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Journal : Journal of Advances in Information Systems and Technology

The Effect of Augmented Reality Acceptance on E-Commerce on Cosmetic Purchase Decisions Using Combination TPB and TAM Khoirunnisa, Oktaria Gina; Sugiharti, Endang
Journal of Advances in Information Systems and Technology Vol 5 No 2 (2023): October
Publisher : Department of Computer Science, Faculty of Mathematics and Natural Sciences, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jaist.v5i2.63743

Abstract

The fact that the sales of cosmetic products in Indonesia are increasing causes competition between brands to be unavoidable. One of the strategies the company prepared is to expand its marketing reach with e-commerce. But when selling cosmetic products by online new problem arises, scilicet the absence of a tester causes a lack of information about the product and how the technology is accepted. A lack of understanding about the product will affect consumer buying interest. Shopee answers this problem by providing a markerless augmented reality-based beauty cam feature. Based on this description, this study will analyze the effect of acceptance of the use of augmented reality on product purchase decisions using a combination of the Technology Acceptance Model and Theory of Planned Behavior. Data in his study was collected by distributing online questionnaires to Shopee users who have used this feature. The results of this study indicate that behavioral control variables do not affect a person's behavioral intention to use the beauty cam feature or the intention to buy cosmetic products. In addition to these correlations, all proposed correlations have a significant effect. The results of this study can stimulate future research and become a consideration for feature developers and business owners in other fields.
Co-Authors Abas Setiawan Adha, Nugraha Saputra Adi, Pungky Tri Kisworo Adi, Pungky Tri Kisworo Afifah, Eka Nur Afifah, Eka Nur Al Hakim, M. Faris Alamsyah - Amin Suyitno Anggara, Dian Christopher Anggyi Trisnawan Putra Arief Broto Susilo Astuti, Winda Try Astuti, Winda Try Asyrofiyyah, Nuril Atikah Ari Pramesti, Atikah Ari Auni, Ahmad Ramadhan Budi Prasetiyo, Budi Choirunnisa, Rizkiyanti Clarissa Amanda Josaputri, Clarissa Amanda Devi, Feroza Rosalina Devi, Feroza Rosalina Dian Tri Wiyanti Dwijanto Dwijanto, Dwijanto Dwika Ananda Agustina Pertiwi Emi Pujiastuti Fauzan, Riantama Sulthana Fitriana, Erma Nurul Florentina Yuni Arini, Florentina Yuni Hakim, M. Faris Al Hani'ah, Ulfatun Hariyanto, Abdul Hernowo, Mutiara Heryadi, Muhammad Heri Indah Urwatin Wusqo Isa Akhlis Juliater Simamarta Jumanto Jumanto, Jumanto Jumanto Unjung Khoirunnisa, Oktaria Gina Korzhakin, Dian Alya Krida Singgih Kuncoro Kuncoro, Rizki Danang Kartiko Kurniawati, Putri Aida Nur Lestari, Dewi Indah Listiana, Eka Malisan, Johny Maulidia Rahmah Hidayah, Maulidia Rahmah Much Aziz Muslim Much Aziz Muslim Muhammad Kharis Mulyono Mulyono Muzayanah, Rini Nofrisel, Nofrisel Nugroho, Prisma Bayu Perbawawati, Anna Adi Perbawawati, Anna Adi Pipit Riski Setyorini Pradana, Dany Pradhana, Fajar Eska Purnamasari, Ratnaningtyas Widyani Raharjo, Ahmad Solikhin Gayuh Ratri Rahayu Riza Arifudin Rofik Rofik, Rofik Rupiah, Siti S.Pd. M Kes I Ketut Sudiana . Sampurno, Global Ilham Sampurno, Global Ilham Sari, Firar Anitya Sekartaji, Novanka Agnes Sekarwati Ariadi, Tiara Subarkah, Agus Sugiman Sugiman Sukestiyarno Sukestiyarno Sukmadewanti, Irahayu Sukmadewanti, Irahayu Sulis Eli Triliani, Sulis Eli Supriyono Supriyono Susanti, Eka Lia Sutarti, Sri Sutarti, Sri Umi Latifah Vedayoko, Lucky Gagah Vedayoko, Lucky Gagah Whisnu Ulinnuha Setiabudi, Whisnu Ulinnuha Wijaya, Henry Putra Imam Zaaidatunni'mah, Untsa Zaenal Abidin