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All Journal Jurnal Ilmiah Admnistrasi Niaga IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Economics and Digital Business Review Jurnal Abmas Negeri (JAGRI) PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Science Contribution to Society Journal Journal of Management Journal of Social Entrepreneurship and Creative Technology
Ira Ningrum Resmawa, Ira Ningrum
Universitas Ciputra
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Resmawa, Ira Ningrum; Agrina, Camelia Rizki; Akbarina, Farida; Suratman, Suratman; Nurdin, Nurdin; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
ANALISIS PENGARUH PENGAKUAN DAN PENGHARGAAN TERHADAP KEPUASAN KERJA PEGAWAI DI RAYON PASAR TURI DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KOTA SURABAYA Windiyanti, Arlin; Widyawati, Eny; Huda, Nurul; Resmawa, Ira Ningrum
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15139

Abstract

The main role played by the Fire and Rescue Service is mainly in Fire Management where the main role of the Fire Department is to deal with fires that occur in various locations, from buildings, forests, to vehicles. They are responsible for putting out fires, rescuing victims, and protecting property from damage caused by fires. The purpose of this research is to examine the influence of recognition and reward variables on employee job satisfaction in the Pasar Turi Rayon of the Surabaya City Fire and Rescue Service. The conclusions that can be drawn from the results of this research are as follows: Factors consisting of recognition and appreciation have a real influence simultaneously (together) on employee job satisfaction in the Pasar Turi Rayon, Surabaya City Fire and Rescue Service, Factors which consists of recognition and appreciation, has a real influence partially (individually) on employee job satisfaction in the Pasar Turi Rayon, Surabaya City Fire and Rescue Service. Among the factors consisting of recognition and appreciation, it turns out that recognition has a dominant influence on employee job satisfaction in the Pasar Turi Rayon of the Surabaya City Fire and Rescue Service, with a partial influence of 65.1%.
The Effectiveness of Branding Campaigns on Social Media Ningrum Resmawa, Ira; Masruroh, Siti; Maulida, Sofia
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to evaluate the effectiveness of branding campaigns on social media by identifying the influence of various variables such as content type, content duration, social media platform, interaction, target audience, and budget on Brand Awareness. Using data from 100 respondents involved in branding campaigns on social media, this study applies multiple linear regression methods to analyze the relationship between independent variables and Brand Awareness as the dependent variable. The reliability of the research instrument, as measured by Cronbach's Alpha, reached 0.927, indicating very good internal consistency. The results of the analysis show that content duration and budget have a significant and positive effect on Brand Awareness, with p values ​​of 0.001 and 0.000, respectively. In contrast, the interaction and target audience variables do not show a significant effect, with p values ​​of 0.498 and 0.123, respectively. The regression model used shows an R² value of 0.594, indicating that 59.4% of the variation in Brand Awareness can be explained by the variables in the model. The ANOVA test supports the overall significance of the model with F value = 34.680 and p = 0.000.These findings highlight the importance of duration and budget in social media branding campaigns and provide valuable insights for marketers to design more effective strategies. This study recommends considering increasing the duration and budget allocation in branding campaigns and conducting further research to explore other factors that may affect Brand Awareness.
Digitalization of Savings and Loans to Improve Financial Management of PKK Candi Lontar, Sambikerep Surabaya Prayogi, Gusti Dian; Resmawa, Ira Ningrum; Febriana, Annisah
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Desember 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i2.1760

Abstract

Training to introduce savings and loan accounting applications is a form of community service activity carried out by lecturers from STIE YAPAN. The partners in this activity are the management and members of the PKK RW 07 Candi Lontar savings and loan group. The savings and loan activity is an economyc activity commonly carried out by PKK women in RW 07 Candi Lontar. However, manual transaction recording often causes difficulties in financial management and reporting. Therefore, this community service activity aimed to provide training on the use of savings and loan accounting applications to PKK women in RW 07 Candi Lontar. The implementation method included five stages: socialization and needs assessment, face-to face training, application implementation, post-training assistance, and evaluation, and program sustainability. The results showed an increase in participants' understanding and skills in using the application. It was evident that participants are able to record savings, loan, and installment transactions digitally, as well as create simple financial reports. The sustainability of this program is expected to help manage the PKK savings and loan unit's finances to be more accountable and efficient.
REIMAGINING SOCIAL ENTREPRENEURSHIP THROUGH CREATIVE TECHNOLOGY: VIRTUAL INNOVATION FOR INCLUSIVE COMMUNITY DEVELOPMENT Ira Ningrum Resmawa; Siti Masruroh; Paryadi Paryadi; Faisal Razak
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3907

Abstract

Digital transformation has reshaped the landscape of social entrepreneurship, offering innovative opportunities to address complex societal challenges. Traditional approaches often limit participation and fail to reach marginalized communities, highlighting the need for inclusive frameworks that leverage technology. Creative technological tools, including virtual platforms and collaborative digital solutions, present potential pathways to enhance engagement, co-creation, and equitable impact within social initiatives. This study aims to investigate how creative technology can be systematically integrated into social entrepreneurship to foster inclusive community development. Specific objectives include identifying mechanisms that enable participatory engagement, evaluating the impact of virtual innovation on social outcomes, and developing a conceptual framework to guide practitioners in implementing digitally-mediated social projects. A mixed-methods design was employed, combining quantitative surveys of 50 participants with qualitative interviews and case study observations. Data analysis involved descriptive statistics, inferential testing, and thematic coding to explore patterns of engagement, skill development, and social impact within technology-mediated interventions. Findings indicate that digital platforms significantly enhance participation, collaboration, and perceived community benefits. Engagement levels correlate with technological proficiency, while structured virtual co-creation processes foster empowerment and social cohesion. The study provides empirical and conceptual evidence that creative technology is a critical enabler of inclusive social entrepreneurship. These insights suggest practical guidelines for designing sustainable, scalable, and equitable digital interventions, advancing theoretical understanding of technology-driven social innovation.
Marketing Strategies UMKM di Kabupaten Manggarai Barat: Menghadapi Tantangan Pasca-Pandemi dan Digitalisasi Hanifa Hanifa; Ira Ningrum Resmawa
Economics and Digital Business Review Vol. 6 No. 2 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Studi ini mengkaji strategi pemasaran yang diterapkan oleh usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Manggarai Barat dalam menghadapi tantangan pasca-pandemi dan meningkatnya digitalisasi. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini menyelidiki bagaimana UMKM beradaptasi dengan gangguan ekonomi, keterbatasan sumber daya, dan perubahan perilaku konsumen dengan memanfaatkan platform digital. Data dikumpulkan melalui wawancara semi-terstruktur dengan pemilik dan manajer UMKM untuk mengidentifikasi strategi kunci, hambatan, dan faktor pendorong dalam adopsi pemasaran digital. Hasil penelitian menunjukkan bahwa meskipun pemasaran digital menawarkan peluang signifikan untuk pertumbuhan dan ketahanan, banyak MSMEs menghadapi hambatan seperti kurangnya literasi teknologi, akses terbatas ke alat digital, dan infrastruktur yang tidak memadai. Meskipun demikian, beberapa usaha berhasil mengintegrasikan platform digital untuk meningkatkan visibilitas dan penjualan. Penelitian ini berkontribusi pada pemahaman yang lebih baik tentang bagaimana MSMEs dapat mempertahankan bisnis mereka melalui strategi pemasaran adaptif dan memberikan wawasan praktis bagi pembuat kebijakan dan pemangku kepentingan untuk mendukung transformasi digital MSMEs.
Co-Authors Abdul Razak Munir Agrina, Camelia Rizki Agus Prasetyo Annisah Febriana SE., MSi., Ak., CA Arlin Windiyanti Atmaja, Okky Wahyuardhi Atmoko, Adhitya Putera Camelia Rizki Agrina Eny Widyawati epiyanto, Hepiyanto Faisal Razak Farida Akbarina Farida Akbarina Fariz Gusti Dian Prayogi Hanifa Hanifa Jevon Jeconiah Satria Khil Wailmi Kurniawati, Rohmah Maulida, Sofia Melanny Methasari Mochamad Bustomi Muhammad Aziz Muslim Muhammad Rajab Muhammad Rajab Muthmainnah Muthmainnah Muthmainnah Muthmainnah Nailiu, Stefanus Kelvin Nurdin Nurdin Nurdin Nurdin Nurul Huda Nurul Huda Owen De Pinto Simanjuntak Paryadi Paryadi Prastyowati, Ratna Rafadhil, Moch. Ifan Rendi Yanti Rika Maulidya Yuliasri Riny Jefri S. Lutfiani Maghfiroh Saputra, Achmad Dwi Saut Maruli Tua Pandiangan Setiawan, Zunan Siti Masruroh Siti Masruroh Siti masruroh Sitompul, Pretty Naomi Suratman Suratman Suratman Suratman Triono, Bambang Tutik Winarsih Wailmi, Khil Waloyo, Waloyo Widyawati, Eny Windiyanti, Arlin Zunan Setiawan