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All Journal Speed - Sentra Penelitian Engineering dan Edukasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Indonesian Journal on Software Engineering (IJSE) JMM (Jurnal Masyarakat Mandiri) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal INTEK: Informatika dan Teknologi Informasi JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) Jurnal Riset Informatika Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal ICT : Information Communication & Technology INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi EVOLUSI : Jurnal Sains dan Manajemen Journal of Robotics and Control (JRC) Community Empowerment Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Conten : Computer and Network Technology Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Penamas: Journal of Community Service Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Komtika (Komputasi dan Informatika) Jurnal Teknoinfo
Nani Purwati
Universitas Bina Sarana Informatika
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Community Empowerment

 1 
Enhancing marketing strategy knowledge of Pejengkolan Village farmer group through digital marketing Nani Purwati; Atun Yulianto; Akhmad Syukron
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11305

Abstract

Farmer groups are an important initiative in developing farmers and supporting the government in accelerating the development of the agricultural sector. The Pejengkolan Village Farmers Group not only functions as a place to exchange knowledge in the agricultural sector but also as a center for productive activities for its members. One of the activities carried out is the fruit plant nursery business, which is one of the business units within it. The problem faced by farmer groups is a lack of knowledge in the field of digital marketing and marketing management. This activity aims to improve the human resources capabilities of farmer groups in the field of digital marketing and understanding of effective marketing strategies. This community service activity uses the PAR (participatory action research) method through seminars in the field of management and marketing strategy, and training in cultivating fruit seedlings. The results of the evaluation of this community service concluded that the target group's knowledge increased by 80% in the field of digital marketing, increased by 90% in the use of technology, and the ability to manage online shops in the marketplace increased by 90%.
Implementation of website reservation system and online promotion for business development at Sejati Catering Purwati, Nani; Sulistyo, Gunawan Budi; Kiswati, Sri; Hasan, Noor
Community Empowerment Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12304

Abstract

Sejati Catering faces obstacles in its manual promotion and order management system, hindering business development. This community service program aimed to enhance Sejati Catering's ability to leverage digital platforms for online promotion and reservations through website development. The program utilized a workshop methodology providing hands-on training in website management using a pre-built website. Evaluation results showed significant increases in knowledge of online promotion (100%), website management skills (90%), and promotional reach (80%). However, further copywriting training is recommended to optimize website content.
Co-Authors - Amik BSI Yogyakarta, Gunawan Budi S Adji, Bayu Kresna Agung Wibowo Ahmad Ghufron Akbar, David Fauzan Akhmad Syukron Akhmad Syukron Amin Nur Rais Anak Agung Istri Sri Wiadnyani Andito Imam Jowono Aslaha, Ruhamaja Atabi, Kuffi Attabi', Kuffi Attabi, Kuffi Atun Yulianto Atun Yulianto Candra Agustina Daniel Happy Putra Desiana Nur Kholifah Diah Pradiatiningtyas Dwi Iswahyuni Dwi Rena Gasik Pawestri Elly Muningsih Eva Marsusanti Fajar Sarasati Fauzi, Muhammad Naufal Zul Fitra Nois Dwitama Fransisca Natalia Gunawan Budi Sulistyo Handoyo Brillyano Pradana Husni Faqih Kusnadi Kusnadi Kuwwaamri, Sawwara Kuwwamri, Sawwara Lina Ayu Safitri Martha Irene Kartasurya Meidana Wahyu Pratama Noor Hasan Noor Hasan Noor Hasan Universitas BSI PSDKU Yogyakarta Novi Anggreani Oktafiandy Risqi Fadhlurrahman Paulus Tofan Rapiyanta Pudji Widodo Pudji Widodo Purnamawati, Annida R. Rizal Isnanto Rifa Nurafifah Syabaniah Syifa Rifqi Risnadyatul H. Rina Riniawati Rousyati Rousyati Sawwara, Sawwara Sri Kiswati Sri Suharti Subkhi, Dicky Fajar Suharti, Sri Syahroni, Mochamad Akbar Garudea Thira, Indra Jiwana Tri Wahyudi Tri Wahyudi Tri Wahyudi Virda Laksita Rahmawati Ardhiana Putri Waspada, Afif Rahardi Widiantoro, Triadi Yustina Meisella Kristania - STMIK Nusa Mandiri Jakarta, Yustina Meisella Kristania