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ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG Erinda Pradini; Dwi Haryono; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 9, No 4 (2021)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v9i4.5407

Abstract

This study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mix
STRUKTUR PENDAPATAN DAN TINGKAT KESEJAHTERAAN PETANI PADI ORGANIK DI KABUPATEN LAMPUNG TENGAH Julica Samara; Dwi Haryono; Ktut Murniati
Journal of Food System & Agribusiness Volume 6 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v6i2.1696

Abstract

This research aimed to analyze the income of organic rice farmers, household income of organic rice farmers, and the level of prosperity of organic rice farmers in Central Lampung Regency. The research method used in this study was the survey method. This research was conducted in Central Lampung Regency. The research location was chosen purposively with the consideration that in Central Lampung Regency there were still farmers who planted organic rice in three districts, namely Trimurjo District, Punggur District, and Seputih Raman District. Respondents were all farmers who planted organic rice in three districts with 31 farmers taken by census techniques. The data collection was carried out in January - March 2020. Data analysis used in this research was a qualitative and quantitative descriptive method. The result showed that the level of income of organic rice farmers in Central Lampung Regency was Rp41.166.291,54 per year. The level of household income of organic rice farmers in Central Lampung Regency was Rp89.906.452,83 per year. Based on the criteria of the Central Statistics Agency (BPS) in 2014, prosperity level of all organic rice farmers in Central Lampung Regency fell into prosperous category.
ANALISIS KINERJA PRODUKSI DAN NILAI TAMBAH AGROINDUSTRI KERIPIK SINGKONG DI KELURAHAN GANJAR ASRI KECAMATAN METRO BARAT KOTA METRO Tika Ariska; Dwi Haryono; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 4 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i4.5812

Abstract

This study aims to analyze the production performance and added value of cassava chips agroindustry in Ganjar Asri Village, West Metro District of Metro City. Respondents of this study are the owners of agro-industry cassava chips.  Data were collected from March to April 2021. The analytical methods used are quantitative and qualitative descriptive analysis and Hayami’s Value-Added Analysis. The results show that the procurement of raw materials with six components, namely the time and place of both agroindustries is not correct, while the components of price, type, quality, and quantity are right. The production performance of both agroindustries, on indicators of productivity, production capacity, quality, delivery speed, and process speed are appropriate, and flexibility indicators can not be said to be good because the flexibility of both agroindustries has not been optimal. Agroindustry cassava chips provide an added value greater than zero NT > 0 or positive, so both agroindustries are worth to be developed. The marketing channels carried out by both cassava chip agroindustries are producers - retailers – consumers. Keywords: added value, agroindustry, cassava, marketing.
ANALISIS PRODUKSI DAN PENDAPATAN USAHATANI UBI KAYU DI KECAMATAN BLAMBANGAN PAGAR KABUPATEN LAMPUNG UTARA Ertania Yusnani Saputri; Dwi Haryono; Teguh Endaryanto
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 4 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i4.5894

Abstract

This research aims to analyze the factors that affect the production of cassava farming and cassava farming income in the Blambangan Pagar sub-district North Lampung District. The research was conducted in Blambangan Pagar Sub-district North Lampung District. This research method is a survey method with purposive sampling technique and random sampling. Respondents in this research consisted of 70 raspondents divided into two villages, 37 respondets in Pagar Gading Village and 33 respondents in Blambangan Village. This research uses Cobb-Douglass production factors analysis method and R/C ratio income analysis. Data collection was carried out from February 2021 to March 2021. The results showed that the factors that influenced the production of cassava farming in the Blambangan Pagar Sub-district were land area, seeds, ures fertilizer and phonska fertilizer. The income for cassava farming in Blambangan Pagar Sub-district obtained an acceptane ratio or R/C for a total cost of more than 1, namely 1,45, wich means that cassava farming is profitable and feasible to cultivate.Keywords: Cassava, farming, Income, production
District/City Fiscal Dependence Analysis in Regional Development in Lampung Agustinus Eko Kurniawan; Teguh Endaryanto; Dwi Haryono
EKO-REGIONAL Vol 18, No 1 (2023)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.erjpe.2023.18.1.3316

Abstract

The contribution of original local government revenue to total regional revenue in regencies and cities in Lampung Province is relatively low, under 20%, especially in the new autonomous regions that were formed in 1999. This study aims to analyze regional fiscal dependence, analyze regional fiscal dependence related to the dominant business sector, and analyze the ratio of regional taxes and retribution to GRDP. This study uses a quantitative descriptive method. Data collection in the period 2016-2021. The analytical method used is descriptive quantitative analysis, through the calculation of the Fiscal Autonomy Index, which was developed by Hunter, 1977 and adapted to the structure of the regional revenue and expenditure budget. The results of the study indicate that the value of the fiscal dependence of the regions studied is in a high dependency status or not yet independent, except for Metro City which in 2021 managed to increase its status to become self-reliant. Furthermore, all regions with dominant primary business sectors, namely the agriculture, forestry, and fisheries sectors and the mining and quarrying sectors have a high dependency status or are not yet independent. The ratio of regional taxes and retribution to GRDP, in all regions studied is still very low. Efforts that need to be made by local governments to increase regional fiscal independence include calculating the real potential of regional taxes and retribution, developing potential sectors in increasing regional tax and retribution sector revenues, utilizing information technology, adjusting regional taxes and retribution, accelerating regional investment, developing local economy, and increased infrastructure capital spending. The difference between this research compared to previous research is that this research provides policy recommendations to local governments to increase local revenue and reduce dependence on funds.Keywords: Fiscal Dependence, Regional Development, Ratio of Regional Taxes and Retribution to GRDP
ANALISIS PENDAPATAN DAN TINGKAT KESEJAHTERAAN RUMAH TANGGA PETANI KUBIS DI KECAMATAN BALIK BUKIT KABUPATEN LAMPUNG BARAT Aqie Revita Cahyani; Dwi Haryono; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.6232

Abstract

This research aims to analyze farm income, farmer household income level, farmer household expenditure, and farmer household welfare level.  The research location is determined purposively at Balik Bukit District, West Lampung Regency.  Furthermore the research uses a survey method and is carried out from January to February 2020.  The data analysis used in this research is qualitative and quantitative descriptive analysis. Quantitative analysis is used to determine the amount of farmer income, farmer household income and household expenditure level of cabbage farmers, while qualitative descriptive analysis is used to analyze the welfare level of cabbage farmers' households. The results showed that cabbage farming run by cabbage farmers was very profitable because the R/C value of the total cost was more than one. The largest source of income (74.65%) was came from cabbage farming, followed by non-cabbage farming (19.74%), non-farm income (3.37%) and off-farm income (2.24%).  Moreover household expenditures of cabbage farmers consisted of food expenditures and non-food expenditures.  Household food expenditure of cabbage farmers was 44.96% per year, while non-food expenditure was 55.04% per year. Exchange rate Farmers' household income against production costs (3.57), food consumption (6.30), non-food consumption (5.15), total consumption (2.83), and total expenditure (1.58) indicate that cabbage farming households in Balik Bukit District were included in the prosperous category. Keywords: cabbage, expenses, household income, income, welfare
ANALISIS PENDAPATAN, DAYA SAING DAN DAMPAK KEBIJAKAN USAHA TANI LADA (Piper nigrum. L) DI KABUPATEN WAYKANAN radenusman r.adat; Wan Abas Zakaria; Dwi Haryono
AgriMalS Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract,This study aims to analyze income, analyze competitiveness and determine the impact of policies on income and competitiveness of pepper farming in Way Kanan Regency. The research was conducted in Way Kanan District, GunungLabuhan District and Kasui District. The location was chosen purposively with the consideration that the area is a pepper production center in Way Kanan Regency. Sampling of farmers was carried out using the census method with a total of 80 pepper farmers as respondents. The analytical tool used to analyze income, competitiveness and the impact of pepper farming policies in Way Kanan Regency uses the PAM method. The results of the analysis obtained from the research conducted are the highest private/financial income from the exploitation of black pepper in Way Kanan Regency in the 10th year of IDR 32,426,467.70/ha. The largest social/economic income in the 10th year of production is IDR 126,709,367.67/ha. Pepper farming in Way Kanan Regency has a competitive advantage and a comparative advantage with PCR (Private Cost Ratio) and DRCR (Domestic Resource Cost Ratio) values of 0.9392 and 0.4713, respectively, so it is feasible and profitable to cultivate. The fertilizer subsidy policy can increase the income and competitiveness of the pepper commodity in Way Kanan Regency. Keywords: Competitiveness, Income and Pepper.
SIKAP DAN KEPUASAN KONSUMEN KOPI BUBUK GUNUNG SEKINCAU DI KECAMATAN SEKINCAU KABUPATEN LAMPUNG BARAT Tifany Oktaviana; Dwi Haryono; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 1 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i1.6127

Abstract

This study aims to analyze consumer characteristics, consumer attitudes, and levels of consumer satisfaction on Gunung Sekincau ground coffee products. This study used a survey method through a qualitative descriptive approach with 50 samples. The analytical method uses the Fishbein Multi-attribute Model, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that most of the consumers of Gunung Sekincau ground coffee were male aged 24-30 years, with more than 3 family members, working as private employees with a monthly income of more than IDR3,000,000. The results of the study using Fishbein attribute analysis show that the taste is the most important attribute for consumers. Consumer attitude towards Gunung Sekincau ground coffee is 94.5%  and in the fairly good category. The level of consumer satisfaction on Gunung Sekincau ground coffee is 81.33% and included in the very satisfied category. The price attribute belonging to quadrant I is an attribute that is still considered important by consumers, but its implementation is still considered low. Quadrant II, namely maintaining achievement, shows the level of importance that is considered high by consumers in their performance is also high, which belongs to this quadrant are the attributes of taste, aroma, and texture. Quadrant III shows the level of consumer interest that is still lacking and in its implementation by producers that is still lacking, the attributes in this quadrant are considered by consumers to be unimportant and ignored, the attributes included in this quadrant is location attribute. Quadrant IV contains attributes that are considered excessive by consumers with a low level of importance and in practice by producers considered by consumers to be quite high, the attributes included in this quadrant is packaging attribute.
The Impact of Rice Import Tariff toward Paddi’s Farmer and Rice Consumers Welfare Dwi Haryono; Hanung Ismono
Jurnal Ilmiah ESAI Vol 5 No 1 (2011)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v5i1.1030

Abstract

This study aims to analyze the impact of rice import tariff policy for rice supply and demand, as well as the welfare level of the rice farmers and consumers of rice in the domestic market. The data used in this research is secondary data which is the time series data in 1990-2006. Analysis performed using Econometrics model in the form of simultaneous equations. Rice import tariff policy has positive effects on rice crop area of Java, the rice crop area Non-Java, Java rice productivity, rice prices at the producer level, and the price of rice at the consumer level, but a negative effect on rice stocks, imports of rice, and rice consumption. Increased import tariffs would reduce welfare only economic actors, on the other hand elimination of import tariffs will improve the welfare of economic actors. Key words: import tariff, welfare
Optimalisasi Modal Sosial Kelembagaan Kelompok Tani Lada Hitam (Black Papper) Di Desa Suka Dana Baru Kecamatan Marga Tiga Kabupaten Lampung Timur) Wan Abbas Zakaria; Lidya Sari Mas Indah; Ktut Murniati; I Rani Mellya Sari; Dewi Mulia Sari; Dwi Haryono
Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 2, No 2 (2023): Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 2 No 2, September 2
Publisher : Agriculture Faculty, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpfp.v2i2.7735

Abstract

Abstrak: Usahatani lada membutuhkan peran kelembagaan untuk meningkatkan kesejahteraan anggotanya. Produktivitas lada hitam Lampung pada saat ini masih sangat  rendah yakni sebesar 0,43 ton/ha, jauh di bawah rata-rata produktivitas nasional yang mencapai 0,78 ton/ha. Potensi produksi lada di Desa Sukadana baru dengan luas lahan 663 hektar jika dikelola dengan manajemen usahatani yang optimal dapat mencapai produksi yang ditargetkan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk melakukan penyuluhan  dan optimalisasi kelembagaan kelompok tani lada hitam di Desa Sukadana baru Kecamatan Margatiga Kabupaten Lampung Timur. Metode yang digunakan yaitu Focus Group Discussion (FGD) dan pelatihan. Sasaran kegiatan ini adalah aparatur desa, kelompok tani, dan gabungan kelompok tani yang bergerak pada komoditas lada hitam. Lokasi kegiatan yaitu di Desa Sukadana Baru, Kecamatan Marga Tiga, Kabupaten Lampung Timur, Provinsi Lampung.  Desa Sukadana Baru Kecamatan Marga Tiga Kabupaten Lampung Timur. Hasil kegiatan menunjukkan pengetahuan peserta terhadap materi penguatan kelembagaan meningkat 31 persen di bandingkan materi lainnya, hal ini dikarenakan petani memiliki pemahaman yang baik terkait dengan pentingnya kelembagaan petani. Menurut petani kelembagaan penting agar semua kegiatan dapat terorganisir dan memiliki manajemen yang baik dalam pengelolaannya.  Pengetahuan petani terkait dengan modal social juga meningkat 28 persen, karena modal social ini sangat mendukung dalam kegiatan usahatani lada yang berupa saling percaya terhadap sesama anggota, kerjasama antar anggota dan adanya jaringan (network) yang akan menjembatani petani dalam mendapatkan semua informasi yang dibutuhkan.
Co-Authors Abbas Zakaria, Wan Achdiansyah Soelaiman Adelia Rizky Adelia, Yosefine Adia Nugraha Adia Nugraha Adia Nugraha Adia Nugraha Adilla, Ummu agustinus eko kurniawan Ahmad Hafidz Afif Furqoni Alfu Mifta Khusufa Alifia Marsa Aisy Ambo Asek Amni Apriyani Ani Suryani Ani Suryani Anindya Putri Nismara Aqie Revita Cahyani Asila Jelita Maharani Astuti, Fitria Kusuma Atika Khoirunnisa Aurora, Ferentia Aviati S., Yuniar Ayla Vilin Windyata Ayu Indah Gusti J Ayu Maya Sari Ayu Triana Canita, Putri Lepia Dewi Mulia Sari Dewi Utami Dhia Andarifika Kasymir Dian Komala Sari Dilla Sefa Ledy Dwi Lestari, Maya E1012171014 Febrianus Kori Eka Kasymir Eka Kasymir Ellenia Agustia D S Erinda Pradini Erlina Rufaidah Ertania Yusnani Saputri Evi Yuniarti Fembriarti Erry Prasmatiwi Fibriand Andika Firdasari Firdasari Fitriani Geasti Geasti Hanung Ismono Helda Yenni, Helda Hermansyah Hermansyah Hurip Santoso I Rani Mellya Sari I Wayan Hari Bakti Prabowo Iis Rosdiana Indah Aprilia Dirgantari Irfan Affandi, Muhammad Isdairi Isdairi Julica Samara Ktut Murniati Ktut Murniati Lestari, Dyah Aring Hepiana Lidya Sari Mas Indah, Lidya Sari Mas Lina Marlina Lina Marlina lina marlina, lina M. Ryan Afif Marifza Syarif Maulina Tunjungsari Maya Riantini, Maya Meyka Yulita Muhamad Irfan Affandi Muhammad Irfan Affandi Muhammad Zaini Mukti, Octa Primanda Nabilah Rohma Balqis Namira Kinanti Nirmala Devi Novi Rosanti Othi Pratiwi Puji Arita Lestari Putri, Mesy Aniza R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah radenusman r.adat Ragil Crysanti Wiryaningsih Ramon Musikal Sazmi Rika Agustina Rika Silvia Anggraini Rio Tedi Prayitno Rizki Tri Lestari Rizky Dwi Saputra Rizky Marliani Putri Rosi Jayanti Safira Puspa Nusa Saleh, Yuliana Santri Santri Sapitri, Anjeli Saputra, Muhamad Wahyu Sari, Dewi Mulia Saut M Togarotop Shofia Salsabilla Silvya Dara Mitha Sinta Okpratiwi Sumaryo Gitosaputro Suriaty Situmorang Sutarni Sutarni Synthia Ayu Disha T Sy Eiva Fatdha Teguh Endaryanto Tifany Oktaviana Tika Ariska Tubagus Hasanuddin Ulpah Choirun Nisa Viona Pramayang Wan Abas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Wan Abbas Zakaria Willy Ramadani Woeniar Michelle Keny Yaktiworo Indriani Yolanda Tara Mita Yoyon Efendi Yuliana Saleh Yuliana Saleh zulkarnain zulkarnain Zulkarnain Zulkarnain