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All Journal Record and Library Journal Jurnal Dinamika Pengabdian (JDP) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agro Bali: Agricultural Journal Indonesian Sugar Research Journal AGRARIS: Journal of Agribusiness and Rural Development Research
Fahriyah Fahriyah
FISIP Universitas Wijaya Kusuma Surabaya
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Library & Information Science Social Sciences Other

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Journal : Record and Library Journal

 1 
Marketing Strategy In Surabaya City Archieves And Library Fahriyah, ,
Record and Library Journal Vol 1, No 2 (2015): Juli-Desember
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.491 KB)

Abstract

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the Marketing Mix or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.
Marketing Strategy In Surabaya City Archieves And Library Fahriyah, Fahriyah
Record and Library Journal Vol 1, No 2 (2015): Juli-Desember
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.491 KB) | DOI: 10.20473/rlj.v1i2.1176

Abstract

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an asneeded basis to staff, management, customers, suppliers and other stakeholders. Surabaya City Archives and Libraries use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in Surabaya City Archives and Libraries. The research method uses literature study with data collection techniques derived from interviews and literature study. Fordata analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from books, journals and the results of previous studies. Surabaya city Library and Archive wasfoundsome elementsin the Marketing Mix or library marketing strategy that has beenappliedin thelibrary since 2007. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidencein the library have increased performance results Surabaya City Archives and Libraries since 2007 until now.
Developing Method Use Of Tbm To User Information Literacy In Six Tbm Sambikerep Villages Surabaya City Fahriyah, Fahriyah; Damayanti, Astrid
Record and Library Journal Vol 3, No 1 (2017)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.289 KB) | DOI: 10.20473/rlj.V3-I1.2017.85-96

Abstract

The existence of Community Library in Six PAUD Sambikerep Village,  Sambikerep District Surabaya City expected can closer of resources in the community, causing exasperation reading (literacy) for PAUD mothers and parents of early childhood education, broaden knowledge in public life and certainly indirectly educate and improve lives the surrounding community. The purpose of this study to analyze the influence of the use of community library and information literacy of the PAUD Mother and Parent of  early childhood of in the Sambikerep Village, Surabaya City. The population in this study were all Mother and Parents PAUD as Community Library users totaling 292 people. A sample of 64% from the population that found as many as 186 respondents. The sampling technique used in this study is the probability sampling is using simple random sampling. On average respondents about the use of TBM is 3.687 and the information literacy of users is 3,853. The reliably of the questionnare was calculated to be between 0.951 and 0.882 using the Cronbachs Alpha. The analysis Kolmogorov-Smirnov Test is Significant mean score of 0,000 that each variable were normal distribution. Hyphotesis test shows α (0.05)> Significancy (0.000) were significant and simultaneous relationship. Analysi Cooeficient using Product Moment Correlation Correlations scores was r = 0.669 with significant ρ = 0.000 <α = 0.05 were medium correlations. Significant correlations tcount Test score of 12.196 and Ttable at significantion score of 0.05 with 185 hp 2.34667 (R2) = 0,447 were positive and significant correlation between the use of TBM and the information literacy of users.
Marketing Strategy in Surabaya City Archives and Library Fahriyah, Fahriyah
Record and Library Journal Vol 1, No 2 (2015)
Publisher : D3 Teknisi Perpustakaan Fakultas Vokasi Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.815 KB) | DOI: 10.20473/rlj.V1-I2.2015.139-149

Abstract

Successfull organizations are able to design and manage their information and the supporting technologies as a strategic weapon as well as an information utility. This requires information to be readily available on an as-needed basis to staff, management, customers, suppliers and other stakeholders. The Bodies of Archives and Libraries Surabaya City use the strategic marketing to disseminate information resources at their disposal. The purpose of this research is to know, how the marketing of library in The Bodies of Archives and Libraries Surabaya City. The research method uses literature study with data collection techniques derived from interviews and literature study. For data analysis, the results were processed and analyzed interviews with marketing theory using some of the literature from of books, journals and the results of previous studies. The Bodies of Library and Archive Surabaya city was found some elements in the Marketing Mix or library marketing strategy that has been applied in the library. Adjustment of marketing strategy or concept 7P Marketing Mix are Product, Price, Promotion, Place, People, Process and Physical Evidence in the library have increased performance results The Bodies of Archives and Libraries Surabaya City since 2003 until now.
Co-Authors 'Ula, Mahfudlotul Astrid Damayanti ‘Ula, Mahfudlotul Budi Hartono Candra Adi Intyas, Candra Adi Condro Puspo Nugroho Dego Yusa Ali Deny Meitasari Dewi, Heptari E. Dina Riana, Fitria DP, Della Aprilia Dwi Retnoningsih Hanani AR, Nuhfil Hery Toiba Ilyas Shaleh, Mohammad Imanullah, Muhammad Diffa Kurniawati, Esti Noor, Arif Yustian Maulana Nuhfil Hanani Permadhi, Danang Putritamara, Jaisy Aghniarahim Rahman, Moh Shadiqur Rayesa, Neza Fadia Riyadi, Sahrul Dwi Rosihan Asmara Salsabila, Hana’ Shaleh, Mohammad Ilyas Ula, Mahfudlotul Wahyu Firdaus, Mohammad Wiwit Widyawati