan Kualitas Produk, Pengelolaan, dan Pemasaran Sirup Sapodilla 'Putri' Shoimah, Siti; Afril Efan Pajri; Fatichatur Rochmaniyah; Eka Fadlilatus Saadah; Muhammad Sholihin
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8124

Abstract

This community service program was carried out to empower the Home Industry (IRT) of “Putri” Sapodilla Syrup in Pangkatrejo Village, Sugio Subdistrict, Lamongan. The partner faced challenges in three main aspects: inconsistent product quality and a short shelf life due to limited production technology, weak business management systems and financial record-keeping, and a marketing strategy limited to conventional promotional methods. The implementation method consisted of five stages: socialization, training, application of appropriate technology, mentoring, and evaluation. Interventions included the use of pasteurization machines, heavy-duty blenders, pH meters, refractometers, and vacuum sealers to improve product hygiene and shelf life. In terms of management, training was provided on digital financial recording, brand identity development, and simple business archiving. In marketing, redesigned packaging was introduced through Canva Pro, the activation of social media accounts (Instagram and TikTok), and distribution via e-commerce platforms (Shopee). The results showed significant improvements: the syrup product can now last up to three months without preservatives, sales increased by up to 30% within six months, and the partner’s managerial skills improved through digital record-keeping. Specifically, the partner’s average monthly revenue increased from IDR 3,000,000 before the program to approximately IDR 4,000,000 - 4,200,000 after the interventions. This program contributes to the achievement of SDGs 8, 9, and 12, and supports the strengthening of a green economy based on local potential.  
PENGARUH ENTREPRENEURIAL SPIRITUALITY DAN SOCIAL MEDIA ADOPTION TERHADAP KEBERLANJUTAN KINERJA UMKM DENGAN MEDIASI KAPABILITAS INOVASI Siti Shoimah; Ali Muhajir; Muhammad Rosyid
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4904

Abstract

Globalisasi, sistem komputerisasi dan kemajuan teknologi mengharuskan UMKM (Usaha Mikro, Kecil dan Menengah) untuk mengadopsi sosial media dengan tujuan meningkatkan kapabilitas inovasi sehingga tercipta keberlanjutan kinerja UMKM. Tujuan penelitian ini untuk menjelaskan pengaruh Entrepreneurial Spirituality, Social Media Adoption terhadap keberlanjutan kinerja UMKM di Kawasan wisata religi Sunan Drajat Lamongan dengan mediasi kapabilitas inovasi. Jenis penelitian ini menggunakan Data yang digunakan dalam penelitian ini adalah Explanatory Research dengan menyebarkan kuesioner kepada 132 pelaku UMKM yang tergabung Paguyuban Singomengkok. Metode yang digunakan untuk menganalisis data adalah analisis deskriptif dan PLS (Path Least Square). Berdasarkan analisis deskriptif, dari 132 pelaku UMKM, 88 di antaranya adalah perempuan dengan rentang usia 26 sampai 35 tahun. Hasil analisis SEM-PLS menunjukkan bahwa Entrepreneurial Spirituality, Social Media Adoption mampu meningkatkan keberlanjutan kinerja UMKM dengan meningkatkan kemampuan berinovasi produk dan juga pelayanan kepada konsumen.
THE EFFECT OF AUDIT QUALITY, RETURN ON ASSET, AND NET PROFIT MARGIN ON INCOME SMOOTHING WITH FINANCIAL LEVERAGE AS A MODERATION VARIABLE Novi Darmayanti; Siti Shoimah; Tasya Lailatul Firdaus
J-MACC Vol 8 No 1 (2025): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i1.8996

Abstract

Income smoothing is an action carried out deliberately to reduce profit fluctuations in carrying out company per-formance reporting, so that it appears stable and healthy in the eyes of investors. This research aims to obtain em-pirical evidence about the influence of audit quality, return on assets, and net profit margin on income smoothing with financial leverage as a moderating variable. The sample in this research uses secondary data obtained from the financial reports of companies in the consumer goods industry sector listed on the Indonesian Stock Exchange (BEI) from 2020 to 2023. This type of research is quantitative research. The sampling method used purposive sampling and 20 companies were sampled during the 4 years of research with a total of 80 observation data. The analysis technique used in this research is using logistic regression analysis with the help of SEM-PLS 2024 soft-ware. The results of this research partially show that audit quality, return on assets and financial leverage have a significant and influential effect on income smoothing practices, while net profit margin has no effect on income smoothing and financial leverage cannot strengthen the relationship between audit quality, return on assets and net profit margin on income smoothing.
PENGARUH AUGMENTED REALITY MERKETING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MINAT BELI KOSMETIK MAYBELLINE DI PLATFORM SHOPEE Latifatul Ainiyah; Siti Shoimah; Miftahul Huda
J-MACC Vol 8 No 2 (2025): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v8i2.10738

Abstract

This study aims to analyze the influence of Augmented Reality Marketing, Online Customer Review, and Brand Image on purchase intention toward Maybelline cosmetics on the Shopee platform among students of the Faculty of Economics, UNISDA. This research employs a quantitative method with purposive sampling, involving 128 respondents. Data were analyzed using multiple linear regression. The results show that Augmented Reality Marketing has a negative and significant effect on purchase intention, indicating that the current AR feature does not provide a convincing experience for consumers. Online Customer Review has a positive and significant effect, demonstrating that consumer reviews are considered credible sources of information that strongly influence purchasing decisions. Brand Image has a positive and the most dominant effect on purchase intention, emphasizing that Maybelline’s strong brand reputation increases consumer confidence. Simultaneously, the three variables significantly affect purchase intention, with an Adjusted R-Square of 0.762. These findings highlight that brand image plays a central role in cosmetic purchasing behavior, while AR features require improvement to enhance the effectiveness of digital marketing strategies.
Determinants of Financial Inclusion among Nigerian MSMEs: The Roles of Push Factors Siti Shoimah; Abdullahi Adio Babatunde; Ahmed Oloruntobi Adekunle; Robby Nur Akbar
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15573

Abstract

Financial inclusion of Micro, Small, and Medium Enterprise (MSME) owners has been identified as a vital component of the global development agenda, notably emphasized during the G20 Seoul Summit in 2020. It plays a critical role in fostering economic growth, alleviating poverty, and strengthening financial stability. However, many MSME owners remain financially excluded due to their inherent characteristics and the perceived unattractiveness of financial services. This issue is particularly prevalent in North Central Nigeria, where empirical studies are still limited. This study aims to examine the impact of key push factors on the financial inclusion of MSME owners in North Central Nigeria. The specific objectives were to investigate the effect of financial literacy, size of business, level of education, risk preference, and social network on the financial inclusion of MSME owners in this region. Using a survey design, data were collected from a stratified random sample of 435 respondents, drawn from a population of 11,607 MSME owners. The sample size was determined using the Krejcie and Morgan formula (1970). The results revealed that all five push factors have a significant positive impact on financial inclusion. The study recommends that government initiatives should prioritize financial literacy programs to enhance MSME owners' awareness and engagement with financial institutions.  
THE ROLE OF BRAND AWARENESS IN MEDIATING THE EFFECT OF SOCIAL MEDIA AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION FOR EMINA SKINCARE IN TIKTOK SHOP Nawari; Shoimah, Siti; Qomariyah, Nur
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has significantly influenced marketing strategies, particularly through the utilization of Social Media and Electronic Word of Mouth (e-WOM) as effective promotional tools. Emina, as one of the skincare brands, leverages TikTok Shop to enhance its product sales. This study aims to analyze the influence of Social Media and e-WOM on Purchase Intention, with Brand Awareness serving as a mediating variable. This research employed a quantitative approach using a purposive sampling technique. Data were collected through questionnaires distributed to TikTok Shop users who had seen or purchased Emina skincare products, involving a total of 128 respondents. The findings indicate that Social Media and e-WOM have a positive and significant effect on Purchase Intention. Furthermore, Brand Awareness was found to significantly mediate the relationship between Social Media, e-WOM, and Purchase Intention. These results suggest that increasing promotional interactions through Social Media and positive consumer reviews can strengthen brand awareness, ultimately enhancing consumers’ purchase intention of Emina skincare products on TikTok Shop.
Co-Authors Abdullahi Adio Babatunde Abidatus Suroya, Naela Afril Efan Pajri Agustiningtyas, Eka Ahmad Jemy Ahmad Sholikin Ahmed Oloruntobi Adekunle Aldhian Nur Isnaini Aldhian Nur Isnaini Ali muhajir, Ali Ana Fitriyatul Bilgies, Ana Fitriyatul Anis Nafiatul Umah Anjelika, Selfi Quraini Ari Rusnia Widhya F Widhya Avia Nur Kholifah Ayu, intan Cinta Ayu Amaliyah Amaliyah Desy Putri Ayu Nurvita Sari Devi Nur Mayang Sari Dian Eka Kusumawati Eka Fadlilatus Saadah Eka Puspita Sari Maaidah Faiqotul Himma, Faiqotul Fatichatur Rachmaniyah Fatichatur Rachmaniyah Fatichatur Rochmaniyah Handariyatul Maimunah Hasmah Hasmah Have Zulkarnaen Ismawati Ismawati Istiqomah, Istiqomah Ita Aristia Sa'ida Khoirul Umam Khuriyah . Laila Arisandra, Martha Latif Maulana Latif, Nashrudin Latifatul Ainiyah M. Donny Saputra Martha Laila Arisandra, Martha Laila Maulidia Putri, Ihza Zamzara Miftahul Huda Mochammad Al Musadieq Moh. Ali Wafa Moh. Azus Shony Azar Moh. Azus Shony Azar Muhammad Rosyid Muhammad Sholihin N i’ma turroviah Nafahatus Sahariyah Nawari Nawari Nawari Nawari, Nawari Novi Darmayanti Novi Darmayanti Nur Faidzin Nur Qomariyah Nur Vinda Eka Sholikhatus Nurul Fauziyah Putri, Windy Anissa Amilia Rachmaniyah, Fatichatur Rahajaan, Thomas Evi Viktor Ridho Bagus Setiawan Rifky Ardhana Kisno Saputra Rizal bahary, Achmad Robby Nur Akbar Sahri Sahri Shinta Maharani Trivena Suhariyanto Suhariyanto Suryadi, I Gede Iwan Syaiful Amin Ardiansyah Tasya Lailatul Firdaus Umar Nimran Wahyu Ginanjar A.S Wulansari, Kristin