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Implementasi Baca Buku Bareng (BBB) Dalam Literasi Peserta di Komunitas Book Club Semarang Putri Pertiwi, Annisa; Kisworo, Bagus
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 2 (2025): JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/dwd0zv33

Abstract

Rendahnya literasi di Indonesia telah menjadi permasalahan yang serius yang belum terselesaikan sampai sekarang. Pemerintah telah melaksanakan beberapa program sebagai usaha memaksimalkan literasi di Indonesia tetapi sayangnya hal tersebut belum memberikan perubahan yang signifikan. Kurang efektifnya program literasi dalam ruang lingkup formal memberikan tantangan baru terkait pelaksanaa program literasi di Indonesia. Komunitas sebagai praktik sosial dianggap sebagai alternatif pemecahan masalah ini. Penelitian terkait implementasi program berbasis komunitas ini mendeskripsikan gambaran literasi sebagai praktik sosial peserta. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Berdasarkan pengumpulan data,  hasil yang didapat adalah program BBB memperkuat kesadaran peserta dan memotivasi peserta untuk dapat membaca secara sukarela. Hasil penelitian yang dibuat penting dikarenakan sebagai kajian literature terbaru terkait implementasi program komunitasi. Dapat disimpulkan bahwa dengan adanya implementasi program komunitas yang berbasis terhadap kebutuhan peserta dapat memberikan praktik sosial literasi yang berkelanjutan. Hal ini memberikan model program literasi yang kontekstual dan aplikatif dalam masyarakat luas.
Empowering household economies: women’s economic contributions through the batik puspa nyidro home industry Widiyawati, Dhea Ayu; Kisworo, Bagus
Jurnal Anifa: Studi Gender dan Anak Vol 6 No 2 (2025): December 2025
Publisher : Pusat Studi Gender dan Anak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/anifa.v6i2.12800

Abstract

This study examines the role of women in supporting household economic sustainability, as well as the enabling and constraining factors, through their involvement at the Puspa Nyidro Batik Home Industry in Magelang Regency, Central Java Province. Employing a qualitative research approach, the study involved five female batik workers and one manager as research participants. Data were collected through observations, in-depth interviews, and document analysis. The findings indicate that women perform three interconnected roles. First, the productive role is reflected in their participation in batik production, which contributes directly to household income. Second, the reproductive role is evident in their continued responsibility for domestic tasks, including childcare, spousal care, cooking, and household maintenance. Third, the social role is demonstrated through their active participation in community organizations, particularly the Family Welfare Movement (PKK). Despite their significant contributions, women face economic challenges, primarily low and unstable income due to fluctuating market demand. However, flexible working hours, prior batik-making skills, and strong family support serve as key driving factors that enable their sustained participation. This study contributes to the discourse on women’s economic roles in home-based industries by highlighting the intersection of productive, reproductive, and social responsibilities. It also underscores the importance of skills development and targeted economic support to strengthen the resilience of female workers in the informal sector.
STRATEGI MARKETING PADA LEMBAGA PENDIDIKAN PROFESI DAN KEWIRAUSAHAAN (LPPK) BHAKTI NUSA SEMARANG Lusyaningsih, Resti; Kisworo, Bagus
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1842

Abstract

This study aims to describe the application of the 7P marketing mix implemented in professional and entrepreneurial education institutions in the hospitality and cruise ship programs in adapting to the digital era, as well as to identify the supporting and inhibiting factors that influence the implementation of marketing strategies. This study uses a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The results show that the institution's products, namely hospitality and cruise ship programs based on SKKNI (National Competency Standards), have clear pricing supported by the institution's strategic location, as well as institutional promotion that integrates conventional and digital approaches. Qualified human resources provide responsive services, supported by online service and registration processes and physical evidence in the form of adequate facilities and digital documentation. Digital adaptation accelerates the delivery of information and expands market reach. The high demand for hospitality skills is a supporting factor, while the limitations of digital platform optimization are a hindering factor in the implementation of marketing strategies. These findings provide insights into how institutions in the hospitality sector apply conventional and digital marketing strategies as well as digital transformation in marketing.