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All Journal PROSIDING SEMINAR NASIONAL Socia : Jurnal Ilmu-Ilmu Sosial INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Administrasi Bisnis Telematika : Jurnal Informatika dan Teknologi Informasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Eksos LPPM Business UHO: Jurnal Administrasi Bisnis International Journal of Applied Business Research Performance Dharma: Jurnal Pengabdian Masyarakat Qawwam
Meilan Sugiarto
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Pengaruh E-Service Quality terhadap E-Satisfaction dan E-Trust serta Dampaknya pada E-Loyalty Pelanggan Shopee Susanta, Susanta; Vinandara, Shiffa Dea; Sadeli, Sadeli; Sugiarto, Meilan
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12831

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap E-Satisfaction dan E-Trust serta dampaknya pada E-Loyalty pelanggan Shopee. Pengambilan sampel menggunakan teknik probability sampling dengan teknik simple random sampling. Ukuran sampel pada penelitian ini sebanyak 120 responden. Analisis statistik deskriptif dan analisis statistik inferensial dengan metode Structural Equation Modelling (SEM) dengan menggunakan SmartPLS3.0. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh signifikan terhadap E-Satisfaction, E-Service Quality berpengaruh signifikan terhadap E-Trust, E-Service Quality berpengaruh signifikan terhadap E-Loyalty, E-Satisfaction berpengaruh signifikan terhadap E-Loyalty, E-Trust berpengaruh signifikan terhadap E-Loyalty, E-Service Quality berpengaruh signifikan terhadap E-Loyalty melalui E-Satisfaction, dan E-Service Quality berpengaruh signifikan terhadap E-Loyalty melalui E-Trust. Oleh karena itu, pihak Shopee diharapkan dapat mempertahankan dan meningkatkan E-Service Quality khususnya dalam hal daya tanggap, dengan cara memberikan respon yang cepat terhadap permintaan pelanggan, agar dapat meningkatkan E-Satisfaction dan E-trust pelanggan sehingga mendorong E-Loyalty pelanggan menjadi lebih tinggi pula. Kata kunci: E-Service Quality, E-Satisfaction, E-Trust, E-Loyalty
HUBUNGAN KAUSAL ANTARA LITERASI KEUANGAN, FAKTOR DEMOGRAFI, PERILAKU KEUANGAN, DAN KEPUTUSAN INVESTASI Ratnasari, Desi; Sadeli, Sadeli; Sugiarto, Meilan; Fadma Tj, Rosalia Dwi
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11550

Abstract

The focus of this study is to analyze the effect of financial literacy and demographic factors on financial behavior and its impact on investment decisions. This study uses a quantitative approach, where the influence between research variables is analyze with Warp PLS. Data collection instruments use questionnaires that are distributed online using google form. The study population is members of the beginner stock investor community in the Yogyakarta region. Purposive sampling is use to determine population members who can be research samples. The number of samples used was 86 people. Based on the results of research shows that financial literacy and demographic factors have a positive and significant impact on financial behavior, as well as investment decisions. Furthermore, financial behavior has a positive and significant impact on investment decisions. Financial literacy and demographic factors when mediated by financial behavior have a positive but insignificant effect on investment decisions. The results of this study indicate an increase in financial literacy, maturity in the demographic factors of novice stock investors, and with good financial behavior can directly determine investment decisions. Subsequent research can consider the impact of investment risks or reference groups on financial behavior and investment decisions.  
Co-Authors Adi Soeprapto Adityas Ayu R Afifa Aulia Nisa Akbar, Bagus Muhammad Anugerah Putra Pratama ASTUTI DEWI, MACHYA Darban Haryanto Desi Ratnasari Edo Priambodho Eny Endah Pujiastuti Fitri, Aidila Hanantyasari, Theresia Nugraheni Haryanto, Darban Hastho Joko Nur Utomo Herry Sofyan Herry Sofyan Humam Santoso Utomo Ida Susi Dewanti Iva Rachmawati Kancana, Sauptika Lukmono Hadi Machya Astuti Dewi Marni Ningsih Novita Permatasari Nurwijayanti Permata, Visi Vira Priambodho, Edo Pristalla Shabrina Ramadani, Noven Ramadhani, Nesha Yama Retno Widuri RETNO WIDURI Rosalia Dwi Fadma Tjahjanti Sadeli Sadeli, Sadeli Shiffa Dea Vinandara Sri Issundari Suratna . Suratna, Suratna Susanta Susanta SUSI DEWANTI, IDA Theresia Nugraheni Hanantyasari Utomo, Humam Santoso Vinandara, Shiffa Dea Visi Vira Permata