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Pengaruh Kualitas Produk Dan Lokasi Terhadap Minat Beli Ulang Di Foursides Coffee Padang Mahadika, Nabil; Wulansari, Nidia; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 1 (2024): Mei-Agustus 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i1.957

Abstract

Penelitian ini dilatarbelakangi dengan ditemukannya permasalahan terkait kualitas produk dan likasi terhadap minat beli ulang. Penelitian ini dilaksanakan bertujuan guna mendapat informasi dan mendeskripsikan pengaruh dari kualitas produk dan lokasi pada minat pembelin ulang pada Foursides Coffee padang. Penelitian kuantitatif adalah metodologi yang dipakai pada penelitian ini. Penelitian dilaksanakan menggunakan sumber yang sifatnya primer. Pelanggan Foursides Coffee Padang adalah populasi yang dipakai dalam penelitian. Sampel diambil dengan total 94 pelanggan, yang diraih melalui cara pengambilan sampel non-probability sampling. Kuesioner yang dibuat dengan skala likert dan telah terverifikasi kevalidan dan reliabilitas dimanfaatkan menjadi peralatan untuk mendapat data. SPSS 25.00 dipakai pada pengolahan data penelitian. Hasil yang didapatkan pada penelitian ini yakni kualitas produk diraih dalam kategori cukup dengan nilai 3,40, selanjutnya variabel lokasi termasuk kategori cukup dengan nilai 3,40, dan variabel minat beli ulang dikelompokkan dalam kategori cukup dengan nilai sebesar 3,40. Pengaruh kualitas produk dan lokasi pada melakukan pembelian kembali dengan adjusted R Square 26,7% dan 73,3% mendapatkan pengaruh dari faktor lain.   Kata Kunci : kualitas produk, lokasi, minat beli ulang
Analisis Manajemen Risiko di Daya Tarik Wisata Puncak Koto Panjang Kabupaten Pasaman Yanti, Efrida; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 1 (2024): Mei-Agustus 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i1.1503

Abstract

This study's motivation stems from the insecurity and safety supervision that causes the risk of danger to visitors near the summit of Pasaman Regency's lengthy koto. This study aimed to examine risk management at the Long Koto tourist attraction's highest point. Qualitative data collected through documentation, interviewing, and observation methods are used in this study. According to the findings, there was virtually little risk at Puncak Koto Panjang.The level of security and safety has a value of 6 with a very low risk level category, the mitigation carried out accepts the risk that is tolerated. Facilities at the top of the long koto require improvement, the severity and opportunity level of risk has a value of 3 with a very low risk level category, the mitigation carried out is to reduce the risk by conducting routine evaluations. The source of danger at the top of Koto Panjang is the danger of vegetation and the danger of the ravine which has a severity level and a risk opportunity level of 10 with a low risk level category, the mitigation carried out accepts the risks that occur.
Analisis Pengembangan Potensi Wisata Edukasi Di Universitas Negeri Padang Putri, Olga Anissa; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 1 (2024): Mei-Agustus 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i1.1515

Abstract

This research is motivated by educational tourism which has the potential to generate income for Padang State University. This can be seen from the number of visitors who come to Padang State University. The purpose of this research is to analyze the development of educational tourism potential at Padang State University. This research uses a qualitative approach and descriptive method with data collection techniques through interviews, observation and documentation. Key informants in the research are informants from UNP Public Relations & Protocol, 2 visitors who visit UNP, 2 managers of hotel tour & travel business units and 2 UNP students. These informants can be questions related to opportunities for developing educational tourism at UNP. Data analysis techniques by grouping the data that has been obtained for processing, conducting a SWOT analysis, entering it into a SWOT matrix, and analyzing strategies from the SWOT matrix. The results of the study show an analysis of the development of educational tourism potential at Padang State University, namely by accepting criticism and suggestions from informants regarding the Potential for sustainable value, Potential for awards/certificates, Potential for enriching knowledge, and Potential for adventure.
EXPLORATION OF POTENTIAL TOURIST ATTRACTIONS IN NAGARI TABEK PATAH Rosalina, Linda; Susanti, Retnaningtyas; Yulastri, Asmar; Tasrif, Elfi; Komaini, Anton
MSJ : Majority Science Journal Vol. 1 No. 4 (2023): MSJ-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v1i4.55

Abstract

The tourism industry is currently one of the industries that plays an important role in national development in various countries. The tourism industry changes the lives of millions of people around the world by stimulating economic growth, creating jobs, reducing poverty, accelerating development and increasing tolerance. Nagari Tabek Patah is a nagari that has a lot of natural potential that can be used as a tourist attraction. If natural tourism can be managed properly, of course it can improve the local community's economy. The purpose of this study was to find out the potential and strategiesof the local community in developing tourism objects in Nagari Tabek Patah. The type of method in this study is a qualitative method with data collection techniques carried out by observation and interviews. From this research, it was found that there were several ways that the local community had done to develop tourist objects, including promotion by placing banners and creating social media accounts
Pengaruh Fasilitas Wisata Terhadap Minat Berkunjung Kembali di Pantai Carolina Kota Padang Sari, Fanny Alfinofita; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1600

Abstract

Penelitian ini dilatarbelakangi dengan ditemukannya permasalahan terkait fasilitas wisata serta minat berkunjung wisatawan di Pantai Carolina Kota Padang. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana gambaran/kondisi fasilitas wisata di Pantai Carolina. mengetahui bagaimana gambaran minat berkunjung kembali wisatawan di Pantai Carolina, dan mengetahui pengaruh fasilitas terhadap minat berkunjung kembali wisatawan di Pantai Carolina. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif kausal, dilaksanakan menggunakan sumber yang bersifat primer. Populasi dari penelitian ini diambil dari pengunjung Pantai Carolina, sampel yang diambil sebanyak 85 pengunjung, yang diambil menggunakan teknik non-probabilitas sampling dengan jenis purposive sampling. Kuesioner disusun menurut skala likert yang telah divalidasi dan teruji reliabilitasnya. Alat yang dipakai sebagai bantuan untuk pengolahan data yaitu menggunakan SPSS 26. Hasil yang didapat pada penelitian ini yaitu berdasarkan perhitungan Tingkat Capaian Responden pada variabel fasilitas wisata tergolong dalam kategori cukup baik dengan rata-rata 71,7% dan variabel minat berkunjung kembali tergolong dalam kategori cukup baik dengan rata-rata 71,25. Berdasarkan hasil output regresi linier sederhana pada nilai konstanta sebesar 1,531 dan nilai koefisien regresi sebesar 0,256 dengan nilai Thitung sebesar 11,864 dan nilai Ttabel sebesar 1,992 dengan signifikan 0,000<0,05, yang menunjukkan bahwa terdapat pengaruh positif fasilitas wisata terhadap minat berkunjung kembali. Adapun nilai R Square sebesar 0,629, yang menunjukkan bahwa kontribusi pengaruh Fasilitas Wisata (X) terhadap Minat Berkunjung Kembali (Y) adalah sebesar 62,9% sedangkan 37,1% Minat Berkunjung Kembali wisatawan dipengaruhi oleh variabel lain yang tidak diteliti.
Analisis Atraksi Wisata dan Fasilitas Wisata Di Pantai Despan Kecamatan Natal Kabupaten Mandailing Natal Ayu, Bunga Sukma; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1754

Abstract

This research was motivated by several problematic facts found in tourist attractions and tourist facilities at Despan Beach, Natal District, Mandailing Natal Regency. Tourist attractions at Despan Beach are not yet varied. Facilities at Despan Beach are also inadequate, such as public toilet facilities, parking lots, rubbish bins, road access is not representative. Lack of supporting facilities such as photo spots in the Despan Beach area, Natal District, Mandailing Natal Regency. The general research purpose is to analyze tourist attractions and tourist facilities at Despan Beach, Natal District, Mandailing Natal Regency based on indicators of natural attraction, built attraction, cultural attraction and accessibility, accommodation, amenities, attractions, activities, information & tourist guides, security and health, cleanliness, supporting facilities and a comfortable environment. This research type included in descriptive through qualitative data. The technique for informant selection used was purposive sampling. The research informants were the Mandailing Natal Regency Tourism Office, the Despan Beach Management, the people who sell around Despan Beach and Despan Beach Visitors. The techniques for data collection are observation, documentation and interviews. The techniques for data analysis used are data reduction, data presentation and conclusion drawing.                 Based on the research results, researchers found several analyzes of tourist attractions at Despan Beach, Natal District, Mandailing Natal Regency, namely: 1). Natural Attraction at the front beach in the shape of natural scenery in the shape of a beach 2). Built Attraction is not yet available at Despan Beach 3).Cultural Attraction is not yet available at Despan Beach. Researchers also found several analyzes of tourist facilities at Despan Beach, Natal District, Mandailing Natal Regency 1). Accessibility at the front beach is currently at an adequate level as shown from the access road to the beach 2). Accommodation at Despan Beach is easily accessible to visitors where there is a mess/lodging only 100 meters from Beach 3). The amenities available in this beach area are quite good and adequate, namely in the form of a café which is area right on the edge of the beach 4). The attractions at Despan Beach are not yet varied, visitors can only see natural tourist attractions in the form of beautiful beach views 5) Activities that can be done at Despan Beach are currently very limited, namely only trying various types of food around the beach 6). Information & tour guides at Despan Beach are not yet available 7). Security and health at Despan Beach are very good and well maintained 8). Cleanliness at Despan Beach has not been maintained properly, there is still a lot of rubbish scattered along the beach 9). The special supporting facilities at Despan Beach are in good condition where there is an ATM which is around 700 m from the beach. 10) The comfortable environment at Despan Beach is quite well established, seen from the existing accessibility provisions and there are lodging places close by.
Pengaruh Harga Terhadap Keputusan Pembelian Kamar Melalui Platform E-Commerce Reddoorz Di Reddoorz Syariah Near Jam Gadang Bukittinggi 2 Tasmara, Dinda Alysa; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1759

Abstract

Penelitian ini mempelajari bagaimana harga berpengaruh terhadap keputusan pembelian kamar menggunakan platform e-commerce RedDoorz di RedDoorz Syariah near Jam Gadang Bukittinggi 2. Dengan menggunakan pendekatan kuantitatif metode survei dan bersifat kausal asosiatif (sebab dan akibat). Sampel pada penelitian ini yaitu melibatkan 100 responden.  Kuesioner pada penelitian ini dibuat menggunakan skala likert yang berfungsi sebagai alat penelitian. Uji validitas dan uji reliabilitas digunakan dalam uji instrumen. Hasil penelitian menunjukkan bahwa harga merupakan factor penting terhadap keputusan pembelian tamu. Pada hasil analisis menunjukkan harga berpengaruh signifikan terhadap keputusan pembelian kamar. Hasil yang didapatkan berdasarkan perhitungan statistik menunjukkan bahwa harga kamar pada platform e-commerce RedDoorz dapat dikategorikan baik dengan rata-rata nilai tingkat capaian responden (TCR) sebesar 82,5%, sedangkan pada keputusan pembelian kamar juga dikategorikan baik dengan rata-rata nilai tingkat capaian responden (TCR) sebesar 80,82%.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Tamu Di Daima Hotel Padang Mulawarman, Rian; Susanti, Retnaningtyas
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1769

Abstract

The goal of this research is to examine the impact of service quality on guest loyalty at Daima Hotel Padang. Guest loyalty is an important factor in maintaining and increasing the number of visits, especially in the hospitality industry which is highly dependent on customer satisfaction. However, the data shows that less than optimal service quality can have an impact on decreasing guest loyalty at this hotel. Data for this study is gathered quantitatively using dispersed questionnaires to 303 hotel guests as respondents. Statistical tests were used for data analysis, including normality, linearity, homogeneity, and simple regression tests with a significance level of 0.05. The study's findings show that visitor loyalty is significantly impacted by service quality, with a positive contribution to increasing loyalty. with a positive contribution to increasing loyalty. This implies that the better the quality of the services offered by the hotel, the higher the level of guest loyalty. This research is anticipated to offer practical recommendations for Daima Hotel Padang management in improving more effective service strategies to build and maintain guest loyalty.
E-Commerce Evolution: Trust as a Catalyst for Consumer Choices: Evolusi Perdagangan Elektronik: Kepercayaan sebagai Katalisator Pilihan Konsumen Halipah, Siti; Yuliana; Yulastri, Asmar; Elida; Susanti, Retnaningtyas
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April: JBMP Volume 11 No. 1 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2028

Abstract

This study aims to analyze the relationship between consumptive behavior and consumer confidence in online shopping and its impact on entrepreneurship in the digital era. The research method employed is a quantitative survey, which involved distributing questionnaires to 300 respondents who actively engage in online shopping. The data obtained were analyzed using validity tests, reliability tests, and multiple regression analysis to identify the influence of all independent variables. The results showed that consumptive behavior significantly affects consumer confidence, which in turn influences entrepreneurial success in the digital marketplace. This highlights the importance of understanding consumer dynamics for businesses aiming to thrive in the evolving online shopping landscape.
Pembauran Budaya Suku Batak Toba di Kota Padang: Studi Etnografi dan Kontribusi terhadap kehidupan Sosial Perkotaan Witrin, Rosy; Susanti, Retnaningtyas
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.28105

Abstract

Penelitian mengenai pembauran budaya kelompok minoritas di wilayah urban masih memerlukan penguatan bukti empiris, khususnya dalam konteks interaksi budaya di Indonesia yang multikultural. Penelitian ini bertujuan untuk mengkaji proses pembauran budaya Suku Batak Toba di Kota Padang serta peran mereka dalam dinamika sosial masyarakat perkotaan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode etnografi. Data dikumpulkan melalui wawancara mendalam dengan tokoh komunitas dan warga Batak Toba, observasi partisipatif dalam kegiatan sosial budaya, serta dokumentasi melalui foto dan arsip komunitas. Informan dipilih secara purposif, meliputi tokoh adat, pengurus organisasi, serta warga Batak Toba yang bermukim di daerah Pasir Parupuk Tabing. Data dianalisis secara tematik untuk mengungkap pola interaksi, strategi pelestarian budaya, dan dinamika adaptasi sosial. Hasil penelitian menunjukkan bahwa meskipun merupakan kelompok minoritas, masyarakat Batak Toba mampu mempertahankan identitas budaya mereka meliputi sistem marga, adat pernikahan, serta kesenian tradisional sambil secara aktif beradaptasi dengan lingkungan sosial lokal. Organisasi seperti Forum Masyarakat Batak Toba (Formabato) dan Serikat Tolong Menolong (STM) menjadi media penting dalam pelestarian budaya sekaligus fasilitator interaksi antarbudaya. Temuan ini memperkuat pemahaman tentang proses pembauran budaya yang harmonis dan memberikan kontribusi pada penguatan praktik multikulturalisme dan toleransi di kawasan perkotaan.