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THE PORTRAYAL OF WOMEN IN NGERI-NGERI SEDAP MOVIE: SOCIOLINGUISTICS STUDY Simatupang, Ervina CM; Zuraida, Ida; Hendar, Hendar
English Review: Journal of English Education Vol. 12 No. 3 (2024)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v12i3.10845

Abstract

This study investigates the portrayal of women in the Indonesian film “Ngeri-Ngeri Sedap” movie through a sociolinguistics study. The research aims to explore how language and dialogue in the movie reflect and reinforce societal attitudes towards women, examining the representation of female characters and their interactions within the narrative. The collected data are analyzed by applying qualitative and descriptive method. The dialogues undergo thematic analysis to identify recurring themes related to gender roles, power dynamics, and language use. This approach allows for a comprehensive understanding of how women’s speech in the film reflects or diverges from established sociolinguistic patterns. Triangulation is employed by comparing the film's portrayal of women with existing literature on gender roles in Indonesian society and media, ensuring the validity of the findings (Baxter, 2019; Sunderland, 2020). The results indicate that the portrayal of women in Ngeri-Ngeri Sedap is shaped by cultural influences and prominent themes such as 5 Gender Roles as a woman, 5 Emotional Attachment, and 10 Gender Conflict and Tension. However in the film Ngeri-Ngeri Sedap by comparing woman image and man image it can be found that woman are often portrayed as inferior, weak, and marginalized, while men appear as superior, strong, and dominant. There are some symbolic resistances, but man’s power still cannot be fully seized by woman. As an obedient being, Sarma always does whatever her parents told her to do and feels she must obey completely. Never in her life does she disobey her parents. She then compared what her life to her brothers’. The result come to the fact that the brothers were able to do something freely and disobey their arents because they are men, not a woman like Sarma. The film portrays women as individuals expected to obey men’s commands. Women are also portrayed as being of lower status than men. The patriarchy in this movie is also very noticeable. This portrayal reflects and potentially reinforces societal views of patriarchy and gender hierarchy in Indonesian media
Model Peningkatan Kinerja UMKM melalui Inovasi Digital Marketing pada UMKM Kuliner di Kota Bandung Provinsi Jawa Barat Rahmi, Palupi Permata; Hendar, Hendar
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.50117

Abstract

Penelitian ini mengungkap kontribusi utama berupa peran mediasi inovasi digital marketing dalam memperkuat pengaruh orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM kuliner di Kota Bandung. Dengan menggunakan explanatory research dan PLS-SEM pada 100 pelaku UMKM Kuliner. Hasil temuan menunjukkan bahwa orientasi pelanggan dan orientasi pesaing memiliki pengaruh positif dan signifikan terhadap kinerja UMKM kuliner di Kota Bandung. Inovasi digital marketing berpengaruh positif dan signifikan terhadap peningkatan kinerja UMKM. Orientasi pelanggan dan orientasi pesaing berpengaruh positif dan signifikan terhadap inovasi digital marketing. Inovasi digital marketing berperan sebagai mediasi yang memperkuat pengaruh antara orientasi pelanggan dan orientasi pesaing terhadap kinerja UMKM. Secara praktis, hasil ini mendorong pelaku UMKM untuk secara sistematis meningkatkan pemahaman kebutuhan pelanggan dan pemantauan pesaing, serta mempercepat adopsi solusi digital dalam promosi dan layanan. Bagi pemerintah daerah dan lembaga pendamping, penelitian ini merekomendasikan penyelenggaraan pelatihan digital marketing yang terintegrasi dengan market intelligence untuk memperkuat daya saing dan pertumbuhan UMKM kuliner.
Peran Kepemimpinan dalam Meningkatkan Komitmen Organisasi yang Mendorong Kinerja Bendahara BOS pada Sekolah Dasar Negeri di Kabupaten Semarang Iryanto, Sutrimo Budi; Hendar, Hendar
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.50123

Abstract

Studi ini dimaksudkan untuk mengevaluasi sejauh mana kepemimpinan transformasional serta komitmen organisasi berkontribusi dalam mendorong peningkatan kinerja bendahara BOS di SD Negeri di Kabupaten Semarang. Sebanyak 212 bendahara BOS dari 19 kecamatan di wilayah tersebut dijadikan responden dalam studi ini. Pengumpulan data dilakukan melalui kuesioner daring yang disebarkan menggunakan Google Form. Pendekatan Partial Least Square (PLS) diterapkan dalam analisis data dengan dukungan perangkat lunak SmartPLS versi 4.0. Temuan studi memperlihatkan jika kepemimpinan transformasional bersama dengan komitmen organisasi terbukti memberikan kontribusi yang positif dan bermakna terhadap peningkatan kinerja bendahara. Selain itu, komitmen terhadap organisasi menjadi faktor mediasi yang menjembatani hubungan antara kepemimpinan transformasional dan kinerja bendahara.
A cross-cultural study of ostensible invitations in English and Indonesian: Linguistic and pragmatic perspectives Hendar, Hendar; Simatupang, Ervina C.M.; Zuraida, Ida
NOTION: Journal of Linguistics, Literature, and Culture Vol. 7 No. 2 (2025): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v7i2.12806

Abstract

This study investigates ostensible invitations in English and Indonesian from a cross-cultural perspective, focusing on their linguistic forms and pragmatic functions. Ostensible invitations—offers made without a genuine expectation of acceptance—are examined through naturally occurring conversations, role-play data, and discourse analysis. The study draws on politeness theory, speech act theory, and high- vs. low-context cultural frameworks to explore how indirectness, formulaic expressions, and contextual cues convey non-literal intent. In English, ostensible invitations often employ vague or non-committal phrasing to minimize imposition and protect negative face, such as “We should get together sometime.” In Indonesian, they frequently appear in culturally prescribed forms like Main ke rumah kapan-kapan (“Come to my house sometime”), functioning to maintain social harmony (kerukunan) and express positive politeness. Findings reveal that while both languages use ostensible invitations to manage interpersonal relationships, their underlying motivations and interpretive cues differ due to contrasting cultural values, such as individualism in English-speaking contexts and collectivism in Indonesian society. The research highlights implications for intercultural communication, language teaching, and translation, aiming to reduce misunderstandings caused by differing pragmatic norms.
COLLABORATION FOR THE PRESERVATION OF SUNDANESE DANCE CULTURE IN THE DEVELOPMENT OF DANCE ART CURRICULUM AT LKP BINA LESTARI SUMEDANG Heryono, Heri; Zuraida, Ida; Astarina, Atri Nadia; Hendar, Hendar; Sujatna, Meita Lukitawati
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3018

Abstract

The Community Service Program (PkM) aims to preserve Sundanese dance culture through the development of a dance arts curriculum at LKP Bina Lestari Sumedang. The background of this activity is the declining interest of the younger generation in traditional dance due to the influence of popular culture and the lack of relevance of the existing curriculum. The methods used include needs analysis, the development of digital-based learning modules, intensive training for educators, cultural campaigns through social media, and strengthening learning infrastructure. The results of the activity show the achievement of the new vision and mission of LKP Bina Lestari, the preparation of a structured curriculum for three levels (beginner, proficient, expert), and the creation of innovative modules that integrate cultural values and digital technology. This program also expands social impact through collaboration with art communities, cultural figures, and the surrounding community. With a collaborative approach and the utilization of science and technology, this activity has succeeded in increasing the awareness, skills, and interest of the young generation in Sundanese dance, while also strengthening local cultural identity amidst the tide of globalization.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP PURCHASE INTENTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING PADA PENGGUNA TIKTOK SHOP DI KOTA SEMARANG Oliviera, Adib Maulana Decca; Hendar, Hendar
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol. 5 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v5i2.11536

Abstract

Abstrak: Studi ini bertujuan menilai pengaruh Online Customer Review dan Online Customer Rating terhadap Purchase Intention dengan Customer Trust sebagai variabel intervening pada pengguna TikTok Shop di Kota Semarang. Ulasan dan rating pelanggan dianggap berperan penting dalam mengurangi ketidakpastian serta membentuk kepercayaan bagi penjual di platform e-commerce. Pendekatan yang digunakan adalah kuantitatif dengan metode Explanatory Research. Data dikumpulkan dari 120 responden pengguna TikTok Shop dan dianalisis menggunakan teknik Partial Least Square (PLS). Temuan studi menyatakan bahwa Online Customer Review dan Online Customer Rating memiliki pengaruh positif dan signifikan bagi Customer Trust dan Purchase Intention. Selain itu, Customer Trust berperan sebagai mediator dalam hubungan antara ulasan, rating, dan niat beli. Kesimpulannya, ulasan serta rating pelanggan berkontribusi penting dalam membangun kepercayaan dan mendorong minat beli konsumen di TikTok Shop. Kata Kunci: Online Customer Review; Online Customer Rating; Customer Trust; Purchase Intention; TikTok Shop. Abstract: This study aims to analyze the influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention, with Customer Trust as a intervening variable among TikTok Shop users in Semarang City. Customer reviews and ratings are essential factors in reducing uncertainty and building trust toward sellers in the e-commerce era. The research adopts a quantitative approach using the Explanatory Research method. Data were collected from 120 TikTok Shop users in Semarang and analyzed using the Partial Least Square (PLS) method. The results indicate that Online Customer Reviews and Online Customer Ratings have a positive and significant effect on Customer Trust and Purchase Intention. Furthermore, Customer Trust is proven to mediate the relationship between reviews, ratings, and purchase intention. These findings highlight that customer reviews and ratings play a vital role in establishing trust and enhancing consumers’ purchase intentions on the TikTok Shop platform. Keywords: Online Customer Review; Online Customer Rating; Customer Trust; Purchase Intention; TikTok Shop.
Visionary Leadership Management in Strengthening Madrasah Quality Culture through School-Based Management Strategy Hendar, Hendar; Abdussalam, Abdussalam; Widiantari, Dian; Karim, Abdul; Jalaludin, Jalaludin; Zaldi, Ahmad
IJORER : International Journal of Recent Educational Research Vol. 7 No. 3 (2026): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i3.1390

Abstract

Strengthening the quality culture of madrasas is a strategic need in facing the increasingly complex and sustainable demands for improving the quality of education. In this context, the visionary leadership of the madrasah principal plays a crucial role in directing organizational change through planned, participatory, and quality-oriented management. This study aims to analyze and describe visionary leadership management in strengthening the quality culture of madrasas through the School-Based Management strategy at Madrasah Aliyah Negeri 2 Karawang, East Karawang District. This study uses a qualitative approach with a case study type. Data collection was conducted through in-depth interviews, participatory observation, and documentation studies, involving the madrasah principal, vice-principal, teachers, and education staff as research informants. The results of the study indicate that the visionary leadership of madrasah principals contributes significantly to strengthening the culture of quality through internalization of the vision, participatory leadership, leadership role models, continuous program evaluation, management transparency, teacher empowerment, and collaboration with stakeholders. The School-Based Management Strategy serves as an operational instrument that bridges the leadership vision with madrasah management practices. The implications of this study emphasize the importance of consistent and contextual visionary leadership as a basis for developing policies and practices to improve madrasah quality.