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Analisis Faktor Penyebab Kegagalan Minimarket Waralaba dalam 2–3 Tahun Pertama Operasional Herdianto, Herdianto; Fasya, Diva Dinar; Ahtisya, Syauqi; Rukmana, Ovalia
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The rapid growth of modern retail in Indonesia has accelerated the expansion of franchise minimarkets across urban and semi-urban areas. Despite their standardized operating systems and brand advantages, many franchise minimarket outlets fail and close within the second to third year of operation. This study aims to identify and explain the key factors contributing to early franchise minimarket failure through a qualitative approach that foregrounds owners’ lived experiences and interpretations of failure. Data were collected through in-depth interviews with former franchise minimarket owners whose outlets had ceased operations, and were strengthened through netnography and document analysis as triangulation to enhance credibility. All qualitative data were analyzed using NVivo 15 following a thematic analysis procedure involving data familiarization, open coding, categorization, and theme development to reveal dominant patterns underlying business closure. The findings indicate that franchise minimarket failure is a multifactor phenomenon shaped by the interaction of internal and external pressures. Key internal drivers include weak marketing management, limited capability to develop adaptive sales strategies, and escalating operational costs. External drivers include non-strategic locations, shifting customer traffic patterns, declining local purchasing power, and aggressive competition from large networked modern retailers. Outlets established without adequate market feasibility assessment were more vulnerable to recurring losses and cash-flow constraints, ultimately leading to closure. These findings underscore the importance of rigorous pre-entry planning, strengthened managerial capacity, and supportive zoning policies to improve the sustainability of franchise minimarkets.
Peran Dimensi Assurance Dalam Membentuk Kepuasan Mahasiswa Terhadap Layanan Administrasi Akademik (Studi Kasus Pada Politeknik Pariwisata Palembang) Herdianto, Herdianto; Suandi, Suandi; juliartha, Edwar; Fanada, Mery; Nazaputra Kiemas, Muhammad Giri Ramanda
Jurnal Ilmu Administrasi dan Studi Kebijakan (JIASK) مجلد 8 عدد 2 (2026): Jurnal Ilmu Administrasi dan Studi Kebijakan (JIASK) (Maret 2026)
Publisher : MAP Program Pascasarjana Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jiask.v8i2.397

Abstract

The Assurance dimension in the SERVQUAL model serves as the foundation for building student trust in the quality of higher education academic administrative services. This study aims to deeply analyze the role of the Assurance dimension in shaping student satisfaction at Palembang Tourism Polytechnic (Poltekpar Palembang), encompassing: per-indicator satisfaction levels, cross-cohort satisfaction patterns, service gap analysis, and implications for student loyalty and institutional quality. Using descriptive quantitative methods with 93 respondents from 1,245 active students selected via proportionate stratified random sampling, the study employed a 4-point Likert scale instrument adapted from the SERVQUAL model. Results show the Assurance dimension achieved 73% satisfaction, ranking second highest among five SERVQUAL dimensions, yet leaving a 27% dissatisfaction gap. Staff accountability in handling service re-delivery (75%) emerged as the primary strength, while direct on-demand service fulfillment (70%) constitutes the critical weakness. Cross-cohort analysis reveals an inverted-U pattern: the 2022 cohort scored highest (74.4%) while the 2021 cohort scored lowest (71.5%), interpreted as reflecting differences in service interaction intensity and expectation formation. Gap analysis identifies three root sources: inconsistent staff competence, absence of published SOPs, and limited service information systems. The study concludes that improving Assurance requires three-layer intervention: human resource competency strengthening, SOP-based service reform, and development of a service excellence culture grounded in institutional trust.