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All Journal Al-Manahij: Jurnal Kajian Hukum Islam Nurani: Jurnal Kajian Syariah dan Masyarakat Muamalah Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Dynamic Management Journal Muqaranah Al-Manahij : Jurnal Kajian Hukum Islam Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah
Muhamad Harun
Universitas Islam Negeri Raden Fatah Palembang, Sumatera Selatan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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REBRANDING WEST JAVA: INTEGRATING VISIONARY LEADERSHIP, SOCIAL TRANSFORMATION, AND PLACE IDENTITY TO ACHIEVE COMPETITIVE ADVANTAGE AND INVESTMENT READINESS Islami, Vina; Andriani, Ria; Heirunissa, Heirunissa; Harun, Muhamad
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15130

Abstract

This study focuses on regional marketing strategies in West Java to address suboptimal economic development and to leverage local cultural potential in regional branding. The purpose of the research is to develop a conceptual model integrating visionary leadership, social transformation, and place identity to enhance investment readiness through the mediation of Sustainable Competitive Advantage (SCA), with environmental sustainability and infrastructure support as moderating variables. The method employed is qualitative conceptual analysis and a review of literature and reliable documentary sources. The findings produce a conceptual model showing that successful regional marketing strategies require a holistic synergy of leadership, Sundanese cultural values, and social innovation supported by sustainable practices. The study’s contribution and novelty lie in the multidimensional integration of regional branding strategies, focusing on SCA and investment readiness. The study’s limitation is its conceptual nature, necessitating empirical validation and gradual policy implementation.
Co-Authors Andri Rizko Yulianto Asril, Andi Diana Tambunan Dina Purnama Sari Erniwati Erniwati Fauziah Fauziah Heirunissa, Heirunissa Herlan, Hasta Herudini Subariyanti Juliyana, Umita Martabela, Pepni Muhammad Adil Muhammad Adil, Muhammad Nashihin, Indat Nilawati Nilawati Pratama, Joni Ria Andriani Sapira Prakasa Sari, Resty Okta Iman Sazly, Syukron SRI RAHAYU Suhendar, Asep Suwanda Aditya Saputra Torik, Muhammad Utami, Iftitah Vina Islami, Vina Zanita, Erlina