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All Journal The International Journal of Accounting and Business Society PROSIDING SEMINAR NASIONAL CENDEKIAWAN Prosiding Seminar Nasional Pakar JURNAL PENDIDIKAN TAMBUSAI Community Engagement and Emergence Journal (CEEJ) Journal of Economics and Business UBS Manajemen dan Bisnis International Journal of Management Science and Information Technology (IJMSIT) Premium: Insurance Business Journal International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti PROGRESIF Journal of Social And Economics Research Jurnal Ilmiah Hospitality Management Business and Entrepreneurial Review Media Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Ayu Ekasari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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The Antecedes Of Ecotourism Intention Ekasari, Ayu; Zulsi Nurvinka, Afsari
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1414

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention. Sampel yang digunakan dalam artikel ini adalah responden yang pernah mengunjungi destinasi ekowisata Taman Wisata Ujung Kulon, Taman Nasional Bunaken, dan Taman Nasional Way Kambas sebanyak 180 responden. Penelitian ini menemukan bahwa manusia perlu peduli dengan Environmental Concern karena akan memiliki perspektif untuk waktu kedepannya dan juga memiliki citra positif terhadap suatu destinasi ekowisata. Artikel ini mendukung pariwisata terlebih dalam ruang lingkup ekowisata di Indonesia serta peningkatan kerjasama dengan pemerintah daerah untuk pengembangan ekowisata serta meningkatkan perawatan dan membuat fasilitas yang lebih memadai serta masyarakat perlu menyadari bahwa destinasi ekowisata di Indonesia perlu untuk dilestarikan. Artikel ini merupakan penelitian pertama yang menganalisa pengaruh dari Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention.
Pelaporan Keuangan Sederhana bagi UMKM KSBI Lestari, Henny Setyo; Martiningtiyas, Catur Rahayu; Ekasari, Ayu; Laksono, Wafi Suryo; Ardelia, Rahmadina
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.311

Abstract

The implementation of this PkM activity aims to provide training to help MSMEs improve their skills in simple digital-based financial recording in order to face competition in the industrial era 4.0. The implementation of this PkM activity was held on November 30, 2024 at the Indonesian Community Success Community (KSBI) MSME. Participants in this PkM activity were 19 active MSME actors engaged in the culinary, service and trade sectors. The initial activity was to conduct financial literacy in the form of a basic financial education workshop tailored to the needs of MSMEs. The material presented included an introduction to basic financial elements such as transaction recording, cash flow management, and the preparation of simple reports. Increasing efforts in understanding and using digital technology for financial recording was carried out through training activities focused on the introduction and guidance for using Android and Cloud-based accounting applications that were user-friendly and easy to learn. Participants who were previously unfamiliar with recording simple transactions, but after the training were able to prepare financial reports and record transactions more systematically. The results of the practice showed that approximately 75% of participants successfully prepared simple financial reports. Participant satisfaction was also high, with 85% stating that the material was highly relevant to their business needs.
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia Pakpahan, Arnolt Kristian; Ekasari, Ayu; Setiawan, Verrel Rhein Indra
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6537

Abstract

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce competitiveness of coffee shop businesses in Indonesia. The research employs a qualitative descriptive approach using a case study method. Data were collected through digital observations of social media and e-commerce activities, in-depth interviews with coffee shop owners and marketing practitioners, and documentation analysis involving 50 coffee business owners operating across several Indonesian cities. The findings indicate that the implementation of data-driven digital marketing strategies, customer interactivity, and personalized content significantly strengthens brand engagement, improves customer loyalty, and expands market reach. The study highlights that Digital Marketing 4.0 is not merely a technological tool but a strategic approach for creating sustainable competitive advantage for coffee businesses in the digital economy. These findings provide practical insights for small and medium-sized enterprises seeking to leverage digital platforms to improve competitiveness.
ANTESEDEN PERILAKU COBRAs : STUDI EMPIRIS BRAND SKINCARE DI INDONESIA Fatik Rahayu; Ayu Ekasari; Luki Adiati Pratomo; Faiq Raihan Wijanarko; Khansa Fara Wijanarko
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 2 (2026): Edisi Mei - Agustus 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i2.7675

Abstract

Penelitian ini bertujuan menganalisis anteseden perilaku Consumers' Online Brand-Related Activities (COBRAs) pada produk skincare di Indonesia. Variabel yang diteliti meliputi Brand Love, Relatability, Brand Engagement, dan Brand Value. Responden adalah konsumen individual yang telah melakukan aktivitas COBRAs yaitu melihat/membaca, berinteraksi, berbagi, dan menciptakan konten terkait merek pada produk skincare di media sosial. Sebanyak 216 responden yang memenuhi syarat terkumpul dan dianalisis menggunakan Structural Equation Modeling (SEM-AMOS). Hasil penelitian menunjukkan bahwa: (1) Relatability berpengaruh positif terhadap Brand Engagement; (2) Brand Love berpengaruh positif terhadap Brand Engagement; (3) Brand Engagement berpengaruh positif terhadap COBRAs; (4) Brand Engagement memediasi secara penuh hubungan antara Brand Love dan COBRAs; serta (5) Brand Value memperkuat pengaruh Brand Engagement terhadap COBRAs sebagai variabel moderasi. Penelitian ini menegaskan pentingnya pengelolaan aspek emosional dan atribut merek dalam strategi pemasaran digital untuk meningkatkan partisipasi aktif konsumen di platform media sosial.
Co-Authors Agustin, Yulia Alamsyah, Sarah Amanda Julia Alvin Alvin, Alvin Angkasa, Vivi Anindita, Rangga Anung Ardelia, Rahmadina Arnolt Kristian Pakpahan ASEP HERMAWAN Bahtiar Usman, Bahtiar Bangun, Cicilia Bima Farras Suddywo Deni Krisyanto Fachrudiana, Nadia Faiq Raihan Wijanarko Fajaray, Ariani Fatik Rahayu Fernando, Maychel Benny Havidz Kus Hidayat, Darra Pradita Ichsan, Muhammada Daffa Zahrandika Jayananda, Aurelia Khansa Fara Wijanarko Laksono, Wafi Suryo Lestari, Henny Setyo Lucy Warsindah Luki Adiati Pratomo Martiningtiyas, Catur Rahayu Medellien Lidia Kambu Muayyad, Deden Misbahudin Murtanto Murtanto Nurul Aida Salma, Iman Setiawan, Verrel Rhein Indra Sukamto, Ika Sumiyarsi Syifa Shafira Afiani Tiny Rahayu Wisanti, Ninda Diah Wulan Sari, Wulan Yanti, Harti Budi Zulsi Nurvinka, Afsari