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All Journal Jurnal Nasional Pariwisata JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL PENDIDIKAN TAMBUSAI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Diakronika Amalee: Indonesian Journal of Community Research & Engagement Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Academia Open Majority Science Journal Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kajian Pariwisata dan Perhotelan
Retnaningtyas Susanti
Pusat Studi Pariwisata
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Community-Based Tourism Assistance Model in Payo Tourism Village yuliana, yuliana .; Ilahi, Kurnia; Fiza, Adek Kurnia; Susanti, Retnaningtyas; Hasanah, Afifah Nur; Naserd, Yolanda Febriani
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 1 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06220

Abstract

Pariwisata merupakan sektor yang berpotensi meningkatkan perekonomian masyarakat, terutama jika dikembangkan dengan baik. Puncak Payo, di Kelurahan Tanah Garam Kota Solok, dikembangkan dengan konsep agrowisata yang menawarkan pengalaman wisata berbasis pertanian. Model pendampingan Agrowisata Payo bertujuan untuk meningkatkan pengetahuan masyarakat dalam pengelolaan kawasan wisata, mengembangkan produk wisata kuliner khas, serta menerapkan program CHSE (Clean, Health, Secure, and Environment) untuk mendukung pariwisata berkelanjutan. Metode yang digunakan dalam kegiatan ini mencakup analisis SDM, analisis SDA, penyusunan program, pelaksanaan, dan evaluasi. Kegiatan yang dilaksanakan termasuk pelatihan kelembagaan dan tata kelola Kampung Wisata Payo, pelatihan produk kuliner khas Payo, serta pendirian Kawispa Cafe dan Cendramata. Selain itu, bantuan sarana prasarana pendukung pariwisata juga diserahkan. Kegiatan ini berhasil meningkatkan kapasitas masyarakat dalam pengelolaan agrowisata, kemudian adanya penambahan produk wisata kuliner berupa makanan dan minuman khas payo, seperti kopi Payo dan jagung popcorn. Lalu mulai diterapkannya program CHSE (clean, health, secure, environment) untuk pariwisata yang berkelanjutan
Marketing Mix Strategy to Increase Competitiveness of Nirwana Beach Fajrianii, Annisa; Susanti, Retnaningtyas; Yasri; Azwar, Hendri
Academia Open Vol 10 No 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11680

Abstract

General Background: Tourism is a key sector in regional economic development, with beach destinations in Padang contributing significantly to local income. Specific Background: Nirwana Beach, despite its natural beauty and strategic location, lags behind competitors like Air Manis and Carocok due to limited promotion, service quality, and facility development. Knowledge Gap: Previous studies on coastal tourism marketing in Indonesia rarely focus on local destinations using the 7P marketing mix framework. Aims: This study aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) to enhance the competitiveness of Nirwana Beach. Results: The study reveals strengths in product and pricing but identifies significant weaknesses in digital promotion, service process, human resources, and physical facilities. Novelty: Methodologically, this research applies thematic analysis with NVivo software, which is rare in coastal tourism studies, and contributes to the adaptation of service quality and destination competitiveness frameworks in local contexts. Implications: Practical recommendations include enhancing digital marketing, improving human resources through training, and integrating services digitally. Theoretically, the study broadens the application of marketing mix theories to small-scale beach destinations, supporting policy and managerial decisions in sustainable tourism development.Highlight : Analysis of the 7P strategy shows that the elements of promotion, human resources, and service processes are still the main weak points of Nirwana Beach. The destination's main strengths lie in its natural beauty and competitive pricing, but the lack of product diversification limits its appeal. Strategy recommendations emphasize the importance of digitizing promotions, HR training, and developing physical facilities to improve competitiveness. Keywords : Marketing Mix, Nirwana Beach, Tourism Strategy, Destination Competitiveness, 7P Model
Death Kongsi and the Survival of Chinese Death Processions in Padang City Erniwati, Erniwati; Syafrina, Yelda; Febrianto, Adri; Susanti, Retnaningtyas
Diakronika Vol 24 No 1 (2024): DIAKRONIKA
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/diakronika/vol24-iss1/391

Abstract

This article explains how the ethnic Chinese of Padang maintain the continuity of the death procession in Chinese culture. This article uses a historical approach by utilizing sources in the form of Dutch period documents, organizational documents of Himpunan Tjinta Teman (HTT) and Himpunan Bersatu Teguh (HBT), newspaper news and literature studies on the death processions of ethnic Chinese in Indonesia and outside Indonesia, as well as observations and interviews with HBT and HTT funeral administrators. These sources are used to find facts related to the death processions carried out by ethnic Chinese and the existence of HBT and HTT as institutions organizing Padang Chinese funeral processions. Furthermore, the existing facts are analyzed using historical and ethnographic approaches. The findings of the article show that the ethnic Chinese of Padang still carry out and preserve the implementation of the Chinese cultural death procession in an organizational forum. In this case, the organization's function as the organizer of the death procession for Padang Chinese is the key to the survival and existence of the organization itself. Various Chinese cultures preserved and inherited in the HTT and HBT organizations, including the culture of death, are essential in forming self- and collective identity and solidarity of Chinese community groups in the city of Padang.
The Influence of Facilities and Tourist Attractions on Interest in Revisiting Jambak Sand Beach, Padang City Rosy Witrin; Susanti, Retnaningtyas
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian tourism industry has experienced significant development in recent years, especially the marine tourism sector, a favorite destination for domestic and foreign tourists. This study aims to analyze the influence of tourism facilities and tourist attractions on the interest in revisiting Pasir Jambak Beach, Padang City. This research methodology uses a quantitative descriptive approach with multiple linear regression analysis of 96 secondary data samples from 2023-2024, obtained from the Padang City Tourism Office. The study showed that tourist attractions had a dominant influence with a regression coefficient of 0.658 (sig. 0.000), contributing 43.3% to the interest in revisiting. Tourism facilities had a significant effect with a coefficient of 0.542 (sig. 0.000), contributing 29.4%. Simultaneously, these two variables were able to explain the variance in the interest in revisiting by 72.4% (R² = 0.724, F = 123.567, sig. 0.000). It can be concluded that the superiority of the natural tourist attractions of Pasir Jambak Beach is the main determinant of tourist loyalty, while tourist facilities function as supporting factors for the realization of an optimal tourist experience. Implications: Tourist destination managers should prioritize the development of tourist attractions based on local uniqueness while maintaining the quality standards of supporting infrastructure.
Co-Authors Adri Febrianto Agustin, Elyichiya Ali, Abi Al-Sobar Arif Adrian Asmar Yulastri Ayu, Bunga Sukma Azwar, Hendri Elfi Tasrif Elida Erniwati Erniwati Fajrianii, Annisa Fiza, Adek Kurnia Halipah, Siti Hasanah, Afifah Nur Ilahi, Kurnia Kasmita Komaini, Anton Mahadika, Nabil Mulawarman, Rian Naserd, Yolanda Febriani Olivia, Elva Putra, Almahzum Madi Putri, Olga Anissa Rafki, Ahmad Rahmat Ismail Rosalina, Linda Rosy Witrin Sari, Fanny Alfinofita Satriani, Nur Indah sulis purwanto Suyuthie, Hijriyantomi Syafrina, Yelda Tasmara, Dinda Alysa Veithzal Rivai Zainal Witrin, Rosy Wulandari, Dwi Pratiwi Wulansari, Nidia Yanti, Efrida Yasri Yudistira, Sukma Yuke Permata Lisna Yuliana Yuliana yuliana, yuliana .