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Muslim Millennials and Food Choices: Unpacking the Halal Awareness Gap in Aceh, Indonesia Rahmati, Arinal; Benazir, Benazir; Ibrahim, Azharsyah
Jurnal Ilmiah Peuradeun Vol. 14 No. 1 (2026): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v14i1.1497

Abstract

Halal awareness constitutes a fundamental dimension of Islamic consumption, guiding Muslims in making ethical and religiously compliant choices. Despite Aceh’s strong Islamic identity and the formal implementation of Sharia law, empirical evidence indicates a persistent gap between expressed concern for halal compliance and actual consumer practices among Muslim millennials. This study examines the level of halal awareness and the socio-psychological factors influencing food purchasing behavior among millennials who consume food from non-Muslim-owned establishments in Aceh. Employing a qualitative descriptive approach, data were collected through in-depth interviews with 40 participants, complemented by observations and focus group discussions conducted across four districts: Banda Aceh, Pidie, Bireuen, and Lhokseumawe. The findings reveal that practical considerations such as trust, price sensitivity, hygiene, and customer service frequently outweigh religious verification in consumption decisions. Notably, approximately 80% of respondents demonstrated only a superficial understanding of halal certification procedures and Sharia compliance. These findings underscore a significant value–behavior gap in halal consumption within a Sharia-governed context, highlighting the need for integrated educational and regulatory interventions. The study recommends strengthening halal literacy through targeted educational initiatives, enhanced certification transparency, and digitally mediated outreach to reinforce halal integrity in Aceh’s evolving consumer landscape, with implications for other Muslim-majority societies facing similar challenges.
Teknologi Informasi dan Kualitas Layanan Mempengaruhi Tingkat Kepuasan Nasabah Bank Syariah Riza, Akmal; Ibrahim, Azharsyah; Azhar, Fauzul
Scientific Journal of Students Islamic Economics and Business Vol. 3 No. 1 (2022): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v3i1.247

Abstract

This study aims to determine the effect of information technology and service quality on customer satisfaction at BNI Syariah Banda Aceh Branch Office. Quantitative research method with multiple linear regression analysis using IBM SPSS software version 25. The results showed that information technology and service quality variables had a positive and significant effect on customer satisfaction at BNI Syariah Banda Aceh Branch Office. customer satisfaction variable can be explained by information technology and service quality variables 53.6%, while the effect is influenced by other variables outside the study.