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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI CommIT (Communication & Information Technology) Indonesian Journal of Cancer Chemoprevention JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Simtek : Jurnal Sistem Informasi dan Teknik Komputer Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Asian Journal of Social and Humanities JIMEK
Jackson Jackson, Jackson
Jurusan Sistem Informasi, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No. 9, Kemanggisan/palmerah, Jakarta Barat 11480
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pemberdayaan PT Property Damai Sejahtera dalam Mengelola Antarmuka dan Hubungan Pelanggan untuk Keunggulan Layanan Yuswardi, Yuswardi; Jackson, Jackson; Jasmane, Jasmane; Tan, Gary; Kirana, Alga; Sihombing, Graciel Chrisearnest
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 4 No. 2 (2026): Januari 2026
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v4i2.11929

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor jasa, khususnya bidang properti dihadapkan pada tantangan dalam pengelolaan antarmuka pelayanan, lingkungan layanan, dan hubungan pelanggan sebagai pondasi pembentukan keunggulan layanan. Kondisi tersebut menunjukkan bahwa upaya peningkatan kualitas layanan tidak hanya bergantung pada kemampuan operasional UMKM, tetapi juga pada strategi komunikasi, responsivitas, dan pengalaman pelanggan secara menyeluruh. Penelitian ini bertujuan membantu pelaku UMKM jasa bidang properti dalam mengidentifikasi permasalahan pelayanan yang dihadapi, kemudian memberikan rekomendasi strategi yang dapat diimplementasikan dalam program peningkatan pelayanan. Metode penelitian menggunakan pendekatan partisipatif melalui wawancara dan observasi langsung terhadap proses pelayanan yang berlangsung. Hasil kajian menunjukkan perlunya perancangan strategi yang lebih terarah dalam mengelola antarmuka pelanggan, penyusunan standar pelayanan yang konsisten agar produktivitas dan kualitas layanan dapat terjaga, serta strategi penguatan hubungan dan loyalitas pelanggan. Rekomendasi ini kemudian dirancang ke dalam bentuk strategi operasional yang dapat diimplementasikan oleh UMKM dalam rangka mewujudkan keunggulan layanan.
Pengaruh Influencer Marketing, Citra Merek, dan Electronic Word Of Mouth Terhadap Keputusan Pembelian pada Marketplace Shopee Jackson, Jackson; Inda Sukati
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8128

Abstract

This study aims to analyze the influence of influencer marketing, brand image, and e-WOM on purchasing decisions on the Shopee marketplace. A quantitative descriptive approach was used, involving 204 Shopee consumers who had previously purchased specific products. They were selected using purposive sampling based on Jacob Cohen's calculation guidelines to ensure the sample accurately represented the population. Data were collected through a questionnaire, which was then analyzed using validity and reliability tests, classical assumption evaluation, multiple linear regression, and hypothesis testing using t-tests and F-tests. The regression analysis showed that influencer marketing had a 34.8% influence on purchasing decisions, brand image contributed 32.7%, and e-WOM had an influence of 20.0%. Furthermore, the coefficient of determination (R²) showed that these three variables together explained 86.9% of the variation in consumer purchasing decisions. The t- and F-tests confirmed that each variable had a significant and positive influence, both partially and simultaneously, on purchasing decisions on the Shopee marketplace.
Co-Authors Adi Neka Fatyandri Andreas , Andreas Angelina, Winna Anggraeni, Rezky Arifin, Felix Gerrard Carol, Carol Christina Desi, Christina Chua, Agus Sandro Deli, Deli Erwin Erwin Ferry Sandra Fitty Valdi Arie, Fitty Valdi Haeruddin Haeruddin Halim, Johni Hartono*, Benedicte Hendra N. Tawas Ishak Eko Hadi T, Ishak Eko Jasmane, Jasmane Kirana, Alga Lim, Stephen Lim, Vincent Nimatul Mamuriyah Rudy Rudy Saputra, Christian Selina, Selina Sihombing, Graciel Chrisearnest Sonata, Vina Sukati, Inda Susanto, Jhony Suwarno Suwarno Tan, Gary Tony Wibowo, Tony Wibowo, Erwin Sya’ban Ardi Yuswardi yuswardi, Yuswardi