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All Journal Jurnal Ilmiah Mahasiswa FEB International Journal of Local Economic Governance Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan KACANEGARA Jurnal Pengabdian pada Masyarakat GEMA EKONOMI JMD: Jurnal Riset Manajemen & Bisnis Dewantara International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdiraja Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin Journal of Social And Economics Research Journal of International Conference Proceedings Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Research Trend in Technology and Management Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Islamic Economics and finance in Focus (IEFF) Jurnal Semesta Ilmu Manajemen dan Ekonomi Brilliant International Journal of Management and Tourism
Umar Burhan
Faculty Economics And Business Of Brawijaya University Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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STRATEGI AKUN @SHELMADESS DALAM MEMBANGUN PERSONAL BRANDING DAN KARIER MELALUI PLATFORM TIKTOK Nabilatul Leila Ihsani Putri; Umar Burhan
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 8 No. 1 (2025): Januari (2025) - Juni (2025)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v8i1.1366

Abstract

Digital transformation has encouraged Generation Z to utilize TikTok as a strategic medium to build authentic personal branding to support career opportunities. This study aims to explore how Generation Z leverages TikTok as a medium for personal branding that can support long-term career. This research uses a qualitative approach with a case study method, data collected through content observation, in-depth interviews, and documentation, and analyzed through three stages: data reduction, data presentation, and conclusion drawing, with data validity ensured through source and method triangulation. The key informant in this study was Shelma Ayu Desearsa (@Shelmadess) a content creator from Gresik who is active on TikTok with a focus on bodycare, education, and motivation content. The results showed that strategies such as niche selection, content authenticity, and visual consistency play a role in forming a strong professional image. High engagement, trend adaptation, and audience interaction also strengthen the success of personal branding. Credibility and value congruence with the brand open up opportunities for professional cooperation and support career development as a content creator. Sustainable personal branding is a strategic asset in the digital era. TikTok proves to be a potential space for Generation Z in building professional identity and expanding career opportunities.
The Role of Organizational Culture in Enhancing Employee Engagement in the Era of Disruption Musafak Khoiri; Umar Burhan; Suharto Suharto
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2768

Abstract

In the era of disruption, employee engagement has emerged as a strategic imperative for organizational resilience and productivity. This study explores the role of organizational culture in sustaining employee engagement amid technological transformation, remote work, and economic uncertainty. Using a qualitative exploratory method, data were collected through in depth interviews with managers and employees from a private organization in Gresik, Indonesia. The findings reveal that core cultural values agility, inclusiveness, and empowerment play a crucial role in enhancing employees’ emotional commitment and motivation during times of change. These values foster psychological safety, proactive behavior, and organizational belonging. The study further demonstrates that organizational culture serves as both a mediator and moderator in the relationship between external disruptions and employee engagement. Theoretically, this research contributes to engagement literature by contextualizing it within culture driven frameworks, while practically, it offers HR professionals and leaders a roadmap for shaping adaptive cultures that preserve engagement during uncertainty. The study also discusses the limitations of its qualitative approach and recommends future research to validate the findings across various industries.
Transformation of MSME Business Strategy in Facing Economic Uncertainty and Technological Change Silvia Setia Ningrum; Umar Burhan; Mochamad Syafii
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2775

Abstract

This study explores how Micro, Small, and Medium Enterprises (MSMEs) in Indonesia transform their business strategies in response to economic uncertainty and technological change. Utilizing a qualitative exploratory approach, data were collected through in depth interviews with MSME owners and managers across various sectors. Thematic analysis revealed three main patterns of strategic transformation: resource reallocation, innovation in products or services, and digital operational restructuring. Findings highlight that digital capability plays a moderating role, enabling MSMEs with higher digital literacy to respond proactively and maintain business continuity, while those with limited digital competence face greater difficulty adapting. The study contributes to strategic management literature by integrating external pressures and internal digital capacity into a unified framework. Practically, it underscores the importance of digital empowerment policies to support MSME resilience in volatile environments.
Influence of Ads, Product Quality, and Preferences on Honda Purchase Decisions Sutiyowati; Umar Burhan; Suharto
Research Trend in Technology and Management Vol. 3 No. 3 (2025): Research Trend in Technology and Management (in progress)
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v3i3.84

Abstract

This study aims to analyze the influence of advertising, product quality, and consumer preferences on the purchasing decisions of Honda motorcycles in Karanggeneng, Lamongan. The research seeks to understand consumer behavior in vehicle selection. This research employs a quantitative method with data analysis conducted using SPSS. Data were collected through a questionnaire survey distributed to Honda motorcycle users in Karanggeneng. The findings reveal that advertising, product quality, and consumer preferences all significantly affect purchasing decisions, with product quality emerging as the most dominant factor. Validity tests, reliability tests, and other classical assumption tests met the required criteria. These results provide practical insights for motorcycle manufacturers and marketers to enhance their strategies in product development and promotional approaches to better meet the needs of local consumers.
Peran Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Kosmetik Balqiz Fauziah; Umar Burhan
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.559

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara digitalisasi marketing dan brand image dengan keputusan pembelian. Objek studi penelitian ini adalah Panda Lovely yang merupakan usaha kosmetik yang memiliki berbagai cabang di seluruh jawa timur. Populasi penelitian ini adalah pelanggan produk Skintific yang berbelanja di Panda Lovely, dan sampel pada penelitian ini sebanyak 96 orang. Data yang digunakan adalah data primer dan data sekunder yang diolah dengan menggunakan aplikasi SPSS. Hasil dari penelitian menunjukkanc bahwa digitalisasi marketing dan brand image berpengaruh secara signifikan terhadap keputusan pembelian.
Pengaruh Disiplin dan Kepuasan Kerja Terhadap Kinerja Karyawan di Departemen Rotto Cast PT. Langgeng Buana Jaya Gresik: Penelitian Muhammad Hikamush Shofi; Umar Burhan; Adiba Fuad Syamlan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1800

Abstract

Kajian ini memiliki sasaran untuk menelaah besaran dampak yang ditimbulkan oleh kedisiplinan dan kepuasan kerja mempengaruhi performa karyawan pada Departemen Rotto Cast PT. Langgeng Buana Jaya Gresik. Metode penelitian ini menerapkan metode pendekatan kuantitatif. Proses akuisisi data untuk kajian ini dilaksanakan dengan metode distribusi kuesioner kepada 111 orang Karyawan Departemen Rotto Cast PT. Langgeng Buana Jaya Gresik. Studi ini mengaplikasikan metodologi kuantitatif yang memanfaatkan analisis regresi linier berganda. Partisipan dalam riset ini berjumlah 111 orang, dengan proses perolehan data yang memanfaatkan instrumen angket. Pengujian data dieksekusi melalui penerapan serangkaian tes asumsi klasik, yang terdiri dari uji normalitas, multikolinearitas, heteroskedastisitas, autokorelasi, serta linearitas, dengan bantuan piranti lunak Statistical Package for the Social Sciences (SPSS) versi 25.0. Temuan dari analisis mengindikasikan bahwa secara bersamaan, Disiplin Kerja dan Kepuasan Kerja memberikan kontribusi positif serta signifikan pada Performa Karyawan di Departemen Rotto Cast PT. Langgeng Buana Jaya Gresik. Lebih lanjut, pengujian secara individual menemukan bahwa Disiplin Kerja mempunyai dampak yang positif juga signifikan terhadap Performa Karyawan. Variabel Kepuasan Kerja juga terbukti memberikan pengaruh konstruktif dan nyata atas Performa Karyawan. Maka karena itu, implikasi dari temuan riset ini adalah sebuah rekomendasi bagi pihak manajemen perusahaan untuk senantiasa mengoptimalkan Disiplin Kerja serta Kepuasan Kerja demi mendukung elevasi Performa Karyawan pada Departemen Rotto Cast PT. Langgeng Buana Jaya Gresik.
The Effect of Teamwork, Work Motivation, and Work Discipline on Employee Performance at PT. Berkah Kawan Setya M. Mafudz; Umar Burhan; Adiba Fuad Syamlan
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2913

Abstract

This study aims to analyze the influence of teamwork, work motivation, and work discipline on employee performance at PT. Berkah Kawan Setya, a medium-sized construction company. This study used a quantitative approach with a survey method, where data was collected through questionnaires distributed to 47 employees. Data analysis was conducted using multiple linear regression to determine the contribution of each independent variable to employee performance. The results showed that all three independent variables—teamwork, work motivation, and work discipline—have a positive and significant influence on employee performance. Of these, work discipline exerts the most dominant influence, followed by teamwork and work motivation. The coefficient of determination (R²) of 81.8% indicates that the variation in employee performance can be explained by these three behavioral factors, with the remainder influenced by other variables outside the model. These findings emphasize the importance of developing a disciplined, collaborative work environment that sustainably motivates employees. In the context of construction companies facing the challenges of dynamic teamwork and tight project targets, a human resource development strategy focused on behavioral aspects is crucial. This research provides empirical insights for HR management in designing policies that can increase productivity and support project success. Recommendations for companies include strengthening a culture of discipline, building strong team synergy, and providing incentives and rewards to enhance employee motivation.
Pengaruh Manajemen Talenta, Work-Life Balance, Dan Kesejahteraan Terhadap Kinerja Karyawan Generasi Z di Kabupaten Gresik Tsaniyah, Fadhilatur Rahmah; Syamlan, Adiba Fuad; Burhan, Umar
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.300

Abstract

Penelitian ini bertujuan menganalisis pengaruh manajemen talenta, work-life balance, dan kesejahteraan karyawan terhadap kinerja karyawan generasi Z di Kabupaten Gresik. Metode yang digunakan adalah pendekatan kuantitatif dengan jumlah responden sebanyak 96 orang yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa ketiga variabel independen, baik secara parsial maupun simultan, memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini menekankan pentingnya penerapan strategi manajemen sumber daya manusia yang sesuai dengan karakteristik generasi Z guna mendukung peningkatan kinerja secara optimal. Abstract This study aims to examine the influence of talent management, work-life balance, and employee well-being on the performance of Generation Z employees in Gresik Regency. A quantitative approach was employed, involving 96 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that talent management, work-life balance, and employee well-being each have a positive and significant effect on employee performance, both partially and simultaneously. These findings highlight the importance for organizations to adopt human resource management strategies that align with the unique characteristics of Generation Z in order to optimize employee performance.
Pengaruh Promosi, Diskon, dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk di Supermarket The Gourmet Pribadi, Achmad Afif Fajar; Syamlan, Adiba Fuad; Burhan, Umar
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.312

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi, Diskon, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Supermarket The Gourmet. Jenis data yang digunakan dalam penelitian ini adalah jenis data kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan rumus slovin atas populasi rata-rata konsumen di Supermarket The Gourmet dalam waktu 3 bulan terakhir total 13.140 konsumen yang berkunjung. Hasil dari rumus slovin tersebut 99,24 yang dibulatkan oleh peneliti jadi 100 sampel. Analisis yang digunakan adalah uji instrumen, asumsi klasik, analisis regresi berganda, uji t, uji F, koefisien determinasi. Hasil penelitian menunjukkan bahwa variabel Promosi, Diskon dan Kualitas Pelayanan memiliki peran kunci dalam meningkatkan keputusan pembelian produk di Supermarket The Gourmet. Oleh karena itu, Supermarket The Gourmet disarankan untuk terus meningkatkan dan memperhatikan aspek-aspek tersebut guna memastikan tercapainya tujuan bisnis yang optimal.
PENGARUH KOMUNIKASI DAN REWARD SYSTEM TERHADAP KINERJA KARYAWAN DI SDIT AL IBRAH GRESIK Kardina Balghis; Rachmad Ilham; Umar Burhan
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.894

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh komunikasi dan reward system berpengaruh secara parsial dan simultan terhadap kinerja karyawan di SDIT AL Ibrah Gresik. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan penelitian deskriptif. Sampel yang digunakan sebanyak 80 pegawai SDIT Al Ibrah dengan menggunakan teknik pengambilan sampel sampling jenuh (Sensus). Alat yang digunakan menganalisa data adalah SPSS. Analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan komunikasi berpengaruh terhadap kinerja karyawan secara parsial, reward system berpengaruh terhadap kinerja karyawan secara parsial, komunikasi dan reward system berpengaruh terhadap kinerja karyawan simultan.
Co-Authors A. Maya Rupa Anjeli Adama, Muhamad Adiba Fuad Syamlan Adiba Fuad Syamlan Ainul Yaqin ANISAUL HASANAH Asfi Manzilati Awang Tri Satria Azizi, Mochammad Zain Balqiz Fauziah Dewa, Romero Rafliansyach Kusuma Firdaus Indrajaya Tuharea Hamdani, Farid Ilham, Rachmad Kardina Balghis Kusairi Kusairi Kusumah, Rengga M. Mafudz Mailassa’adah Mailassa’adah Marlina Ekawaty Muhammad Hikamush Shofi Multifiah . Multifiah Multifiah Musafak Khoiri Nabilatul Leila Ihsani Putri Pramitasari S.Ant S.Ak M.Ak, Dini Ayu Pribadi, Achmad Afif Fajar Pudjihardjo Pudjihardjo Rachmad Ilham Rengga Kusumah Rina Oktavia Ririn Yuniarsih Rofai, Yuli Rosyihuddin, Muhammad Rusdiyanto Rusdiyanto, Rusdiyanto Santi Merlinda Saputra, Faishal Reza Setyorini, Haryati Silvia Setia Ningrum Sudarman, Suhaily SUHARTO Suharto Suharto Suharto Suharto Sundari, Sri Sutiyowati syafii, mochamad - Tri Cicik Wijayanti Tsaniyah, Fadhilatur Rahmah Ulum, M Bustanul Yuli Rofai Zulyani Zulyani