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All Journal Jurnal Ilmiah Admnistrasi Niaga IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Economics and Digital Business Review PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Science Contribution to Society Journal
Ira Ningrum Resmawa, Ira Ningrum
Sekolah Tinggi Ilmu Ekonomi YAPAN
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BRANDING 'SHINING BATU' AS A TOURISM PROMOTION STRATEGY IN INSTAGRAM CONTENT @DISPARTABATU Resmawa, Ira Ningrum; Wailmi, Khil; Setiawan, Zunan; Rajab, Muhammad; Muthmainnah, Muthmainnah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11182

Abstract

This research aims to (1) determine the 'shining Batu' branding strategy in instagram content @dispartabatu; and (2) knowing the dimensions of tourism promotion in Instagram content @dispartabatu. This research is qualitative-descriptive research. This research describes the branding 'shining Batu' as tourism promotion in Instagram content @dispartabatu. The data analysis technique in this research consists of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) the 'shining Batu' branding strategy in instagram content @dispartabatu includes brand positioning showing the geographical location of Batu as a tourism potential that other regions do not have, brand personality showing the government's ideas regarding the characteristics of the city of Batu by referring to potential, and brand identity shows the help of the culinary sector in branding Batu as a tourist city; and (2) the tourism promotion dimension in instagram content @dispartabatu contains an entertainment dimension by displaying Sanduk art as Batu's cultural identity, an interaction dimension by inviting the public to visit various interesting tourist destinations in the city of Batu, a trend dimension by uploading trends in international paragliding championships as branding for Shining Batu through sport tourism events, and customization by displaying Batu's typical Rampak Barong art.
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
ANALISIS PENGARUH PENGAKUAN DAN PENGHARGAAN TERHADAP KEPUASAN KERJA PEGAWAI DI RAYON PASAR TURI DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KOTA SURABAYA Windiyanti, Arlin; Widyawati, Eny; Huda, Nurul; Resmawa, Ira Ningrum
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15139

Abstract

The main role played by the Fire and Rescue Service is mainly in Fire Management where the main role of the Fire Department is to deal with fires that occur in various locations, from buildings, forests, to vehicles. They are responsible for putting out fires, rescuing victims, and protecting property from damage caused by fires. The purpose of this research is to examine the influence of recognition and reward variables on employee job satisfaction in the Pasar Turi Rayon of the Surabaya City Fire and Rescue Service. The conclusions that can be drawn from the results of this research are as follows: Factors consisting of recognition and appreciation have a real influence simultaneously (together) on employee job satisfaction in the Pasar Turi Rayon, Surabaya City Fire and Rescue Service, Factors which consists of recognition and appreciation, has a real influence partially (individually) on employee job satisfaction in the Pasar Turi Rayon, Surabaya City Fire and Rescue Service. Among the factors consisting of recognition and appreciation, it turns out that recognition has a dominant influence on employee job satisfaction in the Pasar Turi Rayon of the Surabaya City Fire and Rescue Service, with a partial influence of 65.1%.
Co-Authors Abdul Razak Munir Agrina, Camelia Rizki Agus Prasetyo Arlin Windiyanti Atmaja, Okky Wahyuardhi Atmoko, Adhitya Putera Camelia Rizki Agrina Eny Widyawati epiyanto, Hepiyanto Farida Akbarina Farida Akbarina Fariz Hanifa, Hanifa Jevon Jeconiah Satria Khil Wailmi Kurniawati, Rohmah Melanny Methasari Mochamad Bustomi Muhammad Aziz Muslim Muhammad Rajab Muhammad Rajab Muthmainnah Muthmainnah Muthmainnah Muthmainnah Nailiu, Stefanus Kelvin Nurdin Nurdin Nurdin Nurdin Nurul Huda Nurul Huda Owen De Pinto Simanjuntak Prastyowati, Ratna Pretty Naomi Sitompul Rafadhil, Moch. Ifan Rendi Yanti Rika Maulidya Yuliasri Riny Jefri S. Lutfiani Maghfiroh Saputra, Achmad Dwi Saut Maruli Tua Pandiangan Setiawan, Zunan Siti Masruroh Siti masruroh Suratman Suratman Suratman Suratman Triono, Bambang Tutik Winarsih Wailmi, Khil Waloyo, Waloyo Widyawati, Eny Windiyanti, Arlin Zunan Setiawan