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Community-Based Tourism Assistance Model in Payo Tourism Village yuliana, yuliana .; Ilahi, Kurnia; Fiza, Adek Kurnia; Susanti, Retnaningtyas; Hasanah, Afifah Nur; Naserd, Yolanda Febriani
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 1 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06220

Abstract

Pariwisata merupakan sektor yang berpotensi meningkatkan perekonomian masyarakat, terutama jika dikembangkan dengan baik. Puncak Payo, di Kelurahan Tanah Garam Kota Solok, dikembangkan dengan konsep agrowisata yang menawarkan pengalaman wisata berbasis pertanian. Model pendampingan Agrowisata Payo bertujuan untuk meningkatkan pengetahuan masyarakat dalam pengelolaan kawasan wisata, mengembangkan produk wisata kuliner khas, serta menerapkan program CHSE (Clean, Health, Secure, and Environment) untuk mendukung pariwisata berkelanjutan. Metode yang digunakan dalam kegiatan ini mencakup analisis SDM, analisis SDA, penyusunan program, pelaksanaan, dan evaluasi. Kegiatan yang dilaksanakan termasuk pelatihan kelembagaan dan tata kelola Kampung Wisata Payo, pelatihan produk kuliner khas Payo, serta pendirian Kawispa Cafe dan Cendramata. Selain itu, bantuan sarana prasarana pendukung pariwisata juga diserahkan. Kegiatan ini berhasil meningkatkan kapasitas masyarakat dalam pengelolaan agrowisata, kemudian adanya penambahan produk wisata kuliner berupa makanan dan minuman khas payo, seperti kopi Payo dan jagung popcorn. Lalu mulai diterapkannya program CHSE (clean, health, secure, environment) untuk pariwisata yang berkelanjutan
Marketing Mix Strategy to Increase Competitiveness of Nirwana Beach Fajrianii, Annisa; Susanti, Retnaningtyas; Yasri; Azwar, Hendri
Academia Open Vol 10 No 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11680

Abstract

General Background: Tourism is a key sector in regional economic development, with beach destinations in Padang contributing significantly to local income. Specific Background: Nirwana Beach, despite its natural beauty and strategic location, lags behind competitors like Air Manis and Carocok due to limited promotion, service quality, and facility development. Knowledge Gap: Previous studies on coastal tourism marketing in Indonesia rarely focus on local destinations using the 7P marketing mix framework. Aims: This study aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) to enhance the competitiveness of Nirwana Beach. Results: The study reveals strengths in product and pricing but identifies significant weaknesses in digital promotion, service process, human resources, and physical facilities. Novelty: Methodologically, this research applies thematic analysis with NVivo software, which is rare in coastal tourism studies, and contributes to the adaptation of service quality and destination competitiveness frameworks in local contexts. Implications: Practical recommendations include enhancing digital marketing, improving human resources through training, and integrating services digitally. Theoretically, the study broadens the application of marketing mix theories to small-scale beach destinations, supporting policy and managerial decisions in sustainable tourism development.Highlight : Analysis of the 7P strategy shows that the elements of promotion, human resources, and service processes are still the main weak points of Nirwana Beach. The destination's main strengths lie in its natural beauty and competitive pricing, but the lack of product diversification limits its appeal. Strategy recommendations emphasize the importance of digitizing promotions, HR training, and developing physical facilities to improve competitiveness. Keywords : Marketing Mix, Nirwana Beach, Tourism Strategy, Destination Competitiveness, 7P Model
Death Kongsi and the Survival of Chinese Death Processions in Padang City Erniwati, Erniwati; Syafrina, Yelda; Febrianto, Adri; Susanti, Retnaningtyas
Diakronika Vol 24 No 1 (2024): DIAKRONIKA
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/diakronika/vol24-iss1/391

Abstract

This article explains how the ethnic Chinese of Padang maintain the continuity of the death procession in Chinese culture. This article uses a historical approach by utilizing sources in the form of Dutch period documents, organizational documents of Himpunan Tjinta Teman (HTT) and Himpunan Bersatu Teguh (HBT), newspaper news and literature studies on the death processions of ethnic Chinese in Indonesia and outside Indonesia, as well as observations and interviews with HBT and HTT funeral administrators. These sources are used to find facts related to the death processions carried out by ethnic Chinese and the existence of HBT and HTT as institutions organizing Padang Chinese funeral processions. Furthermore, the existing facts are analyzed using historical and ethnographic approaches. The findings of the article show that the ethnic Chinese of Padang still carry out and preserve the implementation of the Chinese cultural death procession in an organizational forum. In this case, the organization's function as the organizer of the death procession for Padang Chinese is the key to the survival and existence of the organization itself. Various Chinese cultures preserved and inherited in the HTT and HBT organizations, including the culture of death, are essential in forming self- and collective identity and solidarity of Chinese community groups in the city of Padang.
The Influence of Facilities and Tourist Attractions on Interest in Revisiting Jambak Sand Beach, Padang City Rosy Witrin; Susanti, Retnaningtyas
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian tourism industry has experienced significant development in recent years, especially the marine tourism sector, a favorite destination for domestic and foreign tourists. This study aims to analyze the influence of tourism facilities and tourist attractions on the interest in revisiting Pasir Jambak Beach, Padang City. This research methodology uses a quantitative descriptive approach with multiple linear regression analysis of 96 secondary data samples from 2023-2024, obtained from the Padang City Tourism Office. The study showed that tourist attractions had a dominant influence with a regression coefficient of 0.658 (sig. 0.000), contributing 43.3% to the interest in revisiting. Tourism facilities had a significant effect with a coefficient of 0.542 (sig. 0.000), contributing 29.4%. Simultaneously, these two variables were able to explain the variance in the interest in revisiting by 72.4% (R² = 0.724, F = 123.567, sig. 0.000). It can be concluded that the superiority of the natural tourist attractions of Pasir Jambak Beach is the main determinant of tourist loyalty, while tourist facilities function as supporting factors for the realization of an optimal tourist experience. Implications: Tourist destination managers should prioritize the development of tourist attractions based on local uniqueness while maintaining the quality standards of supporting infrastructure.
Analisis Peran Pokdarwis Dalam Pengembangan Atraksi di Desa Wisata Pariangan Ilham, Arifandi; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 3 No. 2 (2025): September-Desember 2025
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini menganalisis peran Kelompok Sadar Wisata (Pokdarwis) dalam pengembangan atraksi di Desa Wisata Pariangan, yang menghadapi tantangan penurunan kunjungan sejak 2023 akibat kurangnya inovasi atraksi dan keterbatasan regenerasi SDM Pokdarwis. Menggunakan metode deskriptif kualitatif, data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis berdasarkan tiga elemen destinasi wisata Yoeti (1996): Something to See, Something to Do, dan Something to Buy. Hasil studi menunjukkan Pokdarwis berperan sentral, berhasil menjaga aset budaya/alam (Something to See), menyediakan wisata pengalaman seperti heritage walk (Something to Do), dan memperkuat UMKM Batik Kopi (Something to Buy). Kendala utama adalah SDM yang terbatas, sarana prasarana, dan promosi digital yang belum optimal. Pokdarwis disarankan untuk memperkuat regenerasi anggota dan mengoptimalkan pemanfaatan media sosial.
PROMOSI PARIWISATA PESISIR PANTAI SUMATERA BARAT MELALUI EVEN TOUR DE SINGKARAK Susanti, Retnaningtyas; Damanik, Janianton; Priyambodo, Tri Kuntoro; Soeprihanto, John
Jurnal Ilmiah Pariwisata Vol 22 No 2 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i2.1131

Abstract

Provinsi Sumatera Barat memiliki atraksi wisata alam yang indah, berada di daratan maupun kepulauannya. Perpaduan bentang alam yang terhampar mulai dari laut hingga puncak gunungnya menjadikan provinsi Sumatera Barat sebagai salah satu destinasi andalan nasional. Saat ini, fokus pengembangan kepariwisataan Sumatera Barat adalah wilayah pesisir. Daerah yang sedang mengembangkan atraksi wisata pesisir adalah Kota Padang, Kab. Padang Pariaman dan Kota Pariaman. Penelitian ini berusaha menunjukkan bahwa untuk mendukung pengembangan kepariwisataan pesisir, upaya promosi yang tepat perlu dilakukan. Salah satu kegiatan promosi yang diselenggarakan pemerintah Provinsi Sumatera Barat adalah event balap sepeda Tour de Singkarak (TdS). Penelitian ini berusaha memberikan gambaran tentang kepariwisataan Sumatera Barat secara umum, serta kawasan pesisir pada khususnya. Upaya promosi pariwisata yang tepat perlu dikembangkan untuk wilayah pesisir, terutama pantai. Hasil observasi lapangan menunjukkan bahwa kepariwisataan daratan dan pesisir (kepulauan) Sumatera Barat telah berkembang, setiap daerah fokus pada potensi yang dimiliki. Upaya memajukan kepariwisataan didukung dengan kegiatan promosi yang diinisiasi oleh pemerintah provinsi Sumatera Barat melalui penyelenggaraan even TdS. Penelitian ini menggunakan metode analisa deskriptif kualitatif, data yang diperoleh berdasarkan wawancara serta dukungan data sekunder dijelaskan secara runut dan terperinci dalam laporan ini.
LOCAL COMMUNITY EMPOWERMENT IN ENHANCING THE QUALITY OF HOMESTAY AND CULINARY MANAGEMENT IN KAMPUNG ADAT BALAI KALIKI PAYAKUMBUH CITY Azwar, Hendri; Faridah, Anni; Elida, Elida; Ferdian, Feri; Susanti, Retnaningtyas
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Vol. 7 No. 1 Tahun 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i1.55867

Abstract

This community empowerment program focuses on enhancing the quality of homestay and local culinary management in the Balai Kaliki Adat Village, Payakumbuh City, West Sumatra. Despite its rich cultural heritage and tourism potential, the village faces challenges in the standardization of homestay facilities, culinary innovation, and community awareness of cultural hospitality standards. The program implemented participatory training, technical assistance, and collaborative approaches with academic and government partners to advance sustainable community-based tourism. Key outcomes include improved homestay management skills, innovative local culinary products, and strengthened multi-stakeholder cooperation, contributing to cultural preservation and economic growth. This study offers a replicable model for integrating cultural values and community participation in rural tourism development.