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Strategi Gatra Sumbagsel Dalam Mempertahankan Eksistensi Media Informasi Di Era New Media Yulmi Pransiska; Sumaina Duku; Hasril Atieq Pohan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.689

Abstract

This study aims to find out how the Gatra Sumbagsel Strategy maintains the existence of information media in the new media era. With the presence of Gatra Sumbagsel media as an extension of Gatra Nasional in maximizing business potential in Sumbagsel which has not been optimally exploited by Gatra Nasional. This type of research uses descriptive qualitative methods with primary data sources from interviews and secondary data sources from observation and documentation. The data collection carried out by the researcher was in three stages: data reduction, data presentation, and drawing conclusions. The results of the study show the strategies implemented by Gatra Sumbagsel in maintaining its existence as an information medium: Conduct strategic management, analyze the environment, formulate strategies, implement and then evaluate. the program carries out program planning, utilizes social media as a medium in promoting its programs or providing information, implementing strategies in production, monitoring and evaluating programs, implementing strategies in HR development of gatra sumbagsel providing opportunities for employees of gatra sumbagsel to contribute ideas and provide training to employees of gatra sumbagsel. Based on the results of the research conducted by the researchers, it can be concluded how the South Sumatra gatra strategy maintains the existence of information media in the new media era. After managing the Gatra Sumbagsel media strategy, it can maintain the existence of information media in the new media era, because it has contributed to and has followed technological developments where social media has become a medium with a dual role, the responsibility of the elite to a quality public. Media Gatra Sumbagsel is expected to continue to innovate in making quality programs and in accordance with the wishes of the community. As well as improve the quality of the program.
STRATEGI PENGELOLAAN BERITA WEBSITE UIN RADEN FATAH PALEMBANG SEBAGAI MEDIA INFORMASI UNIVERSITAS Erna Rustiana; Hamidah Hamidah; Sumaina Duku
Tabayyun: Journal of Journalism Vol 1 No 1 (2020): Tabayyun: Journal of Journalism
Publisher : Program Studi Jurnalistik, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (937.977 KB) | DOI: 10.30009/tabayyun.v1i1.8159

Abstract

"The strategy of managing the UIN Raden Fatah website news as a university information media. The problem in this thesis is that people want things that are fast paced. Therefore, in adjusting people's behavior, news presentation is increasingly shifting from starting to display content in the form of long form writing, switching to short forms and finally readers are interested in the news delivered so that it attracts readers to visit the UIN Raden Fatah website and provide feedback (clickbait ). The purpose of this research is to find out how the strategy of managing the news website of UIN Raden Fatah Palembang. This research uses a qualitative descriptive approach through a survey of the object under study, in qualitative research which means the researcher himself or with the help of others, data collection tools in the form of interviews, observations, and documentation. Types and sources of qualitative research data were obtained directly from original sources (not through intermediaries). Primary data sources were obtained through depth interviews such as interviewing the head of Public Relations Dra. Elisma Harfiani, MM and several communicants. Secondary data is used as a complement in the study. Determining the news strategy first determines editorial management for the news strategy consisting of two strategic forms including (1) Writing that is emphasized by the editor of www.radenfatah.ac.id, namely procuring long titles that are rich in keywords and dividing news content into several pages, ) The news policy strategy is an effort to maintain media branding to reap as many visitors as possible by developing content in it. The obstacle that occurs in the management of UIN Raden Fatah's website news is the lack of human resources. Keywords: strategy, management, media, news and website
Pengaruh Instagram Fashion Influencer Terhadap Gaya Busana Muslim Mahasiswi Program Studi Jurnalistik Universitas Islam Negeri Raden Fatah Palembang Fima Aunia; Choiriyah Choiriyah; Manah Rasmanah; Sumaina Duku; Ahmad Harun Yahya
Tabayyun: Journal of Journalism Vol 3 No 1 (2022): Tabayyun : Journal of Journalism
Publisher : Program Studi Jurnalistik, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.204 KB) | DOI: 10.30009/tabayyun.v3i1.15265

Abstract

Berkembangnya media komunikasi dan informasi saat ini, membawa semua dalam kehidupan masyarakat terbawa arus moderenisasi termasuk pakaian. Tak terkecuali busana muslimah pun terus mengalami perkembangan dari waktu ke waktu. Penelitian ini berjudul “Pengaruh Fashion Influencer Dalam Instagram Terhadap Gaya Busana Muslim Mahasiswi Program Studi Jurnalistik UIN Raden Fatah Palembang”. Adapun yang menjadi rumusan masalah dalam penelitian ini adalah bagaimana pengaruh fashion influencer @jenaharanasution di instagram terhadap gaya busana muslim mahasiswi program studi jurnalistik UIN Raden Fatah Palembang. Bagaimanakah gaya busana muslim mahasiswi Jurnalistik UIN Raden Fatah Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis data regresi. Sampel penelitian ini berjumlah 31 responden yang merupakan mahasiswi aktif prodi Jurnalistik UIN Raden Fatah Palembang. Sampel dalam penelitian ini diambil dengan cara purposive sampling, dengan teknik pengumpulan data penelitian menggunakan angket atau kuesioner. Analisis data dilakukan dengan cara memeriksa kuisioner yang telah dijawab oleh responden, kemudian menghitung frekuensi dan persentase dari artenatif jawaban yang telah diperoleh serta menarik kesimpulan. Hasil penelitian menunjukan bahwa terdapat pengaruh fashion influencer @jenaharansution di Instagram terhadap gaya busana muslim mahasiswi program studi Jurnalistik UIN Raden Fatah Palembang.
Strategi Komunikasi (MSS) Masyrakat Sehat Sriwijaya Banyuasin Dalam Menyebarkan Program Eliminasi TBC Kepada Masyarakat M. Rapli juliansyah; Hamidah Hamidah; Sumaina Duku
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.728

Abstract

The purpose of this study was to determine the communication strategy of the Banyuasin MSS (Masyrakat Sehat Sriwijaya) in disseminating TB elimination programs to the community. The research was conducted because today many people are less concerned about health, concern for managing a healthy lifestyle for some people is still very minimal in developing countries like Indonesia. Health problems in Indonesia are endlessly discussed, especially for people who have incomes below the average. Therefore researchers are interested in conducting research in this field. This study uses a qualitative descriptive research method. the researcher wants to describe the conditions that will be observed in the field in a more specific, transparent, and in-depth manner. This study attempts to describe situations/events so that the data that will be collected is descriptive in nature to identify the internal and external environment in MSS (Masyarakat Sehat Sriwijaya) Banyuasin.
Peran Wartawan Dalam Mempromosikan Wisata Melalui Bentuk Berita Pada Media Sosial Instagram Instansi Berita Harian @Bisniscom.Sumbagsel R.A.Rizkha apriliza; Sumaina Duku; Hasril Atieq Pohan; Jufrizal Jufrizal; Aliasan Aliasan
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 3 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i3.14961

Abstract

Penelitian ini berjudul “Peran Wartawan dalam Mempromosikan Wisata Melalui Bentuk Berita Pada Media Sosial Instagram @Bisniscom.sumbagsel”. Penelitian ini bertujuan untuk mengetahui bagaimana peran wartawan dalam mempromosikan wisata melalui bentuk berita yang dilihat dari media sosial Instagram instansi berita Bisnis Indonesia Sumbagsel yaitu @Bisniscom.sumbagsel. Jenis penelitian ini merupakan kualitatif deskriptif. Teknik pengumpulan data dilakukan dengan mewawancarai empat orang jurnalis Bisnis Indonesia Sumbagsel secara langsung sebagai informan, studi kepustakaan, observasi dan dokumentasi. Setelah data terkumpul akan dianalisis melalui tiga tahap yaitu, mereduksi data, penyajian data, serta penarikan kesimpulan yang disajikan dalam bentuk deskriptif kualitatif. Penelitian ini menggunakan teori peran wartawan dari berbagai ahli dan teori promosi Basu Swastha dan Irawan. Hasil penelitian menunjukkan bahwa mempromosikan wisata termasuk peran wartawan dalam melakukan tugasnya. Bisnis Indonesia Sumbagsel sangat berperan sebagai media informasi dengan mempromosikan informasi wisata melalui berita yang mereka buat dan dapat dijadikan sebagai referensi masyarakat yang hendak plesiran. Tidak hanya sebagai bahan referensi, tetapi juga berita wisata dapat menjadi media hiburan dan memiliki peran penting sebagai kontrol sosial bagi khalayak ramai. Dengan keberadaan sosial media Instagram sangat mempermudah instansi berita seperti Bisnis Indonesia Sumbagsel dalam mempublikasikan berita melalui Instagramnya yaitu @bisniscom.sumbagsel. Bisnis Indonesia juga melakukan metode promosi agar berita wisata yang dibuat mendapatkan banyak pengunjung yaitu dengan menggunakan metode memberitahu dan membujuk. Bisnis Indonesia Sumbagsel diharapkan tetap selalu update berita mengenai informasi wisata secara up to date, akurat berdasarkan realita yang sebenarnya, dan terus meningkatkan kualitas berita wisata dengan selalu update video konten wisata di Instagram maupun sosial media lainnya agar bisa membantu pemerintah dalam hal meningkatan kunjungan wisata di Sumatera Selatan.
Analisis Komunikasi Virtual Dalam Dunia Roleplayer Grup RP Palembang Platform Telegram Alfiyah Humairoh; Suryati Suryati; Sumaina Duku
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.1019

Abstract

With the title "Analysis of Virtual Communication on the Palembang World RP Group Roleplayer Telegram Platform". This study describes how virtual communication in roleplayer games among teenagers, especially teenagers in the city of Palembang. This study aims to find out how the process of roleplayer users form virtual communication and analyze virtual communication in the telegram platform roleplayer world towards members of the RP Palembang group. The theory used in this research is social science theory and new media theory. The research method used in this study is a qualitative research method. The approach used by researchers in this study is through observation obtained by conducting observations and structured interviews to become a reference for researchers to understand in depth about virtual communication in telegram platform roleplayer games. From the research results that have been obtained from the observation and documentation of researchers, the author can explain the process of forming virtual communication between roleplayer players, the types of virtual communication that occur in roleplayer games, supporting factors and inhibiting factors for virtual communication for roleplayer players and the advantages of the telegram platform in forming virtual communication in the roleplayer world of RP Group Palembang members.
Dampak Pandemi Covid-19 Terhadap Omset Pedagang Sayur Pasar Pagi Ogan Kelurahan Bukit Lama Palembang di Era New Normal Nur Asia; Suryati; Sumaina Duku
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 7 No. 2 (2023): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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Abstract

The research aims to determine the income of market traders during the Covid-19 pandemic, to determine the Impact of the Covid-19 Pandemic on the Turnover of Vegetable Traders at Pasar Pagi Ogan, Bukit Lama Village, Palembang in the New Normal Era. The research method used is qualitative, in the data collection techniques there are observations, interviews and documentation. The results showed that the income of market traders during the Covid 19 pandemic decreased dramatically because buyers were still afraid to shop outside the house even though the government had urged the public to comply with health protocols, but traders remained enthusiastic and chose to trade due to economic needs. fulfilled, so that the income generated by traders only reaches 40-60% of the capital issued with profits ranging from 15,000-20,000 per day during the new normal during the Covid-19 pandemic. It can be said to have decreased due to very cheap selling prices, having to promote or sell vegetables far from the capital price, the quality of vegetables getting worse day by day and inconvenience in providing services during buying and selling transactions due to fear of epidemics and having to interact directly with the community in the market . This triggers an impact according to him, turnover which before the pandemic came reached 80% is now only 40-60% with continuous additions to capital. Penelitianbertujauan untuk mengetahui pendapatan para pedagang pasar selama masa pandemic covid 19, untuk mengetahui Dampak Pandemi Covid-19 terhadap Omset Pedagang Sayur Pasar Pagi Ogan Kelurahan Bukit Lama Palembang Diera New Normal. Dengan metode penelitian yang digunakan kualitatif,pada teknik pengumpulan data adanya observasi,wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa pendapatan para pedagang pasar selama masa pandemi covid 19, menurun drastis dikarenakan pembeli masih merasa takut untuk berbelanja keluar rumah walaupun pemerintah sudah menghimbau masyarakat untuk tetap mematuhi protokol kesehatan, namun para pedagang tetap antusias dan memilih untuk berdagang dikarenakan faktor kebutuhan ekonomi harus terpenuhi, sehingga pendapatan yang dihasilkan oleh para pedagang hanya mencapai 40-60% terhitung dari modal yang dikeluarkan dengan keuntungan yang diperoleh mulai dari 15.000-20.000 perhari selama new normal di masa pandemi covid-19. Dapat dikatakan menurun dikarenakan harga jual yang sangat murah,harus mempromosikan atau menjual sayuran jauh dari harga modal, kualitas sayur yang semakin hari semakin memburuk serta ketidaknyamanan dalam memberikan pelayanan selama transaksi jual beli dikarenakan timbulnya rasa takut atas wabah dan harus berintekasi langsung dengan masyarakat di pasar. Hal ini memicu timbulnya dampak menurutnya omset yang sebelum masa pandemi datang mencapai 80% sekarang hanya 40-60 % dengan penambahan modal secara terus menerus.
Analisis Semiotika Film Pertaruhan The Series M. Ridho Ilahi; Sumaina Duku; Hartika Utami Fitri
Social Science and Contemporary Issues Journal Vol. 1 No. 3 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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Abstract

This research is entitled "Semiotic Analysis of The Series Betting Film". The purpose of this research is to find out the meaning of denotation, connotation, and myths in the film "Betting The Series", and to find out the message contained in the film " Betting The Series". The type of research used is descriptive research with a qualitative approach. Data collection techniques used are primary data and secondary data. The object of this research is the film " Betting The Series" which has eight episodes. The data analysis technique used is Rolnd Barthes semiotic analysis. The results of this study are the meanings of denotation, connotation, and myth in the film "Betting The Series". Denotation is the first stage that uses the Rold Barthes semiotic analysis method, connotation is the original nature of signs, and myth is a second level system of meaning. The messages contained in the film "Betting The Series" are hard work, passion, sacrifice, never give up, and be responsible for solving problems.    KEYWORDS:
Analisis Bahasa Jurnalistik Pada Headline Koran Hybird SumateraEkspres.ID Megatria Agustin Sumiarti; Sumaina Duku; Jawasi Jawasi
Social Science and Contemporary Issues Journal Vol. 1 No. 4 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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Abstract

ABSTRACT: The development of print media from time to time always experiences developments, one of which is hybrid newspapers. Hybrid newspapers are digital-based printed newspapers that can be accessed at any time. This indicates that print media needs innovation to keep up with the times. In news writing, each journalist has different characteristics in writing news. The aim of this research is to determine the use of journalistic language in the headlines of the hybrid Sumatraekspres.id newspaper used. Researchers used descriptive qualitative methods. This type of descriptive qualitative method is used as an illustration of how journalistic language is used in the hybrid newspaper Sumatraekspres.id. The data collection techniques used in this research are observation, interviews and documentation. Apart from providing information, hybrid newspapers can also provide knowledge and insight for readers at large, in newspapers we find many different languages, as a communication tool that can help readers. understand communicatively, especially in writing journalistic language in newspapers. Writing journalistic language determines the information conveyed. Wrong writing can cause errors in meaning for those reading it. Therefore, careful analysis of journalistic language in the hybrid newspaper Sumatraekspres.id is needed before it is published and disseminated to the public and adjusts the characteristics of journalistic language according to Haris Sumadiria's theory. Journalistic language is the language used by a journalist to explain an event in a journalistic work. Every journalist has their own language in writing. However, we need to be careful about the accuracy of the data and the truth of what is happening in the field. From the research results, it can be concluded that the hybrid newspaper Sumatraekspres.id is quite good, but still violates the characteristics of short and concise, populist, logical and clear journalistic language..
Pemanfaatan Olahan Kedelai Dalam Proses Pembuatan Tempe Untuk Meningkatkan Pendapatan Masyarakat Tri Mutia Puspitasari; Suryati Suryati; Sumaina Duku
Social Science and Contemporary Issues Journal Vol. 1 No. 4 (2023): Social Science and Contemporary Issues Journal
Publisher : ScidacPlus

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Abstract

This research discusses "Using Processed Soybeans in the Tempe Making Process to Increase Community Income". This research aims to find out about the use of processed soybeans in the process of making tempeh and tempeh marketing strategies to increase people's income in Lorong Asia, Plaju Ulu Village, Plaju District. This research uses descriptive qualitative research, the data collection tools used are interviews, observation, and documentation. The subjects of this research were Tempe craftsmen at the Plaju Ulu Tempe Crafts Center. The data analysis techniques used are data collection, data reduction, data presentation, and conclusion. The results of this research are that the process of making tempeh takes 96 hours or around 4 days with several stages, namely the first stage of washing soybeans, the second stage of boiling, the third stage of soaking, the fourth stage of washing again, the fifth stage of fermentation, the sixth stage of molding. 2. The marketing strategy used by the craftsmen at the Plaju Ulu Tempe crafting center is still simple, selling tempeh directly to traditional markets around Plaju. Such as the Main Market, Mariana Market, and Tegal Binangun Market, and also collaborates with retailers and restaurants. Always pay attention to the quality and quality of the products they produce so that consumers remain loyal to buy the tempeh they produce and their income can meet their daily living needs, including food, clothing, housing, and education, thereby achieving prosperity
Co-Authors Achmad Syarifudin, Achmad Agustin, Astri Ahmad Adjie Ibrahim Ahmad Harun Yahya Ahmad Harun Yahya Aisyah Safitri Alfiyah Humairoh Aliasan Aliasan Amin Sihabuddin Anang Walian Andraisman Dorin Prahata Anggoro, Sandy Anggraeni, Retih Anti Amelisa Aprilia, Suzan Assoboru, Silvia Choiriyah Choiriyah Dwi Saputra Eni Murdiati Eurico Fatmawati, Meirani Fifi Hasmawati Fifi Hasmawati Fifi Hasmawati Pratama Fima Aunia Fitrianti Fitrianti, Fitrianti Hamidah Hamidah Hamidah Hamidah Hartika Utami Fitri Haryanti Puji Hastuti Hasmawati, Fifi Hidayat Riski Saputra Ikhsan , Muhammad Aidil Jawasi Jawasi Jawasi Jp , Jemma Jeni Okta Jp Jufrizal Jufrizal Jufrizal jufrizal jufrizal Kararek Komaria Komaruddin Krisna Aldrin Gunawan KURNIA KURNIA, KURNIA Kusnadi Lestari, Cornelia Endang Lilis Sukmawati Lola Amelia Putri Siregar M. Aditya Pratama M. Rapli juliansyah M. Ridho Ilahi Maharani . Manah Rasmanah Maryuni, Puspa Megatria Agustin Sumiarti Muhammad Fadliansyah Muhammad Iqbal Dhio Fahrihan Muhammad Lindu Muslimin Muslimin Mustri Liza Nur Asia Nur Asia, Nur Nuraida Nuraida Nuraida Nuril Anggraini Nurul Izzah Panesa Selvia Pebrina Pebrina R.A.Rizkha apriliza Reni Aditia Sapitri Risco Herlambang RR. Ella Evrita Hestiandari Rubim Jaya Kusuma Rustiana, Erna Saipul Anwar Sandy Susmajaya Saputra, Ekky Sari, Intan Fitria Septa Icmaza Sihabudin, Amin SILVIA ANGGRAINI Solekhah, Ayu Suryati Suryati Suryati Tri Andini Firanti Tri Mutia Puspitasari Yahya, Ahmad Harun Yogi Witanto Yulmi Pransiska Zhila Jannati