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Devi puspitasari, Devi
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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Puspitasari, Devi; Nurmaning, Bina Andri
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/dm8jbf14

Abstract

This study aims to determine the effect of product quality, service quality on customer satisfaction. This type of research uses quantitative research. The population in this study were customers of Kedai Coffee ACC Tulungagung. The sample in this study was 100 respondents with the accidental sampling technique. Data collection techniques used questionnaires and observations. Data analysis techniques used multiple linear regression analysis with SPSS version 27. Hypothesis testing used the t test, F test and determination coefficient test (R2). The results of this research are: 1) Product quality has a positive and significant effect on customer satisfaction, 2) Service quality has a positive and significant effect on customer satisfaction, 3) product quality and service quality have a positive and significant effect on customer satisfaction.
Co-Authors Abdy Ihdalumam Ali Rahayu Aliyah, Nuur Iffah Ardhianto, Erdiek Aryanti, Shabrina Dessy Cahyani, Wulan Catur Saptaning Wilujeng Deananta, Senja Deananta Dedi Supriadi Dwi Sutiningsih Dyah Rini Indriyanti Efendy, Mamang Eko April Ariyanto, Eko April Fajar Ari Nugroho Ghanistantiono, Ghanistantiono Hartanti Hartanti, Hartanti Ibnu Fajar, Al Amin Ipango, Chairunnisa Jayawarsa, A.A. Ketut K. Pudjibudojo, Jatie Kartikasari, Liza Wahyu Khairina, Fahira Miftahul Kusumandari, Rahma Kusumawardani, Septya Ayu Lestari, Bawinda Sri Maulana, Dade Maulidya, Novarida Mutiara, Aprillia Stevani Nia Lestari, Sofiyah NUGROHO HARI PURNOMO Nurmaning, Bina Andri Pamalah, Mar’a Idza Pasca Rini, Amanda Putrantoko, Deva Rio Perdana Putri Maharani Raihan, Muhammad Reswari, Ardhana Kusuma Rinaldo Rino Subekti Rizal, Agus Rizal, Muchammad Saadah, Naini Santoso, Mochamad Budi Sri Haryani Sri Lestari, Bawinda Syaharani, Salsabila R K Tata Sutabri Tri Wahyudi Umi Rohmah Wahyuningrat, Febryliana Dewi Windayanti, Windayanti Yuni T, Veronika