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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Journal of Tourism Destination and Attraction WIDYA MANAJEMEN Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Sewaka Bhakti Jurnal Ekuilnomi Jurnal Ekonomi SENTRI: Jurnal Riset Ilmiah Dharma Bhakti Management and Applied Social Studies Review
Ni Wayan Wina Premayani, Ni Wayan Wina
Universitas Hindu Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Journal : WIDYA MANAJEMEN

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PENGARUH KEWAJARAN HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN WINA RUMAH KEBAYA Ni Wayan Wina Premayani; Gede Agus Dian Maha Yoga
Widya Manajemen Vol 1 No 2 (2019): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.705 KB) | DOI: 10.32795/widyamanajemen.v1i2.360

Abstract

Along with the increase in the number of boutiques of Balinese kebaya, making competition in the kebaya industry increasingly high, and entrepreneurs are required to determine the marketing strategy planning that will be used to face the current competition. Consumer satisfaction is a very important thing to consider in facing the market competition of the Balinese kebaya industry. The number of samples representing the population in this study were as many as 75 consumers of Wina Rumah Kebaya. Data were analyzed by multiple linear regression analysis techniques, where the validity and reliability tests were carried out in the initial stages of testing. The results of this study are the price fairness and product quality partially have a significant effect on customer satisfaction, price fairness and product quality simultaneously also significantly influence customer satisfaction, and the prices fairness has the most dominant influence. For this reason, to increase customer satisfaction it is necessary to improve the quality of kebaya and consider the fairness of the price determined.
Co-Authors Anak Agung Komang Suardana Citra Diah Lestari, Ni Kadek Dewi, Ni Gst Ayu Kd Diah Ambara Gede Agus Dian Maha Yoga Gede Agus Dian Maha Yoga Gusti Alit Suputra Gusti Alit Suputra I Made Endra Lesmana Putra I Putu Putra Astawa, I Putu Putra I Wayan Suartina I.A. Indriani Ida Ayu Putu Widani Sugianingrat Indraswari Giri Juniantari, Ni Made Sri Luh Nik Oktarini Made Dian Putri Agustina Made Novia Indriani Ni Luh Adisti Abiyoga Wulandari Ni Made Wulandari Kusumadewi Ni Putu Sri Hartati Oktarini, Luh Nik PRATIWI, NI PUTU EKA Purnamayanti, Ni Made Ayu Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat Putu Krisna Adwitya Sanjaya Putu Lakustini Cahyaningrum Putu Yudy Wijaya Putut Dewantha Jenar Riska Dewi, Ni Putu Saputri, Arista Dwi Suputra, Gusti Alit Susanti, Herny Susanti, Putu Herny Wijaya, Putu Yudy