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All Journal MediaTor: Jurnal Komunikasi Jurnal Sosioteknologi Komunikator Jurnal Kajian Komunikasi Jurnal Common Ta'dib: Jurnal Pendidikan Islam Jurnal ABDINUS : Jurnal Pengabdian Nusantara Bandung Conference Series: Communication Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi CHANNEL: Jurnal Komunikasi
Raditya Pratama Putra
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengembangam Softskill Social Media Marketing Bagi Komunitas Wanita Disabilitas (HWDI Provinsi Jawa Barat) Putra, Raditya Pratama; Maryani, Anne; Triwardhani, Ike Junita; Rachmawati, Indri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 3 (2022): Volume 6 Nomor 3 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i3.18352

Abstract

This community service has a goal, namely to foster motivation from participants to develop entrepreneurial insight and to have expertise and confidence in the use of social media as a marketing process for business products. The methods for implementing this service are lectures, discussions/questions, answers, practice/simulations, and games. The results of this service are that the participants understand the concept of entrepreneurship much better with the motivation given, participants are able to identify the difference between conventional and digital marketing, and participants know and are able to apply the concept of social media marketing in their business products. The conclusion of this service is that the participants have the enthusiasm and entrepreneurial spirit for women with disabilities, especially in the city of Bandung to continue to work and develop their skills, grow to understand and develop digital marketing communication strategies and grow the ability to pack persuasive messages through ideal communication skills. This is based on the current conditions where there are more and more businesses, so it requires the readiness of entrepreneurs to package messages ideally and quickly. This step can be done by using social media as a marketing tool or what is known as social media marketing.
Exploring Meaning, Motivation, and Nationalism among Indonesian Gen Z in the #KaburAjaDulu Digital Campaign: A Phenomenological Study Fahzaria, Nabilla Anasty; Permatasari, Andalusia Neneng; Putra, Raditya Pratama
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.1858

Abstract

The viral #KaburAjaDulu digital campaign on social media has emerged as an expression of public frustration with economic inequality, limited opportunities, and social injustice in Indonesia, particularly among Generation Z as the dominant group of internet users. This phenomenon raises questions about how young people interpret nationalism in the context of digital discourse and socio-political dissatisfaction. This study examines how Indonesian Generation Z interpret the #KaburAjaDulu digital campaign, the motivations behind their responses, and how the campaign shapes their understanding of nationalism. Using Alfred Schutz's phenomenological approach, the study employed semi-structured interviews with 15 Generation Z social media users who actively followed the campaign. The findings reveal that the campaign is not merely perceived as an invitation to leave the country, but as a digital expression of collective frustration, a symbolic critique of structural limitations, and a way of coping with uncertain futures. Participants' motivations range from pragmatic aspirations for better opportunities abroad to expressions of satire and protest in digital spaces. Their views on nationalism appear increasingly critical and conditional, reflecting a shift from conventional patriotism toward a more reflective sense of belonging. These findings highlight digital campaigns as spaces for youth political expression and identity negotiation, underscoring the need for policy responses that address Generation Z's socio-economic concerns.
Co-Authors Ahmad Arif Nurrahman Alamsyah, Rizki Muhamad Andalusia Neneng Permatasari Anne Maryani Az Zahra, Amanda Fatimah Dewi, Rizki Anggita Hafizh, Salman Ike Junita Triwardhani Indri Rachmawati Listiani, Endri Nabilla Anasty Fahzaria Nasruddin Nasruddin Noviar, Tri Nur Aini Rabiatul Adwiyah Rachmawati, Indri Rahmaniya, Nabila Ramadhan, Dewangga Bintang Rayinda Aliya Ikhtiyar Silfiani, Indri Siti Mahdaria Wulan Trigartanti Yajid Aosa Yuliani Rachma Putri Yulianti Yulianti Yuristia Wira Cholifah