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Meilan Sugiarto
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pengaruh E-Service Quality terhadap E-Satisfaction dan E-Trust serta Dampaknya pada E-Loyalty Pelanggan Shopee Susanta, Susanta; Vinandara, Shiffa Dea; Sadeli, Sadeli; Sugiarto, Meilan
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12831

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap E-Satisfaction dan E-Trust serta dampaknya pada E-Loyalty pelanggan Shopee. Pengambilan sampel menggunakan teknik probability sampling dengan teknik simple random sampling. Ukuran sampel pada penelitian ini sebanyak 120 responden. Analisis statistik deskriptif dan analisis statistik inferensial dengan metode Structural Equation Modelling (SEM) dengan menggunakan SmartPLS3.0. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh signifikan terhadap E-Satisfaction, E-Service Quality berpengaruh signifikan terhadap E-Trust, E-Service Quality berpengaruh signifikan terhadap E-Loyalty, E-Satisfaction berpengaruh signifikan terhadap E-Loyalty, E-Trust berpengaruh signifikan terhadap E-Loyalty, E-Service Quality berpengaruh signifikan terhadap E-Loyalty melalui E-Satisfaction, dan E-Service Quality berpengaruh signifikan terhadap E-Loyalty melalui E-Trust. Oleh karena itu, pihak Shopee diharapkan dapat mempertahankan dan meningkatkan E-Service Quality khususnya dalam hal daya tanggap, dengan cara memberikan respon yang cepat terhadap permintaan pelanggan, agar dapat meningkatkan E-Satisfaction dan E-trust pelanggan sehingga mendorong E-Loyalty pelanggan menjadi lebih tinggi pula. Kata kunci: E-Service Quality, E-Satisfaction, E-Trust, E-Loyalty
HUBUNGAN KAUSAL ANTARA LITERASI KEUANGAN, FAKTOR DEMOGRAFI, PERILAKU KEUANGAN, DAN KEPUTUSAN INVESTASI Ratnasari, Desi; Sadeli, Sadeli; Sugiarto, Meilan; Fadma Tj, Rosalia Dwi
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11550

Abstract

The focus of this study is to analyze the effect of financial literacy and demographic factors on financial behavior and its impact on investment decisions. This study uses a quantitative approach, where the influence between research variables is analyze with Warp PLS. Data collection instruments use questionnaires that are distributed online using google form. The study population is members of the beginner stock investor community in the Yogyakarta region. Purposive sampling is use to determine population members who can be research samples. The number of samples used was 86 people. Based on the results of research shows that financial literacy and demographic factors have a positive and significant impact on financial behavior, as well as investment decisions. Furthermore, financial behavior has a positive and significant impact on investment decisions. Financial literacy and demographic factors when mediated by financial behavior have a positive but insignificant effect on investment decisions. The results of this study indicate an increase in financial literacy, maturity in the demographic factors of novice stock investors, and with good financial behavior can directly determine investment decisions. Subsequent research can consider the impact of investment risks or reference groups on financial behavior and investment decisions.  
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI FINANSIAL TERHADAP KINERJA SALESMAN YANG DIMEDIASI OLEH ETOS KERJA Pratama, Anugerah Putra; Sugiarto, Meilan; Soeprapto, Adi
Jurnal Ilmu Administrasi dan Bisnis Vol 17 No 2 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i2.3495

Abstract

      Aim of this study is to analyze the impact of organizational culture and financial compensation on salesman performance mediated by work ethic. The sampling technique used in this study is simple random sampling and to analyze the impact between variabels used Partial Least Square (PLS-SEM). The results showed that organizational culture and financial compensation had a significant effect on the work ethic and salesman performance, both directly and indirectly. Several previous studies relating to organizational culture, compensation, employee performance, and work ethics were carried out separately not yet reviewed simultaneously in a model that was tested through empirical data with a path analysis approach using PLS-SEM as has been done by this research. Companies need to foster and unite fellow members in the team so that there is a compact, harmonious relationship and all work productively so that salesman performance can be maximized according to company expectations. Financial compensation provided by the company needs to properly consider aspects of the needs of its employees. Independence at work needs to be evaluated and improved so that every salesman can work without being dependent on others. Keywords : organizational behavior, financial compensation, work ethic, salesman performance.
STRATEGI BAURAN PEMASARAN PRODUK GELATO: STUDI KASUS UMKM CV. YUMEDA PANGAN SEJAHTERA YOGYAKARTA Nisa, Afifa Aulia; Kancana, Sauptika; Sugiarto, Meilan
Jurnal Ilmu Administrasi dan Bisnis Vol 18 No 2 (2020): Jurnal Administrasi Bisnis: JABis
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i2.10474

Abstract

This study aims to formulate an alternative marketing mix strategy for gelato products for CV Yumeda Pangan Sejahtera. This research is descriptive research. Data collection was carried out through interviews and questionnaires. The research subjects were ten resource persons. Data analysis was carried out in 3 stages, at the input stage using the IFE and EFE matrices, then the matching stage using SWOT analysis, finally using the QSPM matrix. The results of the study showed an overview of the internal conditions of CV. Yumeda Pangan Sejahtera is relatively strong. Meanwhile, the external conditions faced were relatively strong. The results of the matching stage, CV. Yumeda Pangan Sejahtera is in Quadrant I in the grand strategy matrix, so it is advisable to carry out market and product development. The results of the SWOT analysis show that the dominant strategy is a product strategy through product development, a promotional strategy that emphasizes the promotion mix, and a distribution strategy by expanding distribution channels. At the decision stage, the QSPM matrix shows which strategy can be the best alternative to the business conditions of CV. Yumeda Pangan Sejahtera is a promotional strategy by emphasizing attention to the promotion mix. CV. Yumeda Pangan Sejahtera is expected to implement a promotional strategy by emphasizing sales promotion, advertising, sales force, public relations and direct marketing to increase sales turnover and be able to compete with competitors.
Co-Authors Adi Soeprapto Adityas Ayu R Afifa Aulia Nisa Akbar, Bagus Muhammad Anugerah Putra Pratama ASTUTI DEWI, MACHYA Darban Haryanto Desi Ratnasari Edo Priambodho Eny Endah Pujiastuti Fitri, Aidila Hanantyasari, Theresia Nugraheni Haryanto, Darban Hastho Joko Nur Utomo Herry Sofyan Herry Sofyan Humam Santoso Utomo Ida Susi Dewanti Iva Rachmawati Kancana, Sauptika Lukmono Hadi Machya Astuti Dewi Marni Ningsih Nisa, Afifa Aulia Novita Permatasari Nurwijayanti Permata, Visi Vira Pratama, Anugerah Putra Priambodho, Edo Pristalla Shabrina Ramadani, Noven Ramadhani, Nesha Yama RETNO WIDURI Retno Widuri Rosalia Dwi Fadma Tjahjanti Sadeli Sadeli, Sadeli Shiffa Dea Vinandara Sri Issundari Suratna . Suratna, Suratna Susanta Susanta Theresia Nugraheni Hanantyasari Utomo, Humam Santoso Vinandara, Shiffa Dea Visi Vira Permata