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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Transmisi: Jurnal Ilmiah Teknik Elektro Animal Agricultural Journal BIOTROPIA - The Southeast Asian Journal of Tropical Biology Program Kreativitas Mahasiswa - Karsa Cipta TREUBIA Martabe : Jurnal Pengabdian Kepada Masyarakat Industri Inovatif : Jurnal Teknik Industri FORUM PAEDAGOGIK Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Jurnal Pengabdian Masyarakat Aufa (JPMA) Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Mata Pariwisata Jurnal Mekar Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Indonesian Journal of Advanced Research (IJAR) Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Jurnal Sistem Informasi dan Manajemen SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Tourism Sciences, Technology and Industry
Andri Wibowo
Jurusan Teknik Elektro, Fakultas Teknik, Universitas Diponegoro, Semarang
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Journal : Jurnal Mekar

 1 
KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA Parhusip, Febri Ana; Lubis, Arina Luthfini; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.153

Abstract

Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.
ANALISIS KEPUASAN PENGUNJUNG PADA OBJEK WISATA PANTAI TANJUNG PINGGIR DI BATAM Nurliza; Wibowo, Andri; Lubis, Arina Luthfini
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.238

Abstract

Batam City, situated within the Riau Islands Province, serves not only as a gateway for international tourists entering Indonesia but also stands as the country's premier tourist destination. Offering a plethora of attractions, including its renowned beaches, Batam City draws both locals and tourists alike seeking leisure and relaxation. Among these, Tanjung Pinggir Beach in Sekupang district holds particular allure. To ensure sustained visitor interest, there is a need to enhance service quality to achieve optimum tourist satisfaction. Employing a qualitative descriptive research approach, data were gathered through various methods such as observation, interviews, documentation, library studies, and questionnaires. The study involved 20 respondents selected through full sampling. Findings revealed that 62% of visitors expressed satisfaction with the attractions, while 69% agreed on the accessibility. However, only 70% reported dissatisfaction with the amenities provided. Consequently, it is imperative for the management of tourist attractions to implement improvements to bolster visitor numbers.
ANALISIS BEBAN KERJA KARYAWAN LAUNDRY X HOTEL BATAM Almuhtada, Davina; Kurnia, Okki; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.239

Abstract

Workers who do work beyond their capabilities or exceed their capacity are called workload. The main factor that causes workload is that when we are working we are faced with various kinds of work problems that are not resolved or there is no solution to solve these problems. One of the problems that occurred at Hotel This research uses a qualitative method design with a case study approach. The results of this research were obtained using in-depth interview techniques with informants in the form of direct observation and when the data had been collected it was then analyzed. This analysis itself focuses on the workload experienced by X Hotel Batam laundry employees. In this research, the informants were laundry employees at X Hotel Batam. The interview was conducted at X Hotel Batam on January 24 2023. This approach uses a qualitative approach to see the natural conditions of an activity carried out by X Hotel Batam laundry employees. This approach aims to gain understanding and describe actual reality. Based on the results of research conducted by researchers, it can be concluded that X Hotel Batam laundry employees try to find a way out of these unpleasant feelings by carrying out evaluations once a month by sharing their feelings or complaints while working. This is certainly very effective and effective in improving the relationships that exist during work and as fellow human beings. As fellow employees who are equally paid and equally fighting for continuity.
SOSIAL MEDIA SEBAGAI SOLUSI STRATEGIS E-MARKETING DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI KEDAI KOPI BANJARAN Wardani, Yudha; Wibowo, Andri; Rizki Muttaqien, Raden
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.289

Abstract

This study investigates the role of product quality and social media-based e-marketing in shaping consumer purchasing decisions for coffee in Banjaran. Using a quantitative approach, data will be collected from customers of selected Banjaran coffee shops, analyzing how perceived product excellence and social media marketing (e.g., Instagram promotions, influencer collaborations, or online engagement) collectively drive buying behavior. Statistical methods, such as regression analysis, will determine the strength of these factors’ influence. The findings aim to provide actionable insights for Kopi Banjaran businesses to refine their product offerings and leverage social media strategies effectively, thereby enhancing customer attraction and sales performance.
Co-Authors Adela, Lerian Rizky ADI BASUKRIADI Almuhtada, Davina Amelia, Anika Budisaptorini, Anasthasia Triwulan Erwin Nurdin Falky, M. Faredz Fatimah, Zahara Glar Donia Deni Harahap, Santri Fadhilah Hermawan Hermawan I Ketut Suada Jatmiko Endro Suseno Kamelia Santika Kasto Wijoyo Teguh Guntoro Kurnia, Okki Lapotulo, Nensi Lubis, Arina Luthfini Luthfini Lubis, Arina Nasution, Juliana Nasution, Nana Suryana Nurliza Parhusip, Febri Ana Popy Yuliarty, Popy Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Putri, Silvia Pratama Aneke Rita Rita, Rita Rizki Muttaqien, Raden Sari, Anggy Fitria Sudjatmogo Sudjatmogo Sukardi Sukardi Supardi Supardi Supardi Suyud Warno Utomo Teguh Hari Suprayogi Vita Meylani Warno Utomo, Suyud Yudha Wardani