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Influence of Tiktok Account @dokterdetektif Credibility on Followers Trust in Information Hamzah, Adrian Fadhullah; Destiwati, Rita
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6679

Abstract

The credibility of anonymous influencer accounts is a critical, yet unexplored factor in building audience trust in health information on social media, especially on platforms like TikTok. This study examines the influence of the credibility of the anonymous account @dokterdetektif (2.1 million followers) on the trust of its followers. Quantitative research was conducted through an online survey of 400 active followers (purposive sampling, Slovin formula, 5% margin of error). The 4-point Likert scale questionnaire measured three dimensions of credibility (attractiveness, expertise, trustworthiness) and two dimensions of trust (trusting belief, trusting intentions). Validity was tested using Pearson correlation, reliability using Cronbach's Alpha (α>0.7), and hypothesis testing using Spearman correlation and t-test. There was a significant correlation between account credibility and audience trust (r=0.576; p<0.05), with credibility explaining 43.4% of the variance in trust (R²=0.434). All three dimensions of credibility were rated "very high": attractiveness (mean 3.62), expertise (3.58), and trustworthiness (3.54). These findings are in line with the audience trust dimension, proving that perceived credibility is the main foundation of information trust. Influencers need to build multidimensional credibility to increase trust, while audiences must critically evaluate information. Future research is suggested to explore non-credibility factors (e.g. algorithm bias) and use qualitative approaches to understand audience motivations in depth.
The Role of Family Communication in Insecure Adolescents in the City of Bandung Dian Yohana Giovani Lumban Siantar; Rita Destiwati
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.1288

Abstract

The phenomenon of insecurity is an issue that is often faced by today's teenagers, characterized by feelings of dissatisfaction with themselves and fear of the surrounding environment. The purpose of this study is to find out the role of family communication in adolescents who experience insecurity in the city of Bandung. This research uses a qualitative approach (Kriyantono, 2012), which investigates social phenomena that occur in humans. The results of the study showed that there was a relationship between feelings of insecurity and decision-making in late adolescence. Adolescents who experience insecurity tend to be hesitant in making their own decisions and often seek validation from others. This study emphasizes the importance of the role of communication in the family, especially democratic communication patterns, which have been proven to help adolescents overcome feelings of insecurity. The three main dimensions that contribute to feelings of insecurity in adolescents are failure or rejection, social anxiety, and the drive for perfectionism. The experience of failure or rejection causes adolescents to feel inferior and incapable in various aspects, which if it happens constantly, can increase feelings of insecurity. It can be concluded that family communication with a good pattern can help adolescents who feel insecure.
OPTIMALISASI APLIKASI E-MARKETING DALAM PEMBERDAYAAN EKONOMI KREATIF DESA NGLINGGI, KABUPATEN KLATEN – JAWA TENGAH Rita Destiwati; Rifqi Abdul Aziz; Risma Zahra Hana; Michael Adriel Savero
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 3 No. 1 (2023): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v3i1.7181

Abstract

Kementerian Desa, Pembangunan Daerah Tertinggal, dan Transmigrasi (Kemendes PDTT) memilih Desa Nglinggi sebagai percontohan Desa Damai Berbudaya. Percontohan desa ini memiliki tujuan untuk menjaga kerukunan dan bertoleransi diantara warga, walaupun setiap warga memiliki suku, ras, agama, dan kelompok. Selain itu, modal sosial dalam kehidupan bermasyarakat dengan penguatan nilai-nilai sosial budaya perdamaian melalui norma kearifan lokal, kesetaraan gender dan kelompok rentan sosial, pendidikan dan penguatan nilai-nilai sosial budaya perdamaian, dunia usaha termasuk dana untuk pekerjaan. Untuk mendorong masyarakat terus bisa berusaha, Pemerintah Desa Ngilinggi juga memiliki program untuk memajukan UMKM. Pekerjaan masyarakat Desa Nglinggi sebagian besar sebagai tani dan buruh bangunan. Ada 13 UMKM yang ada di Desa Ngilinggi, yang mana program UMKM ini didampingi oleh organisasi nirlaba dalam proses keberlanjutannya. Tujuan dilaksanakan pengabdian ini agar pelaku UMKM tidak bingung dalam memasarkan produk-produk usahanya dan sekaligus mendukung program PEMDES menjadikan masyarakatnya lebih sejahtera. Para pelaku UMKM diberi pelatihan untuk bisa mengemas informasi dalam emarketing, fotografi produk, dan negosiasi bisnis virtual dengan tujuan terciptanya kemandirian dalam memanfaatkan kecanggihan Teknologi Informasi dan Komunikasi yang menjadi kunci keberhasilan UMKM di era komunikasi digital. Penggunaan marketplace dengan beragam perusahaan startup di dalamnya harus semakin digalakkan oleh seluruh pelaku UMKM. Untuk bisa mengoptimalkan implementasi E-Marketing, perlu adanya program pendampingan dan evaluasi, sehingga para pelaku UMKM bisa terus eksis dan mampu bersaing dengan produk-produk UMKM lainnya.
Measuring the message of Vaping’s Harm Exposure on Followers’ Attitudes and Intentions Jesslyn Sihotang; Amanda Bunga Gracia; Rita Destiwati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 25, No 1 (2026): In Press
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5690

Abstract

This study investigates the influence of exposure to vaping harm information, particularly through the TikTok account @geraldvincentt, on followers’ attitudes and their intention to not quit vaping. As e-cigarette use continues to rise among young adults, understanding how health messages on social media affect user behavior becomes increasingly important. Grounded in the Theory of Reasoned Action (TRA), this study explores whether exposure to negative health content can shape attitudes and reduce the intention to continue vaping. A quantitative approach was used, involving 400 respondents who follow @geraldvincentt. Data were collected using a Likert-scale questionnaire distributed via Google Form and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that exposure to vaping harm content significantly leads to more negative attitudes toward vaping and decreases the intention to continue its use. Furthermore, attitude mediates the relationship between information exposure and behavioral intention. The model demonstrates moderate explanatory power and predictive relevance. These findings suggest that while exposure to information alone may not immediately change behavior, shaping attitudes is a crucial step toward influencing behavioral intentions. This highlights the role of influencers like @geraldvincentt in strengthening public health messages through digital platforms.