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<![CDATA[PENGARUH PUSH FACTORS DAN PULL FACTORS TERHADAP TOURISM INTENTION WISATA PERKOTAAN ]]>
<![CDATA[Rahadatul Aisyi, Syakirah Cahya]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v3i1.390
<![CDATA[Urban tourism refers to the development of tourism in which tourist destinations are located within urban areas, where city zones, specific locations, urban elements, and even the city itself become tourism commodities. The purpose of this study is to analyze the positive influence of push factors on pull factors, pull factors on tourism intention, and push factors on tourism intention. The sampling method used in this study is purposive sampling, with a total of 190 respondents. The data were analyzed using the Structural Equation Modeling (SEM) method. The results show that there is a positive and significant influence of push factors on pull factors, pull factors on tourism intention, and push factors on tourism intention. These findings indicate that all three variables are positively and significantly interrelated.]]>
<![CDATA[PENGARUH SOSIAL MEDIA INFLUENCER TERHADAP PEMBELIAN KOSMETIK HALAL ]]>
<![CDATA[Abdullah, Muhamad Gamal]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v3i1.406
<![CDATA[This study aims to analyze the influence of social media influencers on the purchase of cosmetic products in Indonesia, by considering variables such as attitude toward the SMI, perceived credibility, perceived expertise, subjective norm, perceived behavioral control, and purchase intention. The research applies a quantitative approach by distributing questionnaires to 270 social media users who have purchased halal cosmetic products. The analysis method used is Structural Equation Modeling (SEM) with the help of AMOS 22 software. The results show that perceived credibility, perceived behavioral control, and subjective norm significantly affect the attitude toward the influencer, which in turn influences purchase intention. Religiosity acts as a moderator that strengthens the relationship between attitude toward the SMI and purchase intention. These findings highlight the importance of choosing the right influencer in the marketing strategy of halal cosmetic products in Indonesia.]]>
<![CDATA[PENGARUH WEBSITE DESAIN, RELIABILITY DAN PERCEIVED EASE OF USE DALAM MEMBAGUN E-TRUST DAN E-RETENTION ]]>
<![CDATA[Thirafi, Davinariyan Mohammad]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v3i1.410
<![CDATA[This study aims to analyze the influence of website design, reliability and perceived ease of use on e-trust and e-retention as well as the mediation effect of e-trust. The study was conducted using a quantitative approach and survey method by taking samples of marketplace users. The design in this study was carried out through hypothesis testing. Data collection took place cross-sectionally. The data is primary data and was collected by distributing questionnaires via google form which were filled out by 200 participants studied. Data processing techniques used include instrument testing such as validity and reliability tests, structural equation modeling (SEM), and descriptive statistical tests using SPSS and AMOS software. The results of the study indicate that website design does not affect e-trust in online shopping, website design affects e-retention in online shopping, reliability affects e-trust but does not affect e-retention in online shopping, perceived ease of use affects E-trust in online shopping. Furthermore, E-trust in online shopping mediates the influence of reliability and perceived ease of use.]]>
<![CDATA[PENGARUH OBJECTIVE OF ISLAMIC BANKING DAN CUSTOMER SATISFACTION CUSTOMER LOYALTY PERBANKAN SYARIAH DI INDONESIA ]]>
<![CDATA[Salsabila Bhakti, Hana Putri]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli ]]>
Publisher : <![CDATA[STMIK Widuri Jakarta ]]>
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DOI: 10.37365/ebid.v3i1.373
<![CDATA[The expansion of Islamic banks in Indonesia has been notably swift. Despite the substantial number of banks and branch offices, the assets held by Islamic banks remain very modest in relation to those of conventional banks. Islamic banking in Indonesia, being a nascent business, must compete with regular banking. This research aims to assess the impact of the objectives of Islamic banking and customer satisfaction on customer loyalty within the Islamic banking sector in Indonesia. This research employs a quantitative methodology. The data collection employs a purposive sampling approach via the distribution of questionnaires, targeting persons who have been clients of an Islamic Bank for a minimum of two years, resulting in a sample of 151 respondents. This research reveals that the objectives of Islamic banking and customer satisfaction significantly influence customer loyalty within Islamic banking in Indonesia.]]>
<![CDATA[Penyuluhan Tentang Strategi Pemasaran Digital Untuk UMKM Bagi Siswa Sekolah Kewirausahaan Bina Amanah Cordova ]]>
<![CDATA[Ekasari, Ayu]]>;
<![CDATA[Margaretha, Farah]]>;
<![CDATA[Astuti, Christina Dwi]]>;
<![CDATA[Marisa, Oktafalia]]>;
<![CDATA[Indahyanti, Tri]]>;
<![CDATA[Hidayat, Darra Pradita]]>
<![CDATA[ NuCSJo : Nusantara Community Service Journal Vol. 1 No. 4 (2025) ]]>
Publisher : <![CDATA[Lembaga Penelitian Dan Publikasi Ilmiah ]]>
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DOI: 10.70437/erhge127
<![CDATA[Data dari Kementerian Koperasi dan UKM menunjukkan ada 64 juta UMKM di seluruh Indonesia yang menyumbang sekitar 60.5% terhadap Produk Domestik Bruto Indonesia dan menyerap kurang lebih 97% total tenaga kerja (Redaksi, 2025). Masih dari Redaksi ( 2025) Pemerintah telah merancang berbagai program untuk pengembangan UMKM seperti digitalisasi,pemberian Kredit Usaha Rakyat (KUR) dengan syarat dan bunga ringan, perlindungan terhadap UMKM melalui regulasi serta penyuluhan, pelatihan dan pendampingan. Pengabdian Kepada Masyarakat yang dilaksanakan oleh Fakultas Ekonomi dan Bisnis Universitas Trisakti bertujuan memberi pemahaman kepada para siswa Sekolah Bina Amanah Kewirausahaan Cordova di Jurang Mangu, Tangerang Selatan mengenai pentingnya mempromosikan usaha mereka melalui strategi komunikasi pemasaran digital yang tepat. Penyuluhan ini dilandasi oleh berkembangnya berbagai cara promosi yang memanfaatkan teknologi digital dan belum banyak dipraktekkan oleh para siswa yang juga merupakan pelaku UMKM. Metode penyuluhan yang digunakan adalah presentasi materi, tanya jawab serta diskusi. Sebelum dan setelah penyuluhan , peserta diminta menjawab pertanyaan tentang strategi komunikasi pemasaran digital. Dari hasil analisa jawaban peserta, terdapat peningkatan pemahaman mereka mengenai strategi komunikasi pemasaran digital. Dengan demikian, penyuluhan tentang strategi komunikasi pemasaran digital ini cukup berhasil dan dapat ditindaklanjuti untuk memberikan pelatihan praktek menggunakan pemasaran digital.]]>
<![CDATA[Anteseden dan Konsekuensi dari Tourism Satisfaction ]]>
<![CDATA[Ichsan, Muhammada Daffa Zahrandika]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia ]]>
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DOI: 10.31004/jptam.v8i1.13270
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis pengaruh Emotional Experience, Destination Image, dan Tourism Satisfaction terhadap Word Of Mouth dan Revisit Intention pada destinasi ekowisata. Penelitian dilakukan dengan pendekatan kuantitatif dan data yang digunakan dalam penelitian ini adalah data primer. Jumlah Sampel yang digunakan pada penelitian ini sebanyak 168 responden. Teknik analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model (SEM) dan alat analisis yang digunakan adalah AMOS versi 23. Hasil penelitian ini menyimpulkan Emotional Experience berpengaruh positif terhadap Tourism Satisfaction, Emotional Experience berpengaruh positif terhadap WOM, Destination Image berpengaruh positif terhadap Tourism Satisfaction, Destination Image tidak berpengaruh positif terhadap Revisit Intention, Tourism Satisfaction berpengaruh positif terhadap Revisit Intention, dan Tourism Satisfaction berpengaruh positif terhadap WOM. Hasil penelitian ini berguna bagi pengelola destinasi ekowisata untuk merancang strategi pemasaran yang tepat.]]>
<![CDATA[THE ANTECEDENTS OF INTENTION FOR ECOTOURISM ]]>
<![CDATA[Salma, Iman]]>;
<![CDATA[Ayu Ekasari]]>
<![CDATA[ Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April ]]>
Publisher : <![CDATA[Lembaga Penerbit Fakultas EKonomi dan Bisnis ]]>
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DOI: 10.25105/jet.v4i1.19077
<![CDATA[This research aims to examine the impact or consequences of environmental attitudes and identity. Therefore, the authors of the framework describe the relationship between environmental attitudes, ecotourism identity, hedonism in ecotourism, and ecotourism intentions. An online survey on Google Form was conducted with a sample of 135 individuals who knew the ecotourism destinations of Ujung Kulon National Park and Komodo National Park. The results show that environmental attitudes directly influence tourists to direct ecotourism destinations. Apart from that, tourist identity is also a factor that encourages tourists to visit. However, hedonism in ecotourism has no effect on the intensity of visiting ecotourism destinations. The results of this research can be useful for ecotourism destination managers to design appropriate promotional strategies. ]]>
<![CDATA[Konsekuensi Enviromental Identity : studi tentang niat mengunjungi destinasi ekowisata ]]>
<![CDATA[Alvin, Alvin]]>;
<![CDATA[Fachrudiana, Nadia]]>;
<![CDATA[Ekasari, Ayu]]>
<![CDATA[ Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue ]]>
Publisher : <![CDATA[Cv. Syntax Corporation Indonesia ]]>
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DOI: 10.52644/joeb.v12i4.286
<![CDATA[Penelitian ini bertujuan untuk menganalisis peran environmental identity dalam menjelaskan sikap dan perilaku mengunjungi destinasi ekowisata dengan menguji pengaruh langsungnya terhadap sikap dan minat terhadap ekowisata, pengaruh langsung dan mediasinya terhadap niat dan tujuan mengunjungi ekowisata, serta kesediaan untuk membayar lebih mahal. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 193 responden yang telah mengunjungi destinasi ekowisata dalam 1 tahun terakhir. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa environmental identity yang berpengaruh langsung terhadap sikap pada destinasi ekowisata, minat yang lebih besar terhadap ekowisata, dan kemauan membayar lebih mahal untuk berkunjung ke destinasi ekowisata. Sedangkan sikap terhadap ekowisata tidak mempengaruhi kesediaan wisatawan lebih mahal serta environmental identity tidak mempengaruhi niat berkunjung, dan kesediaan membayar lebih mahal.. Studi ini memberikan bukti bahwa environmental identity berperan besar dalam menjelaskan perilaku wisatawan terhadap produk dan jasa ekowisata. Temuan ini relevan bagi pengelola destinasi ekowisata serta Kementerian Pariwisata untuk merancang strategi pemasaran yang lebih baik.]]>
<![CDATA[The Antecedes Of Ecotourism Intention ]]>
<![CDATA[Ekasari, Ayu]]>;
<![CDATA[Zulsi Nurvinka, Afsari]]>
<![CDATA[ Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue ]]>
Publisher : <![CDATA[Cv. Syntax Corporation Indonesia ]]>
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DOI: 10.52644/joeb.v13i1.1414
<![CDATA[Penelitian ini bertujuan untuk menganalisa pengaruh Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention. Sampel yang digunakan dalam artikel ini adalah responden yang pernah mengunjungi destinasi ekowisata Taman Wisata Ujung Kulon, Taman Nasional Bunaken, dan Taman Nasional Way Kambas sebanyak 180 responden. Penelitian ini menemukan bahwa manusia perlu peduli dengan Environmental Concern karena akan memiliki perspektif untuk waktu kedepannya dan juga memiliki citra positif terhadap suatu destinasi ekowisata. Artikel ini mendukung pariwisata terlebih dalam ruang lingkup ekowisata di Indonesia serta peningkatan kerjasama dengan pemerintah daerah untuk pengembangan ekowisata serta meningkatkan perawatan dan membuat fasilitas yang lebih memadai serta masyarakat perlu menyadari bahwa destinasi ekowisata di Indonesia perlu untuk dilestarikan. Artikel ini merupakan penelitian pertama yang menganalisa pengaruh dari Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention.]]>
<![CDATA[Pelaporan Keuangan Sederhana bagi UMKM KSBI ]]>
<![CDATA[Lestari, Henny Setyo]]>;
<![CDATA[Martiningtiyas, Catur Rahayu]]>;
<![CDATA[Ekasari, Ayu]]>;
<![CDATA[Laksono, Wafi Suryo]]>;
<![CDATA[Ardelia, Rahmadina]]>
<![CDATA[ PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/progresif.v5i2.311
<![CDATA[The implementation of this PkM activity aims to provide training to help MSMEs improve their skills in simple digital-based financial recording in order to face competition in the industrial era 4.0. The implementation of this PkM activity was held on November 30, 2024 at the Indonesian Community Success Community (KSBI) MSME. Participants in this PkM activity were 19 active MSME actors engaged in the culinary, service and trade sectors. The initial activity was to conduct financial literacy in the form of a basic financial education workshop tailored to the needs of MSMEs. The material presented included an introduction to basic financial elements such as transaction recording, cash flow management, and the preparation of simple reports. Increasing efforts in understanding and using digital technology for financial recording was carried out through training activities focused on the introduction and guidance for using Android and Cloud-based accounting applications that were user-friendly and easy to learn. Participants who were previously unfamiliar with recording simple transactions, but after the training were able to prepare financial reports and record transactions more systematically. The results of the practice showed that approximately 75% of participants successfully prepared simple financial reports. Participant satisfaction was also high, with 85% stating that the material was highly relevant to their business needs.]]>
