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Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape Purnama, Suryari; S Bangun, Cicilia
APTISI Transactions on Management (ATM) Vol 8 No 1 (2024): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i1.2209

Abstract

Digital wallets can be accessed using a mobile phone Apart from that, marketplace users are used as a tool to make it easier for consumers to shop online. One of the reasons why marketplaces are famous is because of their ease and comfort in use. This research aims to see the influence of digital wallets and marketplace use on consumer shopping behavior among housewives after the Covid 19 pandemic.The population is housewives in DKI Jakarta, with data collection techniques distributing questionnaires to a sample of 113 housewives. Sampling withpurposive sampling, has criteria: respondents are limited to only housewives who are at least 18 years old, respondents have income worth ≤ IDR 5 million and respondents have used marketplaces and digital wallets and are domiciled in DKI Jakarta. Data processing used multiple regression analysis to obtain Y = 0.290 + 0, 139X1 + 0, 576X2 + c. From this equation it is obtained: 1. There is no influence of digital wallets on consumptive shopping behavior among housewives after the Covid 19 pandemic, 2 There is an influence of the marketplace on consumptive shopping behavior among housewives after the Covid 19 pandemic, 3 There is an influence of digital wallets and marketplaces on consumerist shopping behavior among housewives after the Covid 19 pandemic.
The Effect Of Digitalization On Culinary Msmes On Increasing Sales Turnover During Covid 19 Pandemic Purnama, Suryari; Bangun, Cicilia S.; Panjaitan, Arop Ria S.; Sampoerna, Sulthan Taqi
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.228

Abstract

This study aims to determine the effect of digital marketing and the use of the marketplace for Culinary MSMEs on increasing sales turnover during the COVID-19 pandemic. The research population is Culinary MSMEs in DKI Jakarta whose number is unknown. Determination of the number of samples by Hair et.al (2014) which is a minimum of 50 culinary traders in Jakarta by sampling using the purposive sampling method, with the following criteria: Respondents are limited to small and micro entrepreneurs (UMK) Culinary, which sell heavy/main food, snacks (snacks) and various drinks, Culinary UMK actors who have used digital marketing as a promotional tool, Culinary UMK actors who have sold on marketplaces such as Gofood, Grabfood or Tokopedia. This research is a quantitative research that aims to see the effect of the data processing method used, namely Multiple Linear Regression Analysis. The results show: 1). There is an influence of digital marketing for Culinary MSMEs on increasing sales turnover during the covid 19 pandemic, 2). There is an effect of using marketplaces on increasing sales turnover of Culinary MSMEs, 3). There is an influence of digital marketing and the use of marketplaces on increasing Simultaneous sales turnover for Culinary SMEs. The novelty of this research is that it is found that the influence of the use of the marketplace is significant in increasing sales turnover, but specifically for Culinary MSMEs (Micro entrepreneurs) it turns out that the use of this marketplace reduces the sales turnover of these culinary Micro entrepreneurs.
The Role of Automation and IoT in Enhancing Operational Efficiency: Evidence from PLS-SEM Analysis Suhandi; Purnama, Suryari; Ahsanitaqwim, Ridhuan; Nurm, Sirje
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2418

Abstract

In today's competitive business environment, operational efficiency is crucial for organizations to maintain a competitive edge. The integration of automation and the Internet of Things (IoT) has emerged as a transformative approach to streamline processes and enhance productivity. However, the synergistic impact of these technologies on operational efficiency remains underexplored. This study aims to evaluate the individual and combined effects of automation and IoT on operational efficiency. It seeks to provide empirical evidence on how these technologies contribute to optimizing workflows and decision-making processes. Methodology Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from organizations across multiple industries. Constructs were measured through validated survey instruments, and hypotheses were tested for direct and synergistic effects. The findings indicate that automation significantly enhances operational efficiency by reducing errors and improving process consistency. IoT adoption complements this by enabling real-time insights and improved decision-making. The combined implementation of these technologies demonstrates a moderate synergistic effect, amplifying operational gains. This study underscores the transformative potential of integrating automation and IoT. By leveraging their complementary strengths, organizations can achieve higher levels of efficiency, providing valuable guidance for digital transformation strategies. In today's competitive business environment, operational efficiency is crucial for organizations to maintain a competitive edge. The integration of automation and the Internet of Things (IoT) has emerged as a transformative approach to streamline processes and enhance productivity. However, the synergistic impact of these technologies on operational efficiency remains underexplored. This study aims to evaluate the individual and combined effects of automation and IoT on operational efficiency. It seeks to provide empirical evidence on how these technologies contribute to optimizing workflows and decision-making processes. Methodology Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from organizations across multiple industries. Constructs were measured through validated survey instruments, and hypotheses were tested for direct and synergistic effects. The findings indicate that automation significantly enhances operational efficiency by reducing errors and improving process consistency. IoT adoption complements this by enabling real-time insights and improved decision-making. The combined implementation of these technologies demonstrates a moderate synergistic effect, amplifying operational gains. This study underscores the transformative potential of integrating automation and IoT. By leveraging their complementary strengths, organizations can achieve higher levels of efficiency, providing valuable guidance for digital transformation strategies.
Design of Educational Learning Management Cloud Process with Blockchain 4.0 based E-Portfolio Purnama, Suryari; Aini, Qurotul; Rahardja, Untung; Santoso, Nuke Puji Lestari; Millah, Shofiyul
Journal of Education Technology Vol. 5 No. 4 (2021): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v5i4.40557

Abstract

The development of technology in education has produced many innovations to support the learning process. The large variety of learning media is the digital competence of education, which is very much needed in higher education .  However, from several universities, there are still many that do not have adequate digital competence. This study uses a survey method that will be calculated quantitatively through a Likert Scale calculation. The design of this cooperative education management system uses E-Portfolio Integration stored in cloud computing based on Blockchain technology. The Blockchain process will be helpful as a literary platform for researchers who will start research on Blockchain technology for digital education so that the results of digital competence cannot be taken over by third parties and are transparent, and this is the solution to the problems in this research. Based on the study results, it can be seen that the Student-Centered iLearning Blockchain (SCi-B) with E-Portfolio is supported by Blockchain technology that can meet the needs of universities and improve cooperative education on digital competence.
Inequality of Thought (IOT) on HIV-Aids and LGBT Through Social Media: A Case Study Gen Z in JPC Foundation Puspitaloka Mahadewi, Erlina; Reza Hilmy, Mohamad; Chairun Nisa, Puspita; Pamungkas, Ario; Purnama, Suryari; Ozays , Mehmet; Pantja Djati, Sundring
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025 (Indonesia - Turkey - Malaysia - Australia - Iran)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.401

Abstract

The study focused on the purpose of finding out the effect and covering the views and acceptance of LGBT. Jakarta Indonesia is beginning to be seen clearly, especially the large amount of LGBT content both on television stations and on social media at home and abroad. This is very worrying because shows that LGBT is a risk factor for sexually transmitted infections (STIs) including HIV/AIDS. Unsafe sex, drugs, and many sexual partners, make LGBT people more susceptible to STIs. This study aims to determine the description of knowledge about STIs and attitudes towards the LGBT phenomenon in society, especially among young Gen Z people who still have the impact of inequality of thinking in social media. This study is a qualitative descriptive study conducted from October to December 2024. Data collection used a google form questionnaire. The sample consisted of 75 respondents who were members of the community fostered by the "Jakarta Plus Center (JPC)" Foundation. The sampling technique used was purposive sampling. The data is presented in a frequency table. The results of this study showed that most respondents had good general knowledge about STIs but lacked in more specific knowledge questions in medicine. The acceptance and views of the community in this community towards the LGBT phenomenon are quite low. People in the community consider LGBT to have a negative impact on life, although respondents agree that the human rights of LGBT people as humans must still be protected and respected, as they see on social media.
Improved Learning of the Healthy Living Community Movement During the Pandemic for Budi Cendekia Islamic School Students Erlina Puspitaloka Mahadewi; Mohamad Reza Hilmy; Intan Silviana Mustikawati; Suryari Purnama; Arman Harahap
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.29

Abstract

Changes in disease patterns in Indonesia are often referred to as the epidemiological transition. In the 1990s the biggest cause of death and illness was infectious diseases. However, in the era of the last 10 years from 2010 to 2020 the biggest causes and causes of death and illness are non-communicable diseases. The increased risk of non-communicable diseases is due to the demographic transition. The Healthy Living Community Movement or commonly known as GERMAS is a movement initiated by the President of the Republic of Indonesia that prioritizes promotive and preventive efforts without compromising curative-rehabilitative efforts. This activity aims to raise public awareness, especially high school students, to be independent in doing GERMAS. Especially in disseminating information about the importance of implementing GERMAS during the Covid-19 pandemic. The activity is carried out using the seminar method, and was carried out by a team of 10 students, 1 lecturer and 1 health practitioner. The implementation time during this community service takes place which is 15 to 20 minutes for each topic with a presentation. After carrying out a series of activities, the committee provides an evaluation link that can be filled in by the participants. The results of the research show that the success rate is above 51% and shows that this community service will affect the target in carrying out GERMAS even though this activity is carried out virtually using the zoom meeting application. The activity in the next future needs to be improved again in the delivery of material and in answering the material in a language that is easily understood by high school students.
Family Communication Literacy Education and Social Marketing in Health Center West Java Indonesia Puspitaloka Mahadewi, Erlina; Purnama, Suryari; Tamzil, Fachmi; Silviana Mustikawati, Intan; Reza Hilmy, Mohamad; Nurmawaty, Dwi
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.204

Abstract

The present study reports study after pandemic era for family communication literacy and social marketing activities carried out by cadres in promoting the Kenanga Depok posyandu program, in West Java, Indonesia. Posyandu which is a form of Community-Based Health Efforts is managed and organized by, for, and with the community. In the context of carrying out health development, by empowering the community and providing opportunities for the community to receive basic health services. It has a goal to reduce maternal and child mortality. Becomes interesting to describe the social marketing activities of posyandu cadres as the spearhead of the national health program. This study uses a qualitative approach with a case study method and data collection techniques in the form of in-depth interviews. Theories used in this study include health communication theory and social marketing. Meanwhile, secondary data was obtained from posyandu documents and research notes during field observations. The results of this study indicate that posyandu cadres use health promotion strategies that are persuasive, educative, and innovative. This persuasive effort is shown through the intensive mentoring strategies and direct socialization styles according to the target context. Posyandu cadres also involve experts from the puskesmas and the community to play an active role in improving the quality of the posyandu program in their environment. As for the educational aspect, it is shown by the efforts of posyandu cadres which lead to the empowerment of posyandu participants in paying attention to the growth and development of children. The conclusion is that the posyandu program carried out by the cadres is in accordance with real conditions to create changes in the behavior of the posyandu participating community through communication literacy education activities in the family and social marketing that are persuasive, educative, and innovative.  
Boarding House Search Information System Database Design Anwar, Muhammad Rehan; Purnama, Suryari
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 2 No. 1 (2022): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.1 KB) | DOI: 10.34306/ijcitsm.v2i1.89

Abstract

Technological advancements are causing humans to produce several inventions and developments to accomplish anything. Which one utilizes internet technology to obtain information as quickly and simply as possible? For example, if someone moves to a new area for work or school, they will need boarding houses. However, this information is difficult to obtain because it is traditionally passed down from person to person, and the boarding house owner finds it difficult to promote his boarding house. As a result, individuals require a computerized system to resolve this issue. This study aims to create a database design for a boarding home information system. This study employs the DBLC (Database Life Cycle) technique, which illustrates the life cycle of a database that may be developed at any time. Database design is separated into three parts: conceptual, logical, and physical database design.