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Analisis Penentuan Strategi Pemasaran Arya Frozen Food Pada Industri Makanan dan Minuman Dengan Menggunakan SWOT dan AHP Ghofar, Abdul; Misbah, Achmad
Journal of Industrial Engineering and Operation Management (JIEOM) Vol 8, No 2 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jieom.v8i2.20062

Abstract

UMKM Arya Frozen Food merupakan suatu UMKM yang terletak di Desa Sladi Kecamatan Kejayan Kabupaten Pasuruan. UMKM ini bergerak dalam bidang frozen food, yaitu dalam bentuk makanan yang dibekukan di dalam freezer dengan suhu -13°C. Persaingan produk frozen food yang semakin hari semakin ketat dikarenakan keberadaan produk frozen food sudah tersebar luas di kota Pasuruan. Fokus penelitian ini yaitu apa saja faktor internal dan eksternal yang mempengaruhi strategi pemasaran di UMKM Arya Frozen Food menggunakan metode SWOT untuk memberikan ulasan strategi pemasaran dan metode AHP untuk pengambilan keputusan yang membantu mengevaluasi dan memilih alternatif terbaik berdasarkan kriteria yang berbeda. Sedangkan teknik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi. Wawancara dilakukan kepada admin dan konsumen arya frozen food dan dokumentasi digunakan sebagai pelengkap bahan informasi yang mendukung data-data peneliti yang didapatkan dilapangan. Berdasarkan hasil penelitian dapat diketahui bahwa ada dua faktor yang mempengaruhi penentu strategi pemasaran di arya frozen food yaitu faktor internal dan ekternal. Faktor-faktor tersebut didominasi oleh gaya hidup, sikap, kepercayaan, pelayanan, harga.Kata Kunci:  Frozen Food, Pemasaran, SWOT, AHP
OPTIMIZING SSCM IN THE SUPPLY CHAIN OF TRASH FISH TYPE TUNA USING RAPFISH IN COASTAL PASURUAN Misbah, Achmad; Sucipto, Sucipto; Asmaul Mustaniroh, Siti; Santoso, imam
Jurnal Teknologi Pertanian Vol. 26 No. 3 (2025)
Publisher : Fakultas Teknologi Pertanian Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtp.2025.026.03.3

Abstract

This study aims to optimize the sustainable supply chain management (SSCM) model for tuna trash fish in the coastal area of Pasuruan by involving three leading actors in the supply chain: fishermen, collectors, and processing businesses. The approach method used is the Rapid Appraisal for Fisheries (RAPFISH), based on Multidimensional Scaling (MDS), to evaluate the level of sustainability across environmental, social, and economic dimensions. The results show that collectors are in the fairly sustainable category (73.50%), while fishermen (55.62%) and Micro enterprise of trash fish type tuna (55.27%) are at the lower limit of the same category. The main levers for each actor include occupational safety, labor cost efficiency, and working environment conditions. The main conclusion states that the sustainability of the tuna supply chain still requires cross-dimensional improvements. The implications of these results underscore the importance of targeted actor capacity-building strategies, such as occupational safety training for fishermen, digitizing collector administration, and enhancing consumer services in micro enterprises of trash fish type Tuna, as well as opening up opportunities for further research based on an integrative approach to support long-term sustainability.
UPAYA MEMINIMALKAN NON VALUE ADDED ACTIVITIES PRODUK MEBEL DENGAN PENERAPAN METODE LEAN MANUFACTURING Misbah, Achmad; Pratikto, Pratikto; Widhiyanuriyawan, Denny
JEMIS (Journal of Engineering & Management in Industrial System) Vol. 3 No. 1 (2015)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jemis.2015.003.01.8

Abstract

Abstract The development of the furniture industry today is getting tougher so that businesses are required to make improvement and increase its performance thus able to grow and compete, one of them is CV. KOKOH is a company that manufactures, study chair covers, windows sills, doors, cabinets, tables, etc., by applying the make to order system. The focus of this research study on the seat due to dominate demand for these products amounted to 60% of all types of products manufactured. The purpose of this study is to identify waste and to analyze the causes of waste that occurs in the production process chair learning approach by using the tools of lean manufacturing value stream mapping (VSM), value stream analysis tools (VALSAT) and failure mode and affects analysis (FMEA). The result is that based process mapping activity, which belong to the value adding activity Is operating with a requirement for 6.840 second or as many as 45 activity or by 58,34%, necessary but non-value added activity is the activity of transportation and inspection needs 2.505 seconds or as much as 23 activity or by 21,37% as well as belonging to the non value adding activity is the activity of storage  and delay with the time requirements of 2.380 Seconds or as much as 34 activity or by 20,29% of the total time and decrease production time of 138,4 minutes into 11723,93 seconds occur time reduction of production lead time process for 9347 seconds whit a decrease in the amount of 79.72%.