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Journal : Pro Bisnis

PENERAPAN MANAJEMEN PEMASARAN PT. RITA RITELINDO PURWOKERTO DALAM MENGHADAPI PERKEMBANGAN EKONOMI GLOBAL Wijayanto, Pikir Wisnu
Pro Bisnis Vol 3, No 2: Agustus (2010)
Publisher : STMIK Amiko Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (23.658 KB)

Abstract

The purposes of this research are to know the implementation of marketingstrategies at Rita Ritelindo Iurwokerto Company and thi anticipation offacing thbeconomic global development. The research method used was the interview andobsemation, The research conducted tn some business unit in order to lrnow the realcondrtion and implementation progress in each unit. Based on the researchs resultand data analysis, it can be concluded that Rita Ritelindo Purwokerto Company hasdone some marketing stategies in facing the development of economic global such asbeing pro active to the customers, analyse the market condition, make the best ofroles and resources function properties, arrange oriented sftategies, in everybusiness units, and do promotion elfectively
PENERAPAN MANAJEMEN PEMASARAN PT. RITA RITELINDO PURWOKERTO DALAM MENGHADAPI PERKEMBANGAN EKONOMI GLOBAL Pikir Wisnu Wijayanto
Pro Bisnis Vol 3, No 1: Februari (2010)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5131.53 KB) | DOI: 10.35671/probisnis.v3i1.291

Abstract

The purposes of this research are to know the implementation of marketingstrategies at Rita Ritelindo I'urwokerto Company and thi anticipation offacing thbeconomic global development. The research method used was the interview andobsemation, The research conducted tn some business unit in order to lrnow the realcondrtion and implementation progress in each unit. Based on the research's resultand data analysis, it can be concluded that Rita Ritelindo Purwokerto Company hasdone some marketing stategies in facing the development of economic global such asbeing pro active to the customers, analyse the market condition, make the best ofroles and resources function properties, arrange oriented sftategies, in everybusiness units, and do promotion elfectively
PENGARUH HARGA JUAL, PROMOSI DAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PP. SETIA KAWAN DI PURWOKERTO Pikir Wisnu Wijayanto
Pro Bisnis Vol 2, No 1: Februari (2009)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.223 KB) | DOI: 10.35671/probisnis.v2i1.279

Abstract

The purposes of this research area to know the influence of selling price has the most influence to the selling volume in Setia Kawan Plastic Company Purwokerto. The research method that is used is study case with double linier regression analysis tools and elasticity coefficient. For testing the first hypothesis that said the price selling, promotion, and distribution have the meaning influence to selling volume is used double linear price has the most influence to selling volume is compared with promotion and distribution, is used elasticity analysis. Based on the research’s result and data analysis, it can be concluded that selling price variable, promotion, and distribution have the meaning influence to selling volume in Setia Kawan Plastic Company Purwokerto.