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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Jurnal Kajian Komunikasi Jurnal Common Ta'dib: Jurnal Pendidikan Islam Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi CHANNEL: Jurnal Komunikasi
Raditya Pratama Putra
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Big Data dan Artificial Intelligence dalam Produksi Pengetahuan Ilmiah atas Tantangan Metodologis Raditya Pratama Putra
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8721

Abstract

Abstrak. Perkembangan big data dan Artificial Intelligence telah mengubah paradigma produksi pengetahuan ilmiah, khususnya dalam ilmu sosial dan komunikasi. Penelitian ini bertujuan untuk mengkaji posisi big data dan AI dalam produksi pengetahuan ilmiah, tantangan metodologis penggunaannya dalam penelitian sosial, serta peran refleksivitas peneliti dalam menjaga validitas pengetahuan ilmiah. Metode yang digunakan adalah kualitatif dengan pendekatan Systematic Literature Review (SLR). Hasil penelitian menunjukkan bahwa integrasi big data dan Artificial Intelligence membuka peluang analisis sosial yang lebih luas, real-time, dan beragam, namun di sisi lain menimbulkan persoalan serius terkait bias algoritma, etika penelitian, serta tantangan validitas dan representativitas data. Refleksivitas peneliti menjadi kunci dalam memastikan pengetahuan ilmiah yang dihasilkan tetap valid, bermakna, dan kontekstual di era digital. Big data menghadirkan isu privasi, keadilan, serta keberpihakan data, sedangkan Artificial Intelligence memunculkan pertanyaan tentang transparansi, akuntabilitas, dan tanggung jawab peneliti terhadap makna yang dihasilkan sistem komputasional. Hasil penelitian ini juga menunjukan bahwa keseimbangan antara kecanggihan yang bersifat teknis dan kepekaan epistemologis menjadi syarat utama agar big data dan Artificial Intelligence dapat bermafaat sebagai instrumen penguatan pengetahuan ilmiah. Dengan demikian, penelitian ini menegaskan pentingnya kesadaran etika dan refleksivitas metodologis bagi peneliti di bidang sosial untuk menjaga integritas penelitian dan relevansi sosial pengetahuan ilmiah di tengah perkembangan teknologi data yang semakin kompleks ini.Abstract. The development of big data and Artificial Intelligence has transformed the paradigm of scientific knowledge production, particularly in the fields of social sciences and communication. This study aims to examine the position of big data and Artificial Intelligence in scientific knowledge production, the methodological challenges of their use in social research, and the role of researcher reflexivity in maintaining the validity of scientific knowledge. The method employed is qualitative, using a Systematic Literature Review (SLR). The results show that the integration of big data and Artificial Intelligence provides opportunities for broader, real time, and more diverse social analyses however, it also raises serious issues related to algorithmic bias, research ethics, and challenges to data validity and representativeness. Researcher reflexivity becomes a key factor in ensuring that the scientific knowledge produced remains valid, meaningful, and contextual in the digital era. Big data introduces issues of privacy, fairness, and data partisanship, while Artificial Intelligence raises questions of transparency, accountability, and the researcher’s responsibility for the meanings produced by computational systems. The findings also indicate that balancing technical sophistication and epistemological sensitivity is a crucial requirement for big data and Artificial Intelligence to serve as effective instruments for strengthening scientific knowledge. Thus, this study emphasizes the importance of ethical awareness and methodological reflexivity among social researchers to maintain research integrity and the social relevance of scientific knowledge amid the increasing complexity of data driven technologies.
Exploring Meaning, Motivation, and Nationalism among Indonesian Gen Z in the #KaburAjaDulu Digital Campaign: A Phenomenological Study Nabilla Anasty Fahzaria; Andalusia Neneng Permatasari; Raditya Pratama Putra
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.1858

Abstract

The viral #KaburAjaDulu digital campaign on social media has emerged as an expression of public frustration with economic inequality, limited opportunities, and social injustice in Indonesia, particularly among Generation Z as the dominant group of internet users. This phenomenon raises questions about how young people interpret nationalism in the context of digital discourse and socio-political dissatisfaction. This study examines how Indonesian Generation Z interpret the #KaburAjaDulu digital campaign, the motivations behind their responses, and how the campaign shapes their understanding of nationalism. Using Alfred Schutz's phenomenological approach, the study employed semi-structured interviews with 15 Generation Z social media users who actively followed the campaign. The findings reveal that the campaign is not merely perceived as an invitation to leave the country, but as a digital expression of collective frustration, a symbolic critique of structural limitations, and a way of coping with uncertain futures. Participants' motivations range from pragmatic aspirations for better opportunities abroad to expressions of satire and protest in digital spaces. Their views on nationalism appear increasingly critical and conditional, reflecting a shift from conventional patriotism toward a more reflective sense of belonging. These findings highlight digital campaigns as spaces for youth political expression and identity negotiation, underscoring the need for policy responses that address Generation Z's socio-economic concerns.
Mengelola Konflik Ekspektasi Peran: Perspektif Guru Taman Kanak-Kanak di Era Digital Tri Nur Aini Noviar; Indri Rahmawati; Raditya Pratama Putra
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 9 No. 1 (2026): September 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v9i1.2127

Abstract

Penelitian ini bertujuan untuk menganalisis internalisasi nilai lillahita'ala dalam mengatasi stres yang dialami oleh guru Taman Kanak-Kanak (TK) akibat pembuatan media pembelajaran berbasis digital. Dengan menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui angket yang kemudian disebarkan kepada guru TK di Kabupaten Bandung, Jawa Barat. Hasil analisis menunjukkan bahwa mayoritas responden memiliki tingkat internalisasi nilai lillahita'ala yang tinggi, yang berkontribusi pada kemampuan mereka dalam mengelola stres kerja. Faktor-faktor seperti dukungan rekan kerja dan keseimbangan kehidupan kerja juga ditemukan berperan signifikan dalam penanggulangan stres. Penelitian ini menekankan pentingnya penguatan nilai-nilai spiritual dalam lingkungan pendidikan untuk meningkatkan kesejahteraan psikologis guru di era digital.
Co-Authors Ahmad Arif Nurrahman Alamsyah, Rizki Muhamad Andalusia Neneng Permatasari Anne Maryani Az Zahra, Amanda Fatimah Dewi, Rizki Anggita Hafizh, Salman Ike Junita Triwardhani Indri Rachmawati Indri Rahmawati Listiani, Endri Nabilla Anasty Fahzaria Nasruddin Nasruddin Noviar, Tri Nur Aini Rabiatul Adwiyah Rachmawati, Indri Rahmaniya, Nabila Ramadhan, Dewangga Bintang Rayinda Aliya Ikhtiyar Silfiani, Indri Siti Mahdaria Tri Nur Aini Noviar Wulan Trigartanti Yajid Aosa Yuliani Rachma Putri Yulianti Yulianti Yuristia Wira Cholifah