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All Journal The International Journal of Accounting and Business Society PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Sinar Manajemen Prosiding Seminar Nasional Pakar JURNAL PENDIDIKAN TAMBUSAI Community Engagement and Emergence Journal (CEEJ) Journal of Economics and Business UBS Manajemen dan Bisnis International Journal of Management Science and Information Technology (IJMSIT) Premium: Insurance Business Journal Society: Jurnal Pengabdian Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti PROGRESIF Journal of Social And Economics Research Jurnal Ilmiah Hospitality Management Business and Entrepreneurial Review Media Riset Bisnis & Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan journal of social and economic research
Ayu Ekasari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE ANTECEDENTS OF INTENTION FOR ECOTOURISM Salma, Iman; Ayu Ekasari
Jurnal Ekonomi Trisakti Vol. 4 No. 1 (2024): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v4i1.19077

Abstract

This research aims to examine the impact or consequences of environmental attitudes and identity. Therefore, the authors of the framework describe the relationship between environmental attitudes, ecotourism identity, hedonism in ecotourism, and ecotourism intentions. An online survey on Google Form was conducted with a sample of 135 individuals who knew the ecotourism destinations of Ujung Kulon National Park and Komodo National Park. The results show that environmental attitudes directly influence tourists to direct ecotourism destinations. Apart from that, tourist identity is also a factor that encourages tourists to visit. However, hedonism in ecotourism has no effect on the intensity of visiting ecotourism destinations. The results of this research can be useful for ecotourism destination managers to design appropriate promotional strategies.  
Konsekuensi Enviromental Identity : studi tentang niat mengunjungi destinasi ekowisata Alvin, Alvin; Fachrudiana, Nadia; Ekasari, Ayu
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.286

Abstract

Penelitian ini bertujuan untuk menganalisis peran environmental identity dalam menjelaskan sikap dan perilaku mengunjungi destinasi ekowisata dengan menguji pengaruh langsungnya terhadap sikap dan minat terhadap ekowisata, pengaruh langsung dan mediasinya terhadap niat dan tujuan mengunjungi ekowisata, serta kesediaan untuk membayar lebih mahal. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 193 responden yang telah mengunjungi destinasi ekowisata dalam 1 tahun terakhir. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa environmental identity yang berpengaruh langsung terhadap sikap pada destinasi ekowisata, minat yang lebih besar terhadap ekowisata, dan kemauan membayar lebih mahal untuk berkunjung ke destinasi ekowisata. Sedangkan sikap terhadap ekowisata tidak mempengaruhi kesediaan wisatawan lebih mahal serta environmental identity tidak mempengaruhi niat berkunjung, dan kesediaan membayar lebih mahal.. Studi ini memberikan bukti bahwa environmental identity berperan besar dalam menjelaskan perilaku wisatawan terhadap produk dan jasa ekowisata. Temuan ini relevan bagi pengelola destinasi ekowisata serta Kementerian Pariwisata untuk merancang strategi pemasaran yang lebih baik.
The Antecedes Of Ecotourism Intention Ekasari, Ayu; Zulsi Nurvinka, Afsari
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1414

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention. Sampel yang digunakan dalam artikel ini adalah responden yang pernah mengunjungi destinasi ekowisata Taman Wisata Ujung Kulon, Taman Nasional Bunaken, dan Taman Nasional Way Kambas sebanyak 180 responden. Penelitian ini menemukan bahwa manusia perlu peduli dengan Environmental Concern karena akan memiliki perspektif untuk waktu kedepannya dan juga memiliki citra positif terhadap suatu destinasi ekowisata. Artikel ini mendukung pariwisata terlebih dalam ruang lingkup ekowisata di Indonesia serta peningkatan kerjasama dengan pemerintah daerah untuk pengembangan ekowisata serta meningkatkan perawatan dan membuat fasilitas yang lebih memadai serta masyarakat perlu menyadari bahwa destinasi ekowisata di Indonesia perlu untuk dilestarikan. Artikel ini merupakan penelitian pertama yang menganalisa pengaruh dari Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention.
Pelaporan Keuangan Sederhana bagi UMKM KSBI Lestari, Henny Setyo; Martiningtiyas, Catur Rahayu; Ekasari, Ayu; Laksono, Wafi Suryo; Ardelia, Rahmadina
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i2.311

Abstract

The implementation of this PkM activity aims to provide training to help MSMEs improve their skills in simple digital-based financial recording in order to face competition in the industrial era 4.0. The implementation of this PkM activity was held on November 30, 2024 at the Indonesian Community Success Community (KSBI) MSME. Participants in this PkM activity were 19 active MSME actors engaged in the culinary, service and trade sectors. The initial activity was to conduct financial literacy in the form of a basic financial education workshop tailored to the needs of MSMEs. The material presented included an introduction to basic financial elements such as transaction recording, cash flow management, and the preparation of simple reports. Increasing efforts in understanding and using digital technology for financial recording was carried out through training activities focused on the introduction and guidance for using Android and Cloud-based accounting applications that were user-friendly and easy to learn. Participants who were previously unfamiliar with recording simple transactions, but after the training were able to prepare financial reports and record transactions more systematically. The results of the practice showed that approximately 75% of participants successfully prepared simple financial reports. Participant satisfaction was also high, with 85% stating that the material was highly relevant to their business needs.
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia Pakpahan, Arnolt Kristian; Ekasari, Ayu; Setiawan, Verrel Rhein Indra
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6537

Abstract

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce competitiveness of coffee shop businesses in Indonesia. The research employs a qualitative descriptive approach using a case study method. Data were collected through digital observations of social media and e-commerce activities, in-depth interviews with coffee shop owners and marketing practitioners, and documentation analysis involving 50 coffee business owners operating across several Indonesian cities. The findings indicate that the implementation of data-driven digital marketing strategies, customer interactivity, and personalized content significantly strengthens brand engagement, improves customer loyalty, and expands market reach. The study highlights that Digital Marketing 4.0 is not merely a technological tool but a strategic approach for creating sustainable competitive advantage for coffee businesses in the digital economy. These findings provide practical insights for small and medium-sized enterprises seeking to leverage digital platforms to improve competitiveness.
Digital Marketing for Young Entrepreneurs: Counselling at Global Cahaya Nubuwwah Insani School, Purwakarta Ayu Ekasari; Yosephina Endang Purba; Cicilia Sriliasta Bangun; Havidz Kus Hidayatullah; Acep Riana Jayaprawira
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/025g9756

Abstract

The rapid development of the digital economy creates new opportunities for young people to participate as entrepreneurs. High school students, despite being active with digital technology and social media, are unaware of their benefits. Yet, it is important for entrepreneurs to optimize digital technology when marketing their products. The Community Service Team from the Faculty of Economics and Business Universitas Trisakti held a digital marketing counselling program for high school students studying at Global Cahaya Nubuwwah Insani (GCNI) in Purwakarta. The problem faced by the GCNI school was the low understanding of students about digital marketing which is very important for them studying to become young entrepreneurs.    The program was aimed to enhance students’ understanding of digital marketing, its implementation and strategies for measuring its performance. The counselling method consisted of discussion and sharing experiences in using digital technology.  To evaluate the effectiveness of the program, students were given two similar questionnaires before and after the program was conducted. The result of the descriptive analysis of the pre and after questionnaires indicate that students’ understanding of digital marketing concept improved after they joined the counselling program. The findings suggest that counselling is an effective educational approach to increasing students’ knowledge about digital marketing and strengthening their entrepreneurial spirit.
Co-Authors Acep Riana Jayaprawira Agustin, Yulia Alamsyah, Sarah Amanda Julia Alvin Alvin, Alvin Angkasa, Vivi Anindita, Rangga Anung Ardelia, Rahmadina Arnolt Kristian Pakpahan ASEP HERMAWAN Bahtiar Usman, Bahtiar Bangun, Cicilia Bangun, Cicilia Sriliasta Bima Farras Suddywo Deni Krisyanto Fachrudiana, Nadia Fajaray, Ariani Fatik Rahayu Fernando, Maychel Benny Havidz Kus Havidz Kus Hidayatullah Hidayat, Darra Pradita Ichsan, Muhammada Daffa Zahrandika Jayananda, Aurelia Jihan, Nur Anisah Laksono, Wafi Suryo Lestari, Henny Setyo Lucy Warsindah Luki Adiati Pratomo M. Wisratul Ikhsan M Martiningtiyas, Catur Rahayu Medellien Lidia Kambu Muayyad, Deden Misbahudin Murtanto Murtanto Nurul Aida Salma, Iman Setiawan, Verrel Rhein Indra Sukamto, Ika Sumiyarsi Syifa Shafira Afiani Tiny Rahayu Wisanti, Ninda Diah Wulan Sari, Wulan Yanti, Harti Budi Yosephina Endang Purba Zulsi Nurvinka, Afsari