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All Journal Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen English Review: Journal of English Education IJIBE (International Journal of Islamic Business Ethics) International Journal of Supply Chain Management Jurnal Ilmu Manajemen NOTION: Journal of Linguistics, Literature, and Culture JALL (Journal of Applied Linguistics and Literacy) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal EK dan BI Journal of Public Health Innovation (JPHI) Jurnal Abdimas Bina Bangsa Asian Management and Business Review Linguistic, English Education and Art (LEEA) Journal International Journal Of Science Education and Technology Management (IJSETM) Jurnal Ilmiah Mahasiswa (JIMAWA) Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Karya Abdi Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Jurnal Cendekia Ilmiah PESHUM
Hendar Hendar, Hendar
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THE PORTRAYAL OF WOMEN IN NGERI-NGERI SEDAP MOVIE: SOCIOLINGUISTICS STUDY Simatupang, Ervina CM; Zuraida, Ida; Hendar, Hendar
English Review: Journal of English Education Vol. 12 No. 3 (2024)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v12i3.10845

Abstract

This study investigates the portrayal of women in the Indonesian film “Ngeri-Ngeri Sedap” movie through a sociolinguistics study. The research aims to explore how language and dialogue in the movie reflect and reinforce societal attitudes towards women, examining the representation of female characters and their interactions within the narrative. The collected data are analyzed by applying qualitative and descriptive method. The dialogues undergo thematic analysis to identify recurring themes related to gender roles, power dynamics, and language use. This approach allows for a comprehensive understanding of how women’s speech in the film reflects or diverges from established sociolinguistic patterns. Triangulation is employed by comparing the film's portrayal of women with existing literature on gender roles in Indonesian society and media, ensuring the validity of the findings (Baxter, 2019; Sunderland, 2020). The results indicate that the portrayal of women in Ngeri-Ngeri Sedap is shaped by cultural influences and prominent themes such as 5 Gender Roles as a woman, 5 Emotional Attachment, and 10 Gender Conflict and Tension. However in the film Ngeri-Ngeri Sedap by comparing woman image and man image it can be found that woman are often portrayed as inferior, weak, and marginalized, while men appear as superior, strong, and dominant. There are some symbolic resistances, but man’s power still cannot be fully seized by woman. As an obedient being, Sarma always does whatever her parents told her to do and feels she must obey completely. Never in her life does she disobey her parents. She then compared what her life to her brothers’. The result come to the fact that the brothers were able to do something freely and disobey their arents because they are men, not a woman like Sarma. The film portrays women as individuals expected to obey men’s commands. Women are also portrayed as being of lower status than men. The patriarchy in this movie is also very noticeable. This portrayal reflects and potentially reinforces societal views of patriarchy and gender hierarchy in Indonesian media
Model Peningkatan Kinerja UMKM melalui Inovasi Digital Marketing pada UMKM Kuliner di Kota Bandung Provinsi Jawa Barat Rahmi, Palupi Permata; Hendar, Hendar
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.50117

Abstract

Penelitian ini mengungkap kontribusi utama berupa peran mediasi inovasi digital marketing dalam memperkuat pengaruh orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM kuliner di Kota Bandung. Dengan menggunakan explanatory research dan PLS-SEM pada 100 pelaku UMKM Kuliner. Hasil temuan menunjukkan bahwa orientasi pelanggan dan orientasi pesaing memiliki pengaruh positif dan signifikan terhadap kinerja UMKM kuliner di Kota Bandung. Inovasi digital marketing berpengaruh positif dan signifikan terhadap peningkatan kinerja UMKM. Orientasi pelanggan dan orientasi pesaing berpengaruh positif dan signifikan terhadap inovasi digital marketing. Inovasi digital marketing berperan sebagai mediasi yang memperkuat pengaruh antara orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM. Secara praktis, hasil ini mendorong pelaku UMKM untuk secara sistematis meningkatkan pemahaman kebutuhan pelanggan dan pemantauan pesaing, serta mempercepat adopsi solusi digital dalam promosi dan layanan. Bagi pemerintah daerah dan lembaga pendamping, penelitian ini merekomendasikan penyelenggaraan pelatihan digital marketing yang terintegrasi dengan market intelligence untuk memperkuat daya saing dan pertumbuhan UMKM kuliner.
Peran Kepemimpinan dalam Meningkatkan Komitmen Organisasi yang Mendorong Kinerja Bendahara BOS pada Sekolah Dasar Negeri di Kabupaten Semarang Iryanto, Sutrimo Budi; Hendar, Hendar
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.50123

Abstract

Studi ini dimaksudkan untuk mengevaluasi sejauh mana kepemimpinan transformasional serta komitmen organisasi berkontribusi dalam mendorong peningkatan kinerja bendahara BOS di SD Negeri di Kabupaten Semarang. Sebanyak 212 bendahara BOS dari 19 kecamatan di wilayah tersebut dijadikan responden dalam studi ini. Pengumpulan data dilakukan melalui kuesioner daring yang disebarkan menggunakan Google Form. Pendekatan Partial Least Square (PLS) diterapkan dalam analisis data dengan dukungan perangkat lunak SmartPLS versi 4.0. Temuan studi memperlihatkan jika kepemimpinan transformasional bersama dengan komitmen organisasi terbukti memberikan kontribusi yang positif dan bermakna terhadap peningkatan kinerja bendahara. Selain itu, komitmen terhadap organisasi menjadi faktor mediasi yang menjembatani hubungan antara kepemimpinan transformasional dan kinerja bendahara.
Figurative Language in Taylor Swift’s Song Lyrics “All Too Well" in a 10-Minute Version Deviani, Olivia; Hendar, Hendar
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 9 No 1 (2024)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v9i1.2150

Abstract

The purposes of this research to find the types of figurative language and to uncover the types of meaning used in the ten minutes song lyrics by Taylor Swift. The research method used is qualitative descriptive method and to collect the data needed, the library research is implemented. The main theories used in this research are the theory of figurative language by Kennedy (1979) and of meaning types by Leech (1981). The result of the research shows respectively that there are 29 data of figurative language found in the lyrics of Taylor Swifts’ song comprising of 10 data (34.5%) on metaphor, 6 data (20.7%) on personification, 5 data (17.2%) on simile, 2 data (6.9%) on symbol, 2 data (6.9%) on hyperbole), 3 data (10.3%) on irony, 1 data (3.5%) on metonymy, but no data (0%) on allision; whereas the data on types of meaning found in the lyrics of Taylor Swifts’ song are 18 data (65.5%) on connotative meaning, 8 data (24.2%) on affective meaning and 3 data (10.3%) on conceptual meaning. The figurative language metaphor (34.5%) and connotative meaning (24.2%) become the most dominant due to the fact that Swift invites the listener to interpret and feel the emotions more intensely, creating a more immersive and evocative listening experience. Other than that, the song lyrics describe the feeling of how painful after breakup and severe betrayal.
A cross-cultural study of ostensible invitations in English and Indonesian: Linguistic and pragmatic perspectives Hendar, Hendar; Simatupang, Ervina C.M.; Zuraida, Ida
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 2 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i2.12806

Abstract

This study investigates ostensible invitations in English and Indonesian from a cross-cultural perspective, focusing on their linguistic forms and pragmatic functions. Ostensible invitations—offers made without a genuine expectation of acceptance—are examined through naturally occurring conversations, role-play data, and discourse analysis. The study draws on politeness theory, speech act theory, and high- vs. low-context cultural frameworks to explore how indirectness, formulaic expressions, and contextual cues convey non-literal intent. In English, ostensible invitations often employ vague or non-committal phrasing to minimize imposition and protect negative face, such as “We should get together sometime.” In Indonesian, they frequently appear in culturally prescribed forms like Main ke rumah kapan-kapan (“Come to my house sometime”), functioning to maintain social harmony (kerukunan) and express positive politeness. Findings reveal that while both languages use ostensible invitations to manage interpersonal relationships, their underlying motivations and interpretive cues differ due to contrasting cultural values, such as individualism in English-speaking contexts and collectivism in Indonesian society. The research highlights implications for intercultural communication, language teaching, and translation, aiming to reduce misunderstandings caused by differing pragmatic norms.
The Role of Information Technology in Explaining the Impact of Artificial Intelligence on Enhancing the User Experience of Generation Z Social Media Users in Semarang City Wahyuni, Danna; Hendar, Hendar
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52343

Abstract

This study aims to explain the role of information technology in mediating the impact of artificial intelligence on enhancing user experience among Generation Z social media users in Semarang City. The research employs a quantitative approach with an explanatory research method, involving 200 respondents from Generation Z who are active users of the Shopee e-commerce platform. Data were collected through online questionnaires and analyzed using the Partial Least Squares (PLS 4.0) method. The results of the study show that artificial intelligence has a positive and significant effect on user experience in social media. Artificial intelligence has a positive and significant effect on augmented reality. Artificial intelligence has a positive and significant effect on virtual influencers. Artificial intelligence has a positive and significant effect on chatbots. Augmented reality has a positive and significant effect on user experience in social media. Virtual influencers have a positive and significant effect on user experience in social media. Chatbots have a positive and significant effect on user experience in social media.
COLLABORATION FOR THE PRESERVATION OF SUNDANESE DANCE CULTURE IN THE DEVELOPMENT OF DANCE ART CURRICULUM AT LKP BINA LESTARI SUMEDANG Heryono, Heri; Zuraida, Ida; Astarina, Atri Nadia; Hendar, Hendar; Sujatna, Meita Lukitawati
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3018

Abstract

The Community Service Program (PkM) aims to preserve Sundanese dance culture through the development of a dance arts curriculum at LKP Bina Lestari Sumedang. The background of this activity is the declining interest of the younger generation in traditional dance due to the influence of popular culture and the lack of relevance of the existing curriculum. The methods used include needs analysis, the development of digital-based learning modules, intensive training for educators, cultural campaigns through social media, and strengthening learning infrastructure. The results of the activity show the achievement of the new vision and mission of LKP Bina Lestari, the preparation of a structured curriculum for three levels (beginner, proficient, expert), and the creation of innovative modules that integrate cultural values and digital technology. This program also expands social impact through collaboration with art communities, cultural figures, and the surrounding community. With a collaborative approach and the utilization of science and technology, this activity has succeeded in increasing the awareness, skills, and interest of the young generation in Sundanese dance, while also strengthening local cultural identity amidst the tide of globalization.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP PURCHASE INTENTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TIKTOK SHOP DI KOTA SEMARANG Oliviera, Adib Maulana Decca; Hendar, Hendar
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol. 5 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v5i2.11536

Abstract

Abstrak: Studi ini bertujuan menilai pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Intention dengan Customer Trust sebagai variabel intervening pada pengguna TikTok Shop di Kota Semarang. Ulasan dan rating pelanggan dianggap berperan penting dalam mengurangi ketidakpastian serta membentuk kepercayaan bagi penjual di platform e-commerce. Pendekatan yang digunakan adalah kuantitatif dengan metode Explanatory Research. Data dikumpulkan dari 120 responden pengguna TikTok Shop dan dianalisis menggunakan teknik Partial Least Square (PLS). Temuan studi menyatakan bahwa Online Customer Review dan Online Customer Rating memiliki pengaruh positif dan signifikan bagi Customer Trust dan Purchase Intention. Selain itu, Customer Trust berperan sebagai mediator dalam hubungan antara ulasan, rating, dan niat beli. Kesimpulannya, ulasan serta rating pelanggan berkontribusi penting dalam membangun kepercayaan dan mendorong minat beli konsumen di TikTok Shop. Kata Kunci: Online Customer Review; Online Customer Rating; Customer Trust; Purchase Intention; TikTok Shop. Abstract: This study aims to analyze the influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention, with Customer Trust as a intervening variable among TikTok Shop users in Semarang City. Customer reviews and ratings are essential factors in reducing uncertainty and building trust toward sellers in the e-commerce era. The research adopts a quantitative approach using the Explanatory Research method. Data were collected from 120 TikTok Shop users in Semarang and analyzed using the Partial Least Square (PLS) method. The results indicate that Online Customer Reviews and Online Customer Ratings have a positive and significant effect on Customer Trust and Purchase Intention. Furthermore, Customer Trust is proven to mediate the relationship between reviews, ratings, and purchase intention. These findings highlight that customer reviews and ratings play a vital role in establishing trust and enhancing consumers’ purchase intentions on the TikTok Shop platform. Keywords: Online Customer Review; Online Customer Rating; Customer Trust; Purchase Intention; TikTok Shop.
Enhancing Holistic Value in Human Transformative Service through Religious Interaction Capability Sudarti, Ken; Hendar, Hendar; Tharrazana, Nabila
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4770

Abstract

This research investigates the impact of Interaction Capability on Customer Participation, influencing the development of Perceived Holistic Value in transformative human services aimed at enhancing customer well-being. An innovative aspect introduced in this study is Religious Interaction Capability, which supplements the existing dimensions of Interaction Capability: Individualized Interaction, Relational Interaction, Empowered Interaction, and Ethical Interaction Capability. The study involved 192 outpatient participants from Islamic hospitals in Central Java, Indonesia, selected through purposive sampling. Data analysis utilized Structural Equation Modeling (SEM) with AMOS 22.0. The results suggest that Religious Interaction Capability and other interaction capabilities significantly motivate religiously oriented patients to seek and responsibly share information. Furthermore, all factors facilitating Customer Participation contribute to the formation of Perceived Holistic Value, extending beyond transactional aspects such as process and outcome value to include a broader dimension of religious value. These findings have implications for strengthening the Resource-based View theory.
PENINGKATAN KUALITAS PERPUSTAKAAN MELALUI RENOVASI: DARI RUANG USANG MENUJU LINGKUNGAN YANG BERSIH DAN NYAMAN Hendar, Hendar; Aeni, Jumrotul; Dega, Sayun; Oktavia Putri, Septia; Selvialani, Anggin; Aulia Ramadan, Zahra
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 5 No. 1 (2026): Artikel Pengabdian bulan April-Juni 2026
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v5i1.4754

Abstract

Pengabdian kepada masyarakat melalui program Kuliah Kerja Nyata (KKN) merupakan upaya integrasi antara teori yang diperoleh di bangku perkuliahan dengan praktik langsung di lapangan. Kegiatan ini juga menjadi wadah untuk memberikan solusi terhadap berbagai permasalahan yang dihadapi masyarakat. Metode pelaksanaan pengabdian yakni dengan 3 (tiga) tahapan yakni tahap persiapan, tahap pelaksanaan dan tahap evaluasi. Hasil pengabdian menunjukkan bahwa salah satu bentuk pengabdian mahasiswa KKN IAI Rakeyan Santang di SDN Kutamekar 1 adalah penataan ulang ruang perpustakaan dengan tujuan meningkatkan kenyamanan serta minat baca siswa. Sebelum dilaksanakan, kondisi perpustakaan kurang mendukung aktivitas membaca karena rak buku tidak tertata, cat dinding kusam, serta suasana ruangan yang kurang nyaman. Melalui serangkaian kegiatan seperti pembersihan, pengecatan ulang, serta pengelompokan buku sesuai kategori, perpustakaan berhasil ditata lebih rapi, bersih, dan terstruktur. Hasil program menunjukkan adanya perubahan signifikan pada suasana perpustakaan yang kini lebih menarik dan kondusif, sehingga diharapkan dapat meningkatkan minat baca siswa serta mendukung peningkatan kualitas pembelajaran dan literasi. Penataan ini tidak hanya berfokus pada perbaikan fisik ruangan, tetapi juga memberikan dampak positif terhadap keterlibatan siswa dalam kegiatan membaca yang berkontribusi pada perluasan pengetahuan mereka.
Co-Authors Aeni, Jumrotul Ahmad Razimi, Mohd Shahril Bin Amelia, Putri Mega Arifudin, Opan Astarina, Atri Nadia Aulia Ramadan, Zahra Bedjo Santoso Kadri Brahmana, Sunardi Dega, Sayun Desy Ihtiyarini Deviani, Olivia Erna Safariyah Hanafiah Haron, Razali Bin Heryono, Heri Ida Zuraida Supri, Ida Zuraida Ida Zuraida, Ida Iryanto, Sutrimo Budi Juhadi Juhadi Ken Sudarti Lutviana, Via Mahanani, Riskillah Azizah Mu’minah, Iin Mulyadi, Egi Nurhayanti, Hani Oktavia Putri, Septia Oliviera, Adib Maulana Decca Palupi Permata Rahmi Purnama, Fikri Novandi Putra, Nareswara Arif Riyadi, Akhmad Selvialani, Anggin Simatupang, Ervina C.M. Simatupang, Ervina CM Sujatna, Meita Sujatna, Meita Lukitawati Surya, Candra Mochamad Surya, Candra Moh. Tanjung, Rahman Tharrazana, Nabila TRISNANDI, BUNGA GALUH ANDRETTA Wahyuni, Danna Waskita, Deden Thosin YAYAN SOFYAN Zaenudin Zaenudin Zuraida , Ida