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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Transformatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal The Messenger Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Informatika Upgris International Journal of Artificial Intelligence Research IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Pengembangan Rekayasa dan Teknologi Jurnal ULTIMA InfoSys Jurnal Surya Masyarakat Indonesian Journal of Electrical Engineering and Computer Science Jurnal Surya Masyarakat International Journal of Quantitative Research and Modeling Jurnal Riptek Tematik International Journal of Information Technology and Business Dinamis: Jurnal Pengabdian Kepada Masyarakat
Vensy Vydia
Universitas Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Dinamis: Jurnal Pengabdian Kepada Masyarakat

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Peningkatan Ketrampilan Merancang Identitas Visual Pada Produk Umkm Binaan Serabut Nusa Berdaya Kabupaten Semarang-Ungaran Vydia, Vensy; Putri, Astrid Novita; Suntoro, Joko
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Juni 2022
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v2i1.5865

Abstract

A good and strong visual identity is a tool in building a brand because it functions to form an impression that influences consumer perceptions. The longer people are familiar with a particular brand, the more likely they are to have a positive attitude toward that brand. In fact, by changing the visual identity of a product, it can also change or improve the brand image in the community and create an Identity. This is what is meant by the concept of brand loyalty, and vice versa if consumers get a negative stimulus from a visual identity of a brand, the biggest possibility is that consumers cancel the desire to try or make repeat purchases. To represent an identity, a logo and a visual system are needed, so that they are important assets in a company, institution, or product as an identity. This need is needed by various levels of business, including MSMEs. This community service program emphasizes increasing the competence of MSME actors in maximizing the potential for selling business products by strengthening the visual identity of the logo. The implementation of this service involves teaching staff (lecturers) from the Information Systems Study Program, Informatics Engineering and Communication Studies as well as students. This program collaborates with as many as 15 (Fifteen) MSME participants to create an identity design and its application media. In its implementation, the design starts from product analysis and then visual output is made, from illustrations to colors.
Co-Authors Agusta Praba Ristadi Pinem Ahmad Rifa’i Anna Dian Savitri Aprih Santoso Ardiani Ika Sulistyawati Aria Hendrawan, Aria Astrid Novita Putri, Astrid Cahyono, Yudi Cholil, Saifur Rohman Desi Astuti Edi Widodo Febrian Wahyu Christanto Gusmao, Cristino Handayani, Sri Henny Indriyawati Henny Indriyawati Ichsan Ichsan Iswahyu Pranawukir Joko Suntoro Khoirudin Khoirudin Khoirudin Khoirudin, Khoirudin Kuswardani, Diah Cori Maulana Bahrul Alam Maya Rini Handayani Nursanti Irliana Nursanti Irliana Nurtriana Hidayati Pratito, R. Dwi Widi Rastri Prathivi Rifa i, Ahmad Robby Kurniawan Budhi Saifur Rohman Cholil Setiaji, Galet Guntoro Setiarso, Galih Siti Asmiatun, Siti Solly Aryza Surono Surono Susanto Susanto Tirta Jurista Kumkandani Titin Winarti Titin Winarti Yani, Tri Endang