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ANALISIS BAURAN PEMASARAN (MARKETING MIX) DAN STRATEGI PENGEMBANGAN (STUDI KASUS PADA AGROINDUSTRI KOPI BUBUK CAP INTAN DI KOTA BANDAR LAMPUNG) Dilla Sefa Ledy; Dwi Haryono; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 1 (2019)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.398 KB) | DOI: 10.23960/jiia.v7i1.3331

Abstract

This study aims to analyze the marketing mix and development strategy which is applied to the agroindustry of Coffee Powder of Intan Brand in Bandar Lampung City.  This research was conducted purposively in the agroindustry of Intan Brand Coffee Powder in determined Bandar Lampung City of Lampung Province.  Data collection of this study was conducted from March to April 2017.  This research is a case study, employed 14 people as respondents.  The research data is analyzed by qualitative descriptive and SWOT analysis.  The results of this study indicated that the marketing mix applied to the Intan Brand Coffee Powder agroindustry were (a) good quality product, (b) price determined by competitor price, (c) located at strategic place, and (d) promotion activities that have been applied by Intan Brand Agroindustry Coffee Powder was by face-to-face sales and sales promotion.  The development strategy of Intan Brand Coffee Powder agroindustry in Bandar Lampung City were (a) the owner of agroindustry was determining the policy on utilizing the technology, (b) utilizing the location in the market and continuing to cooperate with PTPN 7 in order to have a bigger opportunities (c) maintaining good quality product so that the product could still competing with similar business at the market, (d) empowering the ability and human resource skills to resolve the limitations of capital in following technological developments.Key words: coffee powder, development strategy, marketing mix
PENDAPATAN DAN NILAI TAMBAH AGROINDUSTRI TEMPE DI KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH Viona Pramayang; Dwi Haryono; Ktut Murniati
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4448

Abstract

This study aims to analyze the level of income and added value of tempe agroindustry. This study uses a case study method. The research location is chosen purposively in Punggur Subdistrict, Central Lampung Regency, with the consideration that Punggur Subdistrict has the highest number of tempe producers in Central Lampung Regency. The samples were chosen by accidental sampling method in three villages. The number of respondents are 42 respondents. The data used in this study are primary and secondary data. The results showed that the tempe agroindustry in Punggur Subdistrict, Central Lampung Regency was profitable and feasible because of R/C > 1 and positive added value.Key words: added value, agroindustry, income, tempe
ANALISIS PENDAPATAN DAN RISIKO USAHATANI JAGUNG DI KECAMATAN METRO KIBANG KABUPATEN LAMPUNG TIMUR Woeniar Michelle Keny; Fembriarti Erry Prasmatiwi; Dwi Haryono
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5648

Abstract

This study aims to examine the comparison of income, risk, risk mapping, and risk management strategies by farmersof corn farming in dry land and rainfed land.  The survey was conducted in Metro Kibang District, East Lampung Regency in January 2021.  The respondents were randomly selected as many as 70 farmers consisting of 40 dry land farmers in Margototo Village and 30 rainfed land farmers in Kibang Village.  The data were analyzed using the income difference test, the coefficient of variation difference test, risk mapping, and descriptive analysis of farmers’ strategies.  The results showed that the income of corn farming grown in dry land and in rainfed land was different, but both were profitable.  The risk of production and income of corn farming in dry land is greater than in rainfed land.  The risk mapping in dry land and rainfed land shows that the highest risk source come from pests.  In general, dry land farmers and rainfed land farmers have similar strategies, i.e: doing replanting and spraying pesticides for controlling pests. Key words: corn farming, income, risk, risk mapping
ANALISIS USAHA DAN STRATEGI PENGEMBANGAN TERNAK KALKUN MITRA ALAM KABUPATEN PRINGSEWU PROVINSI LAMPUNG Adelia Rizky; Dwi Haryono; Eka Kasymir
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 3 (2016)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.503 KB) | DOI: 10.23960/jiia.v4i3.1497

Abstract

This research aims to analyze business activities and strategic development of Mitra Alam turkey farming Pringsewu Districtof Lampung Province. This research method is a case study, using descriptive data analysis by applying the formulation of economic evaluations which arerevenue, Break Even Point (BEP), R/C ratio and SWOT analysis. These results indicate that turkey farm of Mitra Alam is potential to be developed. The position of Mitra Alamturkey farm is in quadrant II which belongs to diversification area. The priorities strategic for Mitra Alamturkey farm are development of quality product by following the coach and business training to develop turkey breeding in other places, using advanced technologies to increase the quality and quantity according to the preference of people on consumeing high nutritious product, hire a professional animal husbandry to keep the quality, so people know the benefits of Key words: strategic development, SWOT analysis, turkey farm
ANALISIS PENDAPATAN DAN NILAI TAMBAH AGROINDUSTRI KERIPIK PISANG DI DESA SUNGAI LANGKA KECAMATAN GEDONG TATAAN KABUPATEN PESAWARAN Shofia Salsabilla; Dwi Haryono; Yuniar Aviati Syarief
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 1 (2019)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.207 KB) | DOI: 10.23960/jiia.v7i1.3333

Abstract

The purpose of this research is to study the income and added value of banana chips agroindustry.  The research location was chosen purposively at Sungai Langka village Pesawaran District by consideration that Banana Chips Agroindustry at Sungai Langka village was active routinely produce and also has a potential to be developed. Respondents were  the owners of banana chips agroindustries. The data were collected in Desember 2017 and analyzed by a quantitative descriptive analysis. The result of the research showed that the income based on total cost per month of banana chips agroindustry was Rp1,366,46.,67.  Banana Chips Agroindustry was viable because it has positive added value amounted Rp3,758.26/kg raw material and favorable for its R/C  value of more than one which are 1.37 at cash cost and 1.35 at total cost.Key words: added value, agroindustry, banana chips, income
PENDAPATAN DAN TINGKAT KESEJAHTERAAN PETANI LADA DI KECAMATAN GUNUNG LABUHAN KABUPATEN WAY KANAN Saut M Togarotop; Dwi Haryono; Novi Rosanti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 3 (2014)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.624 KB) | DOI: 10.23960/jiia.v2i3.810

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This research aims to determine the pepper farmers income in the Gunung Labuhan Sub District, Way Kanan District, the welfare level of  pepper farmers in the Gunung Labuhan Sub District, Way Kanan District.The location was selected deliberately (purposive). Data retrieval was implemented in July 2013 to August 2013. Data used in this research were primary and secondary data. The number of samples in this research were 63 farmers, from the Way Tuba Village and Gunung Sari Village, selected by using simple random method. Data processing was performed using quantitative methods to calculate the household incomes of farmers, and qualitative descriptive methods to know the welfare level of  pepper farmers. The results of this reasearch indicated that  pepper farmers income amounting to 32.20 percent of total household income, with an average income of Rp9,841,199,- per year, based on the criteria of BPS households pepper farmers in Gunung Labuhan Sub District, which included in the category prosperous  as many  as 95.2 percent and the remaining 4.8 percent of households in Gunung Labuhan Sub District included in the not prosperous category. Keywords : farmers, farming, income, pepper, welfare
STRUKTUR BIAYA, TITIK IMPAS, DAN PENDAPATAN USAHATANI PADI DI KECAMATAN SEPUTIH RAMAN KABUPATEN LAMPUNG TENGAH Geasti Geasti; Dwi Haryono; Muhammad Irfan Affandi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 3 (2019)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.885 KB) | DOI: 10.23960/jiia.v7i3.3765

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This research aimes to analyze the structure of rice farming cost, Break Event Point (BEP) of income, production and price, in addition to income level of farming rice. The research isconducted by survay method with the numbers of respondent as many as 52 farmers who are selected by simple random sampling. The research location is choosen intentionally in Seputih Raman, Lampung Tengah Regency. Research data was collected in Januari-Februari 2018 and analyzed by descriptive and quantitative analysis. The results showed that the biggest cost component of the production cost structure was harvest costs, labor outside of the family costs, fertilizer costs, and tractor fees. The value of revenue BEP was Rp5,291,805.05/ha, production BEP 1,012.76 kg/ha, and price BEP Rp1,846.84/ha. Total income from rice farming was equal to Rp21,357,297.13/ha and R/C ratio was 2.83 so that the rice farming was profitable and feasible.Key words: BEP, cost structure, income, rice farming
ANALISIS PENDAPATAN DAN KESEJAHTERAAN PRODUSEN JAMUR TIRAM DI KOTA METRO Silvya Dara Mitha; Dwi Haryono; Novi Rosanti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.762 KB) | DOI: 10.23960/jiia.v3i2.1032

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The purposes of this research are to: (1) determine income oyster mushroom producer in Metro City, (2) determine welfare level of oyster mushroom producer in Metro City.  This experiment was conducted in Metro City that was chosen by purposive in December 2013 until May 2014.  It was considered that the Metro City has high enough in producing the oyster mushroom.  This study takes 42 producers. This study used a census method with qualitative and quantitative analysis. Analysis of the data used descriptive qualitative analysis with tabulation method and descriptive quantitative analysis. The results showed that: (1) The average income of oyster mushroom in Metro City was in high income, consist of farming income of their own activities (on farm), from outside of their own activities (off farm) and from outside of farming activities (non farm). The biggest income of oyster mushroom in Metro City is sourced from income of oyster mushroom farming, (2) Most of oyster mushroom farmer in Metro City was in enough and in suitable live based on Sajogjo’s criteria (1997), and also included to welfare category based on the criteria of BPS (2007). Key words: income, mushroom, producer, welfare
ANALISIS KINERJA PRODUKSI, HARGA POKOK PENJUALAN DAN STRATEGI OPERASIONAL AGROINDUSTRI (STUDI KASUS AGROINDUSTRI KERIPIK PISANG PANDA ALAMI DI KABUPATEN PESAWARAN) Nabilah Rohma Balqis; Dwi Haryono; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5647

Abstract

The research aims to analyze the production performance, determine production cost, determine selling cost and determine the priority of banana chips agroindustry operational strategy.  Respondents were the owner, employees and field workers at Dinas Perindustrian & Perdagangan in Pesawaran Regency.  Data were analyzed using a quantitative and qualitative analysis (analysis of production performance), descriptive quantitative (production cost and selling cost) and also descriptive qualitative analysis (SWOT).  The results of this research showed that production performances of banana chips agroindustry in terms of capacity, quality, delivery speed and processing speed have been good, but in terms of productivity and flexibility are still not optimal.  Price of banana chips is IDR78,782.50/kg with the determine production cost of IDR42,062.50/kg and determine selling cost IDR42,226.80/kg with profit margin of 86.57 percent.  The main strategy of priorities are (1) increasing productivity by utilizing raw materials and technology, (2) improving product quality by utilizing technology, (3) establishing partnerships with other outlets to introduce products by improving product quality, (4) utilizing technology to increase agroindustry profits, (5) owner of agroindustry determine production policies in accordance with high community needs and utilize the skills of agroindustrial human resources. (6) government support to increase production. Key words: operational strategies, production performance, selling cost
PRODUKSI DAN PENDAPATAN USAHATANI PADI SAWAH HIBRIDA DAN INBRIDA DI KECAMATAN GEDONG TATAAN KABUPATEN PESAWARAN Rizky Dwi Saputra; Dwi Haryono; Hurip Santoso
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 3 (2014)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.143 KB) | DOI: 10.23960/jiia.v2i3.801

Abstract

The purposes of this research are to analize the influencing production factors on the production of hybrid and inbred rice, and know the amount of income and farm income differences between hybrid and inbred rice in Pesawaran Regency. This research was conducted in three villages chosen purposively, namely Sukadadi, Kutoarjo, and Margodadi Villages, from July 2012 to October 2012. The respondents were 62 farmers, consisting of 30 hybrid farmers and 30 inbred farmers. They were chosen by Simple Random Sampling Technique. The research data was included primary and secondary data. The primary data was obtained by interviewing respondents using questionnaires, while the secondary data was obtained by searching various literatures, printed media and some related agencies. The results showed that the influencing production factors on hybrid rice farming in Gedong Tataan District were the land area and seed, whereas the influencing production factors on inbred rice farming were the land area, NPK Phonska fertilizer, and urea fertilizer. Hybrid farming of rice in Gedong Tataan District was profitable with farmers’ average income from rice as Rp 6,840,099.15 per hectare and the inbred rice farming net income received by farmers was Rp 4,867,136.34 per hectare. The R/C ratio on hybrid rice farming was 1.81 and the inbred rice farming was 1.45. There was no significant difference of income between the farmer respondents of hybrid rice and inbred rice farmer respondents. Keywords : factors of production, hybrid, inbred, income
Co-Authors Abbas Zakaria, Wan Achdiansyah Soelaiman Adelia Rizky Adelia, Yosefine Adia Nugraha Adia Nugraha Adia Nugraha Adia Nugraha Adilla, Ummu agustinus eko kurniawan Ahmad Hafidz Afif Furqoni Alfu Mifta Khusufa Alifia Marsa Aisy Ambo Asek Amni Apriyani Ani Suryani Ani Suryani Anindya Putri Nismara Aqie Revita Cahyani Asila Jelita Maharani Astuti, Fitria Kusuma Atika Khoirunnisa Aurora, Ferentia Aviati S., Yuniar Ayla Vilin Windyata Ayu Indah Gusti J Ayu Maya Sari Ayu Triana Canita, Putri Lepia Dewi Mulia Sari Dewi Utami Dhia Andarifika Kasymir Dian Komala Sari Dilla Sefa Ledy Dwi Lestari, Maya E1012171014 Febrianus Kori Eka Kasymir Eka Kasymir Ellenia Agustia D S Erinda Pradini Erlina Rufaidah Ertania Yusnani Saputri Evi Yuniarti Fembriarti Erry Prasmatiwi Fibriand Andika Firdasari Firdasari Fitriani Geasti Geasti Hanung Ismono Helda Yenni, Helda Hermansyah Hermansyah Hurip Santoso I Rani Mellya Sari I Wayan Hari Bakti Prabowo Iis Rosdiana Indah Aprilia Dirgantari Irfan Affandi, Muhammad Isdairi Isdairi Julica Samara Ktut Murniati Ktut Murniati Lestari, Dyah Aring Hepiana Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina Lina Marlina lina marlina, lina M. Ryan Afif Marifza Syarif Maulina Tunjungsari Maya Riantini, Maya Meyka Yulita Muhamad Irfan Affandi Muhammad Irfan Affandi Muhammad Zaini Mukti, Octa Primanda Nabilah Rohma Balqis Namira Kinanti Nirmala Devi Novi Rosanti Othi Pratiwi Puji Arita Lestari Putri, Mesy Aniza R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah radenusman r.adat Ragil Crysanti Wiryaningsih Ramon Musikal Sazmi Rika Agustina Rika Silvia Anggraini Rio Tedi Prayitno Rizki Tri Lestari Rizky Dwi Saputra Rizky Marliani Putri Rosi Jayanti Safira Puspa Nusa Saleh, Yuliana Santri Santri Sapitri, Anjeli Saputra, Muhamad Wahyu Sari, Dewi Mulia Saut M Togarotop Shofia Salsabilla Silvya Dara Mitha Sinta Okpratiwi Sumaryo Gitosaputro Suriaty Situmorang Sutarni Sutarni Synthia Ayu Disha T Sy Eiva Fatdha Teguh Endaryanto Tifany Oktaviana Tika Ariska Tubagus Hasanuddin Ulpah Choirun Nisa Viona Pramayang Wan Abas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Willy Ramadani Woeniar Michelle Keny Yaktiworo Indriani Yolanda Tara Mita Yoyon Efendi Yuliana Saleh Yuliana Saleh Zulkarnain Zulkarnain zulkarnain zulkarnain